This document summarizes the story behind a pivotal moment in Brazil and the role Simples Consultoria played in launching a new website around that time. It discusses how they migrated an existing Wordpress site to Plone and launched it in May 2015, adding various Plone features. It then mentions that in March the TelexFree scandal occurred and in June a man was arrested for carrying a vinegar bottle, which drove significant traffic to their site. It concludes by thanking the reader and providing contact details for Simples Consultoria.