Don't be afraid, it's not as scary as it sounds. Despite the name of this Google service, you don't have to be a webmaster and you don't have to know how to write any code.
Utilizing webmaster tools will help you better understand 1) how your website works in search, 2) where it places on the search engine results page for keywords and 3) what your organic click through rate is.
There are a lot of great reports within Webmaster tools to help you manager your internet marketing strategy effectively. It is simple and easy to do.
In this presentation we discuss:
- What are Google Webmaster Tools;
- The difference between Google Analytics and Webmaster Tools;
- How to get started; and
- How to read and understand the data to help you manage your Internet marketing strategy!
Understanding Google Webmaster Tools; Jolt & Bolt 02_16_2012
1. Google Webmaster Tools
It’s easier than it sounds.
presented by Kathy Hokunson
February 16, 2012
presents
2. What’s the difference?
• Google Analytics is a free service offered by Google that
generates detailed statistics about the visitors to a
website.
– It’s all about what happens when people arrive at your website.
• Google Webmaster Tools is a no-charge web service
by Google for webmasters. It allows webmasters to check
indexing status and optimize visibility of their websites.
– It’s all about what happens in the search engines.
Site-Seeker, Inc. 2012
3. Getting Started . . .
Site Verification
1. Add a meta tag to your home page
(proving that you have access to the source files).
To use this method, you must be able to edit the HTML
code of your site's pages.
2. Upload an HTML file with the name you specify to your
server.
To use this method, you must be able to upload new files
to your server.
3. Add a DNS TXT record. To use this method, you must be
able to sign in to your domain registrar or hosting provider
and add a new DNS record.
4. Add the Google Analytics code you use to track your site.
To use this option, you must be an administrator on the
Google Analytics account, and the tracking code must use
the new asynchronous snippet.
Site-Seeker, Inc. 2012
6. Understanding the data . . .
• Queries: The total number of percentage of impressions that
CTR (click-through rate): The search queries that returned pages
resulted in a click to your site, given period. (These numbers
from your site results over the and the number of percentage can
points increase or decrease exact.)
be rounded, and may not be in the daily average CTR compared
• to the previous period. For example, if your returned pages from
Query: A list of the top search queries that CTR went from 40%
to 30%, this column would show a change of -10.
your site.
• Average Position:number of times pages from your sitethe
• Impressions: The The average position of your site on were
search results page for that query, and the change compared to
viewed in search results, and the percentage increase/decrease
the previous period. impressions compared to the previous
in the daily average Green indicates that your site's average
position(The number of days per period defaults to 30, but you
period. is improving
can change it at any time.)
• Clicks: The number of times your site's listing was clicked in
search results for a particular query, and the percentage
increase/decrease in the average daily clicks compared to the
previous period.
Site-Seeker, Inc. 2012
20. Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2012
Why – confirm website ownership and privacy.It’s not quite as hard as it sounds.
Webmaster tools helps us to understand and see our websites from the perspective of the search engine spiders. How the view and rank our websites, issues with code and errors, malware, etc. Today I want to focus on the non technical stuff that you can help you to understand your website now and work on things that you can impact, without the help of a developer.The dashboard gives an overview of all of the incredible data available at your finger tieps.Site ConfigurationYour site one the web+1 MetricsDiagnostisLabs
Under the left hand Navigation we are going to focus on the “Your site on the web” section. Let’s start with Search queiries . . .
Here we see exactly what search terms and phrases that our website displays in searchSearch Queries=
BRIAN SFINAS TO NARRATE
Top pages in search will help you to understand which of your pages is the most popular and appears most frequently in search. By taking a look at which pages are most successful and for what terms you can use what you learn from those pages and apply the same strategy to other under performing pages on your website.
I don’t think anyone out there listening doesn’t know or understand the value of inbound links to your website. Other websites that link to your website. They have to be strong, relevant credible websites. Inbound links are labor intensive to secure and difficult to get. Which is why they have so much value in helping to support your SEO strategy. Google webmaster tools helps you to understand where you are currently getting links from.
What Google perceives your site is about . . . What does this tell you???
BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com