A look at some of the free and subscription tools being used to monitor brands in social media. Presented at Social Media Academy event re social media in financial services - 29 June 2011, London
Tracking conversations and comments about your brand in social media
1. “ What’s being said about your brand?” Tracking comments and conversations in the social web Simon Sanders Social Media Academy 29 June 2011 Hello!
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3. What’s a brand? What your website says? Your features and benefits? What other people say about you? What other people think about you? What you say in paid media? What Google says about you?
10. Financial companies are on a journey How far can they go? Corporate Narrow view ‘ Because we said so’ Complexity Fear Bullish Self importance For profit Superficial Individual Broad view Transparency Simplicity Hope Considered Participation With a purpose Authentic
11. Who is the monitoring for? Social media affects the whole organisation Product Consumer Insight / Research Customer Service E-commerce Marketing HR Legal Corporate Communications Social Media Governance Council
12. What’s the journey? START HERE Ignoring -> Listening -> Responding -> Participating -> Storytelling Listening (reactive / passive) Creating (proactive / active) Engaging (reactive / active) Which Mode?
13. The objective Monitoring will inform you what matters most Awareness? Reputation? Sales? What’s the objective?
14. Listening comes first… What might happen next? Not just ‘dealing’ with customers but creating advocates Not just a focus on products but a focus on people Not just pushing out messages but attracting interest
18. Where is your company ‘right now’? Products, services, people, media, influencers, competitors, sector, keywords Why monitor? Audit your environment
80. “ What’s being said about your brand?” Tracking comments and conversations in the social web @ simonsanders [email_address] www.uk.linkedin.com/in/simonsanders 0207 294 3618 Thank you
Notas del editor
This is the Conversation Sidebar It provides a user with enhanced workflow and tracking capabilities for each post in your topic profile This means you can manage conversations, track responses, and share knowledge across your team right from your browser As a single user, I would go through posts, bag, tag and flag!