Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.

1. THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS:
10 WISDOM PILLS

3. #0
WHY TNW RAISED THE BAR
IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”.
TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE.
SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.

4. #1
RECYCLE
HUMAN
POWER.DUOLINGO TRANSLATES ARTICLES AND BOOKS
WHILE GIVING PEOPLE A FREE TOOL TO LEARN
A LANGUAGE AND RECAPTCHA DIGITALIZES
BOOKS WITH ITS SECURE WORDS SYSTEM.CLICK
TO LEARN
MORE!

5. #2
DISRUPTION
HAS BEEN
DISRUPTED.NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND
CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO
DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO
BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS.
CLICK
TO LEARN
MORE!

6. #3
THE AGE OF
FEATURES
IS OVER.WELCOME TO THE EXPERIENCE ERA,
FOCUSED ON USER SOLUTIONS. I
DON’T CARE ABOUT WHAT YOUR
PRODUCT DOES, I CARE ABOUT THE
PROBLEM YOUR PRODUCT SOLVES.
CLICK
TO LEARN
MORE!

7. #4
THIS IS NOT
ONLY ABOUT
TECHNOLOGY.THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE.
CLICK
TO LEARN
MORE!

8. #5
THE FUTURE
IS WRITTEN
BY DOING
THINGS.THERE IS NO PLAYBOOK TO WRITE
THE FUTURE. YOUR OWN VISION IS
THE FATHER OF INNOVATION. BE
THE DISRUPTER.
CLICK
TO LEARN
MORE!

9. #6
CONTENT IS A
COMMODITY.
HOW VIDEOS BECOME VIRAL?
1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL
REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT.
2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT.
3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT.
CLICK
TO LEARN
MORE!

10. #7
ATTENTION IS
THE NEW
CURRENCY.
ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT,
ALL IN ORDER TO MAKE BRAND MESSAGES LAST
LONGER THAN A TWEET AND BUILD STRONGER
BRAND PURPOSES.
CLICK
TO LEARN
MORE!

11. #8
SECOND SCREEN IS
NOT THE SECOND
ANYMORE.
CLICK
TO LEARN
MORE!
FIND A WAY ON HOW TO BE PART OF THE
CONVERSATION IN A FACILITATING,
SOCIAL AND NON-INTRUSIVE WAY.

12. #9
ADD MUSIC
TO YOUR S.M.
STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND:
- OWN A MOMENT, EMOTION OR ACTIVITY.
- SHARE GREAT MUSIC FOR THAT MOMENT.
- MAKE CONSUMERS RETURN AND ASK FOR MORE.
CLICK
TO LEARN
MORE!

13. FREE
IS A
LIE.IF YOU ARE NOT PAYING FOR
THE PRODUCT, YOU ARE THE
PRODUCT: HOW GOOGLE
AND OTHER COMPANIES ARE
BUILDING YOUR “ANOTHER
YOU” TO TEST IT IN A LAB.
#10
CLICK
TO LEARN
MORE!

14. THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY:
10 WISDOM PILLS
AGUSTIN SORIANO
STRATEGY DIRECTOR
SIMON VAN OLDENBEEK
CREATIVE STRATEGIST
CLICK ON THE
PICS TO
LEARN MORE
ABOUT US!

15. THANKS!