1. “Succeeding as a Partner
in a World Gone Mobile”
Presenter:
Michael Sterl, Exec Vice President
michael@simplesignal
303-242-8614 Voice, Video, SMS

2. Get Ready for A Paradigm Shift
New Communications Technologies
Demand A New Business Model

3. Our Mission: Enabling the Cloud
Uniquely positioned:
•Innovative UC services
•Open software platforms
•Flexible licensing & packaging

4. SIP Trunking Background
• Standards leadership
• Interoperability testing
• Service integration
• True GTM partner
• Single solution for all services

5. Traditional Service Provider
Opportunities for Business Trunking
• Competitive service
offer vs. incumbent
• Service for enterprise
mandating SIP trunking
instead of ISDN
• Solution to address
network equipment
obsolescence

6. Traditional Service Provider
Opportunities for Business Trucking
Typical Offer: Bundle of
connectivity and lower
calling rates
IMS core/PSTN
SIP SIP
SP
Enterprise
IAD
ISDN/T1 CAS
IP PBX PBX
“SIP Trunk” “TDM Trunk”

7. Trunking Market Trends
Large and Growing Market (52%
CAGR)
…but the environment is challenging
•1000+ VoIP service providers in the
US alone
•Dramatic and ongoing decline in
trunk price points
•Surge in Customer Demand for
Cloud, Video and Mobile
Applications
Service Providers need
differentiation beyond basic access
SIP Trunking will follow the points
same curve as PRI

8. What if…
You had the ability to deliver UC services to your
SIP trunking customers?
Audio and
Video Conferencing
Mobility Web Collaboration Full UC
Group and IM & Presence
User Services
Enterprise
Trunking/
Bursting
Business
Continuity
(User/Trunk)
You own the connection – now
CONNECTIVITY ADD THE VALUE!

9. New Service Provider Opportunities
Connectivity
PLUS
Mobile & UC VAS that customers are
looking for
Requirement: A software platform
that provides best-in-breed
connectivity AND advanced services
82% of enterprise already
using mobile apps

10. The Platform – The Apps – The End User
Experience
Extend the PBX Business UC for Business Line
To Mobiles Mobile Devices Text Messaging
PBX Business
Interoperability Continuity
Multi-side Support Hybrid Hosted
Bursting
& Redundancy &Trunking

11. UC Application: Extend PBX to Mobiles
OFFER
Extend the business
number, directory,
features to any mobile
Separates billing for Service
personal and business Provider
calls
Enables your enterprise
to manage employees
trend to “BYOD”
Suggested pricing:
$5 – 7/month/user
*iOS, Android, Blackberry Smartphone
Client or SS7 mobile network integration

12. Mobile Business Case: Meet Joe
Joe at Work Joe at Play
Joe the Sales
Engineer
Tech Start Up
Company
BYOD Environment
•Easy to install “app”
•Turns personal mobile
into a business device
•Searchable corporate
directory, click to call
•“PBX” features on the
mobile
Separate Secure Profiles for Work and Personal Life

13. UC Application: Everywhere Productivity
Communicator App
OFFER
Own the service and the
end user experience
VOICE
CONTACTS
Brandable client let’s Service
users access enterprise VIDEO Provider
PRESENCE
voice, video and IM&P
from PC, tablets or MESSAGING
mobiles
PBX down? Business
continues
Suggested pricing:
$10 – 15/month/user
*iOS, Android, Blackberry Smartphone
Client or SS7 mobile network integration

14. Business Communicator Use Case: Meet
Jennifer
Jennifer
VP of Sales
Mid Sized Company
RoadWarrior
Voice, Video, Chat/IM, Presence, Conference

15. UC Application: Text Messaging (Fixed
Line SMS)
OFFER
Give enterprises the
ability to SMS to/from
their business phone
numbers
Quickly communicate
with co-workers using
group messaging
Offer appointments,
reservations, menus via
SMS
Suggested pricing:
$2 – 3/month/user with
unlimited messaging

16. Business Communicator Use Case: Meet
Bob
Bob
General Contractor Bob’s Remodeling
Small Company
222 333 4444
Mobile Field Employees
222 333 4444
Workers Customers
Business Line Texting
from personal or
corporate-issued mobile
phone

17. Pre-Packaged Market Offers from
SimpleSignal
1 UC Enterprise Trunking
“Productivity and Integration”
Large • Advanced Routing and Resource Sharing
Ent • Bursting
1000+ • Mobile VPN Integration
• BYOD
2
UC Business Trunks
Midmarket “Upgrade Your Trunks”
100 – 1000 seats
• PRI Replacement, single and multi-site
• Fixed Mobile Integration
• Full UC capabilities over Fixed and Mobile
• BYOD
Small Business
3
<100 seats Anywhere Business Lines
“Low Cost and Simple Bundles”
• Single site, key systems, POTS
Micro Business • Front Office
<10 seats • BYOD
• Text messaging

18. SimpleSignal BYOx - Flexibility and Solution Driven
• BYON - Bring Your Own Network
• BYOB - Bring Your Own Broadband
• BYOD - Bring Your Own Device
• BYOA - Bring Your Own App

19. UC Capabilities
Salesforce
Sugar
Netsuite
ACT! Docs & Files
Satellite, 4G, Cable, Outlook Calendaring
DSL, T-1, MPLS, Ethernet CRM Integration Email
Bring Your Own Network Google Apps &
Hosted Exchange
Call
Recording
Backup
& Storage
SMS & Messaging
Voicemail to Email
Voicemail to Text
Fax
Texting Simple
Meetup
Web Conferencing
Unity Toolbar Desktop Collaboration
& Google Apps Video Conferencing
Presence & Status Team Collaboration
Instant Messaging
HD Audio
Video Conferencing
Conferencing
Mobility Voice & Visual
Communication

20. “Succeeding as a Partner
in a World Gone Mobile”
Thank You!
Any Questions?
sherpa@simplesignal.com