2. Company Pages Sanofi Company Page:
When a member chooses to „follow‟ your company
they then become a „follower.‟ Members follow
companies so they can stay informed of company
updates, product launches, general information,
etc.
Once someone becomes a follower you can send
targeted status updates on your company that will
appear in each member‟s newsfeed
Because of the rich, detailed data of a member‟s
profile information, we can delve in deeper and
report on the specific details of your follower base.
– This can also help you segment your
messaging directly to the job functions of
the follower base
Most of Sanofi‟s current followers are NOT Sanofi employees
3. Company Follower Report - Power and Accuracy of Member Profile Data
Who Visits Your Page? Who Saw Your Campaign?
Who Clicked On Your Ads? Who Viewed Your Ads?
4. Content Modules
Customized multi-tab, in-banner opportunity
offering advertisers a turnkey solution to
distribute their content on LinkedIn.
Share news, videos, tweets, blogs, case
studies, whitepapers, etc.
Distribute this content to build brand loyalty
and establish thought leadership
Keeps the member engaged with your brand
Easy execution via RSS feeds
LinkedIn reports on impressions, clicks, tab
clicks, hovers, scrolls & Twitter follows (if
applicable)
Higher interaction rates than
standard banners:
Typical banner CTR on LinkedIn
= 0.05%-0.07%
Content module on LinkedIn:
10-30% interaction rate
5. inMail Partner Messages
Determine the specific target
audience you want to engage with
on LinkedIn.
Send a customize dedicated email
directly to those member‟s
LinkedIn inboxes.
Notification stays on member‟s
homepage for 5-10 refreshes or
until an action is taken
Messages only sent to active
LinkedIn members
Members receive one message
per 60 days – offers advertisers
100% SOV with target audience
Members can opt-out of receiving
promotional messages if they
choose
Ability to distribute multiple forms
of creative (email copy, banner,
call to action button.
Typical sponsored inMail open rates
range from 20-25% as compared with
Rich media is accepted.
email prospect list open rates which
average 11.4%.
Campaign results = 23% open rate ; 12.31% CTR
Most clicks on the “Free patient education
materials” call to action button followed by 2nd
hyperlink “Easy to understand patient
¹Direct Marketing Association (DMA) education brochures.”
7. US Healthcare Professionals on LinkedIn
LinkedIn Members
Job Function
Medical 5,700,000+
Industry
Hospital/Healthcare 2,500,000+
Biotech 260,000+
Pharmaceuticals 565,000+
Health, Wellness & Fitness 1,065,000+
Medical Devices 420,000+
Mental Healthcare 330,000+
*as of 9/12
8. Physicians on LinkedIn - US
LinkedIn captures over 300,000 Physicians in the US
Over 38% of them log in at least once a month
Connect &
Communicate 73% Network with other professionals
Research People &
Companies 68% Learn about what other colleagues are doing
Professional
Insights 54% Stay up to date on professional discussions
Doctors are 33% more likely than the average user to use LinkedIn on a
mobile device
June 2012
8
Source: Internal Data
9. Company Pages – Product & Services Tab
Company page Product & Services tab allows marketers to create
up to 30 views. Direct link to P&S Tab video & link to supporting
materials here - http://learn.linkedin.com/company-pages/overview/
Only the top 5 Products on the P&S Tab can be prioritized or
ranked. After top 5 featured products are listed, a comprehensive
list of All of their products is shown below the fold.
Physician counts for Auvi-Q Proposal
Pediatricians: 5,700
Allergists: 1,000
PCPs: 86,000
13. 175M members and counting
145
2 new members
per second
90
55
32
17
8
2 4
2004 2005 2006 2007 2008 2009 2010 2011 2012
LinkedIn Members (Millions)
14. The globally connected
professional network
175,000,000 + UK
NL
9M+
3M+ DACH
registered members
2M+
France
2M+
Italy
Canada
Spain 2M+
5M+ Europe
3M+
USA 34M+
~70M India
+ 16M+
Brazil
Australia
9M+
3M+
Registered members as of Q2-Q3 2012