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September 2012
Company Pages                                                 Sanofi Company Page:


   When a member chooses to „follow‟ your company
    they then become a „follower.‟ Members follow
    companies so they can stay informed of company
    updates, product launches, general information,
    etc.

   Once someone becomes a follower you can send
    targeted status updates on your company that will
    appear in each member‟s newsfeed

   Because of the rich, detailed data of a member‟s
    profile information, we can delve in deeper and
    report on the specific details of your follower base.
       – This can also help you segment your
             messaging directly to the job functions of
             the follower base




Most of Sanofi‟s current followers are NOT Sanofi employees
Company Follower Report - Power and Accuracy of      Member Profile Data

Who Visits Your Page?         Who Saw Your Campaign?




Who Clicked On Your Ads?      Who Viewed Your Ads?
Content Modules
                   Customized multi-tab, in-banner opportunity
                    offering advertisers a turnkey solution to
                    distribute their content on LinkedIn.

                   Share news, videos, tweets, blogs, case
                    studies, whitepapers, etc.

                   Distribute this content to build brand loyalty
                    and establish thought leadership

                   Keeps the member engaged with your brand

                   Easy execution via RSS feeds

                   LinkedIn reports on impressions, clicks, tab
                    clicks, hovers, scrolls & Twitter follows (if
                    applicable)


                          Higher interaction rates than
                                standard banners:
                       Typical banner CTR on LinkedIn
                                 = 0.05%-0.07%
                       Content module on LinkedIn:
                             10-30% interaction rate
inMail Partner Messages
                                                                                  Determine the specific target
                                                                                  audience you want to engage with
                                                                                  on LinkedIn.
                                                                                 Send a customize dedicated email
                                                                                  directly to those member‟s
                                                                                  LinkedIn inboxes.
                                                                                 Notification stays on member‟s
                                                                                  homepage for 5-10 refreshes or
                                                                                  until an action is taken
                                                                                 Messages only sent to active
                                                                                  LinkedIn members
                                                                                 Members receive one message
                                                                                  per 60 days – offers advertisers
                                                                                  100% SOV with target audience
                                                                                 Members can opt-out of receiving
                                                                                  promotional messages if they
                                                                                  choose
                                                                                 Ability to distribute multiple forms
                                                                                  of creative (email copy, banner,
                                                                                  call to action button.
                                       Typical sponsored inMail open rates
                                      range from 20-25% as compared with
                                                                                 Rich media is accepted.
                                       email prospect list open rates which
                                                 average 11.4%.

                                                                       Campaign results = 23% open rate ; 12.31% CTR
                                                                          Most clicks on the “Free patient education
                                                                        materials” call to action button followed by 2nd
                                                                           hyperlink “Easy to understand patient
¹Direct Marketing Association (DMA)                                                 education brochures.”
LinkedIn‟s Healthcare Audience
US Healthcare Professionals on LinkedIn

                                 LinkedIn Members
    Job Function
    Medical                         5,700,000+
    Industry

    Hospital/Healthcare             2,500,000+
    Biotech                          260,000+
    Pharmaceuticals                  565,000+
    Health, Wellness & Fitness      1,065,000+
    Medical Devices                  420,000+
    Mental Healthcare                330,000+




                                                    *as of 9/12
Physicians on LinkedIn - US
        LinkedIn captures over 300,000 Physicians in the US
        Over 38% of them log in at least once a month



             Connect &
            Communicate          73% Network with other professionals

        Research People &
           Companies             68% Learn about what other colleagues are doing

             Professional
               Insights          54% Stay up to date on professional discussions

   Doctors are 33% more likely than the average user to use LinkedIn on a
   mobile device

June 2012
                                                                                   8
Source: Internal Data
Company Pages – Product & Services Tab

 Company page Product & Services tab allows marketers to create
  up to 30 views. Direct link to P&S Tab video & link to supporting
  materials here - http://learn.linkedin.com/company-pages/overview/

 Only the top 5 Products on the P&S Tab can be prioritized or
  ranked. After top 5 featured products are listed, a comprehensive
  list of All of their products is shown below the fold.



            Physician counts for Auvi-Q Proposal
 Pediatricians: 5,700
 Allergists: 1,000
 PCPs: 86,000
LinkedIn Mobile: Working wherever our members
work




                        400%y/y increase in mobile page views




                       10
LinkedIn overview for sanofi   9.25.12
General LinkedIn Info




                        12
175M members and counting

                                                           145

        2 new members
          per second
                                                     90



                                           55


                                32

                       17
                8
  2      4

 2004   2005   2006   2007     2008       2009      2010   2011   2012

                      LinkedIn Members (Millions)
The globally connected
professional network

175,000,000 +                             UK
                                                       NL
                                          9M+
                                                           3M+   DACH
registered members
                                                                    2M+
                                               France
                                                     2M+
                                                                 Italy
   Canada
                                         Spain                    2M+
      5M+               Europe
                                            3M+
       USA               34M+
        ~70M                     India
        +                         16M+


               Brazil
                                         Australia
                 9M+
                                            3M+




                                            Registered members as of Q2-Q3 2012

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LinkedIn overview for sanofi 9.25.12

  • 2. Company Pages Sanofi Company Page:  When a member chooses to „follow‟ your company they then become a „follower.‟ Members follow companies so they can stay informed of company updates, product launches, general information, etc.  Once someone becomes a follower you can send targeted status updates on your company that will appear in each member‟s newsfeed  Because of the rich, detailed data of a member‟s profile information, we can delve in deeper and report on the specific details of your follower base. – This can also help you segment your messaging directly to the job functions of the follower base Most of Sanofi‟s current followers are NOT Sanofi employees
  • 3. Company Follower Report - Power and Accuracy of Member Profile Data Who Visits Your Page? Who Saw Your Campaign? Who Clicked On Your Ads? Who Viewed Your Ads?
  • 4. Content Modules  Customized multi-tab, in-banner opportunity offering advertisers a turnkey solution to distribute their content on LinkedIn.  Share news, videos, tweets, blogs, case studies, whitepapers, etc.  Distribute this content to build brand loyalty and establish thought leadership  Keeps the member engaged with your brand  Easy execution via RSS feeds  LinkedIn reports on impressions, clicks, tab clicks, hovers, scrolls & Twitter follows (if applicable) Higher interaction rates than standard banners: Typical banner CTR on LinkedIn = 0.05%-0.07% Content module on LinkedIn: 10-30% interaction rate
  • 5. inMail Partner Messages  Determine the specific target audience you want to engage with on LinkedIn.  Send a customize dedicated email directly to those member‟s LinkedIn inboxes.  Notification stays on member‟s homepage for 5-10 refreshes or until an action is taken  Messages only sent to active LinkedIn members  Members receive one message per 60 days – offers advertisers 100% SOV with target audience  Members can opt-out of receiving promotional messages if they choose  Ability to distribute multiple forms of creative (email copy, banner, call to action button. Typical sponsored inMail open rates range from 20-25% as compared with  Rich media is accepted. email prospect list open rates which average 11.4%. Campaign results = 23% open rate ; 12.31% CTR Most clicks on the “Free patient education materials” call to action button followed by 2nd hyperlink “Easy to understand patient ¹Direct Marketing Association (DMA) education brochures.”
  • 7. US Healthcare Professionals on LinkedIn LinkedIn Members Job Function Medical 5,700,000+ Industry Hospital/Healthcare 2,500,000+ Biotech 260,000+ Pharmaceuticals 565,000+ Health, Wellness & Fitness 1,065,000+ Medical Devices 420,000+ Mental Healthcare 330,000+ *as of 9/12
  • 8. Physicians on LinkedIn - US  LinkedIn captures over 300,000 Physicians in the US  Over 38% of them log in at least once a month Connect & Communicate 73% Network with other professionals Research People & Companies 68% Learn about what other colleagues are doing Professional Insights 54% Stay up to date on professional discussions Doctors are 33% more likely than the average user to use LinkedIn on a mobile device June 2012 8 Source: Internal Data
  • 9. Company Pages – Product & Services Tab  Company page Product & Services tab allows marketers to create up to 30 views. Direct link to P&S Tab video & link to supporting materials here - http://learn.linkedin.com/company-pages/overview/  Only the top 5 Products on the P&S Tab can be prioritized or ranked. After top 5 featured products are listed, a comprehensive list of All of their products is shown below the fold. Physician counts for Auvi-Q Proposal  Pediatricians: 5,700  Allergists: 1,000  PCPs: 86,000
  • 10. LinkedIn Mobile: Working wherever our members work 400%y/y increase in mobile page views 10
  • 13. 175M members and counting 145 2 new members per second 90 55 32 17 8 2 4 2004 2005 2006 2007 2008 2009 2010 2011 2012 LinkedIn Members (Millions)
  • 14. The globally connected professional network 175,000,000 + UK NL 9M+ 3M+ DACH registered members 2M+ France 2M+ Italy Canada Spain 2M+ 5M+ Europe 3M+ USA 34M+ ~70M India + 16M+ Brazil Australia 9M+ 3M+ Registered members as of Q2-Q3 2012