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Why Use Social Media?
IS SOCIAL MEDIA A FAD?
THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)
OUTBOUND MARKETING
GRAB - HOLD ATTENTION - HOPE
INBOUND MARKETING
GIVE - BUILD RELATIONSHIP - PERMISSION
RETHINK MARKETING
USE YOUR BRAINS - NOT YOUR BUDGET
LONG TERM STATS FROM ALEXIA
GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK
WHAT DETERMINES ONLINE SUCCESS
WHERE DOES SOCIAL MEDIA FIT IN?
5 BIG reasons to use
 Social Media Marketing
Exposure/Brand Awareness

Customer Service

Networking/Sales Opportunities

Backlinks/Traffic

Market Intelligence

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Why use social media