This presentation demonstrates how understanding and using certain psychology principles can impact on the amount of conversion taking place when traffic visits your site.

1. 12 Examples of How You Can Increase
Conversions by Understanding Psychology
A4U Expo 2012
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk

2. Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

3. Organiser
BrightonSEO
The Free SEO Conference

4. Co-Founder
Clockwork Talent
Decent Digital Recruitment

5. In CRO, there are no rules,
only findings

6. but some findings are
pretty predictable

7. Text
Social Proof
roblawton

8. Tendency of people
assume the actions of
others reflect correct
behaviour for a given
situation

9. How can I convince my
visitors they’re not the
only person making
this choice?

10. Scarcity
Text
and Loss
Aversion

14. Text
Loss Aversion
Images_of_Money

15. The disutility of giving up
an object is greater than
the utility associated with
acquiring it

16. How can I make my
visitors think they’d be
losing something if
they don’t buy?

21. Anchoring
Text
Alex Bellink

22. Tendency to rely too
heavily, or "anchor," on a
past reference or on one
trait or piece of
information when making
decisions

23. How can I reference an
‘anchor’ that influences
visitors to my site?

28. The slides will be on
slideshare.net/kelvinnewman
You can also follow me on
Twitter
twitter.com/kelvinnewman

29. fin.