The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014

1. KICK-ASS SOCIAL MEDIA STRATEGY
TO WIN ELECTIONS

2. First, let us introduce
ourselves.
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3. 3

4. LET BIG DATA DO
BIG
THINGS
FOR YOU
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5. KEY IMPLEMENTATIONS BY ENTERPRISES
Customer Service Contact Centre
SOLUTION
Social Media Customer Contact
Centre
In-premise Social Media Command
Center
PURPOSE
Address Enterprise’s increasing
requirement to respond to online
complaints and feedback in real-time
Provide:
•Secure response management and
tracking
•Seamless integration with the existing
Enterprise Systems
BENEFITS
Reduces
•Customer response time to resolve new complaints
•Risk of losing brand image due to online complaint escalation
Increases
•Customer Satisfaction
Advantages:
•Complete control over the system and opportunity for future customization
•Complete ownership to the data and control over conversation flow
Marketing Research
SOLUTION
Social Media Analytical Report on
Media Channel
Social Media Analytical Report on
FMCG Brand
PURPOSE
BENEFITS
Provide:
•In-depth analysis on the conversations
happening around TV shows
Insights delivered
•Audience insights on what drive online conversations
•Competitive analysis on what TV shows were being talked most
•Audience sentiment towards the TV shows and its actors
Provide:
•Comprehensive study on all the product
lines of FMCG brands
•Tracks their online presence. along with
their respective competition.
Insights delivered
•Complete landscape of the FMCG’s brand presence v/s it’s competitors
•Key insights on most talked campaigns and why
•Insights on how consumers respond to FMCG brands and their sentiments

6. GLOBAL CLIENTS / PARTNERS
Success Stories Across the Globe
Partners / Clients Across Continents

7. 10 MUST DO FOR
POLITICIANS

8. 1
DECIDE AND DEFEND
Decide to be on Social Media, and defend the decision with full
heart.
Image Credit: atlantablackstar.com

9. NO LOOKING BACK
There is no way to back track from Social
Media once you decide to go online.
If one takes a step to stay away after adopting
Social Media, it creates a huge backlash.
People will have a feeling that you are running
away from the field, and it creates a bad image
of the person.
Social Media is rigorous, resource (time and
money) consuming, and most importantly
extremely high commitment involving medium;
which is why one needs to work out before
diving in.
An important fact is that:
YOU CAN NOT BE AWAY FROM SOCIAL
MEDIA IN TODAY’S WORLD.

10. 2
UNDERSTANDING THE KPI’S
People expect certain things from you, and it has to go into
your communications strategy. This should reflect in Social
Media strongly.

11. METRICS FOR LEADERS
THIS IS HOW PEOPLE CHOOSE THEIR LEADERS.
Can you master them all?
Human
Sensitive
Intellectual
Futuristic
• Family and Care
• Issues to interest/industry Groups
• Stand on National Issues
• Highly influenced by Tech Savvy-ness
Vision
• Shared through Vision Doc
Active
• Show high action
Open Minded
• Collect thoughts from ground

12. 3
BUILDING AN
INCLUSIVE CAMPAIGN
The plan needs to be inclusive of different sections of society.
More influential groups need to be addressed.
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13. FOCUS OF CAMPAIGN
Find and address the relevant issues of these groups.
Industry
Groups
Influenc
e
Groups
Emotional
Connection
Activity
Areas
IT / ITes
Airlines
Telecom
Banking
Automobile
Media
Doctors
Feminists
Teachers
Lawyers
Religious Groups
Civil Society
Sports
NRI
Personal Profile
Tweet-up
Bloggers Meet
G+ Hangout
Caution: Take extra care of not being used by them.

14. 3
DELIVERING WITH QUALITY
What people see is what they buy. Use cases come
later. Live the campaign with high quality and regularity.

15. WIN THROUGH QUALITY
One Goal : Great Leadership for Superpower India.
Content
Design
Timing
Make content that creates an
impact.
A new benchmark in content
presentation and design.
Time needs to be according
to the mood of the market and
competition moves.

16. 5
EXPLOITING THE
RIGHT CHANNELS
Be everywhere but enter any channel with a purpose and
strategy.
Remember : Success cannot be a coincidental. It has to be
planned and executed.
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17. SOCIAL MEDIA CONTENT
STRATEGY FRAMEWORK
Intelligence
Content Venue
Promotional
Platforms
KPIs
•
Level of
Engagement
•
No of issues
Resolved
•
Buzz around leaders,
Congress and other
parties, National
issues
Size of the
community
•
Listen for
Type and
amount of
feedback
received
Listen in
Twitter, Facebook,
Blogs, News,
Forums, Complaint
Sites
Market
Research,
Public Relations
Marketing,
Public Relations
Community
Building which
can be leveraged
for several
functions
Social Enterprise

18. 6
BUILDING A ECOSYSTEM
Talk less. Listen more. Focus on adding value to the society.
Address the important issues. Stay away from fights.
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19. Community
Center
Architecture
Have the system that can handle difficult times and be
very choosy on the team and the tools you deploy.
Response
Team
General Buzz
Regular
Reports
Discovering Evils, Pre-virals
Weekly
Updates
Monthly
Performanc
e
Alerts
Buzz around Campaign
Conditional
Reports
Reaction of Competition
Ad-hoc
Reports
Strategic
Reports
Research
Reports
Major Leaders
Creative Team

20. 7
LISTEN, LISTEN & LISTEN
1. Social Media is about
people.
2. Let them talk.
3. You being the leader,
listen to them closely.
4. Get involved where
necessary.
5. Let the people be the
master of their lives.
6. You facilitate.

21. LISTEN TO THE ENTIRE SOCIAL WEB
People will talk where they want to. You can not force them to talk on a
particular medium. So you need to listen to the entire social web.
Make the people feel important. The favor will be returned.

22. 8
DON’T BE NEWS
BROADCASTER.
BE A NEWS MAKER
You are a leader. People want to know what you have to say about critical things.
Do not be a news sharer. Let the Media and citizen journalists in Social Media do
it. You focus on important things for the nation and people. Tell your views.

23. A LEADER INSIDE OUT
You are a leader first.
Remain so.
As a leader you are
expected to create
stories.
Keep adding value to the
community with your
vision and actions.
Be the subject. Not the
carrier of the subject.

24. 9
MAKING A STRONG
ONLINE COMMUNITY
Focus on building community. It can be multiple communities based on
specific interests, but they should be groomed.
Note: Communities are built on values and not on activities.

25. WINNING LIES ON STRENGTH AND
BEHAVIOR OF COMMUNITY
Communities are built everyday. What matters is who is able to
keep it for long and extract the right value out of it.
Engage and build a vibrant community with your mass followers
and fans.
Image credits: www.innovationsinnewspapers.com,
abclocal.go.com , www.3a.com.pl

26. 10
MARRY ONLINE AND
OFFLINE
It is very important to recognize Social Media as a major
communication medium. The messaging needs to be consistent
and powerful.

27. NOT TO FORGET THE WORLD DOES NOT
START OR END WITH SOCIAL MEDIA
Two traps one should never fall
into:
1. Thinking Social Media is
enough to give you victory.
2. Social Media strategy
being independent of other
media communications.
There can only be an unique
YOU, and your communication
should also reflect that.

28. SOCIAL MEDIA AS A
COMMUNICATION MEDIUM
Social Media is all about
people, the emotional
connection with them, the
relationships that is
groomed and the
conversation that happens.
Social Media is not
TECHNOLOGY.
Social Media is MEDIA.

29. SIMPLIFY360 FOR
INDIAN ELECTIONS
In partnership with
2014
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30. SIMPLIFY360 ELECTIONS
BIG DATA SYSTEM

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33. SOCIAL BUSINESS INTELLIGENCE
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