This document discusses social media marketing. It defines social media as conversation supported by online tools. It provides statistics on active users of major social media platforms like Facebook, Twitter, Google+, and highlights that 78% of people trust recommendations from other consumers over advertisements. The document then discusses using social media for brand visibility, recommendations, increasing online traffic, and persuasive marketing. It recommends primarily using Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+ for social media marketing and outlines engagement strategies for each platform.
8. Social Media Facts & Figures
More than 800 million active Facebook
users.
3 billion Video views per week globally
100 million active Twitter users
Google+ has 90 million+ users
14. For Recommendations
78% of people trust
recommendation of other consumer
while 14% of people trust
advertisement. Nielsan Trust In Advertising Report
21. Create Facebook Brand Page
Increase Your Brand Page Fan
Increase Engagement & Interaction
Run CPC Campaign on Facebook For Ebazr
Auctions
Provide Personalized Attention to Customers
22. Create Youtube Channel
Post 10 videos monthly
Disseminate these videos on other Social
Media channels plus Video sites.
Create Video Channels in Approximate
10 video sites
23. Create Linkedin Company Page and
Groups
Add More Than 1000 Connections
Look out for prospective clients and
customers.
24. Create Brand Twitter Channels
Subcategory Channels
Submission in Twitter Directories
Increase Followers
Customer Care and ORM
26. Plan Of Action Facebook
Regular wall postings to engage users
Responding to queries & feedbacks asked
by visitor.
Establish direct communication between
Ebazr & visitors
Updates on attractive products/ deals
and jobs
Create Photo Albums for Products /
Motors etc
27. Plan Of Action Twitter
Both Manual and Automated Tweets on
Twitter.
Encourage re-tweeting relevant
information
Give Personalized tweets on products ,
share our opinion as well as reviews from
other sites on products
Build a relationship between Visitors/
Fans
28. Plan Of Action Youtube
Customize Youtube Channel
Link Videos To Facebook.
Comment Management
29. Plan Of Action Google +
Create Google+ page that will contain the
following Link Videos To Facebook.
Regular Wall Posting To Google +
Establish Relationship with Google + User
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Presentation From
Manjari Singh
http://in.linkedin.com/in/manjarisingh