Simon Wakeman of Medway Council discusses their Mixit podcast project which aimed to create a new communication channel for young people, involve them in production, and learn about podcasting. The podcast saw 360-400 downloads per show with positive feedback, though limited direct responses. It cost £340 total and required 13-14 hours of staff time per show. Lessons learned included ensuring the organization is ready, addressing accessibility, IT support, audience engagement, and effective promotion.

1. Public sector PR Mixit Podcast Simon Wakeman Medway Council

2. Google search

3. MP3 file

4. MP3 file

5. 11 million people in UK Source: BRMB, 2006

6. 80% of podcast listeners? Source: TDG Group, March 2006

7. forecast Source: Bridge Ratings, June 2007

9. Source: BBC, June 2007

10. 1.9 million adults Source: RAJAR/Broadcast Now Aug 06

12. “ networked generation” Source: Ofcom, August 2006

13. Source: comScore, October 2006

17. our kit

18. mixit podcast

19. results so far 360-400 downloads for each show

20. results so far positive face to face feedback

21. results so far limited direct responses

22. results so far total budget of £340

23. results so far 13-14 hours staff time per show

24. why podcast? what we’ve learnt

25. resources what we’ve learnt

26. is the organisation ready? what we’ve learnt

27. accessibility what we’ve learnt

28. IT department what we’ve learnt

29. audience engagement what we’ve learnt

30. promoting the podcast what we’ve learnt

31. any questions?

32. [email_address] +44 (0) 7771 701902 www.simonwakeman.com/cipr © Medway Council 2007 contact details