1. Professional Networking Using
Syed Sohail Javaad
sjavaad@gmail.com)
May 10, 2012

2. Getting to know each other…
• Myself?
• A quick audience poll:
– Savvy internet users:
• Do you use internet for knowledge Management?
– Facebook Users?
– Twitter Users?
– LinkedIn Users?

3. Objectives
• Why is social networking important?
• What is LinkedIn?
• Important aspects of LinkedIn
• Profile
• Contacts
• Groups
• Search people, companies and jobs

4. • Business and professional networking
• Founded by Reid Hoffman in May 2003
• Have more than 150 million users worldwide
• Listed on NYSE: LNKD
• Users can maintain “connections”
• Primarily used for industry knowledge sharing,
recruitment, job and company search and
marketing

5. Using LinkedIn for…
– Building your (personal) brand
– Building your network
– Building your industry knowledge
– Looking for opportunities
And creating opportunities…

6. Features on Linkedin
–Profile
–Contacts
–Groups
–Search people, companies and jobs
–News
–Others: Skills, Reading etc

7. Tips for Effectively Using LinkedIn
• Complete your profile
– Profile is not your resume
– Photo
• Optimize your profile for search engines
– Use Keywords
• Search people with skills similar to you and look at their
profiles to know keywords and what they did differently to
succeed
• Build connections
• Get good recommendations

8. Tips for Effectively Using Linkedin
• Subscribe to Groups
– Contribute
• Research employers and companies
– Especially for interview preparations
• Try to make people know you instead of you
knowing them

9. And Finally…
• Remember that nothing can replace face-to-
face interaction and communication
• Online social networks are simply means of
knowing others…
• …and let others know about you

10. “You Miss 100% of the Shots You Never Take.”
Wayne Gretzky
“I didn’t fail, I learned 9999 ways that
wouldn’t work”
Thomas Edison

11. sjavaad@gmail.com
11