1. Evaluation Question One:
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
Siobhan Fox
I am going to look into the conventions I
used, developed and challenged from my
Ancillary Tasks

2. Now I am going to look into the
conventions I used, developed and
challenged from my
Digipak
Question One

3. Question One
The main conventions which I took for creating my front cover for
the Digipak are the bright colours and block letters for the band
name OMG as I felt that these looked aesthetically pleasing and
will attract the target audience.
Bright colours
Block letters

4. Question One
The conventions I established from Katy Perry’s insert in her digipak
are that it is very bright which will attract the target audience and
this is a convention I wanted to use on my insert because I felt like it
will appeal to the target audience as I discovered from my
questionnaire their favourite colour is pink.
Katy Perry’s digipak insert My digipak insert

5. Question One
A convention which I took from Little Mix’s front cover of their Digipak is the split screen
effect, however I developed this to positioning the performers in the way they are in the
music video without the lines down the middle as this makes it feel as if they are more of a
group.
Split screen

6. Question One
A convention I wanted to challenge on my insert of my digipak was having an
image on every side, as I felt like it was a bit over powering for the target
audience, therefore on my insert I wrote the song lyrics and added images from
our music video and other sides of the digipak.
Cher Lloyd’s digipak insert My digipak insert

7. Question One
When looking into the conventions of a digipak I decided to try and challenge
them to make my front cover more unique, I done this by making the background
more complicates and having a larger image.
More complicated and
interesting background
Larger
image

8. Question One
A convention I wanted to challenge when making my insert for the digipak is
making it less formal and sophisticated as I feel that the target audience are more
likely to be attracted to the bright colours rather than a lot of write and dull
colours. The band name and song name are put around the edge of the digipak to
remind the audience and attract them.
Katy Perry’s digipak insert My digipak insert

9. Question One
Summary of DIGIPAK
From researching into the conventions of
digipaks on already existing products in the POP
genre I wanted to use some of them as they
would make it look professional and like a real
digipak, however I wanted to make it unique
and original so developed and challenged some
of the conventions.

10. Question One
I am now going to look into the
conventions I used, developed and
challenged from my
Poster

11. Question One
The conventions I wanted to use from the POP genre posters are the direct
address, block colour behind the writing and how colourful it is. I chose these
qualities because the direct address makes it seem more personal to the
audience, the block colour makes it seem professional and the colours appeal
to the audience. I feel that these conventions worked well on my poster.
Direct address
Block colour
Colourful

12. Question One
The conventions I feel like I have developed on my poster
from real ones from the POP genre is having the CD on the
poster and using in a different position and writing about it
drawing the audience in, as well as the poses as I felt that
they were too provocative for my target audiences age.

13. Question One
The convention I wanted to challenge when
making my poster was the type of shot used, as
on most POP posters they use a close up or mid
shot however I wanted to use a long shot to give
it a feeling of being more of a group.

14. Question One
Summary of POSTER
There are many different conventions I
researched into when creating my poster to try
and make it seem like a real, professional poster
however there were quite a few different
conventions I wanted to develop and challenge
to make it original and suit our group and target
audience.