Agile Revenue Generation In SaaS from SIIA On Demand 2009

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Slides from the SIIA OnDemand 2009 panel where Lincoln Murphy from Sixteen Ventures participated. The topic of the panel was "Agile Eyes, Nimble Fingers: The Optimal On-Demand Sales Organization" and this portion of the deck presented during the panel set the stage for the Sixteen Ventures' point of view on Revenue Generation in SaaS.

Tecnología Empresariales

Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA

Agile Revenue Generation in SaaS:
Setting the Stage
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

SaaS Business Architecture

Intellectual
Marketing
Property

Network
Centricity

Revenue
Technology
Model

SaaS is different than Legacy Software!
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

A SaaS Business has 7 available Revenue Streams...

Products

Subscriptions Ecosystem
Revenue Network
Model Effect
Services Advertising

Ancillary

Most will use some, but not all... your mileage may vary
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

Revenue Model is not Pricing Strategy...

Revenue Pricing
separate
Model Strategy

Revenue Model + Vertical Speciﬁc Pricing = Agility

http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

Agile Revenue Generation...
Adjacent Vertical

Ancillary Market

Ancillary Market
Subscriptions

Network
Effect
Ecosystem Ancillary Products Services Ads

applies to Subscriptions & the other 6 Revenue Streams

http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

Get the detailed guide to the
7 SaaS Revenue Streams with examples:

http://saasrevenue.com/7streams.html

If this is a SaaS Revenue Model emergency
put down the mouse and call us:

(972) 200-9317

http://saasrevenue.com

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Agile Revenue Generation In SaaS from SIIA On Demand 2009

1. Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA Agile Revenue Generation in SaaS: Setting the Stage http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

2. SaaS Business Architecture Intellectual Marketing Property Network Centricity Revenue Technology Model SaaS is different than Legacy Software! http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

3. A SaaS Business has 7 available Revenue Streams... Products Subscriptions Ecosystem Revenue Network Model Effect Services Advertising Ancillary Most will use some, but not all... your mileage may vary http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

4. Revenue Model is not Pricing Strategy... Revenue Pricing separate Model Strategy Revenue Model + Vertical Speciﬁc Pricing = Agility http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

5. Agile Revenue Generation... Adjacent Vertical Ancillary Market Ancillary Market Subscriptions Network Effect Ecosystem Ancillary Products Services Ads applies to Subscriptions & the other 6 Revenue Streams http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

6. Get the detailed guide to the 7 SaaS Revenue Streams with examples: http://saasrevenue.com/7streams.html If this is a SaaS Revenue Model emergency put down the mouse and call us: (972) 200-9317 http://saasrevenue.com

Agile Revenue Generation In SaaS from SIIA On Demand 2009

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Agile Revenue Generation In SaaS from SIIA On Demand 2009