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30 Proven Techniques
           In
  Internet Marketing



                www.simplymyservices.in
Welcome

Welcome to Simplymyservices.in “30 Proven techniques In
Internet Marketing” Presentation. This presentation will provide
you with information to quickly and effectively plan, build,
maintain and promote your online business.


All websites are constantly faced with the need to increase the number
of visitors they receive. A website is ideally a business existing online
which requires web consumers to visit the site and buy the products
offered by the business. If a business is not able to draw in web users to
its site; its web presence suffers significantly and the business itself
suffers from little or no generated income. A website strives to reach out
to the highest numbers of web users to increase the chances of these
web users translates to business consumers. Online marketing efforts
are highly structured to target Google, Facebook and Yahoo as a source
of web consumers.
                                                           www.simplymyservices.in
1. Social Network Marketing
Online marketing efforts have been extended to social networks which boast of
high web subscribers. Facebook is currently the leading social network by the
number of global web users who have subscribed to it. Businesses are also
turning to the social network when it comes to expanding their marketing efforts.
Businesses open fan pages and allow the social network subscribers to freely
interact with them.

The platform allows a business to inform consumers about their latest sales or
new products which they offer. The social network users can respond to the
advertisements posted by the business on its fan page and ask questions
directly to the business. The business like wise answers consumer questions
and can generate a pool of contacts from the social network users who are fans
of the business page. The business then sends newsletters and other special
information directly to these users' emails or inbox on the social network.


                                                      www.simplymyservices.in
2. Understand Optimal Keyword


Quality is really more important than those ugly keywords. Not that keywords
are ineffective, or unimportant, but... they're less important than a good quality
article with some serious purpose and value. Now that I've said that, I want you
to remember that writing a good quality article means you're using keywords
that will help get your article located on the Internet, either via search engine
optimization, or via site searches. Your reader can't gain anything from quality
he/she can't find.




                                                         www.simplymyservices.in
3. Understand Quantity vs Quality


No matter what anyone tells you quality ALWAYS usurps ugly irrelevant
quantity. If you're writing lousy, ugly articles with no value and no quality in the
article, they won't be read, nobody will click your link, and quite honestly, you're
wasting cyber space. Get the rocks out of your head and put some serious
effort into writing quality articles. You can write high quality and high quantity, it
takes work and self application. Just do it!




                                                           www.simplymyservices.in
4. Know the Value of Quality Back
Links and Quality Content

Organic search engine optimization requires HIGH-Quality back links and
HIGH-Quality content. Without these two items, any optimal search engine
placement you get is liable to disappear with an ugly Google slap or worse, total
exemption from the search engines. If they don't like you, they can and will
block your ugly carcass. Don't forget that and don't tread on their toes. Do what
you have to do to maintain a high-quality site with good content as best practice
and you'll be fine.




                                                      www.simplymyservices.in
5. Set Your Site Apart from Look
Alike Copy Cat Sites

Bring new, original content to the table and you'll find your readers appreciate
your efforts, as do the search engines. “If you're not passionate about a topic,
then you should probably not be managing a website on it”. And... I agree.

How often you post valuable information makes a big ugly difference. Don't
have time to do a daily post? Schedule your posts out a week in advance and
post them all in one day. Your audience deserves your attention, give it to them
by way of frequent, high-quality posts on your website.




                                                        www.simplymyservices.in
6. Search Engine Spiders


Spiders are also known as "bots". They penetrate a website and copy
information that is sent back to the search engine's database. All the major
search engines - Bing, Yahoo! Search, Google, etc. - use this technology. Once
on a website page, a spider records links and dispatches additional spiders to
follow them and copy the content that they find there. The process is continual
and results in huge search engine databases of tens of billions of pieces of
information.




                                                     www.simplymyservices.in
7. Insight To Local Social Media
Marketing Services

In local social media marketing services, you should widen the opportunity to
interact with your prospective local clients by linking your site to popular social
networking sites such as Facebook or Twitter, LinkedIn, YouTube, Yelp, Flickr
and more. Adding videos in YouTube, uploading images in Flickr or creating
business pages in Facebook or spreading service information through repeated
Tweets in Twitter are some of the prospective ways that will contribute in
making your business popular in the online periphery. Furthermore, maintaining
and updating blog and responding to blog comments of your consumers are
another effective way of optimizing your website in the online arena. Local SMM
is the easiest ways through which you may add a personal touch to your
business.



                                                        www.simplymyservices.in
8. Article Marketing Produces
Massive Traffic
Have you ever wondered why some articles just jump to the first page of Google
while others stay unnoticed and never get the recognition they deserved in the
first place? For some it can be very annoying that they have used hours on
writing this incredible content article but it never makes it the spotlight. The
name of the game is SEO or Search Engine Optimization. This means that you
write an article with all the tweaks and techniques that makes search engines
like Google rank it high for a specific keyword. So lets say you want to have en
article that gets seen 50-100 times a day by different individuals or unique
visitors. Imagine what this could do for your business or your personal brand..
Imagine having multiple articles like this out there an watch your particular
business grow exponentially..




                                                       www.simplymyservices.in
9. Local SEO Through Google
Places and Yelp

Using local search has become one of the most valuable and simple ways to
gain more leads and clients from simply being listed locally where people are
searching.

With the development of platforms like Google places, Google maps, Yelp, and
other regional based search networks, it's not to difficult to see the direct value
provided to local businesses who show up in results where their competitors
don't.




                                                        www.simplymyservices.in
10. How A Google Places Can
Help Your Local Search Marketing

   The Internet is the number one place people go to search for
 businesses.

    You create your Google Places page to speak for your business and
 to your target audience.

    Your Places page can be optimized for maximum search engine
 return.

   A Google Places page acts as more than just a yellow pages listing.

   Places is optimized for mobile searching.



                                                    www.simplymyservices.in
11. Organize Web Pages In A SE
Crawler Friendly Manner

Part of SEO involves organizing your web content in such a way that it's easy
for the search crawlers to locate all the content. When you have a well
structured and well organized site, the search bots will be able to find all the
content quickly and index them. That will lead to an increase in web traffic.

The problem that search crawlers face is that they sometimes have difficulty
locating pages that are deep in a website's organizational structure. A deep
crawl is required to find such content and deep crawls tend to take a much
longer time. Here is how you can ensure that all your web pages be found
quickly in a deep crawl.




                                                         www.simplymyservices.in
12. How SMM Compliments SEM?


The biggest difference between SEM and social media marketing (SMM) seems
to be who you are talking to or trying to reach. This is not entirely true because
SEM is designed to reach real people just as much as social websites. It is just
not as direct as social media websites allow.

Your ultimate goal is always to reach real people who can make decisions that
bring your profit. Social media sites allow you to reach these people directly
through their Twitter, LinkedIn, or Facebook accounts, but SEM requires a less
direct approach. You have to first be recognized and ranked by the search
engine spiders (or bots) in order to finally reach those real people.




                                                        www.simplymyservices.in
13. Increase Page rank through
Forum?

 Tip 1: Network with other relevant forums and exchange links.

 Tip 2: Article marketing. Page rank is mostly about link popularity.

 Tip 3: Web directory submissions. Web directories are certainly not dead yet!

 Tip 4: Promote your forum on social networking site.




                                                        www.simplymyservices.in
14. Submit New Website URL And
Sitemap?
You should be using your blog or site to the best of its capabilities and posting
helpful hints, tips, and articles, among other forms of media, that people in your
niche market will want to see. By doing so, you turn your site into something
more than an online business card. You turn it into a potentially profitable
empire. In order to take advantage of the notoriety that will surely come, you
must be listed with the big three: Yahoo!, Bing, and Google. But how can you
make that happen?

First things first, you need to submit your URL and sitemap to all three
locations, so they know there is something more than a dummy site in place.
Once you start making updates on a frequent basis, you will notice that it affects
your ratings in a positive way. The better your posts are, the better your
rankings will be, but only if you also properly embrace the concept of search
engine optimization.
                                                       www.simplymyservices.in
15. Press Releases - Why to
Include Them ?
By submitting your press release to distribution services you increase the
number of back links to your site with relevant content through the newswire
services and the web sites to which they distribute content. Just one simple act
of submitting a single press release through a distribution service gives your site
several relevant in-bound links from trusted websites all over the internet.

Wait...Hold up... You don't think you have anything to write about that is news-
worthy? Actually you do. You can submit one about pretty much anything. You
can announce a new product or service, announce a new service area,
announce a new hire... anything. You can even submit one about your blog.
Don't have a blog yet? Sit down a take a few minutes to start a blog, write your
first blog entry and then submit one about it. Press releases are simply too
important to not distribute.

                                                        www.simplymyservices.in
16. SEM Blog: A Versatile tool for
Advertising

Blogs are now a common method for companies to communicate information to
both new and existing customers. They may be posted daily, weekly, or as new
products become available. Search Engine Optimization by social media is a
newer approach being added to these advertising tools. This type of media is
designed for social interaction via Internet. It includes web-based as well as
mobile communication technologies.

Tools designed for this interaction create a place for interactive dialogue
between individuals by allowing users to generate their own content. This
information can then be exchanged between members of a particular site.
Social media has the capability to reach both small and large audience groups.
It is different than traditional media because it is public accessible, easy to
utilize, immediate, and can be changed at any time..

                                                       www.simplymyservices.in
17. Facebook Is Forcing Everyone
To Stay In Sync With Their Internet
Marketing Trends?
Facebook has currently even made branding easier with the power to tag
products in posts, allowing companies to build additional publicity by
implementing an interactive experience for their followers and bring more
individuals to their page. Facebook members are being tracked and studied
from all across the web, and the findings are being used by the site to refine
more relevant advertising and aim campaigns at the right individuals by
monitoring their tendencies and likes.

Making it so that most every button you press builds information on how to cater
to your particular online surfing experience, Facebook is taking Newton's Law of
Motion which says that with every action there is an equal and opposite reaction
and taking it to new heights. You're equipping Facebook with everything they
need to build a campaign that caters directly to your needs by sharing and
"liking" data, and by doing so, is evolving the realm of online advertising as we
view it.                                                  www.simplymyservices.in
18. Viral Marketing Creates a
Friendly Network

Viral Marketing is an effective online marketing tool wherein customers are
involved in spreading the marketing message to other people in their peer group.
The businesses send information, interactive games, video clips, promotional
emails and any digital media to a customer, who in turn will be encouraged to
distribute it to others.

 Offer an Incentive:

 Referral is not an opt-in:

 Personalized referral email:

 Analyze the results:

 Continuously endorse friendly referrals:
                                                           www.simplymyservices.in
19. Title Tags
If you are at all familiar with SEO then I’m sure you would have seen this one
coming. The fact is, and this has been proven time and time again, what you put
in your title tags is the most influential variable to determine how your pages
show up in natural (organic) search results. During this process recommended
that you optimize for only two to three key phrases per page. The key phrases
that start the title tag (the ones on the left) have the most power, so should be
selected very carefully. Example (Wedding Favors – Wedding Party Favors –
Bridal Shower Favors)




                                                       www.simplymyservices.in
20. Keyword Density

Keyword density is the percentage of times your keywords appear on a given
page. There is no strict rule or percentage to aim for but offered a very sound
practice to determine what works – copy what your competitors do. Search for
your key phrases, the phrases you want to show up for in the search engines
and see what the current top result site’s keyword density is. Test out the
keyword density of your competitors pages and your pages. See how the
number one site handles their keyword density – how often in title tags, heading
tags, alt tags, body content and other areas of their site certain keyword
phrases appear and then copy their techniques. Once you have your on-page
keyword density equal or better than your competitors then all you have to do is
worry about your off-page SEO to beat them (and test test test!).




                                                       www.simplymyservices.in
21. Site Structure


Site structure covers the way your site is linked together internally. However I
think there is one really important thing to mention regarding site structure and I
know would agree with me – it’s your sitemap – whether you have one to begin
with and how you structure it.




                                                         www.simplymyservices.in
22. Internal Links
You have to remember that Google treats each webpage as a single page, not
as a part of a website, so when it comes to linking to your own pages it’s very
important you take great care to optimize your keyword linking methods. The
beauty of this technique is that you can control it, it’s an on-page technique that
in lets you add back links to your own pages.

The two most important things to consider is how you anchor your internal links
(what phrases you use to link) and that you take advantage of all the
opportunities to link your pages together. Make use of a footer by linking to all
your most important pages using the appropriate anchor text keyword phrase
(especially your sitemap) and make sure your navigation structure links with
keywords, not just blanket statements like “click here”.




                                                         www.simplymyservices.in
23. Links
Links to your site is the most important Off-Page SEO technique. Simple but
true. Incoming links are what determines your natural search engine placement.
Yes all the On-Page SEO techniques will influence the variables but the links
will determine the strength of your web pages to compete for the top places in
search engine results pages. The more strength, the higher in the search
engines your web pages will be.

A more sound search engine marketing strategy is all about quality over
quantity. Get your site listed in the best directories – DMOZ (the open directory
project) and Yahoo! – and then slowly, but consistently build incoming links from
good relevant sites. This pattern is considered more natural and hence is
rewarded with better organic search engine results. Yes it takes longer and you
better be a patient bunny, but it will lead to better results in the long term. It’s all
about spending your time finding the 20% of links that will give you the 80% of
results.

                                                            www.simplymyservices.in
24. Page Rank
Pointed out that 1000 low quality and low PageRank backlinks generated in a
short period of time will not be nearly as good as a handful of high PageRank
incoming links added over many months. The emphasis is on oh-na-tur-al. Don’t
follow the crowd and exchange links with anybody and everyone that comes
asking for a link.

It can be especially difficult for a commercial site with no interesting content (for
example, nothing but sales pages) to get quality incoming links. No self-
respecting, high PageRank site will have a good reason (besides money) to link
to a site that is just selling something. Okay yes Apple will probably have no
problems getting quality links to its iPod pages but that’s obviously not a
position most businesses enjoy.




                                                          www.simplymyservices.in
25. Page Reputation
Every website has a reputation value and incoming links determine that
reputation, however it’s not about the number of incoming links but the quality
and reputation of the sites that link. The reputation of a mainstream news site,
for example CNN, is quite high and will have incoming links from other high
reputation sites. If you get a link from CNN then your reputation will rise.

Basically it’s measure of a site’s value based on the network of sites linking to
that site going back multiple levels of the network.




                                                        www.simplymyservices.in
26. Anchor Text
In most cases people linking to your pages will use the title of your article, or
part of the title, as the anchor text and as such you need to be extra careful
when deciding how to name your articles. Yes usability and marketing comes
first – you want to grab the attention of human beings with a tempting title, but if
you can get some good keywords in there too you will be killing two birds with
one stone.




                                                         www.simplymyservices.in
27. Link Popularity
Difference between Google and Yahoo! regarding the top variables in their
algorithms.

Google – 1.Title Tags, 2.PageRank and 3.PageRep
Yahoo! – 1.Title Tags, 2.Keyword Density and 3.Link Popularity

Now I can’t verify that in any manner but it does make for some interesting
discussion. This shows that Google cares more about quality and Yahoo! cares
more about quantity, but I’m sure there is a lot more to it than that. I’ll leave it up
to you to test this theory on your sites.

Link Relevancy and ‘Do Keywords In Domain Names Matter?’




                                                           www.simplymyservices.in
28. Meta Tags
Everyone will tell you that meta tags don’t matter, they do. The biggest thing
they matter for is click-through though. There will be a lot of times when Google
will use your meta description as the copy that gets pulled with your search
listing. This can help to attract the visitor to visit your web site if it is related to
their search query. Definitely a much overlooked (as of late) ranking factor.
Getting indexed by search engines and ranking well is just the first step. The
next, and biggest, step is getting that visitor that searched for your keywords to
want to click on your search listing.




                                                            www.simplymyservices.in
29. Domain Names
It can help to have keywords you are interested in ranking for within your
domain, but only as much as the title, heading and content matters. One very
important factor that is coming to light is that domain age is important. The older
the site or domain, the better it is not spam and can do well in search results.
The domain age definitely isn’t a make or break factor but it does help quite a
bit.




                                                         www.simplymyservices.in
30. Heading Tags
When you are laying out your site’s content you have to be sure that you are
creating the content flow in such a way that the heading tags are based on
prominence. The most prominent of course being the h1 tag, which says
“this is what this block of copy is about. Making sure you understand
heading tag structure is very important. You only want to have one (or two) h1
tags per a page. It is important to not just throw anything into an h1 tag and
hope you rank for it.




                                                      www.simplymyservices.in
Congratulations
  Congratulations! After reading the information in this guide, you should be better
  informed about the overall process of getting your advertising your online
  business.

  The best advice may be to start slowly and grow your site to meet the needs of
  your business.

  We hope that you feel well informed about techniques for internet marketing for
  your business. We would like to invite you to see how Simplymyservices.in can
  help you to create a winning online business.




                                                         www.simplymyservices.in
Simplymyservices.in Features
 Everything you need to START Internet Marketing for your business:

    Search Engine Optimization, Social Media Marketing

    PPC, Adwords Advertising

    Classifieds Listing

    B2B Product Listing

    Social Bookmarking

    Directory Submission

    Video Distribution Service

  Call us at +91 9892 108 127 or visit us at www.simplymyservices.in

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30 Proven Techniques Intenet Marketing

  • 1. 30 Proven Techniques In Internet Marketing www.simplymyservices.in
  • 2. Welcome Welcome to Simplymyservices.in “30 Proven techniques In Internet Marketing” Presentation. This presentation will provide you with information to quickly and effectively plan, build, maintain and promote your online business. All websites are constantly faced with the need to increase the number of visitors they receive. A website is ideally a business existing online which requires web consumers to visit the site and buy the products offered by the business. If a business is not able to draw in web users to its site; its web presence suffers significantly and the business itself suffers from little or no generated income. A website strives to reach out to the highest numbers of web users to increase the chances of these web users translates to business consumers. Online marketing efforts are highly structured to target Google, Facebook and Yahoo as a source of web consumers. www.simplymyservices.in
  • 3. 1. Social Network Marketing Online marketing efforts have been extended to social networks which boast of high web subscribers. Facebook is currently the leading social network by the number of global web users who have subscribed to it. Businesses are also turning to the social network when it comes to expanding their marketing efforts. Businesses open fan pages and allow the social network subscribers to freely interact with them. The platform allows a business to inform consumers about their latest sales or new products which they offer. The social network users can respond to the advertisements posted by the business on its fan page and ask questions directly to the business. The business like wise answers consumer questions and can generate a pool of contacts from the social network users who are fans of the business page. The business then sends newsletters and other special information directly to these users' emails or inbox on the social network. www.simplymyservices.in
  • 4. 2. Understand Optimal Keyword Quality is really more important than those ugly keywords. Not that keywords are ineffective, or unimportant, but... they're less important than a good quality article with some serious purpose and value. Now that I've said that, I want you to remember that writing a good quality article means you're using keywords that will help get your article located on the Internet, either via search engine optimization, or via site searches. Your reader can't gain anything from quality he/she can't find. www.simplymyservices.in
  • 5. 3. Understand Quantity vs Quality No matter what anyone tells you quality ALWAYS usurps ugly irrelevant quantity. If you're writing lousy, ugly articles with no value and no quality in the article, they won't be read, nobody will click your link, and quite honestly, you're wasting cyber space. Get the rocks out of your head and put some serious effort into writing quality articles. You can write high quality and high quantity, it takes work and self application. Just do it! www.simplymyservices.in
  • 6. 4. Know the Value of Quality Back Links and Quality Content Organic search engine optimization requires HIGH-Quality back links and HIGH-Quality content. Without these two items, any optimal search engine placement you get is liable to disappear with an ugly Google slap or worse, total exemption from the search engines. If they don't like you, they can and will block your ugly carcass. Don't forget that and don't tread on their toes. Do what you have to do to maintain a high-quality site with good content as best practice and you'll be fine. www.simplymyservices.in
  • 7. 5. Set Your Site Apart from Look Alike Copy Cat Sites Bring new, original content to the table and you'll find your readers appreciate your efforts, as do the search engines. “If you're not passionate about a topic, then you should probably not be managing a website on it”. And... I agree. How often you post valuable information makes a big ugly difference. Don't have time to do a daily post? Schedule your posts out a week in advance and post them all in one day. Your audience deserves your attention, give it to them by way of frequent, high-quality posts on your website. www.simplymyservices.in
  • 8. 6. Search Engine Spiders Spiders are also known as "bots". They penetrate a website and copy information that is sent back to the search engine's database. All the major search engines - Bing, Yahoo! Search, Google, etc. - use this technology. Once on a website page, a spider records links and dispatches additional spiders to follow them and copy the content that they find there. The process is continual and results in huge search engine databases of tens of billions of pieces of information. www.simplymyservices.in
  • 9. 7. Insight To Local Social Media Marketing Services In local social media marketing services, you should widen the opportunity to interact with your prospective local clients by linking your site to popular social networking sites such as Facebook or Twitter, LinkedIn, YouTube, Yelp, Flickr and more. Adding videos in YouTube, uploading images in Flickr or creating business pages in Facebook or spreading service information through repeated Tweets in Twitter are some of the prospective ways that will contribute in making your business popular in the online periphery. Furthermore, maintaining and updating blog and responding to blog comments of your consumers are another effective way of optimizing your website in the online arena. Local SMM is the easiest ways through which you may add a personal touch to your business. www.simplymyservices.in
  • 10. 8. Article Marketing Produces Massive Traffic Have you ever wondered why some articles just jump to the first page of Google while others stay unnoticed and never get the recognition they deserved in the first place? For some it can be very annoying that they have used hours on writing this incredible content article but it never makes it the spotlight. The name of the game is SEO or Search Engine Optimization. This means that you write an article with all the tweaks and techniques that makes search engines like Google rank it high for a specific keyword. So lets say you want to have en article that gets seen 50-100 times a day by different individuals or unique visitors. Imagine what this could do for your business or your personal brand.. Imagine having multiple articles like this out there an watch your particular business grow exponentially.. www.simplymyservices.in
  • 11. 9. Local SEO Through Google Places and Yelp Using local search has become one of the most valuable and simple ways to gain more leads and clients from simply being listed locally where people are searching. With the development of platforms like Google places, Google maps, Yelp, and other regional based search networks, it's not to difficult to see the direct value provided to local businesses who show up in results where their competitors don't. www.simplymyservices.in
  • 12. 10. How A Google Places Can Help Your Local Search Marketing The Internet is the number one place people go to search for businesses. You create your Google Places page to speak for your business and to your target audience. Your Places page can be optimized for maximum search engine return. A Google Places page acts as more than just a yellow pages listing. Places is optimized for mobile searching. www.simplymyservices.in
  • 13. 11. Organize Web Pages In A SE Crawler Friendly Manner Part of SEO involves organizing your web content in such a way that it's easy for the search crawlers to locate all the content. When you have a well structured and well organized site, the search bots will be able to find all the content quickly and index them. That will lead to an increase in web traffic. The problem that search crawlers face is that they sometimes have difficulty locating pages that are deep in a website's organizational structure. A deep crawl is required to find such content and deep crawls tend to take a much longer time. Here is how you can ensure that all your web pages be found quickly in a deep crawl. www.simplymyservices.in
  • 14. 12. How SMM Compliments SEM? The biggest difference between SEM and social media marketing (SMM) seems to be who you are talking to or trying to reach. This is not entirely true because SEM is designed to reach real people just as much as social websites. It is just not as direct as social media websites allow. Your ultimate goal is always to reach real people who can make decisions that bring your profit. Social media sites allow you to reach these people directly through their Twitter, LinkedIn, or Facebook accounts, but SEM requires a less direct approach. You have to first be recognized and ranked by the search engine spiders (or bots) in order to finally reach those real people. www.simplymyservices.in
  • 15. 13. Increase Page rank through Forum? Tip 1: Network with other relevant forums and exchange links. Tip 2: Article marketing. Page rank is mostly about link popularity. Tip 3: Web directory submissions. Web directories are certainly not dead yet! Tip 4: Promote your forum on social networking site. www.simplymyservices.in
  • 16. 14. Submit New Website URL And Sitemap? You should be using your blog or site to the best of its capabilities and posting helpful hints, tips, and articles, among other forms of media, that people in your niche market will want to see. By doing so, you turn your site into something more than an online business card. You turn it into a potentially profitable empire. In order to take advantage of the notoriety that will surely come, you must be listed with the big three: Yahoo!, Bing, and Google. But how can you make that happen? First things first, you need to submit your URL and sitemap to all three locations, so they know there is something more than a dummy site in place. Once you start making updates on a frequent basis, you will notice that it affects your ratings in a positive way. The better your posts are, the better your rankings will be, but only if you also properly embrace the concept of search engine optimization. www.simplymyservices.in
  • 17. 15. Press Releases - Why to Include Them ? By submitting your press release to distribution services you increase the number of back links to your site with relevant content through the newswire services and the web sites to which they distribute content. Just one simple act of submitting a single press release through a distribution service gives your site several relevant in-bound links from trusted websites all over the internet. Wait...Hold up... You don't think you have anything to write about that is news- worthy? Actually you do. You can submit one about pretty much anything. You can announce a new product or service, announce a new service area, announce a new hire... anything. You can even submit one about your blog. Don't have a blog yet? Sit down a take a few minutes to start a blog, write your first blog entry and then submit one about it. Press releases are simply too important to not distribute. www.simplymyservices.in
  • 18. 16. SEM Blog: A Versatile tool for Advertising Blogs are now a common method for companies to communicate information to both new and existing customers. They may be posted daily, weekly, or as new products become available. Search Engine Optimization by social media is a newer approach being added to these advertising tools. This type of media is designed for social interaction via Internet. It includes web-based as well as mobile communication technologies. Tools designed for this interaction create a place for interactive dialogue between individuals by allowing users to generate their own content. This information can then be exchanged between members of a particular site. Social media has the capability to reach both small and large audience groups. It is different than traditional media because it is public accessible, easy to utilize, immediate, and can be changed at any time.. www.simplymyservices.in
  • 19. 17. Facebook Is Forcing Everyone To Stay In Sync With Their Internet Marketing Trends? Facebook has currently even made branding easier with the power to tag products in posts, allowing companies to build additional publicity by implementing an interactive experience for their followers and bring more individuals to their page. Facebook members are being tracked and studied from all across the web, and the findings are being used by the site to refine more relevant advertising and aim campaigns at the right individuals by monitoring their tendencies and likes. Making it so that most every button you press builds information on how to cater to your particular online surfing experience, Facebook is taking Newton's Law of Motion which says that with every action there is an equal and opposite reaction and taking it to new heights. You're equipping Facebook with everything they need to build a campaign that caters directly to your needs by sharing and "liking" data, and by doing so, is evolving the realm of online advertising as we view it. www.simplymyservices.in
  • 20. 18. Viral Marketing Creates a Friendly Network Viral Marketing is an effective online marketing tool wherein customers are involved in spreading the marketing message to other people in their peer group. The businesses send information, interactive games, video clips, promotional emails and any digital media to a customer, who in turn will be encouraged to distribute it to others. Offer an Incentive: Referral is not an opt-in: Personalized referral email: Analyze the results: Continuously endorse friendly referrals: www.simplymyservices.in
  • 21. 19. Title Tags If you are at all familiar with SEO then I’m sure you would have seen this one coming. The fact is, and this has been proven time and time again, what you put in your title tags is the most influential variable to determine how your pages show up in natural (organic) search results. During this process recommended that you optimize for only two to three key phrases per page. The key phrases that start the title tag (the ones on the left) have the most power, so should be selected very carefully. Example (Wedding Favors – Wedding Party Favors – Bridal Shower Favors) www.simplymyservices.in
  • 22. 20. Keyword Density Keyword density is the percentage of times your keywords appear on a given page. There is no strict rule or percentage to aim for but offered a very sound practice to determine what works – copy what your competitors do. Search for your key phrases, the phrases you want to show up for in the search engines and see what the current top result site’s keyword density is. Test out the keyword density of your competitors pages and your pages. See how the number one site handles their keyword density – how often in title tags, heading tags, alt tags, body content and other areas of their site certain keyword phrases appear and then copy their techniques. Once you have your on-page keyword density equal or better than your competitors then all you have to do is worry about your off-page SEO to beat them (and test test test!). www.simplymyservices.in
  • 23. 21. Site Structure Site structure covers the way your site is linked together internally. However I think there is one really important thing to mention regarding site structure and I know would agree with me – it’s your sitemap – whether you have one to begin with and how you structure it. www.simplymyservices.in
  • 24. 22. Internal Links You have to remember that Google treats each webpage as a single page, not as a part of a website, so when it comes to linking to your own pages it’s very important you take great care to optimize your keyword linking methods. The beauty of this technique is that you can control it, it’s an on-page technique that in lets you add back links to your own pages. The two most important things to consider is how you anchor your internal links (what phrases you use to link) and that you take advantage of all the opportunities to link your pages together. Make use of a footer by linking to all your most important pages using the appropriate anchor text keyword phrase (especially your sitemap) and make sure your navigation structure links with keywords, not just blanket statements like “click here”. www.simplymyservices.in
  • 25. 23. Links Links to your site is the most important Off-Page SEO technique. Simple but true. Incoming links are what determines your natural search engine placement. Yes all the On-Page SEO techniques will influence the variables but the links will determine the strength of your web pages to compete for the top places in search engine results pages. The more strength, the higher in the search engines your web pages will be. A more sound search engine marketing strategy is all about quality over quantity. Get your site listed in the best directories – DMOZ (the open directory project) and Yahoo! – and then slowly, but consistently build incoming links from good relevant sites. This pattern is considered more natural and hence is rewarded with better organic search engine results. Yes it takes longer and you better be a patient bunny, but it will lead to better results in the long term. It’s all about spending your time finding the 20% of links that will give you the 80% of results. www.simplymyservices.in
  • 26. 24. Page Rank Pointed out that 1000 low quality and low PageRank backlinks generated in a short period of time will not be nearly as good as a handful of high PageRank incoming links added over many months. The emphasis is on oh-na-tur-al. Don’t follow the crowd and exchange links with anybody and everyone that comes asking for a link. It can be especially difficult for a commercial site with no interesting content (for example, nothing but sales pages) to get quality incoming links. No self- respecting, high PageRank site will have a good reason (besides money) to link to a site that is just selling something. Okay yes Apple will probably have no problems getting quality links to its iPod pages but that’s obviously not a position most businesses enjoy. www.simplymyservices.in
  • 27. 25. Page Reputation Every website has a reputation value and incoming links determine that reputation, however it’s not about the number of incoming links but the quality and reputation of the sites that link. The reputation of a mainstream news site, for example CNN, is quite high and will have incoming links from other high reputation sites. If you get a link from CNN then your reputation will rise. Basically it’s measure of a site’s value based on the network of sites linking to that site going back multiple levels of the network. www.simplymyservices.in
  • 28. 26. Anchor Text In most cases people linking to your pages will use the title of your article, or part of the title, as the anchor text and as such you need to be extra careful when deciding how to name your articles. Yes usability and marketing comes first – you want to grab the attention of human beings with a tempting title, but if you can get some good keywords in there too you will be killing two birds with one stone. www.simplymyservices.in
  • 29. 27. Link Popularity Difference between Google and Yahoo! regarding the top variables in their algorithms. Google – 1.Title Tags, 2.PageRank and 3.PageRep Yahoo! – 1.Title Tags, 2.Keyword Density and 3.Link Popularity Now I can’t verify that in any manner but it does make for some interesting discussion. This shows that Google cares more about quality and Yahoo! cares more about quantity, but I’m sure there is a lot more to it than that. I’ll leave it up to you to test this theory on your sites. Link Relevancy and ‘Do Keywords In Domain Names Matter?’ www.simplymyservices.in
  • 30. 28. Meta Tags Everyone will tell you that meta tags don’t matter, they do. The biggest thing they matter for is click-through though. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step. The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing. www.simplymyservices.in
  • 31. 29. Domain Names It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit. www.simplymyservices.in
  • 32. 30. Heading Tags When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag, which says “this is what this block of copy is about. Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it. www.simplymyservices.in
  • 33. Congratulations Congratulations! After reading the information in this guide, you should be better informed about the overall process of getting your advertising your online business. The best advice may be to start slowly and grow your site to meet the needs of your business. We hope that you feel well informed about techniques for internet marketing for your business. We would like to invite you to see how Simplymyservices.in can help you to create a winning online business. www.simplymyservices.in
  • 34. Simplymyservices.in Features Everything you need to START Internet Marketing for your business: Search Engine Optimization, Social Media Marketing PPC, Adwords Advertising Classifieds Listing B2B Product Listing Social Bookmarking Directory Submission Video Distribution Service Call us at +91 9892 108 127 or visit us at www.simplymyservices.in