In terms of social media mentions, the telecom market of United States of America is in the state of oligopoly. Our key findings: Verizon is the most social Telecom company in U.S followed by AT&T and Sprint AT&T is the most mentioned brand on social media. Verizon led other telecom competitors on Facebook. Despite having high number of followers on Twitter, Verizon has low mentions on Twitter.

1. U.S. Telecom Market
is in the state of
Oligopoly
A research report based on social media buzz on top telecom brands in United States Of America
January 2014 data

2. Key findings
• Verizon is the most social Telecom
company in U.S followed by AT&T
and Sprint
• AT&T is the most mentioned brand on
social media.
• Verizon led other telecom
competitors on Facebook.
• Despite having high number of
followers on Twitter, Verizon has low
mentions on Twitter.

3. MOST SOCIAL TELECOM COMPANIES (U.S)
Rank Company name
1
Verizon
2
AT&T
3
Sprint
4
T mobile
5
Leap Wireless
6
MetroPCS
7
U.S. Cellular
Simplify360
Score
65
64
62
51
36
36
36

4. PARAMETER WISE BREAKUP OF SCORES
Rank Company Name
Buzz
Score
Rank Company Name
Facebook
Score
Rank Company Name
Twitter
Score
1
AT&T
71.8
1
Verizon
61.9
1
Verizon
69.1
2
Sprint
65.7
2
Sprint
60.3
2
T mobile
58.4
3
Verizon
64.4
3
T mobile
58.2
3
AT&T
57.6
4
T mobile
43.8
4
AT&T
54.4
4
Sprint
54.4
5
MetroPCS
34.9
5
Leap Wireless
39.5
5
MetroPCS
37.2
6
U.S. Cellular
34.8
6
MetroPCS
38.1
6
U.S. Cellular
37.0
7
Leap Wireless 34.5
7
U.S. Cellular
37.5
7
Leap Wireless
36.5
Final index is a function of Buzz score, Facebook score and Twitter score

5. AT&T IS THE MOST MENTIONED BRAND
362,532
AT&T
303,360
Sprint
291,090
Verizon
92,005
T mobile
MetroPCS
5,453
U.S. Cellular
4,553
Leap Wireless
2,029
Social media mentions of the top Telecom companies,
January 2014

6. In terms of social media mentions, market is in the state of oligopoly
Top 4 firms cover 99% of the buzz
27.4%
0.5%
28.6%
0.4%
0.2%
8.7%
34.2%
Share of mentions of brands on social media, January 2014

7. VERIZON HAS HIGH NUMBER OF FANS AS WELL AS HIGH ENGAGEMENT
Sprint has highly active fans but low fan base compared to other competitors.
70000
Facebook engagement quadrant, January 2014
Telecom Industry, US, Source: Simplify360
*Bubble size
represent %ge of
fans engaged
60000
No. of people engaged on Facebook
1.2%
50000
0.8%
2.9%
Leaders
40000
Highly
engaged
fans
30000
20000
High number of as
well high number
of engaged fans
0.3%
0.9%
10000
0.6%
0.5%
0
0
1000000
2000000
3000000
4000000
No. of fans
5000000
6000000
7000000

8. VERIZON HAS THE HIGHEST SHARE OF FANS ON FACEBOOK
25%
8%
2%
2%
1%
28%
34%
Share of fans on Facebook, January 2014
Verizon
AT&T
T mobile
Sprint
U.S. Cellular
MetroPCS
Leap Wireless

9. VERIZON HAS HIGHEST FOLLOWERS BUT LESS MENTIONS
Three major groups can be observed among the Telecom companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
60,000
High number of
mentions but less
followers
79,816
50,000
10,625
25,689
40,000
Mentions
Size of the bubble
represents the number
of tweets sent from the
official twitter handle
30,000
High number
followers but less
mentions
Less number
followers and less
mentions
20,000
17,268
10,000
10,515
25,249
10,997
0
0
200,000
400,000
600,000
Followers
800,000
1,000,000

10. T-MOBILE IS THE MOST MENTIONED BRAND ON TWITTER
No. of mentions of Twitter profiles, January 2014
54,122
T mobile
48,404
Sprint
40,120
AT&T
16,414
Verizon
MetroPCS
Leap Wireless
U.S. Cellular
1,912
1,124
693

11. Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter profiles their main official account is taken into
consideration.
A total of 7 companies were considered in the analysis.

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