Why We Love Metadata (Edinburgh)

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Chris Jackson

Empresariales Tecnología

Why we Metadata
Tuesday, 30 November 2010

Data Metadata
Cost side
Example: BBC Question Time 23/09/2010 - data sizes
Tuesday, 30 November 2010

Data Metadata
Cost side
Example: BBC Question Time 23/09/2010 - data sizes
Programme
Tuesday, 30 November 2010

Data Metadata
Cost side
Example: BBC Question Time 23/09/2010 - data sizes
Programme
Segments
Tuesday, 30 November 2010

Data Metadata
Cost side
Example: BBC Question Time 23/09/2010 - data sizes
Programme
Segments
Subtitles
Tuesday, 30 November 2010

Data Metadata
Cost side
Example: BBC Question Time 23/09/2010 - data sizes
Programme
Segments
Subtitles
Tweets
Tuesday, 30 November 2010

Data Metadata
Cost side
Example: BBC Question Time 23/09/2010 - data sizes
Programme
Segments
Subtitles
Tweets
Interactions
Tuesday, 30 November 2010

Revenue side
possibilities - TV
Data
• Passive viewing of full
content
• Schedule-based discovery
• Advertising targeting based
on content demographics
• Content commissioned
based on surveys and
samples
Metadata
• Segmentation of content
• Many modes of discovery
• Search
• Content-based
• Personalised guides
• Social context
• Highly targeted advertising
• Commissioning/product
development based on detailed data
Tuesday, 30 November 2010

“ﬁnd, play, share”
"give people the power to share"
“be the pulse of the planet,”
“organize the world's information”
Tuesday, 30 November 2010

Things We Have Made
2007 20102008 2009
Project Pink
Totem
Social Media Guide
Test Tube Telly
Come Dine With Me Homemade Project Red
Amplus
WatchSomething
VoteUp/Gawp
URIplay
Atlas
Project Purple
Project Blue
Project Teal Project Orange Project Brown
Project Black Project Pale
Tuesday, 30 November 2010

2007 20102008 2009
Tuesday, 30 November 2010

realtime video
Tuesday, 30 November 2010

How does this metadata
fundamentally increase the value
of the content?
Tuesday, 30 November 2010

Things we’re thinking about
• Mining relevance, and value out of archives
• Working with tastemakers
• Seamless collection of preferences to:
• Re-activate users
• Extend journeys (inc ads)
• Optimise pricing
• Joining interaction data from across disparate systems
Tuesday, 30 November 2010

How can we efﬁciently produce
better metadata?
Tuesday, 30 November 2010

Things we’d like #1
Tuesday, 30 November 2010

Things we’d like #1
Better names
Tuesday, 30 November 2010

Things we’d like #2
Tuesday, 30 November 2010

Things we’d like #2
Important
timeline data
Tuesday, 30 November 2010

Things we’d like #3
Tuesday, 30 November 2010

Things we’d like #3
Meaning
Tuesday, 30 November 2010

Why we Metadata
Presentation available at:
http://www.slideshare.net/
simsocast/why-we-love-metadata
Chris Jackson / @adrideo
CEO - MetaBroadcast
chris@metabroadcast.com
So long, and thanks for all the pictures ):
• http://www.ﬂickr.com/photos/blahﬂowers/3713933900/
• http://www.ﬂickr.com/photos/uwehermann/132244826/
• http://www.ﬂickr.com/photos/dailyinvention/497294952/
Photos are used under a creative commons commercial licence
Thank you!
Tuesday, 30 November 2010

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Why We Love Metadata (Edinburgh)

1. Why we Metadata Tuesday, 30 November 2010

2. + Tuesday, 30 November 2010

3. + Tuesday, 30 November 2010

4. Why Metadata? Tuesday, 30 November 2010

5. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010

6. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010

7. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010

8. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010

9. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010

10. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Tuesday, 30 November 2010

11. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Tuesday, 30 November 2010

12. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Subtitles Tuesday, 30 November 2010

13. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Subtitles Tweets Tuesday, 30 November 2010

14. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Subtitles Tweets Interactions Tuesday, 30 November 2010

15. Revenue side possibilities - TV Data • Passive viewing of full content • Schedule-based discovery • Advertising targeting based on content demographics • Content commissioned based on surveys and samples Metadata • Segmentation of content • Many modes of discovery • Search • Content-based • Personalised guides • Social context • Highly targeted advertising • Commissioning/product development based on detailed data Tuesday, 30 November 2010

16. “ﬁnd, play, share” "give people the power to share" “be the pulse of the planet,” “organize the world's information” Tuesday, 30 November 2010

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18. 2007 20102008 2009 Tuesday, 30 November 2010

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20. Tuesday, 30 November 2010

21. Tuesday, 30 November 2010

22. Tuesday, 30 November 2010

23. 2007 20102008 2009 Tuesday, 30 November 2010

24. Tuesday, 30 November 2010

25. 2007 20102008 2009 Tuesday, 30 November 2010

26. Tuesday, 30 November 2010

27. 2007 20102008 2009 Tuesday, 30 November 2010

28. Tuesday, 30 November 2010

29. Tuesday, 30 November 2010

30. How does this metadata fundamentally increase the value of the content? Tuesday, 30 November 2010

31. Tuesday, 30 November 2010

32. Things we’re thinking about • Mining relevance, and value out of archives • Working with tastemakers • Seamless collection of preferences to: • Re-activate users • Extend journeys (inc ads) • Optimise pricing • Joining interaction data from across disparate systems Tuesday, 30 November 2010

33. How can we efﬁciently produce better metadata? Tuesday, 30 November 2010

34. Things we’d like #1 Tuesday, 30 November 2010

35. Things we’d like #1 Better names Tuesday, 30 November 2010

36. Things we’d like #2 Tuesday, 30 November 2010

37. Things we’d like #2 Important timeline data Tuesday, 30 November 2010

38. Things we’d like #3 Tuesday, 30 November 2010

39. Things we’d like #3 Meaning Tuesday, 30 November 2010

40. Why we Metadata Presentation available at: http://www.slideshare.net/ simsocast/why-we-love-metadata Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com So long, and thanks for all the pictures ): • http://www.flickr.com/photos/blahflowers/3713933900/ • http://www.flickr.com/photos/uwehermann/132244826/ • http://www.flickr.com/photos/dailyinvention/497294952/ Photos are used under a creative commons commercial licence Thank you! Tuesday, 30 November 2010

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