The document discusses how businesses can grow during an economic recession using search engine marketing and social media. It recommends establishing an online presence through a website, blog, and social media accounts to build credibility and expertise. Content should be distributed across platforms to drive traffic to the website and increase search engine rankings. Social media was highlighted as a good way for businesses in the healthcare sector to participate in discussions around healthcare reform.

1. © 2009 Site-Seeker, Inc.
How to Grow Your Way Out of a
Recession
Search Engines and Social Media
10/06/09
www.site-seeker.com

2. © 2009 Site-Seeker, Inc.
Overview
Point 1: Search Engine Marketing is a System
Point 2: Social Media is Perfect for Business
Point 3: Blogs establish you as the expert and support a strong search
engine marketing plan
Story: Social Media and Health Care Reform
www.site-seeker.com

3. © 2009 Site-Seeker, Inc.
Point 1: Search Engine Marketing is a System
Vertical Drive
Websites
Social
Media
Your Website
Convert
Your website is a machine….
Measure
and improve
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6. © 2009 Site-Seeker, Inc.
Point 2: Social Media is Perfect for Business
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7. © 2009 Site-Seeker, Inc.
Client Goals
Goals
Visibility of Science (Intellectual Capital)
Name Recognition
New Business
Government Sector
Pharma/Biotech
Service Sector
Products
Recruitment
Post-Doc Candidates
Service Sector
Reduce Costs
Crisis Management
Reputation Management
Harvest Social Capital
Internal Communication www.site-seeker.com

8. © 2009 Site-Seeker, Inc.
Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the
Participate Expert
in Create
Discussion Content
Distribute
Content
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9. © 2009 Site-Seeker, Inc.
Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the
Participate Expert
in Create
Discussion Content
Distribute
Content
www.site-seeker.com

10. © 2009 Site-Seeker, Inc.
How to Distribute Your Blog
Email Campaign
Other (links)…
Twitter
Blog Posts
Social
Bookmarking Facebook
Sites
Other Blogs LinkedIn
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11. © 2009 Site-Seeker, Inc.
Point 3: Blogs establish you as the expert and
support a strong search engine marketing plan
Website
Search
(blog) Rank
Engines
Content
Distribute
Need
Social Interaction
Prospects
Properties
Branding
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12. © 2009 Site-Seeker, Inc.
Story: Social Media and Health Care
Reform
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14. © 2009 Site-Seeker, Inc.
Approx 700% increase Aug 08 – Aug 09
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25. © 2009 Site-Seeker, Inc.
Summary
Point 1: Search Engine Marketing is a System
Point 2: Social Media is Perfect for Business
Point 3: Blogs establish you as the expert and support a strong search
engine marketing plan
Story: Social Media and Health Care Reform
www.site-seeker.com

26. © 2009 Site-Seeker, Inc.
Thank You
Brian Bluff
President
Email: brianbluff@site-seeker.com
Blog: www.site-seeker.com/briansblog/
Twitter: ssiBrian
(315) 732-9281, 11
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