Simplicious Bakery - Simple Life, Nutritious and Delicious Food We offer healthy bread, assorted cakes, sandwiches and freshly made beverages to our target customers, workers, students and elderly in Tai Kok Tsui in Kowloon. We hope that through our marketing strategies and programs we can spread the message of healthy lifestyle among each other in such a fast-paced society - Hong Kong. This marketing plan presentation with mp3 synchronization gives you an overview of the marketing plan of the first year business. By Sube AU, Sophie LEE, Andy LIU, Donald WONG, Charlotte YAU

3. Simplicious
– Simple life, nutritious, delicious
Bread, sandwiches, assorted cakes, beverages
Healthy + good to human body
Experienced bakers + knowledgeable sales
assistants + managers
High quality flour, eggs, milk, vegetables
Make over $2,000,000 sales
25% market share in Tai Kok Tsui
Retain at least 500 loyal customers 3

5. Geographic Segmentation
Workers, students, elderly
Breakfast helps regulate appetite + energy
Elderly gain nutrition values
to strengthen health
Healthy breakfast culture Sha
re of
Sha
re of mind
‘word-of-mouth’ hear
t
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7. Examples
Bread
Students –
Baked Croissant with
Tomatoes and Chickens
• All round nutrition –
proteins + dietary fibres
Workers –
Fresh Graham Bread with Norwegian Salmonsand
• High fibre + enhances brain + muscles
operations
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8. Assorted Cakes
Students – 100% Noir Lover
• Black chocolate improves
skin appearance, contain
dopamine making them happy
Elderly – Citron Cake with
Lemon Mousse
• Nice fragrance, strengthen
immune system
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9. Sandwiches
– Japanese chicken with
Tahini
– Korean kimchi
– Local organic tomatoes,
cucumbers, cheesy
cream
– Calcium and vitamin E
– Dietary Fibres, high
calcium
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10. Beverages
Students – Carbonated
Vegetables and Fruit
Juice
• Excitement + all-round
nutrition
Workers – Distilled Coffee
(Mocha / Caramel / Green
Tea)
• Modern tastes
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12. Objective – Current Profit Maximization
Pricing Strategies
– Status Quo Pricing
– Sets the prices at the market
• people do not like expensive organic food
Average Prices of our Products:
– Bread: $8
– Assorted Cakes: $7
– Sandwiches: $15
– Beverages: $10 12

13. Other Turning Techniques
Discount & Allowance Pricing
• 10% for loyalty card holder
Special Pricing
• To encourage purchases of certain products
Last-Minute Pricing
• Products are perishable no overnight store
• Reduce no. of defective goods every day
• $1 less
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15. Selective Distribution
– Tai Kok Tsui residential area
16,563 residents over 10,000
potential customers
– Including labour force, students, elderly
Independent Retailer
– Higher flexibility in decision making, e.g.
material sourcing
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17. Online Promotion
Setting-up Website (texts, graphics, videos)
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18. Advertising on Openrice
170,000 daily visits
Flyering (Printing Advertising)
Distributing leaflets; low cost + effective
Events Sponsoring (Public Relations)
Provides workshops in local community
Sales Promotions
Offering Percentage-Off
Customer Loyalty Card
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20. 20

22. Sales forecast $2,657,773
Total Expenses $2,075,155
Net Profit $582,618
Illustration of our business:
1. quarterly growth -> +10%
through promotion & retention of customers
2. achieve the highest sales in weekly morning (7-10a.m.)
70% (students go to school & workers go working)
3. anticipate lower sales in weekends
50% lower (day-offs/public vacations)
4. higher driving force supporting sales
due to uniqueness of products and geographic location
5. highest expenses on materials and HR costs
Inclusion of the high-quality of produces and care employees
relations
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24. Rationale
permitting problems
finding out causes
coping with situations
1: Set Up control criteria and
areas
-Compare potential and actual results
2: Monthly Checks
-hold meetings
3: Annual Checks
-brand review
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