Knowing what information to relay, and relaying that information clearly and uniformly across all the vendors you are considering for your project will help you get the correct video production estimates and identify the one that offers best value.

1. LOGO

2. LOGO Knowing what information to relay,
and relaying that information clearly
and uniformly across all the vendors
you are considering for your project
will help you get the correct video
production estimates and identify
the one that offers best value.

3. There is no way for you to compare costs and
value offered by different production
companies if you tell them something along the
lines of ‘We want a beautiful video.’ Beautiful
video means different things to each production
company, and the production companies will
come back with numbers that vary widely.
Confused and without any uniform parameters
to gauge the companies you will be stuck in
choosing a vendor because they offered the
cheapest price, not necessarily because they
offered the best value for your dollar.

4. ‘Hello,
We are X, a financial brokerage firm in San Francisco.
We are looking for a 2-minute corporate video that will
live on several pages of our company site.
The video is to communicate to prospect clients about a new
financial product that we are launching this fall. This product
will enable our clients to hedge their trading risks especially
when the stock market is bearish. You can read more about
the financial product at this link here.
The video should be able to explain clearly the advantages of
why trading this particular product will make more returns
for our clients.
There is no script or concept yet, but the video is to have the sleek,
corporate feel of Bloomberg / CNBC. We know that our clients
are looking to trade globally, so we would like to communicate
visually the global reach that this product opens up to our clients.
The concept has to be able to communicate this.

5. We would also like the video to be a mix of live action and
some motion graphics… not sure as of right now, you can
advise on that.
We would like to shoot the video here in California, but are
open to other locations.
We would like to have the concept and storyboard finalized by the mid of
next month, and the final video to be in seven weeks from now. Possible?
The videos have to be translated into voice-overs in Mandarin, Spanish,
French and Italian. Can you do that?
An example of our previous corporate videos is in this link here. We would
like this video to meet or exceed this standard of production.
Our budget is X.

6. Does this project and budget interest you? If yes,
we would like to see examples of work that match
the quality mentioned above, and we would like to
hear about the creative direction that you would
take if you were to produce the video.
We would like for you to put together a proposal of
concept that fits within that budget and timeline, and if
we like your direction we’ll get in touch with you by the
end of next week. Let me know if you have any
questions?’

7. This is email that producers receive in their
coziest dreams. Producers see this and know that
this is someone who knows how to communicate
what they want, and will be a good client to
work with, regardless of budget.
This email communicates the quality the client expects by
providing samples works that this new video will have to
match. It also states the anticipated scope of work, the medium
of communication for the videos, and the target audiences. The
client company allows some creative freedom, while clearly
stating the limits of that freedom by highlighting what the
concept should do – communicate visually that their products
opens unlimited access to global financial markets.

8. She shares the known requirements, such as the foreign-language
voice over, and those unknown, such as the use
of motion graphics. She clearly states the budget, and
wants samples that have been produced within similar
budgets.
This manager is not looking for cheap, but for the
best dollar value. The production company can
gauge its capabilities and know if this is a job that
they are able to accomplish or not.

9. As you can imagine, this manager will
not have difficulty in finding a
production company that offers her
what she wants.
Send us your email asking for
video production estimates
at work@sinemafilms.tv, we want
to help.

10. 353 W 48th Street, 4TH
FLOOR
NEW YORK, NY 10036
USA
Phone: 212-658-0634
E-mail: work@sinemafilms.tv