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T HE ROYA L E DIT I ON
        2011
E D I TO R’S L ET T E R



In this digital day and age it’s all about the tag line or the elevator speech - that rapid fire pitch
that weighs up a product or service in a few words. If we had to do one for Simply Abu Dhabi,
we’d say it’s ‘a global passport to pure luxury dedicated to Abu Dhabi and the UAE on and off
line’. That, however, does not give the full picture.

Welcome ladies and gentleman to the royal edition of Simply Abu Dhabi magazine - the
first luxury lifestyle magazine dedicated to the fame and fortune of one of the world‘s finest
emerging cities, Abu Dhabi. Simply Abu Dhabi magazine is complimented by our online
portal SimplyAbuDhabi.com to bring you all that is hot and current from this buzzing Middle
Eastern capital. Each issue will bring you bang up to date, so you know where to be seen, what
to be investing in and most importantly, who and what everyone is talking about.

Most notably this season, it’s all about the Abu Dhabi Grand Prix which will be headlined
by a host of world class artists including Kanye West, Prince and Linkin Park. And for those
with more go than Lewis Hamilton himself, the uber stylish Amber Lounge (the after party
of choice for the likes of Jenson Button and Michael Johnson) awaits with its golden doors
swung open until the early hours of the morning.

In this issue, we’ll also be bringing you an exclusive interview with Manchester City’s Joleon
Lescott, an in-depth look into why every high-flying European business should be looking to
hold its next event in Abu Dhabi and a review on the city’s finest bars and restaurants.

Still wondering what’s the big deal with Abu Dhabi and why not, Paris, New York or even
London? Well, I challenge you friends to absorb yourself in the magic that awaits you in the
following pages and then see whether that question still needs answering…



- Arnie S Hira




                                                    09
                                        S I M P LY A BU D H A B I
E    XT R AOR DINARY       D       IAMONDS

                                                                                                                       C O N T E N TS



                                                                                                            The J&A diaries                                 Page 16
                                                                                                            Why I love my Quintessentially card             Page 20
                                                                                                            Ferrari World                                   Page 24
                                                                                                            Ferrari review                                  Page 28
                                                                                                            The real Joleon Lescott                         Page 30
                                                                                                            Arabian Spices                                  Page 38
                                                                                                            The perfect bag                                 Page 40
                                                                                                            Scavia                                          Page 42
                                                                                                            Stenzhorn                                       Page 44
                                                                                                            Simply beautiful                                Page 46
                                                                                                            The Blackberry Torch                            Page 48
                                                                                                            Smart Phones                                    Page 52
                                                                                                            Tron Legacy                                     Page 56
                                                                                                            The American                                    page 62
                                                                                                            Mesmorising splendour                           Page 64


                                                                                                            Chief Editor: Arnie S Hira
                                                                                                            Email: chairman@simplyabudhabi.com

                                                                                                            Joint Chief Editor: Miss Jordana Imogen Lynch
                                                                                                            Email: Jordana.lynch@simplyabudhabi.com

                                                                                                            Chief Design Officer: Mr Lee Isherwood
                                                                                                            Email: lee.isherwood@simplyabudhabi.com

                                                                                                            Chief Digital Officer: Mr Praveen Ratnakar
                                                                                                            Email: Praveen.ratnakar@simplyabudhabi.com

                                                                                                            Simply Abu Dhabi and Simply Abu Dhabi.com are intel-
                                                                                                            lectual property of Simply Abu Dhabi Publishing, Eliza-
                                                                                                            beth House, Elizabeth Street, Manchester, M8 8JJ. U.K.

                                                                                                            Fax: 0044 161 832 4566
                                                                                                            Skype: simplyabudhabi




                                  info@levant.com | www.levant.com

 DUBAI MALL      |     AL QASR         |   BURJ AL ARAB         |     MINA A’ SALAM    |     ATLANTIS
+971 4 4341227       +971 4 4243892        +971 4 3483131             +971 4 3686262       +971 4 4226717                                 11
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            A & J DI A R IE S
            C O S MO P O L I TA N P EO P L E
                                                                        Fantasy on ice                                    Courtesy of Garmoosha                                     Michelin Star Cantonese at Emirate’s Palace




                                                                        Abu Dhabi’s an ‘ice’ place to be:                                              It’s a smash hit:
                                                                        Ok, so at first glance A&J admittedly had reservations about how the           When an invite to the launch of Hakkasn, Emirates Palace’s new
                                                                        launch of a new ice skating theatre production could hold itself as a          Michelin-starred Cantonese sensation, landed in our inbox , A&J
                                                                        headline event for a couple who usually spend their evenings casually          knew we were on to something good. And boy, did the restaurant-
                                                                        swishing their way between the ultra chic Yacht Club and the Y Bar.            come-nightclub serve up the goods!
                                                                        However, with mystifying illusions and unique ice skating artistry to
                                                                        make even A&J put down their mocktails and get tweeting - ‘Fantasy             Joined by 250 of the UAE’s social elite, the atmosphere and
                                                                        On Ice’ sure earned its weight in gold stars.                                  champagne bubbled away blissfully as guests were treated to an
                                                                                                                                                       array of speciality dishes, including Peking duck with Royal Beluga
                                                                        The world premiere, which featured as part of The Summer In Abu                caviar, steamed dim sum platters and grilled Wagyu beef with king
                                                                        Dhabi Festival, kicked off on 4 July at the Abu Dhabi Hall and tut             soya sauce. With a hand-crafted pond complete with stepping stones
                                                                        tut you if you didn’t grab a ticket! With ice skaters from across the          and soothing incense filling the air, A&J soaked up the invigorating
                                                                        globe performing routines and moves A&J didn’t think possible - the            atmosphere as we were transported into oriental paradise.
                                                                        performance was a total show-stopper!
Abu Dhabi’s most distinguished party people are at it again. A&J
                                                                                                                                                       Dates for your diary:
spill all on the city’s hot-to-trot social spots.
                                                                        And yes, to some degree this did require A&J to leave our ‘thespian
                                                                                                                                                       January 20th 2011: mingle with the worlds greatest golfers at the new-look, european
                                                                        heads’ at the door but we secretly relished the excuse to sit back and         tour-backed abu dhabi hsbc golf championship.
Sometimes we really don’t know where to be. There have been more
                                                                        enjoy the performance like awe struck children.                                www.abudhabigolfchampionship.com
events launching in and around Abu Dhabi over the last few months
than the LA hills could handle. Although, when it came to sifting                                                                                      February 11th 2011: Eric Clapton, the English guitarist, vocalist, songwriter, and
                                                                        A&J catch up with old pal Marc:                                                founder of crossroadswill be rocking away at the yas arena on yas island. The legendary
through the invites, it didn’t take much to persuade the duo to
                                                                        Whilst enjoying our freshly prepared Sashimi in the warm and cosy              guitarist has a following of millions and this will be a perfect way to spend your
ditch Abu Dhabi’s annual Chess Festival in favour of letting loose in                                                                                  evening or even a premature valentines night.
                                                                        yet ultra contemporary Sho Cho - one of Abu Dhabi’s finest Japanese
Emirate Palace‘s swanky new oriental hide out.
                                                                        lounge restaurants - we spotted our old pal Marc Jacobs. Our guess is          February 2nd 2011: Gourmet Abu Dhabi 2011: back for the third year from 2 to
                                                                        that he’d booked himself in for Emirates Palace’s lavish one million           16 february 2011, mark your calendars as gourmet abu dhabi returns for yet another
                                                                        dollar vacation package. Of course, for this great designer, only pure         gastronomic experience! www.gourmetabudhabi.ae
                                                                        opulence will do.                                                              February 2nd to 5th 2011: Bride Abu Dhabi 2011 hosted at the adnec. Bridal
                                                                                                                                                       and fashion exhibition filled with the latest trends in bridal gowns, haute couture,
                                                                        Going Gaga for Garmoosha!:                                                     wedding organisers, jewellery, photography, honeymoon destinations, flower designs,
                                                                                                                                                       wedding cakes and much more...
                                                                        A&J got themselves down to the launch of Garmoosha - the must-
                                                                        have new fashion label from sparky duo, Mariam Al Mazroui and                  February 2nd to 5th 2011: Al Ain Aerobatic Show. Stand by for an aerobatic
                                                                        Alia Bin Drai. With splashes of vibrant, clashing colours mixed with           extravaganza in the sky that combines awesome displays of military and civil
                                                                                                                                                       aircraft, dizzying stunt flying and knuckle-gnawing, high-soaring, wing-tip-to-tip
                                                                        daring tribal prints - the genius pair’s creations will be adorning the        competitions. www.alainaerobaticshow.com
                                                                        bodies of every Emiraty fashionista this autumn/winter.


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                         S I M P LY A BU D H A B I                                                                                      S I M P LY A BU D H A B I
AMBER
LOUNGE
During three Grand Prix race weekends Amber              AMBER LOUNGE MONACO
Lounge takes over select venues and, with its in-        14th, 15th, 16th May 2010, Monaco GP weekend
house design team, creates unique nightlife
experiences. Typically, Amber Lounge GP parties          Simply the ultimate party of the Grand Prix weekend
include a spacious funky indoor Club Lounge plus         with its pulsating luxuriant club, chill out terrace and
stunning outdoor terraces to accommodate 1,000           soothing views of the Mediterranean – nothing can
party-goers. Music comes from internationally            rival Amber Lounge Monaco.
renowned DJs including Pete Tong and DJ Jack E.

Amber Lounge offers several packages to suit guests’     “I LOVE THAT YOU CAN DANCE LIKE
requirements. VIP tables seat eight people and are       MAD THEN CHILL BY THE POOL… ALL
set in the heart of the action. Guests benefit from      IN ONE! AMBER LOUNGE IS THE BEST



                                                                                                                                      2011
waitress service all night in addition to a hostess      WAY TO RECOVER FROM THE RACES”
service to ensure they receive red carpet treatment      Jenson Button
from the moment they arrive. VIP tables are served
with unlimited champagne, and a wide range of other
complimentary drinks, all night.                         AMBER LOUNGE SINGAPORE

Classic tables seat eight people and also benefit from
a dedicated waitress service. Tables are served with
                                                         25th & 26th September 2010, Singapore GP weekend

                                                         As the chequered flag falls on Formula One’s unique
                                                                                                                           Monaco Grand Prix
unlimited champagne and all other drinks. Individual
passes are also available which allow unrestricted
access, free seating on the chill out terraces and
                                                         night race F1 drivers, team sponsors and VIP guests
                                                         will make their way from the paddock straight to the
                                                         party, celebrating in the opulent surroundings of
                                                                                                                         Singapore Grand Prix
unlimited champagne and all other drinks from the
Amber Lounge Bars.
                                                         Amber Lounge until the early hours.
                                                                                                                            Indian Grand Prix
Amber Lounge attracts many party goers from the
Formula One community - it’s where the drivers and
                                                         “THE ATMOSPHERE SIMPLY BUZZES –
                                                         EVERYONE THERE IS EXACTLY
                                                                                                                        Abu Dhabi Grand Prix
team members go to let their hair down after the         WHERE THEY WANT TO BE”
race. In 2010 Amber Lounge will host exclusive           Sebastian Vettel


                                                                                                                    AMBER LOUNGE
events at three Grands Prix.

                                                         AMBER LOUNGE ABU DHABI
                                                         30th and 31st October 2010, Abu Dhabi GP weekend

                                                         Amber Lounge Abu Dhabi was a new addition in
                                                         2009. Prepare yourselves once again for the most           THE ULTIMATE VIP
                                                                                                                    GRAND PRIX PARTY
                                                         sensational Grand Prix party in the most affluent and
                                                         glamorous of locations.



                                                                                                                    WWW.AMBER-LOUNGE.COM
WH Y I L OV E ...
                                                                                                                                my quintesse ntially card




      WH Y I LOVE ...                                               Working in partnership with an extensive network of luxury                   I asked Quintessntially to arrange a whole day for me and one of
                                                                    suppliers, Quintessentially Abu Dhabi will give you the virtual              Simply Abu Dhabi’s most prestigious advertisers and this is what
   MY Q U I N T E S S E N T I A L LY C A R D
                                                                    keys to any city, with an irresistible package of offers, benefits and       they come up with:
                                                                    privileges that will save you both time and money.
                                                                                                                                                 07:00: Started our day early with a walk along the corniche side
                                                                    So, ‘what does Quintessentially really provide me with?’ you ask.            heading towards the Emirates Palace for an unforgettable breakfast
                                                                    Well, pretty much everything is the short answer. Need a local               served on a silver tray. Fantastic tour in the palace where you can
                                                                    restaurant recommendation or last minute VIP tickets to the best             see the 60 metre high central atrium and the 1002 Swarovski
                conte nt by Arnie hira
                                                                    events in the world? A to Z bespoke travel arrangements or that              Crystal chandeliers. Then dropped by the permanent display of
                                                                    limited edition item that you’ve been longing after for ages? Just           visionary plans for Abu Dhabi cultural centre.
                                                                    name it and we’ll sort it.
                                                                                                                                                 10:00: Booked us in for a guided tour around the Sheikh Zayed
                                                                    As vibrant as the city of Abu Dhabi is, it seems that Quintessentially’s     Grand Mosque - the third biggest mosque in the world - where you
                                                                    members are looking for that special something to make time spent            can see the world’s largest carpet, the world’s largest light fitting
                                                                    more exclusive, more unique, more memorable. From my many                    and a massive 24 carat gold-plated chandelier.
                                                                    requests with Quintessentially over the years, here are my favorite
                                                                    examples of some requests fulfilled by Quintessentially’s Office in          12:30: Time for lunch... Just choose the type of cuisine you like
                                                                    Abu Dhabi:                                                                   and enjoy a gastronomical experience in any of the top dining
                                                                                                                                                 restaurants in the city. We were booked in Hakkasan.
                                                                    • Very last minute provisions and concierge services (including
                                                                    meeting, chaperoning and car pick-up) for high-profile celebrities           14:00: Dropped by the Cultural Foundation. A permanent
                                                                    who performed during the 2010 Formula 1 Etihad Airways Abu                   photography exhibition reveals the metamorphosis of Abu Dhabi
                                                                    Dhabi Grand Prix.                                                            from fishers’ and pearlers’ village into a mini-metropolis.
                                                                                                                                                 Don’t forget to savour the cardamom & saffron Arabic coffee
                                                                    • Same day request for the following three presents to be found              served in the coffee shop.
                                                                    abroad; a love bracelet from Cartier, a white cymbidium flower
Quintessential is defined as that something which represents        bouquet and a birthday cake. All three items were quickly secured            16:00: Went for a desert Safari… One of the best must-do
the perfect example of class or quality. Quintessentially - the     and delivered at midnight as per requirements.                               experiences in Abu Dhabi: Dune drive, camel trekking, sunset
world’s premier luxury lifestyle group and concierge service                                                                                     barbecue before relaxing beneath the stars in a charming rustic
- continuously strives to be nothing less for its clients, and is   • My favorite request: A friend of mine who happens to be an                 Bedouin camp.
renowned for offering its members the very best that life has       Elite member at Quintessentially Abu Dhabi, requested luxurious
to offer, 24/7/365, and in over 57 countries around the world.      travel arrangements to be organised for nine of us, at his costs             23:00: Relished the purely refined atmosphere of the outdoor
                                                                    thankfully. Spanning thirteen destinations across Europe, the team           Cedar Lounge in Fairmont Bab AL Bahr. Relaxed and enjoyed my
                                                                    set about sorting those private jet bookings, extravagant car rentals,       shisha as the DJ spuns some truly uplifting tracks.
                                                                    logistic coordination, luggage handling and delivery and - best of
                                                                    all - creation of a customised Arabic/English city guide, with all the       01:30: Our after party? Allure in Cipriani Yas Yacht Club was the
                                                                    insider info necessary to escort him to the crème de la crème of the         perfect place to be. In this stunning Penthouse night club you will
                                                                    best this world has to offer.                                                be offered an ultimate entertainment experience till the early morn.

                                                                    • Just after the iPhone 4 was launched in Europe, Quintessentially           Amazing day, and we got the result we wanted so thank you
                                                                    was able to secure two of them within 48 hours for one deliriously           Quintessentially from all of us at Simply Abu Dhabi.
                                                                    happy member and no they were not then resold for a substantial
                                                                    profit on Ebay .


                                 20                                                                                                            21
                     S I M P LY A BU D H A B I                                                                                     S I M P LY A BU D H A B I
Part of the Quintessentially Group
                                                                                     PEARL MOTOR YACHTS
                                                                                     OPEN UP A WORLD OF INNER BEAUTY
                                                                                     Contemporary style, incredible performance, intelligent
                                                                                     features, space to live life in luxury. The Pearl range
                                                                                     takes motor yachting to a new dimension.

                                                                                     Take a virtual tour at www.pearlmotoryachts.com




                                                                                      Pearl 50                         Pearl 60                              Pearl 75




                                                                                                                                                 www.pearlmotoryachts.com


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Inwards Marine                   Ocean Drive                 Greekwaters                   RnB Marine                             Baxter Marine                    Ocean Bright Marine

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www.inwardsmarine.com            www.oceandrive.fr           www.greekwaters.com           www.rnbmarine.com                      www.baxtermarine.com             www.obmarine.com.hk
A BU D H A B I R EV S U P A G E A R
                                                                                                                                             fe rrari world




A BU D H A B I R EVS UP A G E A R !
                        FE R R A R I WO R L D




     With Abu Dhabi’s economy booming, the emirate is on a steadfast          This marks an astonishing development from just a few years ago             The city is also celebrating the launch of Ferrari World, which after
     mission of industrial diversification. The capital is brimming with      when Dubai stood as the only serious contender in bringing large            opening in October this year, is the latest addition to Abu Dhabi’s
     prospect and opportunity and most significantly, wealth, forcing the     scale organisations over to the Middle East. But now, thanks to the         impressive portfolio of highly sophisticated MICE venues.
     corporate world to sit up and take note.                                 investment of a few billion dirham, Abu Dhabi is a major player in a
                                                                              global industry worth £34 billion a year.                                   Billed as the world’s biggest theme park, Ferrari World fulfils the need
     As a part of this expansion strategy, the city has firmly established                                                                                for a quirky and entertaining MICE venue in the UAE. In addition
     itself as an emerging meeting, incentives, conferences and exhibitions   Amongst those corporate venues taking Abu Dhabi into the business           to its eight function rooms, individual attractions can be booked for
     (MICE) hub and is fast becoming one of the most attractive places in     headlines, is the recently launched Abu Dhabi National Exhibition           corporate events or large parties of 50 and 1,500 guests. The outdoor
     the Middle East to do business.                                          Centre (ADNEC) and its first-rate meeting and conference facilities         venue is also available for large scale performance-based events and
                                                                              recently scooped two world class awards. The ADNEC is a beacon for          has already pulled in a multitude of famous faces including, Beyoncé,
     The significant investment being poured into Abu Dhabi’s conference      the Middle East in providing world class conference facilities and last     Jamiroquai, Linkin Park, Prince and Kanye West.
     and events facilities is attracting international organisations to the   year the venue hosted 119 events. It’s IDEX show is one of the world’s
     emerging city to host a myriad of events. Thousands of delegates         largest defence exhibitions and more than 900 exhibitors from across        Troy Lindquist, director of sales and marketing at Ferrari World Abu
     representing industries from fashion to high finance flock to the city   the world have signed up to participate in the tenth anniversary show       Dhabi, commented:
     each year, with business visitors now accounting for 80 per cent of      to be held in February next year.
     Abu Dhabi’s tourism market. Rupert Murdoch, the media tycoon,                                                                                        “As Abu Dhabi’s population grows to three million, the Abu Dhabi
     Tony Blair and numerous top-tier global media players are amongst        Simon Horgan, ADNEC Group CEO, commented: “Abu Dhabi                        government is embarking on an ambitious plan to turn the emirate in to
     those who are part of the conference and exhibition scene in the UAE     has emerged as a major global destination for live events. In 2005,         a thriving place to live, work and visit. As part of this plan, we’re seeing
     capital.                                                                 14 exhibitions were held at the old exhibition facilities in the UAE        the development of a lot of fantastic infrastructure facilities which cater
                                                                              capital but in the last five years, we’ve seen an astonishing near          to the needs of the local and international business community.”
                                                                              nine-fold rise. The Abu Dhabi government has played a vital role
                                                                              in nurturing the emirate’s potential for events, following a multi-         But more long-standing developments, such as Emirates Palace, are
                                                                              pronged development approach that encompasses sectors such as               also continuing to invest in the development of their conference
                                                                              tourism, hotels, transport and communications.”                             facilities and the luxury hotel boasts 40 meeting rooms, an
                                                                                                                                                          auditorium with a 1,000 person capacity and a sumptuous ballroom
                                                                                                                                                          able to hold 2,400 guests.


                                          18                                                                                                            21
                              S I M P LY A BU D H A B I                                                                                     S I M P LY A BU D H A B I
A BU D H A B I R EV S U P A G E A R
                                                               fe rrari world




                                                                                                                                                                             ROYAL OAK OFFSHORE
                                                                                                                                                                                 CHRONOGRAPH




The newly-opened futuristic Yas Hotel, which overlooks the Yas              There is no question that Abu Dhabi has firmly placed itself as a
Marina Circuit - the scene of last year’s inaugural Abu Dhabi Grand         landmark on the corporate world map. It’s all eyes on the middle
Prix - is also attracting the attention of conference organisers.           eastern capital as a seemingly endless amount of money is pumped
                                                                            back into its economy at a time when the majority of the world is
The luxury hotel offers 1,700 square metres of conference and events        going through a very deep slump.
space, including an impressive 500 square metre ballroom and
spectacular rooftop pool deck. And with VIP services available such         However, Abu Dhabi is not the only destination to be fighting strong.
as ‘Car Spa’ detailing service and valet, limousine rental, personal        Other emerging destinations are also pouring money into the sector
concierge and a dedicated floral designer - the Yas Hotel allows            in direct competition with Abu Dhabi for a share of the convention
organisations to really put on a show-stopping event.                       market.

As well as investing heavily in venue development, Abu Dhabi’s              “There is strong growth in the hosting of major global conventions in
expanding airline network is opening up huge opportunity.                   destinations such as Cape Town, Beijing, Shanghai, Taipei and Seoul,”
Abu Dhabi International Airport is now directly linked with 69              Mr. Talwar said.
destinations, served by 32 airlines, with Etihad Airways, the national
airline of the UAE, consistently expanding capacity. Passenger traffic      For tips on how to host a successful corporate event from Anne
at Abu Dhabi International Airport has grown significantly over             Thornley-Brown, president and founder of Executive Oasis
the past five years and the airport now handles over nine million           International - a leading luxury corporate event planners - go to:
passengers a year.                                                          www.simplyabudhabi.com/eventtips

“Over the past five years we have ridden a wave of economic prosperity
                                                                            Ferrari World                  Yas Hotel
complemented by sound strategy which has substantially raised our           www.ferrariworldabudhabi.com   www.theyashotel.com
international profile,”                                                     +971 2 5013 100                +971 2 656 0000
said Lawrence Franklin, the Abu Dhabi Tourism Authority’s strategy
                                                                            Emirates Palace                ADNEC
& policy director.                                                          www.emiratespalace.com         www.adnec.ae
                                                                            +971 2 6909000                 +971 (0) 2 444 6900



                                                                          21
                                                              S I M P LY A BU D H A B I
                                                                                                                                                    www.audemarspiguet.com
FERRARI                                                                             FERRARI
                      T H E S A A P E RTA                                                              THE CALIFORNIA




Could Mothe r Nature have come d own f rom above                             D i dn’ t m a n ag e to g et y o ur ha n d s on a l i mited editi on
    and built this stunning creation he rself ?                                    S A A PE R ATA ? Tr y The Cal ifor ni a for si z e .


With only 80 made to celebrate Pininfarina’s 80th anniversary, the Ferrari   The California is one of Ferrari’s most popular models and it’s not hard to
SA APERTA is a very rare creature gracing the world’s roads. Recently        see why. The hard top convertible boasts a V8 engine; 7-speed gearbox with
launched at the Paris Motor Show 2010, the 599-based roadster features       steering wheel-mounted F1-style paddles; a new dual clutch; a new suspension
the V12 from the GTO and a ‘light soft-top’. Thanks to the 670 CV engine     system (double wishbones at the front and multilink at the rear); F1-Trac
beneath its bonnet, the SA APERTA hits 62mph in a scarcely believable        traction control system; and Brembo brakes with CCM (carbon ceramic
3.35 seconds! And when it comes to looks - the SA APERTA has Cindy           material) discs. Plus, the Carrozzeria Scaglietti Programme allows all Ferrari
Crawford’s beauty in it’s DNA.                                               clients to personalise their car to suit their own tastes and requirements.
                                                                             It may be a couple of years’ old but The California really is everything you
                                                                             could possibly want from a roadster (perhaps, minus an in-car personal back
                                                                             masseur) and has sure earnt its right to carry the Ferrari badge with pride.

                                                                             The California - Fast Facts:
                                                                             0-62mph in under 4 secs
                                                                             Engine: 90° V8 Direct Injection
                                                                             F1, dual-clutch, 7-speed plus reverse
                                                                             CST with F1-TRAC Stability and Traction Control System
                                                                             Double wishbone suspension and multilink at the rear
                                                                             Personal customisation of interior and paintwork available
                                                                             Sat Nav, USB connection, Bluetooth, hard disc, voice commands and IPOD connector.




                                      12                                                                                  13
                          S I M P LY A BU D H A B I                                                           S I M P LY A BU D H A B I
T H E R E A L J O L EO N L E S C OT T
                                                                                         the inte r view




T H E R E A L J OL E ON L E S C OTT
                        T H E I N T E RV I EW




     Sincere, softly-spoken and grounded are perhaps not three terms most
     people would use to describe a Premiership footballer. But Joleon
     Lescott certainly breaks the mould. Wherever your football loyalties
     lie, it is hard not to be drawn by Joleon‘s warmth; the golden-footed
     star simply oozes likeability.




                                         18                                                     21
                             S I M P LY A BU D H A B I                              S I M P LY A BU D H A B I
T H E R E A L J O L E O N L E S C OT T                                                                                                                   T H E R E A L J O L EO N L E S C OT T
                                                                      the i nte r v i e w                                                                                                                                      the inte r view




Despite being one of Eastlands’ highest value transfers of recent years,        After several seasons playing for Everton, the defender had really        Who/what first got you hooked on football?                                    Do you think Sheikh Mansour’s takeover will mark the start of
the father of two is refreshingly down to earth, a genuine family               made a name for himself and following a phenomenal injection of           My older brother Aaron was my inspiration for getting into football.          City’s rise to replace Chelsea and Manchester United at the top of
man and is incredibly passionate about his craft - claiming he would            money into Manchester City by Abu Dhabi’s Sheikh Mansour, the             You always look up to your older brother and going to watch him               the Premiership?
“honestly play for nothing”.                                                    rising Blues signed him up for £22 million. “I count myself so lucky      play football as a child triggered my passion for the game from a very        People are now taking us seriously. I really believe that we can go on
                                                                                for being one of Manchester City’s ‘chosen ones’.”                        young age. He knows I look up to him - I’m very proud of what he’s            and achieve some great things and we certainly have the potential to
“I’m so passionate about football and the Premier League - I’m not just                                                                                   achieved.                                                                     win the league this year. We want to do it for the fans. They’ve been
a football player, I still feel like I’m a fan.”                                But despite his successes, Joleon is certainly no Premiership playboy.                                                                                  with us through the hard times and now it’s time to really bring up
                                                                                His fiancé Debbie has remained his front-line support from the very       What would you say are the pros and cons of a career as a                     the goods.
Perhaps this surprisingly grounded mindset is due in part to Joleon’s           start - well before the former Wolves player had experienced even a       professional footballer?
upbringing and some humbling life experiences. He recalls the                   whiff of the shimmering life of a professional footballer.                I count myself very lucky to be doing something I love for a job. The         What makes you happy?
severe car accident which nearly took his life aged five and bares a                                                                                      opportunity to get to play every week in front of thousands of people         My family and friends. I’m very content with my life at the minute.
permanent reminder on his forehead today:                                       The couple plan to marry next June and Debbie is revelling in the         is the ultimate experience for me. I would honestly play for nothing.         Life is easy when you have a good network of friends and a supportive
“I count myself very lucky as it was a very serious accident.”                  opportunity to create the big OK! magazine wedding.                       No professional sports players I know have got into football because          family. I’m very lucky in that way.
                                                                                                                                                          they want to drive fast cars; it’s because they just love to play the
“I was judged and teased at school because of the scars from the accident       “There will be a few of the Everton and Wolves lot there as well as       game.                                                                         What sort of husband are you?
but it taught me to not to be in that bracket where people judge each           current team mates. Although I don’t think we’ll be inviting Mancini as                                                                                 One word: messy! I’m not much of a romantic but I’m starting to
other based on their faults. As much as it hurt at the time, I learned to       having him there watching us get drunk wouldn’t be fair on the boys!”     It does have its downsides though as you do have to be very                   learn that side of a relationship. The stability I have in my life is very
focus on the ways in which I am blessed.”                                                                                                                 committed and miss out on family occasions. I try and make up for             much down to Debbie.
                                                                                Joleon may do very well at putting himself across as an ‘every day        this in other ways by creating opportunities for my friends and family.
And the self-acclaimed “mummy’s boy” certainly did just that. After             lad’ but he certainly doesn’t look like your average 30-something                                                                                       What are your ambitions for the future (both your football career
writing a letter to Derby County when he was 15, Joleon was snapped             Brummie. The towering sportsman is effortlessly stylish and you only      How do you mentally prepare yourself before a game?                           and personal life)?
up by the team fresh out of secondary school. “There was no real                need catch a glimmer of his uber chic Audemars Piguet                     I used to be really superstitious before I went on to the pitch as I had      To achieve with City and England. Even if we do win the league this
question of going to do a ‘9 to 5’ - it just wasn’t for me. As far as I was     watch to appreciate that Joleon has got fashion nous. And with a          a lot of tense energy when I was younger. I used to put my socks on           year, we’d be just as keen to push on and improve even more the year
concerned, football was the only option.”                                       knock out fiancé, two indisputably gorgeous children, a stunning          a certain way, tie my boots a particular way and always eat the same          after.
                                                                                family home and as a first team player of arguably the fastest growing    thing the day before a game. I’ve dropped these habits now as I’m
Unlike most transfers, which are usually a decision kept under tight            club in the Premiership; Joleon Lescott certainly has it all.             more relaxed and confident in my ability.                                     In terms of my family life, there may be more kids for us in the future
wraps by the suited and booted, it was Joleon’s mum who oversaw                                                                                                                                                                         but at the moment we’re very happy the four of us. My oldest loves
the first transfer agreement of his glistening football career and the                                                                                    If you hadn’t gone into professional football, where do you think             to get out in the garden and play football with me. Everyday it’s not
passionate youngster soon moved to his home team Wolverhampton                                                                                            you’d be now for a career?                                                    raining we have to go out and play - in fact, I’m quite glad it’s raining
Wanderers FC so that he could be closer to his family.                                                                                                    If I hadn’t gone into football I’d have probably followed my dad and          today! I also love watching cartoons with Donovan and Clayton - I’m
                                                                                                                                                          gone into DJ-ing. Music is one of my other biggest passions outside of        such a big kid with them!
                                                                                                                                                          football and I really idolise the producer Ryan Leslie.
                                                                                                                                                                                                                                        On Abu Dhabi…
                                                                                                                                                          Can you remember the moment you first found out that City was                 I’ve never had the chance yet to go to Abu Dhabi as I’ve always been
                                                                                                                                                          being taken on by Sheikh Mansour?                                             playing or training for England when the boys have gone over but
                                                                                                                                                          I remember thinking ‘wow’ when I heard that Sheikh Mansour was                I’ve heard it’s an amazing place. I think we’re going to go on a family
                                                                                                                                                          taking over City. I knew that his wealth would mean he’d be bringing          holiday there next year. It’s less touristy than Dubai and it’s the
                                                                                                                                                          the best players from around the world into the Premiership and that          perfect destination for downtime.
                                                                                                                                                          we’d get a chance to play against the best in the game. People may
                                                                                                                                                          be surprised to hear that I was excited about the news, when I was            Abu Dhabi has an amazing portfolio of hotels but we’re quite easily
                                                                                                                                                          playing for a competitor team at the time, but the thought of having          pleased as a family. As long as there’s plenty for the kids to do and an
                                                                                                                                                          world class players in our league was incredibly exciting.                    English TV channel they can watch then we’re happy!


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                                                                  S I M P LY A BU D H A B I                                                                                                                               S I M P LY A BU D H A B I
A R A B I A N S C E N TS
                                                                                                                                              the aroma




   A R A B I A N S CE N TS
                                                                          The golden perfume shopping rule:
                        T H E A RO M A                                    There’s a certain checklist of purchases that every serious shopper            Bukhoor is a mixture of various different scents and usually looks
                                                                          must tick before leaving the city: a timeless watch, designer handbag,         like round pieces of coal about the size of your thumb. This sort of
                                                                          statement diamond or gold piece of bling and, of course, a few                 scent is used to burn in living spaces and is a must-have memento for
                                                                          bottles of authentic Arabic perfume. The delicate golden handcrafted           bringing a bit of Middle Eastern luxury back to your home.
                                                                          fragrance bottles are simply irresistible and will hold pride of place on
                                                                          your dressing room table. Plus, a pretty little bottle of perfume makes        Look out for Dehen Oud’s limited edition, Dehen Aload, which is
                                                                          an impressive gift to take home for friends and family, so they too can        one of the most distinguished fragrances currently on the market
                                                                          sample an ‘essence’ of the sand lands.                                         and is priced around £400.

                                                                          But before you get too carried away stocking up on your scents,                For service and quality you can trust, head to the Middle East’s
                                                                          there is one very important rule to remember when it comes to                  premier fragrance house, Ajmal Perfumes, which has a boutique in
                                                                          buying perfume in Abu Dhabi. Don’t be tricked into thinking that               the Baniyas district of Abu Dhabi. As a guideline, any bottles priced
                                                                          the souks (markets) always stock the most authentic perfumes.                  anything upwards of AED 600 (around £100) tend to provide a
                                                                          People commonly make the assumption that the market holders’                   good, full-on, rich fragrance.
                                                                          scented bottles are freshly handmade in a local’s front room but,
                                                                          unfortunately, you don’t always know what you’re buying or where it
                                                                          has come from. To be on the safe side, stick to the proper perfumery           Where to buy:
On visiting Abu Dhabi, you can’t help but be encapsulated by the          stores and malls. Otherwise you could quite easily be walking away             Abu Dhabi Mall
musky aroma that wafts through the streets and clings to your clothes     with a concoction that isn’t too far away from sink water! Failing all         Located in the Tourist Club Area (TCA)
                                                                                                                                                         on the 2nd Street, sector 1-94.
and your hair. Arabic perfume provides the United Arab Emirates           else, just follow your nose.
                                                                                                                                                         Telephone: +971 2 645 4858.
with a distinctive sweet-smelling scent and it has formed a significant
part of emirate culture for hundreds of years.                            How it’s made:
                                                                                                                                                         Marina Mall
                                                                          The original Arabian scent came from burning Oudh, a woody                     Corniche Road, Abu Dhabi .
Here, Simply Abu Dhabi provides you with a guide to shopping for          substance extracted from Auilaria and Gyrinops trees in the jungles            Approx 35km from Abu Dhabi airport.
fine scents and distils the ‘eau de toilette’ from the ‘toilet water‘.    of south-east Asia. Oudh is created when a fungal parasite infects the         Telephone: +971 2 681 830
                                                                          tree to produce an oily resin, which is then collected. Pure Oudh is
                                                                          much better than the distilled, less concentrated form, Dehn Oudh,             Fairmount Bab Al Bahr
                                                                          and is definitely worth the higher price tag.                                  Located between Al Maqta and Mussafa bridges,
                                                                                                                                                         25km from Abu Dhabi airport
                                                                                                                                                         Telephone +971 2 654 3333
                                                                          Making ‘sense’ out of choosing the right ‘scent’:
                                                                          Unlike the floral French perfumes we’re used to, Arabic scents tend to
                                                                                                                                                         Emirates Palace
                                                                          all have a wood or musk undertone. But you’re certainly not limited            Corniche Road, Abu Dhabi.
                                                                          on choice as there are hundreds of different variations with their             Telephone: +971 2 690 9000
                                                                          own distinctive fragrances. Plus, many shops also allow you to mix
                                                                          up your own scent to compliment your individual taste. Personalised            Al Raha Mall
                                                                          perfumes? Now we’re talking!                                                   Situated next to Al Raha Beach Hotel
                                                                                                                                                         on the main Abu Dhabi service road.
                                                                                                                                                         Telephone: +9712 5562229
                                                                          There are essentially two types of perfume, Oudh and Bukhoor.
                                                                          Oudh has an earthy, woody tone and can be used by both men and
                                                                          women. Pure Oudh is burned so that its scent emanates into the air
                                                                          and penetrates your clothes.


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                          S I M P LY A BU D H A B I                                                                                       S I M P LY A BU D H A B I
T H E R I G H T WATC H
                                                                                                                                      a timely investme nt




T H E R I G HT WATCH
             A T I M E LY I N V E S T M E N T




                                                                            Harry Winston Opus X                            Romain Jerome Eyjafjallajökull Volcano            Hublot King Power Formula 1
                                                                            An abstract expression of time                  Undeniably cool                                   Mighty powerful
                                                                            In the collaborative tradition of Opus, Harry   Key feature: Contains volcanic rock and the       Key feature: Launched to celebrate Hublot
                                                                            Winston and genius watch engineer Jean-         ash from the Eyjafjalljökull volcano. A mind-     being appointed as the official Formula 1
                                                                            François Mojon bring you the impeccably         blowing creation.                                 watchmaker.
                                                                            chic Harry Winston Opus X.
                                                                                                                            Priced (RRP): £16,500 / AED 96,000                Priced (RRP): £13,000 / AED 76,000
                                                                            The Opus X captures the shape and               www.romainjerome.ch                               www.hublot.com
                                                                            dimensionality of time through a
                                                                            synchronised rotation of circular motions
                                                                            which mimics the orbit of the solar system.
                                                                            Replacing a traditional fixed dial and watch
                                                                            hands, time is displayed as a system of
                                                                            rotating indicators mounted on a revolving
                                                                            frame. The timepiece presents a new
                                                                            technical innovation; as the frame completes
It’s well known that one of the first things a woman judges a man           a full rotation, the dials of each indicator
on is his shoes and choice in jewellery. And it’s only a ‘matter of         turn in the opposite direction, ensuring
time’ before she loses interest if either of these things are not up to     orientation remains constant in any position.
scratch. A fancy piece of wrist bling never goes unnoticed in the           The ultra modern 46mm white gold case is
business world either. It’s this kind of attention to detail that demands   designed without a bezel, providing added
a businessman be taken seriously; it says I’m successful, slick and         light and transparency. A ground-breaking
unwaveringly efficient. As businesses across the globe look to get back     piece that defines the very essence of the
onto their feet and reclaim their slice of success, ensuring that brand     Opus series.
representatives give off the right impression is a must.
                                                                            Priced (RRP): £148,050 / AED 865,000
But how to know you’re making the right investment to fit you and           Limited edition of 100 pieces
your lifestyle? Simply Abu Dhabi‘s lifestyle editor, Jordana, picks         www.harrywinston.com
out this season’s finest men’s designer watches. It’s time to make a
statement!
                                                                            Breitling Blackbird (see adjacent page)         Speedmaster Apollo-Soyuz 35th Anniv.              Hublot King Power Aero ‘Bal Harbour’
                                                                            Flying high                                     The smart timekeeper                              Gold rush
                                                                            Key feature: A scratch resistant sapphire       Key feature: The dial is made from a piece of     Highly exclusive. If you can get your hands
                                                                            crystal face.                                   meteorite which survived its fall to earth. As    on the Bal Harbour, you’ll be one of only 25
                                                                                                                            no two pieces of a meteorite are exactly alike,   people in the world to own the piece.
                                                                                                                            each watch is completely unique.

                                                                            Priced (RRP): £4,000 / AED 23,000               Priced (RRP): £5,010 / AED 29,000                 Priced (RRP): £16,400 / AED 95,000
                                                                            www.breitling.com                               www.omegawatches.com                              www.hublot.com


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                          S I M P LY A BU D H A B I                                                                                    S I M P LY A BU D H A B I
T H E R I G H T BAG
                                                                                                                                                                                                simply d evine


                                                                                                                                                                                            THE CLASSIC TOTE




                                           T H E R I G HT BAG
                                                      S I M P LY D I V I N E                                                          Heloise large shoulder bag by Chloe.        Large romilly by Lulu Guinness.         Ostrich absinthe bag by Marc Jacobs.
                                                                                                                                      £850/ AED 4,949.                            £395/ AED 2,300.                        £3,100, AED 18,000.


                                                                                                                                                                                               ANIMALISTIC




                                    Simply Abu Dhabi picks out this season’s hottest arm candy so all
                                  you need to do is pin point your next red carpet event for showcasing
                                                      your new best fashion friend!




                                                                                                                                      Leopard print bowler by Prada.              Croc print leather Hillary by Lulu      Falabella chain bag by Stella McCartney.
                                                                                                                                      £1,790, AED 10,400.                         Guinness. £495, AED 2,800.              £655, AED 3,820


                                                  SMALL BAG, BIG STATEMENT                                                                                                                         QUILTED




Ivory tweed and lambskin classic 2.55 by     Gene shoulder bag by Marc Jacobs.                Tweed fur melange bag by Marc Jacobs.   Black quilted lips suzy by Lulu Guinness.   Amalia tote by Lanvin.                  Westside quilted bag by Marc Jacobs.
Chanel. £2,100, AED 12,248                   £1,587, AED 8,700                                £825, AED 4,800                         £250, AED 1,400                             £890, AED 5,190                         £585, AED 3,400


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                                                          S I M P LY A BU D H A B I                                                                                                           S I M P LY A BU D H A B I
www.scavia .it




Behind its success story is more than an eighty-year old
tradition, passion and research in jewelry. From a small
goldsmith workshop first established in Milan in 1923,
SCAVIA has emerged into an international source of
exclusively designed hand crafted jewelry masterpieces of
gold and gemstones. The SCAVIA collection has drawn
unequivocal interest from its affluent patrons worldwide,
besides the six international awards and distinction it has
received.

With world-renowned gemologist Fulvio Maria Scavia,
its designer and an owner, Scavia has transcended into
becoming a large family of Italian luxury.




                                                                                   info@levant.com | www.levant.com

                                                                 AL QASR       |    BURJ AL ARAB     |   MINA A’ SALAM    |     ATLANTIS
                                                              +971 4 4243892        +971 4 3483131       +971 4 3686262       +971 4 4226717

                                20
                    S I M P LY A BU D H A B I
STENZHORN
                                                                      the jewell e rs




                www.stenz horn .c om




Stenzhorn is a luxury diamond and gemstone jewelry brand,
specializing in artistic, avant-garde representations of nature
and wildlife.

The company was founded by the Stenzhorn family in 1979
in Boppard, Germany. Bettina Stenzhorn currently serves
as Chief Executive Officer and Chris Stenzhorn as Global
Sales Director. A business minded clan, the Stenzhorns
first entered the jewelry industry through sales, yet quickly
realized their creative passions and talents for designing.
Stenzhorn has since become a pioneer in the jewelry industry
in Europe, constantly evolving with the newest production
technologies and innovative designs. Stenzhorn Jewelry
consists of 5 Editions, including Dark Romance and Amanda
by Stenzhorn, as well as a Wildlife Watch Collection.




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                      S I M P LY A BU D H A B I                   S I M P LY A BU D H A B I
S I M P LY B E AU T I F U L
                                                                                                                                                                                                               a cosmetic review




                                     S I M P LY B E AU T IF UL
                                                    A C O S M ET I C R EV I EW




Star product!                                                              Best newbie!                                                           Silky smooth skin quenchers                   Autumn/winter 2010 beauty trends
Crème De La Mer                                                            Thierry Mugler Angel Deluxe Ltd Edition
                                                                                                                                                  Avoid tight, dry and flaky skin this winter   Work this season’s hottest looks! Brunette,      5. Prominent brows - thick and alluring but
It’s everything you could want from an eye cream: de puffing, anti-        Thierry Mugler’s famous Angel fragrance just got even more
                                                                                                                                                  with one of these fabulously sumptuous        think Audrey Hepburn and blondes, think          don’t mistake for meaning untamed bushy
ageing and provides your skin with youth-injecting illumination. And       desirable. The clever people at Mugler’s head quarters have launched
                                                                                                                                                  moisturisers.                                 Scarlett Johansson!                              (Try Dior’s Powder Eyebrow Pencil £16,
we just love the silver tipped applicator which cools and soothes. The     a new limited edition version this autumn/winter which comes
                                                                                                                                                                                                                                                 AED 90
perfect treatment to hide away too many long days in the office or too     encased in a sparkling blue Swarovski crystal bottle. It’s certainly
                                                                                                                                                  1. Elizabeth Arden Prevage Face Advanced      4. Matte skin, luminous finish. Try Giorgio
many late nights partying!                                                 made our eyes go all starry!
                                                                                                                                                  Anti-Aging Serum. £130, AED 765               Armani’s luminous silk foundation. £32,          Your top beauty tip:
                                                                                                                                                                                                AED 190                                          Turn glossy lipstick matt by blotting with
The eye balm intense is priced £95 (AED 560)                               £1,300 (AED 7,700)
                                                                                                                                                  2. La Prairie White Caviar Illuminating                                                        tissue and brushing powder over the top!
from Crème De La Mere.                                                     from Selfridges.com.
                                                                                                                                                  Cream. £260, AED 1,541                        5. Red lipstick - from deep blackcurrant to
                                                                                                                                                                                                sweet raspberry. Try the Yves Saint Laurent      For more Simply Beautiful tips and advice go
                                                                                                                                                  3. Dior Hydra Life Pro Youth Protective       Rouge Pur Couture lipstick. £22, AED 130         to www.simplyabudhabi.com.
                                                                                                                                                  Creme SPF 15. £41, AED 245
                                                                                                                                                                                                6. No mascara - yes, you read right - do you     Stockists:
                                                                                                                                                                                                dare to go bare?                                 www.selfridges.com
                                                                                                                                                                                                                                                 www.shop.elisabetharden.com
                                                                                                                                                                                                7. Kohl eyeliner - get it wrapping right         www.cremedelamer.com
                                                                                                                                                                                                around the eye for a super intensive look! Try   www.dior.com/beauty
                                                                                                                                                                                                Dior’s Style Liner £21, AED 125


                                                                         12                                                                                                                                              13
                                                             S I M P LY A BU D H A B I                                                                                                                       S I M P LY A BU D H A B I
B L AC K B E R RY TO RC H
                                                                                                             the review




T H E B L ACK B E R RY TORCH             The Handset                                                                  Operating System

                                         Looks like every 21st century city slicker in the UAE and UK                 The real X-Factor about the Storm, is that it gives Blackberry the
           T H E R EV I EW
                                         together with all gadget and gizmo lovers have been waiting eagerly          opportunity to show off their latest operating system aka Blackberry
                                         for this bright little spark from Blackberry – Research In Motion has        6, presenting the ever so demanding consumer with a genius touch
                                         catapulted itself forward in the war of touch screen technology with         screen interface.
                                         the launch of its latest smart phone, the new Blackberry Torch.
                                                                                                                      The technological evolutionary process has definitely kicked in and
         conte nt by Arnie hira          The BlackBerry Torch is a solid, weighty and promisingly robust              you can instantly see the transformation from boy to man, as the
                                         device with a beautifully designed 3.2-inch touch screen dominating          home screen boasts five different menus, all accessible and scrollable
                                         the front fascia – underneath this is the all so recognisable optical        by finger tip motion movement from left to right. Hmmm, similar
                                         track pad accompanied by four horizontally placed touch buttons.             to their iPhone world dominating nemesis? Who cares it works and
                                         The side panels consist of three embedded shortcut buttons on the            works with style!!!! Chose from Favourites, Downloads, Media,
                                         right, a 3.5mm headphone jack at the top right and a micro USB port          Frequent or simply All. You can even customize the visual display of
                                         on the left. There aren’t any multimedia keys on top of the device, but      each menu to your liking.
                                         a thin subtly placed metal strip does include controls to enable silent
                                         mode and to lock the screen from accidental calls or messages.               Each individual menu houses a number of sub categories that can be
                                                                                                                      moved around and tailored according to your choice – tap and hold
                                         Aesthetically the device’s casing is completed by a shiny metallic           an icon to launch a mini-menu giving the option to mark as favourite;
                                         composite, almost Darth Vader like, as previously seen on the                move; move to folder; hide; launch; delete; help or switch app. It’s a
                                         BlackBerry Curve 3G, and to seal the product, there is rubberised            fully detailed system that’s user friendly, well-delivered and permits a
                                         back battery casing. It’s probably worth mentioning that the SD              great level of personalisation.
                                         memory card slot resides underneath this back cover, therefore no
                                         requirement to remove the battery to change cards.                           The top menu bars are equally interactive. You can press anywhere
                                                                                                                      along the top row (battery level; time; signal bar) to open a key
                                         The slide mechanism opens and closes via an up and down motion               settings menu, providing the opportunity to change wifi, blue tooth
                                         with an almost satisfyingly smooth and naturally flowing motion              and internet connections and set alarms. The bar immediately
                                         to showcase the elegant QWERTY keypad beneath, consisting of a               beneath it illustrates the current profile in addition to any call, text
                                         full set of easy to use and recognisable buttons. The keys are lightly       or email notifications, if you press on the alerts a drop-down menu
                                         raised inwards to assist usability making it comfortable to type out         appears permitting you to view missed calls and messages in depth.
                                         those ever so important messages to your friends and family. Like it’s       I’d like to think of the next feature as the Torch’s very own little
                                         nemesis there is an an onscreen virtual keyboard and dialler.                internal search engine.

                                                                                                                      The bar also has a universal search feature displayed in avatar of
                                                                                                                      a magnifying glass. A tap of this little icon prompts search field
                                                                                                                      enabling you to look through the entire contents of this very smart
                                                                                                                      phone! The results of a search appear in a box below the search field
                                                                                                                      and if you are using the keypad the search is automatically activated
                                                                                                                      when you commence typing. There are also options to search
                                                                                                                      YouTube, Google and Blackberry App World.


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             S I M P LY A BU D H A B I                                                                  S I M P LY A BU D H A B I
My personal verdict is if you want a smart phone, then it                                                                B L AC K B E R RY TO RC H
has to be Blackberry Torch, well that is until they bring                                                                        the review
               out their next supermodel.




                                                            BlackBerry OS 6: Key Features

                                                            Internet & Media                                                             Camera
                                                            The Internet browser has definitely gone under the knife and                 The device includes a really nice five-megapixel camera, featuring
                                                            experienced a complete facelift from its Blackberry predecessors,            continuous autofocus, image stabilisation and LED flash, with a
                                                            allowing for a superior quality of user experience for surfing the           control system that makes good use of the touch screen interface.
                                                            internet waves. Internet sites and web pages seem to respond very            Operating in landscape mode, a row of touch icons appears beneath
                                                            quickly and load without causing frustration. There’s also another           the onscreen viewfinder, with a central blue button behaving as the
                                                            very familiar element, the pinch to zoom feature that concentrates           shutter – you can tap this to take a photo or press a physical button
                                                            in on a designated area of the web page or image at hand. You can            on the top of the device if you prefer.
                                                            also swipe the screen to drag pages around and a double tap to               On either side of the shutter button are controls to instantly turn the
                                                            enable instant zoom. It’s my favourite addition and improvement to           flash on or off, activate GPS for geo-tagging, choose a scene mode or
                                                            Blackberry so far.                                                           access the picture gallery. There are more advanced settings that are
                                                                                                                                         available within the menu. For all you budding Speilbergs out there,
                                                            It’s quite easy to change pages using different windows as the browser       you can also record widescreen video in VGA format (640×480
                                                            now supports multiple tabs. Rotating the handset accordingly will            pixels).
                                                            also allow you to view in both landscape and portrait modes.
                                                            Tucked away in the media tab there is an array of delightful                 Social Feeds & Apps
                                                            entertainment applications which include a video player, a mp3               To satisfy the increasing demand for mobile social networking, RIM
                                                            player, and a voice recorder which is brilliant for sending messages via     has attached a new Social Feeds app that is out of this world and so
                                                            BBM. One of the most satisfying new features is the ability to search        easy to use. This allows all social network junkies to access a virtual
                                                            music by scrolling through album art.                                        one-stop shop, pulling in feeds from the likes of Facebook, Twitter,
                                                                                                                                         BlackBerry Messenger and MySpace amongst others. It’s a fantastic
                                                            You can also connect to you personal portfolio of music over Wi-Fi           solution that can be bespoke to your liking – you can see all the
                                                            Blackberry Media Sync. The video player plays in landscape only,             items in a single stream or filter it so they are isolated and grouped in
                                                            however plays back movies in widescreen with buttons at the foot of          separate lists that can be scrolled from side to side.
                                                            the screen
                                                                                                                                         As expected from Blackberry, mini versions of business related apps
                                                            The Torch ticks all the right boxes in terms of connectivity, starting       such as Word, Excel and Power point are also included, making life
                                                            with 2G and 3G quad-band support. There is both HSPA for high-               on the go even more convenient.
                                                            speed downloads and uploads, with class 10 EDGE and GPRS as
                                                            back-ups. You can connect to a local Wi-Fi network or hook up with           If I was to compare the Blackberry torch to a car, it would have to
                                                            another Bluetooth device, or listen wirelessly in stereo thanks to           be a Rolls Royce Ghost, its everything you want from a product,
                                                            A2DP. If all else fails a micro USB port allows users to connect to a        class, style, sophistication and power. Its responds well and there is a
                                                            PC the old-fashioned way via cable.                                          fluidity of genius and professionalism throughout the device. Unlike
                                                                                                                                         its competitors it has the ability to sustain modern day technology yet
                                                                                                                                         it combines it with a hint of tradition. This shines through with its
                                                                                                                                         dual keyboard functionality both touch screen and physical, making
                                                                                                                                         it a joy for the user.



                             14                                                                                                        15
                 S I M P LY A BU D H A B I                                                                                 S I M P LY A BU D H A B I
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition
Simply Abu Dhabi The Premier Edition

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Simply Abu Dhabi The Premier Edition

  • 1. T HE ROYA L E DIT I ON 2011
  • 2.
  • 3.
  • 4. E D I TO R’S L ET T E R In this digital day and age it’s all about the tag line or the elevator speech - that rapid fire pitch that weighs up a product or service in a few words. If we had to do one for Simply Abu Dhabi, we’d say it’s ‘a global passport to pure luxury dedicated to Abu Dhabi and the UAE on and off line’. That, however, does not give the full picture. Welcome ladies and gentleman to the royal edition of Simply Abu Dhabi magazine - the first luxury lifestyle magazine dedicated to the fame and fortune of one of the world‘s finest emerging cities, Abu Dhabi. Simply Abu Dhabi magazine is complimented by our online portal SimplyAbuDhabi.com to bring you all that is hot and current from this buzzing Middle Eastern capital. Each issue will bring you bang up to date, so you know where to be seen, what to be investing in and most importantly, who and what everyone is talking about. Most notably this season, it’s all about the Abu Dhabi Grand Prix which will be headlined by a host of world class artists including Kanye West, Prince and Linkin Park. And for those with more go than Lewis Hamilton himself, the uber stylish Amber Lounge (the after party of choice for the likes of Jenson Button and Michael Johnson) awaits with its golden doors swung open until the early hours of the morning. In this issue, we’ll also be bringing you an exclusive interview with Manchester City’s Joleon Lescott, an in-depth look into why every high-flying European business should be looking to hold its next event in Abu Dhabi and a review on the city’s finest bars and restaurants. Still wondering what’s the big deal with Abu Dhabi and why not, Paris, New York or even London? Well, I challenge you friends to absorb yourself in the magic that awaits you in the following pages and then see whether that question still needs answering… - Arnie S Hira 09 S I M P LY A BU D H A B I
  • 5.
  • 6.
  • 7. E XT R AOR DINARY D IAMONDS C O N T E N TS The J&A diaries Page 16 Why I love my Quintessentially card Page 20 Ferrari World Page 24 Ferrari review Page 28 The real Joleon Lescott Page 30 Arabian Spices Page 38 The perfect bag Page 40 Scavia Page 42 Stenzhorn Page 44 Simply beautiful Page 46 The Blackberry Torch Page 48 Smart Phones Page 52 Tron Legacy Page 56 The American page 62 Mesmorising splendour Page 64 Chief Editor: Arnie S Hira Email: chairman@simplyabudhabi.com Joint Chief Editor: Miss Jordana Imogen Lynch Email: Jordana.lynch@simplyabudhabi.com Chief Design Officer: Mr Lee Isherwood Email: lee.isherwood@simplyabudhabi.com Chief Digital Officer: Mr Praveen Ratnakar Email: Praveen.ratnakar@simplyabudhabi.com Simply Abu Dhabi and Simply Abu Dhabi.com are intel- lectual property of Simply Abu Dhabi Publishing, Eliza- beth House, Elizabeth Street, Manchester, M8 8JJ. U.K. Fax: 0044 161 832 4566 Skype: simplyabudhabi info@levant.com | www.levant.com DUBAI MALL | AL QASR | BURJ AL ARAB | MINA A’ SALAM | ATLANTIS +971 4 4341227 +971 4 4243892 +971 4 3483131 +971 4 3686262 +971 4 4226717 11 S I M P LY A BU D H A B I
  • 8. Serious yachts for sale, for charter, for adventure. London Monaco New York Miami Moscow Seattle Athens Palma Mumbai t +44 20 7766 4300 t +377 97 97 81 21 t +1 212 223 0410 t +1 305 672 0150 t +7 495 220 2402 t +1 206 285 4561 t +30 6932 408 285 t+34 672 179 008 t+ 91 2266 391900 the superyacht superpower www.burgessyachts.com
  • 9. A&J D I A R I E S cosmopolitan peopl e A & J DI A R IE S C O S MO P O L I TA N P EO P L E Fantasy on ice Courtesy of Garmoosha Michelin Star Cantonese at Emirate’s Palace Abu Dhabi’s an ‘ice’ place to be: It’s a smash hit: Ok, so at first glance A&J admittedly had reservations about how the When an invite to the launch of Hakkasn, Emirates Palace’s new launch of a new ice skating theatre production could hold itself as a Michelin-starred Cantonese sensation, landed in our inbox , A&J headline event for a couple who usually spend their evenings casually knew we were on to something good. And boy, did the restaurant- swishing their way between the ultra chic Yacht Club and the Y Bar. come-nightclub serve up the goods! However, with mystifying illusions and unique ice skating artistry to make even A&J put down their mocktails and get tweeting - ‘Fantasy Joined by 250 of the UAE’s social elite, the atmosphere and On Ice’ sure earned its weight in gold stars. champagne bubbled away blissfully as guests were treated to an array of speciality dishes, including Peking duck with Royal Beluga The world premiere, which featured as part of The Summer In Abu caviar, steamed dim sum platters and grilled Wagyu beef with king Dhabi Festival, kicked off on 4 July at the Abu Dhabi Hall and tut soya sauce. With a hand-crafted pond complete with stepping stones tut you if you didn’t grab a ticket! With ice skaters from across the and soothing incense filling the air, A&J soaked up the invigorating globe performing routines and moves A&J didn’t think possible - the atmosphere as we were transported into oriental paradise. performance was a total show-stopper! Abu Dhabi’s most distinguished party people are at it again. A&J Dates for your diary: spill all on the city’s hot-to-trot social spots. And yes, to some degree this did require A&J to leave our ‘thespian January 20th 2011: mingle with the worlds greatest golfers at the new-look, european heads’ at the door but we secretly relished the excuse to sit back and tour-backed abu dhabi hsbc golf championship. Sometimes we really don’t know where to be. There have been more enjoy the performance like awe struck children. www.abudhabigolfchampionship.com events launching in and around Abu Dhabi over the last few months than the LA hills could handle. Although, when it came to sifting February 11th 2011: Eric Clapton, the English guitarist, vocalist, songwriter, and A&J catch up with old pal Marc: founder of crossroadswill be rocking away at the yas arena on yas island. The legendary through the invites, it didn’t take much to persuade the duo to Whilst enjoying our freshly prepared Sashimi in the warm and cosy guitarist has a following of millions and this will be a perfect way to spend your ditch Abu Dhabi’s annual Chess Festival in favour of letting loose in evening or even a premature valentines night. yet ultra contemporary Sho Cho - one of Abu Dhabi’s finest Japanese Emirate Palace‘s swanky new oriental hide out. lounge restaurants - we spotted our old pal Marc Jacobs. Our guess is February 2nd 2011: Gourmet Abu Dhabi 2011: back for the third year from 2 to that he’d booked himself in for Emirates Palace’s lavish one million 16 february 2011, mark your calendars as gourmet abu dhabi returns for yet another dollar vacation package. Of course, for this great designer, only pure gastronomic experience! www.gourmetabudhabi.ae opulence will do. February 2nd to 5th 2011: Bride Abu Dhabi 2011 hosted at the adnec. Bridal and fashion exhibition filled with the latest trends in bridal gowns, haute couture, Going Gaga for Garmoosha!: wedding organisers, jewellery, photography, honeymoon destinations, flower designs, wedding cakes and much more... A&J got themselves down to the launch of Garmoosha - the must- have new fashion label from sparky duo, Mariam Al Mazroui and February 2nd to 5th 2011: Al Ain Aerobatic Show. Stand by for an aerobatic Alia Bin Drai. With splashes of vibrant, clashing colours mixed with extravaganza in the sky that combines awesome displays of military and civil aircraft, dizzying stunt flying and knuckle-gnawing, high-soaring, wing-tip-to-tip daring tribal prints - the genius pair’s creations will be adorning the competitions. www.alainaerobaticshow.com bodies of every Emiraty fashionista this autumn/winter. 20 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 10. AMBER LOUNGE During three Grand Prix race weekends Amber AMBER LOUNGE MONACO Lounge takes over select venues and, with its in- 14th, 15th, 16th May 2010, Monaco GP weekend house design team, creates unique nightlife experiences. Typically, Amber Lounge GP parties Simply the ultimate party of the Grand Prix weekend include a spacious funky indoor Club Lounge plus with its pulsating luxuriant club, chill out terrace and stunning outdoor terraces to accommodate 1,000 soothing views of the Mediterranean – nothing can party-goers. Music comes from internationally rival Amber Lounge Monaco. renowned DJs including Pete Tong and DJ Jack E. Amber Lounge offers several packages to suit guests’ “I LOVE THAT YOU CAN DANCE LIKE requirements. VIP tables seat eight people and are MAD THEN CHILL BY THE POOL… ALL set in the heart of the action. Guests benefit from IN ONE! AMBER LOUNGE IS THE BEST 2011 waitress service all night in addition to a hostess WAY TO RECOVER FROM THE RACES” service to ensure they receive red carpet treatment Jenson Button from the moment they arrive. VIP tables are served with unlimited champagne, and a wide range of other complimentary drinks, all night. AMBER LOUNGE SINGAPORE Classic tables seat eight people and also benefit from a dedicated waitress service. Tables are served with 25th & 26th September 2010, Singapore GP weekend As the chequered flag falls on Formula One’s unique Monaco Grand Prix unlimited champagne and all other drinks. Individual passes are also available which allow unrestricted access, free seating on the chill out terraces and night race F1 drivers, team sponsors and VIP guests will make their way from the paddock straight to the party, celebrating in the opulent surroundings of Singapore Grand Prix unlimited champagne and all other drinks from the Amber Lounge Bars. Amber Lounge until the early hours. Indian Grand Prix Amber Lounge attracts many party goers from the Formula One community - it’s where the drivers and “THE ATMOSPHERE SIMPLY BUZZES – EVERYONE THERE IS EXACTLY Abu Dhabi Grand Prix team members go to let their hair down after the WHERE THEY WANT TO BE” race. In 2010 Amber Lounge will host exclusive Sebastian Vettel AMBER LOUNGE events at three Grands Prix. AMBER LOUNGE ABU DHABI 30th and 31st October 2010, Abu Dhabi GP weekend Amber Lounge Abu Dhabi was a new addition in 2009. Prepare yourselves once again for the most THE ULTIMATE VIP GRAND PRIX PARTY sensational Grand Prix party in the most affluent and glamorous of locations. WWW.AMBER-LOUNGE.COM
  • 11. WH Y I L OV E ... my quintesse ntially card WH Y I LOVE ... Working in partnership with an extensive network of luxury I asked Quintessntially to arrange a whole day for me and one of suppliers, Quintessentially Abu Dhabi will give you the virtual Simply Abu Dhabi’s most prestigious advertisers and this is what MY Q U I N T E S S E N T I A L LY C A R D keys to any city, with an irresistible package of offers, benefits and they come up with: privileges that will save you both time and money. 07:00: Started our day early with a walk along the corniche side So, ‘what does Quintessentially really provide me with?’ you ask. heading towards the Emirates Palace for an unforgettable breakfast Well, pretty much everything is the short answer. Need a local served on a silver tray. Fantastic tour in the palace where you can restaurant recommendation or last minute VIP tickets to the best see the 60 metre high central atrium and the 1002 Swarovski conte nt by Arnie hira events in the world? A to Z bespoke travel arrangements or that Crystal chandeliers. Then dropped by the permanent display of limited edition item that you’ve been longing after for ages? Just visionary plans for Abu Dhabi cultural centre. name it and we’ll sort it. 10:00: Booked us in for a guided tour around the Sheikh Zayed As vibrant as the city of Abu Dhabi is, it seems that Quintessentially’s Grand Mosque - the third biggest mosque in the world - where you members are looking for that special something to make time spent can see the world’s largest carpet, the world’s largest light fitting more exclusive, more unique, more memorable. From my many and a massive 24 carat gold-plated chandelier. requests with Quintessentially over the years, here are my favorite examples of some requests fulfilled by Quintessentially’s Office in 12:30: Time for lunch... Just choose the type of cuisine you like Abu Dhabi: and enjoy a gastronomical experience in any of the top dining restaurants in the city. We were booked in Hakkasan. • Very last minute provisions and concierge services (including meeting, chaperoning and car pick-up) for high-profile celebrities 14:00: Dropped by the Cultural Foundation. A permanent who performed during the 2010 Formula 1 Etihad Airways Abu photography exhibition reveals the metamorphosis of Abu Dhabi Dhabi Grand Prix. from fishers’ and pearlers’ village into a mini-metropolis. Don’t forget to savour the cardamom & saffron Arabic coffee • Same day request for the following three presents to be found served in the coffee shop. abroad; a love bracelet from Cartier, a white cymbidium flower Quintessential is defined as that something which represents bouquet and a birthday cake. All three items were quickly secured 16:00: Went for a desert Safari… One of the best must-do the perfect example of class or quality. Quintessentially - the and delivered at midnight as per requirements. experiences in Abu Dhabi: Dune drive, camel trekking, sunset world’s premier luxury lifestyle group and concierge service barbecue before relaxing beneath the stars in a charming rustic - continuously strives to be nothing less for its clients, and is • My favorite request: A friend of mine who happens to be an Bedouin camp. renowned for offering its members the very best that life has Elite member at Quintessentially Abu Dhabi, requested luxurious to offer, 24/7/365, and in over 57 countries around the world. travel arrangements to be organised for nine of us, at his costs 23:00: Relished the purely refined atmosphere of the outdoor thankfully. Spanning thirteen destinations across Europe, the team Cedar Lounge in Fairmont Bab AL Bahr. Relaxed and enjoyed my set about sorting those private jet bookings, extravagant car rentals, shisha as the DJ spuns some truly uplifting tracks. logistic coordination, luggage handling and delivery and - best of all - creation of a customised Arabic/English city guide, with all the 01:30: Our after party? Allure in Cipriani Yas Yacht Club was the insider info necessary to escort him to the crème de la crème of the perfect place to be. In this stunning Penthouse night club you will best this world has to offer. be offered an ultimate entertainment experience till the early morn. • Just after the iPhone 4 was launched in Europe, Quintessentially Amazing day, and we got the result we wanted so thank you was able to secure two of them within 48 hours for one deliriously Quintessentially from all of us at Simply Abu Dhabi. happy member and no they were not then resold for a substantial profit on Ebay . 20 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 12. Part of the Quintessentially Group PEARL MOTOR YACHTS OPEN UP A WORLD OF INNER BEAUTY Contemporary style, incredible performance, intelligent features, space to live life in luxury. The Pearl range takes motor yachting to a new dimension. Take a virtual tour at www.pearlmotoryachts.com Pearl 50 Pearl 60 Pearl 75 www.pearlmotoryachts.com UK, South Coast South of France Greece/Cyprus Spain (Andalucía/Gibraltar/Morocco) Spain & Balearics Hong Kong Inwards Marine Ocean Drive Greekwaters RnB Marine Baxter Marine Ocean Bright Marine tel: 023 8045 8866 tel: 00334 9363 1671 tel: 0030 693 2733444 tel: 0034 952 906 233 tel: 0034 971 676 786 tel: 852 23690109 email: sales@inwardsmarine.com email: info@oceandrive.fr email: info@greekwaters.com email: info@rnbmarine.com email: info@baxtermarine.com email: johnson@manfungltd.com www.inwardsmarine.com www.oceandrive.fr www.greekwaters.com www.rnbmarine.com www.baxtermarine.com www.obmarine.com.hk
  • 13. A BU D H A B I R EV S U P A G E A R fe rrari world A BU D H A B I R EVS UP A G E A R ! FE R R A R I WO R L D With Abu Dhabi’s economy booming, the emirate is on a steadfast This marks an astonishing development from just a few years ago The city is also celebrating the launch of Ferrari World, which after mission of industrial diversification. The capital is brimming with when Dubai stood as the only serious contender in bringing large opening in October this year, is the latest addition to Abu Dhabi’s prospect and opportunity and most significantly, wealth, forcing the scale organisations over to the Middle East. But now, thanks to the impressive portfolio of highly sophisticated MICE venues. corporate world to sit up and take note. investment of a few billion dirham, Abu Dhabi is a major player in a global industry worth £34 billion a year. Billed as the world’s biggest theme park, Ferrari World fulfils the need As a part of this expansion strategy, the city has firmly established for a quirky and entertaining MICE venue in the UAE. In addition itself as an emerging meeting, incentives, conferences and exhibitions Amongst those corporate venues taking Abu Dhabi into the business to its eight function rooms, individual attractions can be booked for (MICE) hub and is fast becoming one of the most attractive places in headlines, is the recently launched Abu Dhabi National Exhibition corporate events or large parties of 50 and 1,500 guests. The outdoor the Middle East to do business. Centre (ADNEC) and its first-rate meeting and conference facilities venue is also available for large scale performance-based events and recently scooped two world class awards. The ADNEC is a beacon for has already pulled in a multitude of famous faces including, Beyoncé, The significant investment being poured into Abu Dhabi’s conference the Middle East in providing world class conference facilities and last Jamiroquai, Linkin Park, Prince and Kanye West. and events facilities is attracting international organisations to the year the venue hosted 119 events. It’s IDEX show is one of the world’s emerging city to host a myriad of events. Thousands of delegates largest defence exhibitions and more than 900 exhibitors from across Troy Lindquist, director of sales and marketing at Ferrari World Abu representing industries from fashion to high finance flock to the city the world have signed up to participate in the tenth anniversary show Dhabi, commented: each year, with business visitors now accounting for 80 per cent of to be held in February next year. Abu Dhabi’s tourism market. Rupert Murdoch, the media tycoon, “As Abu Dhabi’s population grows to three million, the Abu Dhabi Tony Blair and numerous top-tier global media players are amongst Simon Horgan, ADNEC Group CEO, commented: “Abu Dhabi government is embarking on an ambitious plan to turn the emirate in to those who are part of the conference and exhibition scene in the UAE has emerged as a major global destination for live events. In 2005, a thriving place to live, work and visit. As part of this plan, we’re seeing capital. 14 exhibitions were held at the old exhibition facilities in the UAE the development of a lot of fantastic infrastructure facilities which cater capital but in the last five years, we’ve seen an astonishing near to the needs of the local and international business community.” nine-fold rise. The Abu Dhabi government has played a vital role in nurturing the emirate’s potential for events, following a multi- But more long-standing developments, such as Emirates Palace, are pronged development approach that encompasses sectors such as also continuing to invest in the development of their conference tourism, hotels, transport and communications.” facilities and the luxury hotel boasts 40 meeting rooms, an auditorium with a 1,000 person capacity and a sumptuous ballroom able to hold 2,400 guests. 18 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 14. A BU D H A B I R EV S U P A G E A R fe rrari world ROYAL OAK OFFSHORE CHRONOGRAPH The newly-opened futuristic Yas Hotel, which overlooks the Yas There is no question that Abu Dhabi has firmly placed itself as a Marina Circuit - the scene of last year’s inaugural Abu Dhabi Grand landmark on the corporate world map. It’s all eyes on the middle Prix - is also attracting the attention of conference organisers. eastern capital as a seemingly endless amount of money is pumped back into its economy at a time when the majority of the world is The luxury hotel offers 1,700 square metres of conference and events going through a very deep slump. space, including an impressive 500 square metre ballroom and spectacular rooftop pool deck. And with VIP services available such However, Abu Dhabi is not the only destination to be fighting strong. as ‘Car Spa’ detailing service and valet, limousine rental, personal Other emerging destinations are also pouring money into the sector concierge and a dedicated floral designer - the Yas Hotel allows in direct competition with Abu Dhabi for a share of the convention organisations to really put on a show-stopping event. market. As well as investing heavily in venue development, Abu Dhabi’s “There is strong growth in the hosting of major global conventions in expanding airline network is opening up huge opportunity. destinations such as Cape Town, Beijing, Shanghai, Taipei and Seoul,” Abu Dhabi International Airport is now directly linked with 69 Mr. Talwar said. destinations, served by 32 airlines, with Etihad Airways, the national airline of the UAE, consistently expanding capacity. Passenger traffic For tips on how to host a successful corporate event from Anne at Abu Dhabi International Airport has grown significantly over Thornley-Brown, president and founder of Executive Oasis the past five years and the airport now handles over nine million International - a leading luxury corporate event planners - go to: passengers a year. www.simplyabudhabi.com/eventtips “Over the past five years we have ridden a wave of economic prosperity Ferrari World Yas Hotel complemented by sound strategy which has substantially raised our www.ferrariworldabudhabi.com www.theyashotel.com international profile,” +971 2 5013 100 +971 2 656 0000 said Lawrence Franklin, the Abu Dhabi Tourism Authority’s strategy Emirates Palace ADNEC & policy director. www.emiratespalace.com www.adnec.ae +971 2 6909000 +971 (0) 2 444 6900 21 S I M P LY A BU D H A B I www.audemarspiguet.com
  • 15. FERRARI FERRARI T H E S A A P E RTA THE CALIFORNIA Could Mothe r Nature have come d own f rom above D i dn’ t m a n ag e to g et y o ur ha n d s on a l i mited editi on and built this stunning creation he rself ? S A A PE R ATA ? Tr y The Cal ifor ni a for si z e . With only 80 made to celebrate Pininfarina’s 80th anniversary, the Ferrari The California is one of Ferrari’s most popular models and it’s not hard to SA APERTA is a very rare creature gracing the world’s roads. Recently see why. The hard top convertible boasts a V8 engine; 7-speed gearbox with launched at the Paris Motor Show 2010, the 599-based roadster features steering wheel-mounted F1-style paddles; a new dual clutch; a new suspension the V12 from the GTO and a ‘light soft-top’. Thanks to the 670 CV engine system (double wishbones at the front and multilink at the rear); F1-Trac beneath its bonnet, the SA APERTA hits 62mph in a scarcely believable traction control system; and Brembo brakes with CCM (carbon ceramic 3.35 seconds! And when it comes to looks - the SA APERTA has Cindy material) discs. Plus, the Carrozzeria Scaglietti Programme allows all Ferrari Crawford’s beauty in it’s DNA. clients to personalise their car to suit their own tastes and requirements. It may be a couple of years’ old but The California really is everything you could possibly want from a roadster (perhaps, minus an in-car personal back masseur) and has sure earnt its right to carry the Ferrari badge with pride. The California - Fast Facts: 0-62mph in under 4 secs Engine: 90° V8 Direct Injection F1, dual-clutch, 7-speed plus reverse CST with F1-TRAC Stability and Traction Control System Double wishbone suspension and multilink at the rear Personal customisation of interior and paintwork available Sat Nav, USB connection, Bluetooth, hard disc, voice commands and IPOD connector. 12 13 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 16. T H E R E A L J O L EO N L E S C OT T the inte r view T H E R E A L J OL E ON L E S C OTT T H E I N T E RV I EW Sincere, softly-spoken and grounded are perhaps not three terms most people would use to describe a Premiership footballer. But Joleon Lescott certainly breaks the mould. Wherever your football loyalties lie, it is hard not to be drawn by Joleon‘s warmth; the golden-footed star simply oozes likeability. 18 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 17. T H E R E A L J O L E O N L E S C OT T T H E R E A L J O L EO N L E S C OT T the i nte r v i e w the inte r view Despite being one of Eastlands’ highest value transfers of recent years, After several seasons playing for Everton, the defender had really Who/what first got you hooked on football? Do you think Sheikh Mansour’s takeover will mark the start of the father of two is refreshingly down to earth, a genuine family made a name for himself and following a phenomenal injection of My older brother Aaron was my inspiration for getting into football. City’s rise to replace Chelsea and Manchester United at the top of man and is incredibly passionate about his craft - claiming he would money into Manchester City by Abu Dhabi’s Sheikh Mansour, the You always look up to your older brother and going to watch him the Premiership? “honestly play for nothing”. rising Blues signed him up for £22 million. “I count myself so lucky play football as a child triggered my passion for the game from a very People are now taking us seriously. I really believe that we can go on for being one of Manchester City’s ‘chosen ones’.” young age. He knows I look up to him - I’m very proud of what he’s and achieve some great things and we certainly have the potential to “I’m so passionate about football and the Premier League - I’m not just achieved. win the league this year. We want to do it for the fans. They’ve been a football player, I still feel like I’m a fan.” But despite his successes, Joleon is certainly no Premiership playboy. with us through the hard times and now it’s time to really bring up His fiancé Debbie has remained his front-line support from the very What would you say are the pros and cons of a career as a the goods. Perhaps this surprisingly grounded mindset is due in part to Joleon’s start - well before the former Wolves player had experienced even a professional footballer? upbringing and some humbling life experiences. He recalls the whiff of the shimmering life of a professional footballer. I count myself very lucky to be doing something I love for a job. The What makes you happy? severe car accident which nearly took his life aged five and bares a opportunity to get to play every week in front of thousands of people My family and friends. I’m very content with my life at the minute. permanent reminder on his forehead today: The couple plan to marry next June and Debbie is revelling in the is the ultimate experience for me. I would honestly play for nothing. Life is easy when you have a good network of friends and a supportive “I count myself very lucky as it was a very serious accident.” opportunity to create the big OK! magazine wedding. No professional sports players I know have got into football because family. I’m very lucky in that way. they want to drive fast cars; it’s because they just love to play the “I was judged and teased at school because of the scars from the accident “There will be a few of the Everton and Wolves lot there as well as game. What sort of husband are you? but it taught me to not to be in that bracket where people judge each current team mates. Although I don’t think we’ll be inviting Mancini as One word: messy! I’m not much of a romantic but I’m starting to other based on their faults. As much as it hurt at the time, I learned to having him there watching us get drunk wouldn’t be fair on the boys!” It does have its downsides though as you do have to be very learn that side of a relationship. The stability I have in my life is very focus on the ways in which I am blessed.” committed and miss out on family occasions. I try and make up for much down to Debbie. Joleon may do very well at putting himself across as an ‘every day this in other ways by creating opportunities for my friends and family. And the self-acclaimed “mummy’s boy” certainly did just that. After lad’ but he certainly doesn’t look like your average 30-something What are your ambitions for the future (both your football career writing a letter to Derby County when he was 15, Joleon was snapped Brummie. The towering sportsman is effortlessly stylish and you only How do you mentally prepare yourself before a game? and personal life)? up by the team fresh out of secondary school. “There was no real need catch a glimmer of his uber chic Audemars Piguet I used to be really superstitious before I went on to the pitch as I had To achieve with City and England. Even if we do win the league this question of going to do a ‘9 to 5’ - it just wasn’t for me. As far as I was watch to appreciate that Joleon has got fashion nous. And with a a lot of tense energy when I was younger. I used to put my socks on year, we’d be just as keen to push on and improve even more the year concerned, football was the only option.” knock out fiancé, two indisputably gorgeous children, a stunning a certain way, tie my boots a particular way and always eat the same after. family home and as a first team player of arguably the fastest growing thing the day before a game. I’ve dropped these habits now as I’m Unlike most transfers, which are usually a decision kept under tight club in the Premiership; Joleon Lescott certainly has it all. more relaxed and confident in my ability. In terms of my family life, there may be more kids for us in the future wraps by the suited and booted, it was Joleon’s mum who oversaw but at the moment we’re very happy the four of us. My oldest loves the first transfer agreement of his glistening football career and the If you hadn’t gone into professional football, where do you think to get out in the garden and play football with me. Everyday it’s not passionate youngster soon moved to his home team Wolverhampton you’d be now for a career? raining we have to go out and play - in fact, I’m quite glad it’s raining Wanderers FC so that he could be closer to his family. If I hadn’t gone into football I’d have probably followed my dad and today! I also love watching cartoons with Donovan and Clayton - I’m gone into DJ-ing. Music is one of my other biggest passions outside of such a big kid with them! football and I really idolise the producer Ryan Leslie. On Abu Dhabi… Can you remember the moment you first found out that City was I’ve never had the chance yet to go to Abu Dhabi as I’ve always been being taken on by Sheikh Mansour? playing or training for England when the boys have gone over but I remember thinking ‘wow’ when I heard that Sheikh Mansour was I’ve heard it’s an amazing place. I think we’re going to go on a family taking over City. I knew that his wealth would mean he’d be bringing holiday there next year. It’s less touristy than Dubai and it’s the the best players from around the world into the Premiership and that perfect destination for downtime. we’d get a chance to play against the best in the game. People may be surprised to hear that I was excited about the news, when I was Abu Dhabi has an amazing portfolio of hotels but we’re quite easily playing for a competitor team at the time, but the thought of having pleased as a family. As long as there’s plenty for the kids to do and an world class players in our league was incredibly exciting. English TV channel they can watch then we’re happy! 20 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 18.
  • 19. A R A B I A N S C E N TS the aroma A R A B I A N S CE N TS The golden perfume shopping rule: T H E A RO M A There’s a certain checklist of purchases that every serious shopper Bukhoor is a mixture of various different scents and usually looks must tick before leaving the city: a timeless watch, designer handbag, like round pieces of coal about the size of your thumb. This sort of statement diamond or gold piece of bling and, of course, a few scent is used to burn in living spaces and is a must-have memento for bottles of authentic Arabic perfume. The delicate golden handcrafted bringing a bit of Middle Eastern luxury back to your home. fragrance bottles are simply irresistible and will hold pride of place on your dressing room table. Plus, a pretty little bottle of perfume makes Look out for Dehen Oud’s limited edition, Dehen Aload, which is an impressive gift to take home for friends and family, so they too can one of the most distinguished fragrances currently on the market sample an ‘essence’ of the sand lands. and is priced around £400. But before you get too carried away stocking up on your scents, For service and quality you can trust, head to the Middle East’s there is one very important rule to remember when it comes to premier fragrance house, Ajmal Perfumes, which has a boutique in buying perfume in Abu Dhabi. Don’t be tricked into thinking that the Baniyas district of Abu Dhabi. As a guideline, any bottles priced the souks (markets) always stock the most authentic perfumes. anything upwards of AED 600 (around £100) tend to provide a People commonly make the assumption that the market holders’ good, full-on, rich fragrance. scented bottles are freshly handmade in a local’s front room but, unfortunately, you don’t always know what you’re buying or where it has come from. To be on the safe side, stick to the proper perfumery Where to buy: On visiting Abu Dhabi, you can’t help but be encapsulated by the stores and malls. Otherwise you could quite easily be walking away Abu Dhabi Mall musky aroma that wafts through the streets and clings to your clothes with a concoction that isn’t too far away from sink water! Failing all Located in the Tourist Club Area (TCA) on the 2nd Street, sector 1-94. and your hair. Arabic perfume provides the United Arab Emirates else, just follow your nose. Telephone: +971 2 645 4858. with a distinctive sweet-smelling scent and it has formed a significant part of emirate culture for hundreds of years. How it’s made: Marina Mall The original Arabian scent came from burning Oudh, a woody Corniche Road, Abu Dhabi . Here, Simply Abu Dhabi provides you with a guide to shopping for substance extracted from Auilaria and Gyrinops trees in the jungles Approx 35km from Abu Dhabi airport. fine scents and distils the ‘eau de toilette’ from the ‘toilet water‘. of south-east Asia. Oudh is created when a fungal parasite infects the Telephone: +971 2 681 830 tree to produce an oily resin, which is then collected. Pure Oudh is much better than the distilled, less concentrated form, Dehn Oudh, Fairmount Bab Al Bahr and is definitely worth the higher price tag. Located between Al Maqta and Mussafa bridges, 25km from Abu Dhabi airport Telephone +971 2 654 3333 Making ‘sense’ out of choosing the right ‘scent’: Unlike the floral French perfumes we’re used to, Arabic scents tend to Emirates Palace all have a wood or musk undertone. But you’re certainly not limited Corniche Road, Abu Dhabi. on choice as there are hundreds of different variations with their Telephone: +971 2 690 9000 own distinctive fragrances. Plus, many shops also allow you to mix up your own scent to compliment your individual taste. Personalised Al Raha Mall perfumes? Now we’re talking! Situated next to Al Raha Beach Hotel on the main Abu Dhabi service road. Telephone: +9712 5562229 There are essentially two types of perfume, Oudh and Bukhoor. Oudh has an earthy, woody tone and can be used by both men and women. Pure Oudh is burned so that its scent emanates into the air and penetrates your clothes. 20 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 20. T H E R I G H T WATC H a timely investme nt T H E R I G HT WATCH A T I M E LY I N V E S T M E N T Harry Winston Opus X Romain Jerome Eyjafjallajökull Volcano Hublot King Power Formula 1 An abstract expression of time Undeniably cool Mighty powerful In the collaborative tradition of Opus, Harry Key feature: Contains volcanic rock and the Key feature: Launched to celebrate Hublot Winston and genius watch engineer Jean- ash from the Eyjafjalljökull volcano. A mind- being appointed as the official Formula 1 François Mojon bring you the impeccably blowing creation. watchmaker. chic Harry Winston Opus X. Priced (RRP): £16,500 / AED 96,000 Priced (RRP): £13,000 / AED 76,000 The Opus X captures the shape and www.romainjerome.ch www.hublot.com dimensionality of time through a synchronised rotation of circular motions which mimics the orbit of the solar system. Replacing a traditional fixed dial and watch hands, time is displayed as a system of rotating indicators mounted on a revolving frame. The timepiece presents a new technical innovation; as the frame completes It’s well known that one of the first things a woman judges a man a full rotation, the dials of each indicator on is his shoes and choice in jewellery. And it’s only a ‘matter of turn in the opposite direction, ensuring time’ before she loses interest if either of these things are not up to orientation remains constant in any position. scratch. A fancy piece of wrist bling never goes unnoticed in the The ultra modern 46mm white gold case is business world either. It’s this kind of attention to detail that demands designed without a bezel, providing added a businessman be taken seriously; it says I’m successful, slick and light and transparency. A ground-breaking unwaveringly efficient. As businesses across the globe look to get back piece that defines the very essence of the onto their feet and reclaim their slice of success, ensuring that brand Opus series. representatives give off the right impression is a must. Priced (RRP): £148,050 / AED 865,000 But how to know you’re making the right investment to fit you and Limited edition of 100 pieces your lifestyle? Simply Abu Dhabi‘s lifestyle editor, Jordana, picks www.harrywinston.com out this season’s finest men’s designer watches. It’s time to make a statement! Breitling Blackbird (see adjacent page) Speedmaster Apollo-Soyuz 35th Anniv. Hublot King Power Aero ‘Bal Harbour’ Flying high The smart timekeeper Gold rush Key feature: A scratch resistant sapphire Key feature: The dial is made from a piece of Highly exclusive. If you can get your hands crystal face. meteorite which survived its fall to earth. As on the Bal Harbour, you’ll be one of only 25 no two pieces of a meteorite are exactly alike, people in the world to own the piece. each watch is completely unique. Priced (RRP): £4,000 / AED 23,000 Priced (RRP): £5,010 / AED 29,000 Priced (RRP): £16,400 / AED 95,000 www.breitling.com www.omegawatches.com www.hublot.com 20 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 21. T H E R I G H T BAG simply d evine THE CLASSIC TOTE T H E R I G HT BAG S I M P LY D I V I N E Heloise large shoulder bag by Chloe. Large romilly by Lulu Guinness. Ostrich absinthe bag by Marc Jacobs. £850/ AED 4,949. £395/ AED 2,300. £3,100, AED 18,000. ANIMALISTIC Simply Abu Dhabi picks out this season’s hottest arm candy so all you need to do is pin point your next red carpet event for showcasing your new best fashion friend! Leopard print bowler by Prada. Croc print leather Hillary by Lulu Falabella chain bag by Stella McCartney. £1,790, AED 10,400. Guinness. £495, AED 2,800. £655, AED 3,820 SMALL BAG, BIG STATEMENT QUILTED Ivory tweed and lambskin classic 2.55 by Gene shoulder bag by Marc Jacobs. Tweed fur melange bag by Marc Jacobs. Black quilted lips suzy by Lulu Guinness. Amalia tote by Lanvin. Westside quilted bag by Marc Jacobs. Chanel. £2,100, AED 12,248 £1,587, AED 8,700 £825, AED 4,800 £250, AED 1,400 £890, AED 5,190 £585, AED 3,400 20 21 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 22. www.scavia .it Behind its success story is more than an eighty-year old tradition, passion and research in jewelry. From a small goldsmith workshop first established in Milan in 1923, SCAVIA has emerged into an international source of exclusively designed hand crafted jewelry masterpieces of gold and gemstones. The SCAVIA collection has drawn unequivocal interest from its affluent patrons worldwide, besides the six international awards and distinction it has received. With world-renowned gemologist Fulvio Maria Scavia, its designer and an owner, Scavia has transcended into becoming a large family of Italian luxury. info@levant.com | www.levant.com AL QASR | BURJ AL ARAB | MINA A’ SALAM | ATLANTIS +971 4 4243892 +971 4 3483131 +971 4 3686262 +971 4 4226717 20 S I M P LY A BU D H A B I
  • 23. STENZHORN the jewell e rs www.stenz horn .c om Stenzhorn is a luxury diamond and gemstone jewelry brand, specializing in artistic, avant-garde representations of nature and wildlife. The company was founded by the Stenzhorn family in 1979 in Boppard, Germany. Bettina Stenzhorn currently serves as Chief Executive Officer and Chris Stenzhorn as Global Sales Director. A business minded clan, the Stenzhorns first entered the jewelry industry through sales, yet quickly realized their creative passions and talents for designing. Stenzhorn has since become a pioneer in the jewelry industry in Europe, constantly evolving with the newest production technologies and innovative designs. Stenzhorn Jewelry consists of 5 Editions, including Dark Romance and Amanda by Stenzhorn, as well as a Wildlife Watch Collection. 12 13 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 24. S I M P LY B E AU T I F U L a cosmetic review S I M P LY B E AU T IF UL A C O S M ET I C R EV I EW Star product! Best newbie! Silky smooth skin quenchers Autumn/winter 2010 beauty trends Crème De La Mer Thierry Mugler Angel Deluxe Ltd Edition Avoid tight, dry and flaky skin this winter Work this season’s hottest looks! Brunette, 5. Prominent brows - thick and alluring but It’s everything you could want from an eye cream: de puffing, anti- Thierry Mugler’s famous Angel fragrance just got even more with one of these fabulously sumptuous think Audrey Hepburn and blondes, think don’t mistake for meaning untamed bushy ageing and provides your skin with youth-injecting illumination. And desirable. The clever people at Mugler’s head quarters have launched moisturisers. Scarlett Johansson! (Try Dior’s Powder Eyebrow Pencil £16, we just love the silver tipped applicator which cools and soothes. The a new limited edition version this autumn/winter which comes AED 90 perfect treatment to hide away too many long days in the office or too encased in a sparkling blue Swarovski crystal bottle. It’s certainly 1. Elizabeth Arden Prevage Face Advanced 4. Matte skin, luminous finish. Try Giorgio many late nights partying! made our eyes go all starry! Anti-Aging Serum. £130, AED 765 Armani’s luminous silk foundation. £32, Your top beauty tip: AED 190 Turn glossy lipstick matt by blotting with The eye balm intense is priced £95 (AED 560) £1,300 (AED 7,700) 2. La Prairie White Caviar Illuminating tissue and brushing powder over the top! from Crème De La Mere. from Selfridges.com. Cream. £260, AED 1,541 5. Red lipstick - from deep blackcurrant to sweet raspberry. Try the Yves Saint Laurent For more Simply Beautiful tips and advice go 3. Dior Hydra Life Pro Youth Protective Rouge Pur Couture lipstick. £22, AED 130 to www.simplyabudhabi.com. Creme SPF 15. £41, AED 245 6. No mascara - yes, you read right - do you Stockists: dare to go bare? www.selfridges.com www.shop.elisabetharden.com 7. Kohl eyeliner - get it wrapping right www.cremedelamer.com around the eye for a super intensive look! Try www.dior.com/beauty Dior’s Style Liner £21, AED 125 12 13 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 25. B L AC K B E R RY TO RC H the review T H E B L ACK B E R RY TORCH The Handset Operating System Looks like every 21st century city slicker in the UAE and UK The real X-Factor about the Storm, is that it gives Blackberry the T H E R EV I EW together with all gadget and gizmo lovers have been waiting eagerly opportunity to show off their latest operating system aka Blackberry for this bright little spark from Blackberry – Research In Motion has 6, presenting the ever so demanding consumer with a genius touch catapulted itself forward in the war of touch screen technology with screen interface. the launch of its latest smart phone, the new Blackberry Torch. The technological evolutionary process has definitely kicked in and conte nt by Arnie hira The BlackBerry Torch is a solid, weighty and promisingly robust you can instantly see the transformation from boy to man, as the device with a beautifully designed 3.2-inch touch screen dominating home screen boasts five different menus, all accessible and scrollable the front fascia – underneath this is the all so recognisable optical by finger tip motion movement from left to right. Hmmm, similar track pad accompanied by four horizontally placed touch buttons. to their iPhone world dominating nemesis? Who cares it works and The side panels consist of three embedded shortcut buttons on the works with style!!!! Chose from Favourites, Downloads, Media, right, a 3.5mm headphone jack at the top right and a micro USB port Frequent or simply All. You can even customize the visual display of on the left. There aren’t any multimedia keys on top of the device, but each menu to your liking. a thin subtly placed metal strip does include controls to enable silent mode and to lock the screen from accidental calls or messages. Each individual menu houses a number of sub categories that can be moved around and tailored according to your choice – tap and hold Aesthetically the device’s casing is completed by a shiny metallic an icon to launch a mini-menu giving the option to mark as favourite; composite, almost Darth Vader like, as previously seen on the move; move to folder; hide; launch; delete; help or switch app. It’s a BlackBerry Curve 3G, and to seal the product, there is rubberised fully detailed system that’s user friendly, well-delivered and permits a back battery casing. It’s probably worth mentioning that the SD great level of personalisation. memory card slot resides underneath this back cover, therefore no requirement to remove the battery to change cards. The top menu bars are equally interactive. You can press anywhere along the top row (battery level; time; signal bar) to open a key The slide mechanism opens and closes via an up and down motion settings menu, providing the opportunity to change wifi, blue tooth with an almost satisfyingly smooth and naturally flowing motion and internet connections and set alarms. The bar immediately to showcase the elegant QWERTY keypad beneath, consisting of a beneath it illustrates the current profile in addition to any call, text full set of easy to use and recognisable buttons. The keys are lightly or email notifications, if you press on the alerts a drop-down menu raised inwards to assist usability making it comfortable to type out appears permitting you to view missed calls and messages in depth. those ever so important messages to your friends and family. Like it’s I’d like to think of the next feature as the Torch’s very own little nemesis there is an an onscreen virtual keyboard and dialler. internal search engine. The bar also has a universal search feature displayed in avatar of a magnifying glass. A tap of this little icon prompts search field enabling you to look through the entire contents of this very smart phone! The results of a search appear in a box below the search field and if you are using the keypad the search is automatically activated when you commence typing. There are also options to search YouTube, Google and Blackberry App World. 12 13 S I M P LY A BU D H A B I S I M P LY A BU D H A B I
  • 26. My personal verdict is if you want a smart phone, then it B L AC K B E R RY TO RC H has to be Blackberry Torch, well that is until they bring the review out their next supermodel. BlackBerry OS 6: Key Features Internet & Media Camera The Internet browser has definitely gone under the knife and The device includes a really nice five-megapixel camera, featuring experienced a complete facelift from its Blackberry predecessors, continuous autofocus, image stabilisation and LED flash, with a allowing for a superior quality of user experience for surfing the control system that makes good use of the touch screen interface. internet waves. Internet sites and web pages seem to respond very Operating in landscape mode, a row of touch icons appears beneath quickly and load without causing frustration. There’s also another the onscreen viewfinder, with a central blue button behaving as the very familiar element, the pinch to zoom feature that concentrates shutter – you can tap this to take a photo or press a physical button in on a designated area of the web page or image at hand. You can on the top of the device if you prefer. also swipe the screen to drag pages around and a double tap to On either side of the shutter button are controls to instantly turn the enable instant zoom. It’s my favourite addition and improvement to flash on or off, activate GPS for geo-tagging, choose a scene mode or Blackberry so far. access the picture gallery. There are more advanced settings that are available within the menu. For all you budding Speilbergs out there, It’s quite easy to change pages using different windows as the browser you can also record widescreen video in VGA format (640×480 now supports multiple tabs. Rotating the handset accordingly will pixels). also allow you to view in both landscape and portrait modes. Tucked away in the media tab there is an array of delightful Social Feeds & Apps entertainment applications which include a video player, a mp3 To satisfy the increasing demand for mobile social networking, RIM player, and a voice recorder which is brilliant for sending messages via has attached a new Social Feeds app that is out of this world and so BBM. One of the most satisfying new features is the ability to search easy to use. This allows all social network junkies to access a virtual music by scrolling through album art. one-stop shop, pulling in feeds from the likes of Facebook, Twitter, BlackBerry Messenger and MySpace amongst others. It’s a fantastic You can also connect to you personal portfolio of music over Wi-Fi solution that can be bespoke to your liking – you can see all the Blackberry Media Sync. The video player plays in landscape only, items in a single stream or filter it so they are isolated and grouped in however plays back movies in widescreen with buttons at the foot of separate lists that can be scrolled from side to side. the screen As expected from Blackberry, mini versions of business related apps The Torch ticks all the right boxes in terms of connectivity, starting such as Word, Excel and Power point are also included, making life with 2G and 3G quad-band support. There is both HSPA for high- on the go even more convenient. speed downloads and uploads, with class 10 EDGE and GPRS as back-ups. You can connect to a local Wi-Fi network or hook up with If I was to compare the Blackberry torch to a car, it would have to another Bluetooth device, or listen wirelessly in stereo thanks to be a Rolls Royce Ghost, its everything you want from a product, A2DP. If all else fails a micro USB port allows users to connect to a class, style, sophistication and power. Its responds well and there is a PC the old-fashioned way via cable. fluidity of genius and professionalism throughout the device. Unlike its competitors it has the ability to sustain modern day technology yet it combines it with a hint of tradition. This shines through with its dual keyboard functionality both touch screen and physical, making it a joy for the user. 14 15 S I M P LY A BU D H A B I S I M P LY A BU D H A B I