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SERGE JESPERS
                     Sr. Developer Evangelist, Adobe




                     serge@adobe.com
                     h p://webkitchen.be
                     @sjespers


Tuesday, December 14, 2010
ADOBE AND HTML5


Tuesday, December 14, 2010
ADOBE   HTML5


Tuesday, December 14, 2010
ADOBE > FLASH


Tuesday, December 14, 2010
Tuesday, December 14, 2010
INTRODUCING


                             EDGE
Tuesday, December 14, 2010
DEVICES! DEVICES! DEVICES!



Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Multiscreen
                        Content and Applications




                                    TOOLS              FRAMEWORK    SERVERS         SERVICES       CLIENTS
       FLASH PLATFORM




                            Flash            Flash        Flex      Flash Media        Flash      Flash Player
                         Professional       Catalyst               Server Family     Platform
                                                                                     Services


                                 Flash Builder                      LiveCycle                         AIR
                                                                      Server




                                                                                   Analytics &
                                Creative Suite                     ColdFusion      Optimization



Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
WB MOBILE




                                                                                                                                                                             HD/H.264         HARDWARE ACCELERATION

                                                                                                                         ACCESSIBILITY      BITMAP DATA & EFFECTS       BINARY SOCKETS                    HTTP VIDEO STREAMING


                                                                                        COLLISION DETECTION    VIDEO STREAMING                       SCALE 9 COMPONENT SCALING       ACTIONSCRIPT 3                DYNAMIC SOUND GENERATION




                                                             MASKING   DYNAMIC TEXT    HTML TEXT FORMATTING    WEBCAM & MICROPHONE                              TEXT ANTI-ALIASING    FULLSCREEN   PIXEL BENDER           CONTENT PROTECTION




                             HYPERLINKS     MOVIECLIP   TRANSPARENCY   SWF LOADING        XML / OBJECTS / ARRAYS COMPRESSION        WMODE      DEPTH MGMT      TRANSPARENT VIDEO                      TEXT LAYOUT FRAMEWORK


         GRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION             SCRIPTED INTERACTIVITY                             RUNTIME MASKING ACTIONSCRIPT 2   FILTERS & BLEND MODES                        ENHANCED DRAWING API


         ANTI-ALIASED VECTORS       FONTS       MP3 PLAYBACK                EMBEDDED SOUND     TEXT-BASED SOCKETS                          CROSS-DOMAIN SUPPORT     MULTI-CORE         E4X     DYNAMIC STREAMING    SMARTPHONES


         VECTOR GRAPHICS & ANIMATION                                    VARIABLES     ACTIONSCRIPT 1          PRINTING       DRAWING API   PROGRESSIVE VIDEO                     LOCAL CACHING       3D EFFECTS    PEER TO PEER




             1                     2                     3                  4                    5                       6                   7                    8                   9                 10                 10.1
                                                                                                  FLASH INNOVATION TIMELINE
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
Tuesday, December 14, 2010
FLASH PLAYER


                             10.1
Tuesday, December 14, 2010
§   Brings full Flash Player feature set to devices
                             §   New Features:
                                  § Multi-touch & gestures

                                  § Accelerometer

                                  § Screen orientation

                                  § Mobile text input

                                  § Device capabilities discovery

                                  § Globalization support (GSLib)

                                  § Mobile se ings manager

                                  § Global error handling

                                  § Optimized SWF management for mobile

                                  § Sleep mode



Tuesday, December 14, 2010
DEMO




Tuesday, December 14, 2010
AIR
                             2.5
Tuesday, December 14, 2010
§   Includes Flash Player 10.1 feature set
                             §   Additional Features:
                                  § Multi-touch & gestures

                                  § Geolocation

                                  § cut/copy/paste

                                  § tel:, mailto:, maps:, video:

                                  § Camera

                                  § Microphone

                                  § StageWebView

                                  § Device Debugger

                                  § cacheAsBitmapMatrix




Tuesday, December 14, 2010
DEMO




Tuesday, December 14, 2010
BUILDING FOR MULTISCREEN



Tuesday, December 14, 2010
Multiscreen
                        Content and Applications




                                    TOOLS              FRAMEWORK    SERVERS         SERVICES       CLIENTS
       FLASH PLATFORM




                            Flash            Flash        Flex      Flash Media        Flash      Flash Player
                         Professional       Catalyst               Server Family     Platform
                                                                                     Services


                                 Flash Builder                      LiveCycle                         AIR
                                                                      Server




                                                                                   Analytics &
                                Creative Suite                     ColdFusion      Optimization



Tuesday, December 14, 2010
Tuesday, December 14, 2010
DEMO




Tuesday, December 14, 2010
MONETIZING YOUR APPS



Tuesday, December 14, 2010
Multiscreen
                        Content and Applications




                                    TOOLS              FRAMEWORK    SERVERS         SERVICES       CLIENTS
       FLASH PLATFORM




                            Flash            Flash        Flex      Flash Media        Flash      Flash Player
                         Professional       Catalyst               Server Family     Platform
                                                                                     Services


                                 Flash Builder                      LiveCycle                         AIR
                                                                      Server




                                                                                   Analytics &
                                Creative Suite                     ColdFusion      Optimization



Tuesday, December 14, 2010
FLASH PLATFORM SERVICES

                             InMarket

Tuesday, December 14, 2010
InMarket provides a central mechanism to
                             distribute, monetize and manage applications
                             across various channels
                               § Reach millions of users

                               § Access to desktop, mobile, tablet and
                                  television stores using Adobe supported
                                  formats
                               § Publishing to multiple stores is much faster

                               § Ongoing application management across
                                  multiple stores is streamlined




Tuesday, December 14, 2010
How it works

                               Add InMarket        AIR Application
                             1
                               SDK to app           (Free or Paid)

                                                   InMarket SDK




                             2 Submit app to
                               InMarket Portal
                                                       InMarket



                               Reach millions of
                             3
                               consumers



                                                      App Stores

Tuesday, December 14, 2010
Intel AppUp Center
                                                                                         First store supported by InMarket

                                                                                       Intel has deals with retailers (Best Buy,
                                                                                        Dixons, Croma) and OEMs (Asus) to
                                                                                                  preinstall AppUp




                             Today                        1H 2011                                      2H 2011
          Intel AppUp Center integration and   Mobile, tablet, and television stores         10 stores available across desktop,
                promotion available now                      available                         mobile, tablet and televisions




Tuesday, December 14, 2010
2,500+ publishers signed up
                                500+ apps submi ed




Tuesday, December 14, 2010
DEMO




Tuesday, December 14, 2010
MORE INFO
                     WWW.ADOBE.COM/GO/INMARKET




Tuesday, December 14, 2010
THANK YOU!
                     HAVE A GREAT DAY!




Tuesday, December 14, 2010

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Flash Platform for Multi Screen Development

  • 1. SERGE JESPERS Sr. Developer Evangelist, Adobe serge@adobe.com h p://webkitchen.be @sjespers Tuesday, December 14, 2010
  • 2. ADOBE AND HTML5 Tuesday, December 14, 2010
  • 3. ADOBE HTML5 Tuesday, December 14, 2010
  • 4. ADOBE > FLASH Tuesday, December 14, 2010
  • 6. INTRODUCING EDGE Tuesday, December 14, 2010
  • 12. Multiscreen Content and Applications TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Flash Flex Flash Media Flash Flash Player Professional Catalyst Server Family Platform Services Flash Builder LiveCycle AIR Server Analytics & Creative Suite ColdFusion Optimization Tuesday, December 14, 2010
  • 15. WB MOBILE HD/H.264 HARDWARE ACCELERATION ACCESSIBILITY BITMAP DATA & EFFECTS BINARY SOCKETS HTTP VIDEO STREAMING COLLISION DETECTION VIDEO STREAMING SCALE 9 COMPONENT SCALING ACTIONSCRIPT 3 DYNAMIC SOUND GENERATION MASKING DYNAMIC TEXT HTML TEXT FORMATTING WEBCAM & MICROPHONE TEXT ANTI-ALIASING FULLSCREEN PIXEL BENDER CONTENT PROTECTION HYPERLINKS MOVIECLIP TRANSPARENCY SWF LOADING XML / OBJECTS / ARRAYS COMPRESSION WMODE DEPTH MGMT TRANSPARENT VIDEO TEXT LAYOUT FRAMEWORK GRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION SCRIPTED INTERACTIVITY RUNTIME MASKING ACTIONSCRIPT 2 FILTERS & BLEND MODES ENHANCED DRAWING API ANTI-ALIASED VECTORS FONTS MP3 PLAYBACK EMBEDDED SOUND TEXT-BASED SOCKETS CROSS-DOMAIN SUPPORT MULTI-CORE E4X DYNAMIC STREAMING SMARTPHONES VECTOR GRAPHICS & ANIMATION VARIABLES ACTIONSCRIPT 1 PRINTING DRAWING API PROGRESSIVE VIDEO LOCAL CACHING 3D EFFECTS PEER TO PEER 1 2 3 4 5 6 7 8 9 10 10.1 FLASH INNOVATION TIMELINE Tuesday, December 14, 2010
  • 21. FLASH PLAYER 10.1 Tuesday, December 14, 2010
  • 22. § Brings full Flash Player feature set to devices § New Features: § Multi-touch & gestures § Accelerometer § Screen orientation § Mobile text input § Device capabilities discovery § Globalization support (GSLib) § Mobile se ings manager § Global error handling § Optimized SWF management for mobile § Sleep mode Tuesday, December 14, 2010
  • 24. AIR 2.5 Tuesday, December 14, 2010
  • 25. § Includes Flash Player 10.1 feature set § Additional Features: § Multi-touch & gestures § Geolocation § cut/copy/paste § tel:, mailto:, maps:, video: § Camera § Microphone § StageWebView § Device Debugger § cacheAsBitmapMatrix Tuesday, December 14, 2010
  • 28. Multiscreen Content and Applications TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Flash Flex Flash Media Flash Flash Player Professional Catalyst Server Family Platform Services Flash Builder LiveCycle AIR Server Analytics & Creative Suite ColdFusion Optimization Tuesday, December 14, 2010
  • 31. MONETIZING YOUR APPS Tuesday, December 14, 2010
  • 32. Multiscreen Content and Applications TOOLS FRAMEWORK SERVERS SERVICES CLIENTS FLASH PLATFORM Flash Flash Flex Flash Media Flash Flash Player Professional Catalyst Server Family Platform Services Flash Builder LiveCycle AIR Server Analytics & Creative Suite ColdFusion Optimization Tuesday, December 14, 2010
  • 33. FLASH PLATFORM SERVICES InMarket Tuesday, December 14, 2010
  • 34. InMarket provides a central mechanism to distribute, monetize and manage applications across various channels § Reach millions of users § Access to desktop, mobile, tablet and television stores using Adobe supported formats § Publishing to multiple stores is much faster § Ongoing application management across multiple stores is streamlined Tuesday, December 14, 2010
  • 35. How it works Add InMarket AIR Application 1 SDK to app (Free or Paid) InMarket SDK 2 Submit app to InMarket Portal InMarket Reach millions of 3 consumers App Stores Tuesday, December 14, 2010
  • 36. Intel AppUp Center First store supported by InMarket Intel has deals with retailers (Best Buy, Dixons, Croma) and OEMs (Asus) to preinstall AppUp Today 1H 2011 2H 2011 Intel AppUp Center integration and Mobile, tablet, and television stores 10 stores available across desktop, promotion available now available mobile, tablet and televisions Tuesday, December 14, 2010
  • 37. 2,500+ publishers signed up 500+ apps submi ed Tuesday, December 14, 2010
  • 39. MORE INFO WWW.ADOBE.COM/GO/INMARKET Tuesday, December 14, 2010
  • 40. THANK YOU! HAVE A GREAT DAY! Tuesday, December 14, 2010