2. Scott Sinclair
Digital Transformation and Customer Experience
Consultant @ Capgemini Consulting, Social
Media Enthusiast and Games Player
@sinclair300584
http://uk.linkedin.com/in/sinclair300584
4. What is Gamification?
Gamification is the use of game
design techniques[1], game
thinking and game mechanics to
enhance non-game contexts.
5. Game mechanics are the control
mechanisms that are used to “gamify”
an activity or process
6. But Gamification is only part of the answer
GAME SOCIAL REPUTATION
MECHANICS MECHANICS MECHANICS
Drive, measure, & Socialize, Elevate employee
reward recommend, status across
high value behaviors and notify users all your communities
In your enterprise about contextually of engagement
systems rich behaviors
7. How can I use my
customers to do stuff I’m losing market
for me share, help me
I want better innovate!
collaboration from my
employees
What role does Gamification
have in the enterprise?
I know my staff and customers
have good ideas, but I have no I invested in an e-
way of managing them learning tool but
nobody uses it
10. Samsung wanted to know how to get more customers to register their products
with Samsung, generate more content and engage with them through social
Samsung Nation
11. Universal Music group wanted to engage millions of fans on artist specific websites,
get them to create content and engage across their social networks
12. Capgemini has one of the largest Yammer networks through organic growth and no
game mechanics
14. Starbucks wanted to harness the enthusiasm of its loyal customer base to generate
new ideas and drive the future innovations of the company
15. Scottish Water Innovation Pool counts 750 users and has generated over 330 new
ideas and/or suggestions for improvement. 7 have already been implemented.
16. At&T recognised that every employee was also a customer with ideas. They created
The Innovation Pipeline to manage these ideas, and have other staff vote for the
best
18. Khan academy uses gamification to drive you through learning journeys, rewarding
you as you complete classes
19. Siemens created Plantville to educate aspiring plant managers what it is like to run
their own manufacturing plant
20. The Swedish National Society for Road Safety rewarded compliance with the speed
limit with a free entry to a lottery – reducing speeding fines by 22%
