3. Industry
One of fastest growing industry.
4000 Crore Industry
Increasing by 30% per year in upcoming 7 years
More than 200 brands present in India
5. Leader-
Bisleri (Stay Protected)
Bisleri international ltd
1965 – Early mover
Plants owned- 17,
reaches to 1,50,000 stores.
Aggressive marketing, rural
penetration, low
pricing, logistics, innovation
Aqua Green Revolution under CSR Activity.
Growth- 35%, Share-40%
6. Challengers-Kinley
Kinley(Boond Boond Mein Vishwas)
Reaches to 80,000 outlets
25% Market Share
Made with Reverse Osmosis, along with
latest technology to ensure purity.
Targeting all group- Lower, Middle & Higher
7. Challenger- Aquafina
Aquafina (PepsiCo) -The purest part of you.
19 plants across India, reaches to 50,000
outlets.
Five step state-of-the-art purification process
In Plant Testing, Offsite Monitoring and 3rd party
Testing, to ensure purity of water.
Refreshing and sharp Advertising.
8. Nicher - Himalayan
(‘Live Natural’)
Himalayan (Tata)-Live Natural
Captures 70% of premium niche market
Customer base
Taj, The
Oberoi, Marriott, InterContinental,
Premium airlines like Jet Airways
Restaurants like Zodiac Grill, China Gate.
Internationally accepted natural mineral
water from India
Captures the heart of health conscious
customers around the world
9. Nicher- Rail neer
Rail neer (IRL)
Currently have 3 plants, plans to open 2 more plants by
2014.
Focusing on the Railway Sector.
To go by State-of-the-Art-Technology, to avoid human
touch and insure excellent water purity.
Expanding their distribution system
through IRCTC outlets.
No competition in this segment.
10. Nicher - Aava
Launched in October, 2005
Capacity 400000 liter/day
Growing at 400% /annum
Innovative design and functionality
Clients - spice jet, air India, the grand
bhagwati hotels and le meridian.
11. Follower
Kingfisher
One of the best distribution in
Infrastructure, that helps in reaching
customers.
Oxyrich (Manikchand)
Emerging Market
12. Follower - Bailey
The Fountain of Youth.
29 plants across India
The first to launch special four-sided
200ml bottles catering to premium
airlines like Jet Airways and British
Airways.
It is the first water brand to be issued an
ISI certification
Aggressive marketing and distribution