2009 Krld Media Kit [Read Only] [Compatibility Mode]

Live and Local

4131 N. CENTRAL EXPRESSWAY
DALLAS, TX 75204
214.525.7000
fax 214.525.7375
www.KRLD.com

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PROFILE
THE News/Talk Station In North Texas!
KRLD NewsRadio boasts an all-star team of anchors and reporters;
the largest NewsRadio staff in North Texas.

Why Dallas/Fort Worth tunes in:
• Traffic and Weather on the :08s
• CBS News at the Top of the Hour
• Sports at :15 and :45
• “The Other Side of the News” with Mike Rogers
• The KRLD Nightly Business News with David Johnson
• Ernie & Jay Mid-day feature a cross-talk of hot topics from locally to
internationally, 10 AM – 2 PM
• KRLD Nightly News Roundup with Scott Braddock, weeknights 7 – 8 PM
• The Clark Howard Show
• Texas Overnight with Charley Jones Mid – 4 AM
• Neil Sperry’s Lawn & Garden Show
Traffic & Weather
KRLD, the leader in traffic, provides over 500 reports a week to help
keep listeners safe on the road and get them where they’re going.
KRLD’s Brad Barton is North Texas’ only full-time radio meteorologist.
For over 28 years Brad’s award winning reports have comforted
listeners, especially during the Texas severe weather season!

Texas Rangers
KRLD is the flagship station for the 25+ stations on the Texas Rangers
Radio Network. Award winning play-by-play from Eric Nadel and Victor
Rojas provides listeners with precise calls and colorful insights.

Partnerships

KRLD.com 214.525.7000 fax 214.525.7375

OUR AUDIENCE

18 – 24 1.7%
25 – 34 10.5%
35 – 44 17.0%
45 – 54 30.9%
55 – 64 20.6%
MALE 66%
65+ 19.3%

FEMALE 34%
Less than $25,000 8.7%
$25,000-$34,999 6.6%
$35,000-$49,999 15.4%
$50,000-$74,999 19.8%
$75,000+ 49.5%
Less Than 12th Grade 1.5%
High School Graduate 21.2%
Some College 34.4%
College Graduate 23.1%
White 87.2% Post Graduate Degree 15.3%
Black 6.1%
Hispanic 4.8%
Others 2.6%

Affluent Empty Nesters - $50K+/No Kids Home/Age 45+ 27.1%
Affluent Full Nesters - $75K+/Kids at Home 7.5%
Graying Affluents – Age 50+/Family Income $50K+ 23.5%
Affluent White Collar – Family Income $100K+ 14.9%
Affluent Blue Collar – Family Income $75K+ 23.7%

Source: Dallas/Ft. Worth Mar06-Feb07 ARBITRON, Adults 18+

KRLD.com 214.525.7000 fax 214.525.7375

COVERAGE MAP
• 50,000 watt KRLD is heard in 106 counties!
• One of the things that sets KRLD apart is our Skywave Service. At night, waves
bounce off a charged layer in the Earth’s atmosphere and travel for hundreds of
miles covering the Southwest, from the Rockies to the Mississippi River.

* The reason daytime and nighttime groundwave coverage differentiate is because two
different antennas are used day and night. The nighttime antenna is used to suppress
the skywave towards the northeast.

KRLD.com 214.525.7000 fax 214.525.7375

NEWS
No other Dallas/Ft. Worth radio station delivers more news
– live and local each weekday.
Up-to-the-minute news with Mark
Watkins, Alice Rios, and Mike Rogers.
Featuring National and world news from
CBS News correspondents.

Business
• Business Update with David Johnson
• CEO Spotlight
• CBS MarketWatch Report

Features WEEKDAY MORNINGS 5 – 10a
Mike Rogers and Brad Barton
• The “Other Side of the News” with Mike Rogers
• Pet of the Week
• Community Hero

Sports
• KRLD Sports with Roger Emrich and Chris Schneider

Traffic
• Traffic updates every 10 minutes on the 8’s with
our team of airborne reporters over North Texas

Weather
• Updates every 10 minutes with traffic and weather
together on the :08’s featuring KRLD’s fulltime
meteorologist Brad Barton
WEEKDAY AFTERNOONS 2 – 7p
• The 1080 weather radar to pinpoint storms and Alice Rios and Mark Watkins
keep North Texas safe

KRLD.com 214.525.7000 fax 214.525.7375

BUSINESS

• David Johnson has been KRLD’s Business Analysis for
29 years and is one of the most respected business
voices in the radio.
• KRLD delivers 28 business reports every day at :25
and :55 past the hour
• Real-time updates, insights and breaking news from
Wall Street and financial markets across the world.
• David interviews the top CEOs from around the
country that are making news during the “CEO
Spotlight” weekdays at 6:23 PM
• The podcast of “CEO Spotlight” can also be heard
on KRLD.com
• David is also the host of NPR’s “MarketWatch” that
broadcasts across 1200 radio stations worldwide.

KRLD.com 214.525.7000 fax 214.525.7375

SPORTS
KRLD is the first to cover the latest in sports with exclusive interviews and reports.
During baseball season, KRLD transforms into the Texas Rangers Radio Network covering
every game! KRLD is also the official News and Traffic station of Texas Motor Speedway.

Chris Schneider can be heard as a member of the "KRLD
Morning News" and "Texas State Networks." Chris has been
honored with multiple Dallas Press Club Katie Awards, TAPB
Awards and State Networks Association awards for Best
Sportscasts, Sports Features and Sports Programming.

Roger Emrich is a Sports Reporter for KRLD and “Texas State
Networks.” Roger worked as a sportswriter for the New
Orleans Times Picayune before moving on to WCKW radio in
LaPlace, LA, and then to KDNT Radio in Denton, TX, before
going to work for the Texas State Network in Austin as bureau
chief at the state capitol. In 1993 Roger moved to Dallas,
remaining with TSN and joining the KRLD sports department.

KRLD.com 214.525.7000 fax 214.525.7375

ERNIE & JAY MID-DAY
Weekdays 10A - 2P

Ernie Brown opens his phones to a wide range of callers and
welcomes all points of view. Drawing on his extensive
education in history, accessing his personal contacts with
many leaders in their fields, Ernie is naturally funny and
easy-going. Making him the ideal personality to represent a
unique, perspective and open conversation on news and
issues happening now.

What separates Jay McFarland from many other talk show
hosts is that he genuinely wants to hear the audience’s
opinions, ideas, and solutions.
Jay is a realist who feels it is important to take time to find
the good in life so that we are not consumed by the bad. Jay
believes in cutting through the rhetoric and focusing on
what’s best for Texans and Americans.

KRLD.com 214.525.7000 fax 214.525.7375

NIGHTS
THE LARS LARSON SHOW
Weeknights 9P – 12A
Emmy and Peabody award winner Lars Larson brings over 30
years of experience as a radio and television journalist to the
microphone for three hours of the best talk radio in
America. Six hours of daily preparation (and a producer on
each coast) keep The Lars Larson Show on top of the news
and top-of-mind for listeners across the country. Lars has
picked up more than 70 awards from the Associated Press,
Society of Professional journalists, the National Press Club
(as well as the Emmy’s and a Peabody) for his reporting and
documentaries.
He has appeared on “The O’Reilly Factor”, “Scarborough
Country”, “Fox and Friends” and countless local radio shows
around the United States. He is a regular contributor to
“Brainstorm” and “Talkers” magazine.

TEXAS OVERNIGHT WITH CHARLEY JONES
Weeknights 12A – 4A
Charley Jones shows sincere interest in every caller's
opinion, while offering his own insight into the hottest local
and national issues of the day. Texas Overnight is a major
source for information, focusing on conversation rather than
confrontation. Charley has over a 30 year broadcasting
career in Dallas/Ft. Worth. Stations include the legendary
KZEW, The Oasis, and KRLD.

Charley is a regular contributor on national television, CBS
11 in north Texas, and the BBC Radio in London. In 2002,
Charley was inducted into the Texas Radio Hall of Fame.

KRLD.com 214.525.7000 fax 214.525.7375

WEEKENDS
Custom Weekend Programming:
• Texas Fishing & Outdoors with Brian Hughes
• The Home Show with Tom Tynan
• Unconventional Wisdom, The CSE Investment Show with
Joseph Hooper & Aaron Zalewski
• Financial Success Coaching with Kim Snider
• Money Matters with Ken Moraif
• Common Sense Investing with Victor McClure

NEIL SPERRY Saturday & Sunday 8A – 11A
For more than 25 years, North Texas gardeners have listened
to Neil Sperry on KRLD NewsRadio 1080 for all the latest
gardening information and answers to all of their lawn and
garden questions.
Along with his award-winning radio program on KRLD, on
Saturday and Sunday, he can also be heard on more than 60
stations across Texas as part of the Texas State Network,
Saturdays from 11 AM – 12 PM.
In addition to his radio programs, Neil is the author of Neil
Sperry’s Complete Guide to Texas Gardening with one-half
million copies of its first and second editions in print. He is
also the editor of his own lawn and garden magazine, which is
published 10 times a year.

KRLD.com 214.525.7000 fax 214.525.7375

PROGRAM GUIDE

KRLD’s Weekday Programming

12:00a – 4:00a Texas Overnight with Charley Jones
4:00a – 5:00a America in the Morning
5:00a – 10:00a KRLD Morning News
10:00a – 2:00p Ernie & Jay Mid Day
2:00p – 7:00p KRLD Afternoon News
7:00p – 8:00p KRLD Nightly News Roundup
8:00p – 9:00p The Clark Howard Show
9:00p – 12:00p The Lars Larson Show

KRLD.com 214.525.7000 fax 214.525.7375

PROGRAM GUIDE
KRLD’s Saturday Programming KRLD’s Sunday Programming
12:00a – 3:00a Texas Overnight with Charley 12:00a – 5:00a Texas Overnight with Charley
Jones Jones
3:00a – 5:00a Purity Products 5:00a – 6:00a Texas Fishing and Outdoors with
Brian Hughes
5:00a – 7:00a Texas Fishing and Outdoors
with Brian Hughes 6:00a – 6:30a This Week in Austin
7:00a – 8:00a Unconventional Wisdom, The 6:30a – 8:00a KRLD’s Sunday Morning News
CSE Investment Show
8:00a – 11:00a Neil Sperry’s Texas Gardening
8:00a – 11:00a Neil Sperry’s Texas Gardening
11:00a – 12:00p Money Matters with Ken Moraif
11:00a – 12:00p Saving Your Financial Life with
12:00p – 1:00p The Real Estate Investor Radio
Rodney Anderson
Show with Steve Davis
12:00p – 1:00p Financial Success Coaching
1:00p – 3:00p The Home Show with Tom Tynan
with Kim Snider
3:00p – 6:00p Kim Komando
1:00p – 3:00p The Home Show with Tom
Tynan 6:00p – 7:00p CBS 60 Minutes on Radio
3:00p – 4:00p Money Matters with Ken 7:00p – 8:00p Returns for Living with Fred
Moraif Cowley
4:00p – 5:00p The Real Estate Investor Radio 8:00p – 9:00p CBS Weekend Roundup
Show with Steve Davis
9:00p – 12:00p The Clark Howard Show
5:00p – 6:00p Common Sense Investing with
Victor McClure
6:00p – 8:00p Costas on the Radio
8:00p – 9:00p CBS Weekend Roundup
9:00p – 12:00a The Best of The Lars Larson
Show

*KRLD Weekend programming subject to change with sports programming

KRLD.com 214.525.7000 fax 214.525.7375

ONLINE
KRLD offers numerous opportunities for you to expand
your business online.
KRLD.com is a great way to increase your
exposure to an affluent, educated audience.
Just a few of our website features include…
• Streaming Spots
• Streaming Pre-roll
• Podcast Pre-roll
• Banner Ads
• Online Directory Podcasts
• Custom Micro-sites
• KRLD Marketplace where listeners can find
half-offs specials on great restaurants, rounds
of golf, and several other KRLD advertisers’
products
• Sponsorship of Mobile Traffic Alerts, KRLD
Weather, KRLD Listener Poll, etc.

Banner Ads

Streaming

KRLD.com 214.525.7000 fax 214.525.7375

PROMOTIONS & EVENTS

January February March
Big Game Big Giveaway Daytona 500 Watching Savor Dallas
Daytona 500 Trip Party North Texas Irish Festival
Giveaway Dallas Boat Show TMS True Fan Contest
Spring Training Trip
Giveaway
April May June
TMS Race Weekend KRLD Comedy Night TMS Race Weekend
Byron Nelson Indy 500 Trip Giveaway KRLD Your Money Event
Rangers Road Trip
Giveaway

July August September
Pennies for Pets Drive Restaurant Week Plano Balloon Festival
Restaurant Week Kick-Off TMS Fan Fest Breakthroughs in
Dallas Boat Show Cowboys Suite Deal Medicine
Rangers Road Trip Cowboys Suite Deal
Giveaway

October November December
Anniversary Event TMS Race Weekend White Rock Marathon
Dallas Boat Show Cowboys Suite Deal Christmas is for Caring
Cowboys Suite Deal Cowboys Suite Deal

KRLD.com 214.525.7000 fax 214.525.7375

COMMUNITY INVOLVEMENT
Held the third week of August, Restaurant Week is going
on its 11th year with over 120 participating restaurants.
Diners make reservations for a 3-course prix fixe dinner
at the area’s finest restaurants for only $35 per person.
$7 from each dinner goes to benefit the North Texas
Food Bank and Lena Pope Home.

“Breakthroughs in Medicine” is a one-day health event
that features some of the leading health physicians and
researchers from around the country. These medical
experts share the latest in medical technology as it
pertains to the most critical issues. Medical and health
related vendors are also on-hand with interactive booths
and breakout seminars.

More than just a race, the marathon is a citywide event
founded in 1971 by Dr. Kenneth H. Cooper and Pearl
Harbor Survivor, Tal Morrison. Runners from 13 foreign
countries and 47 states travel to Dallas to participate in
this world-class event. The Marathon is recognized by
Runner’s World magazine as one of the top 20 marathons
in the United States and is a fundraiser to benefit the
Scottish Rite Hospital.

KRLD was named “Partner in Philanthropy” and given
dedication of “1080 Place” at a special ceremony for the
Denton State School. For 29 years, KRLD has raised
money and gifts for the over 700 developmentally
disabled residents of the school. By calling a special
hotline listeners make contributions to holiday gifts for
the residents.

KRLD.com 214.525.7000 fax 214.525.7375

ENDORSEMENT
& MERCHANDISING
• Street team promotion at a business/location
• Traffic and weather every 10 minutes on the 8’s with our traffic team and
fulltime meteorologist, Brad Barton.
• Award-winning afternoon talk personalities, Jay McFarland and Ernie Brown
• KRLD Morning and Afternoon News
• Financial Analyst, David Johnson on Morning and Afternoon Drive
• Sports with Chris Schneider and Roger Emrich
• Sports Central with Mike Ogulnick
• Texas Rangers Baseball – every game heard only on KRLD
• Texas Ranger ticket incentives
• On-site and on-air at Texas Motor Speedway
• Talent endorsements for products/services
• Live anchor reads
• Signature events: Breakthroughs in Medicine, Women’s Small Business
Forum and Accelerated Networking Expo, Restaurant Week, KRLD Your
Money Event, Pennies for Pets, Small Business Breakfast

*All subject to programming approval

KRLD.com 214.525.7000 fax 214.525.7375

STREET SQUAD

• “Ernie and Jay Midday” broadcasting live from your business

• Product sampling

• Texas Rangers Player Appearances

• Street Squad Ticket Hits

• Pavilion Parties

• Let us create a custom event!

KRLD.com 214.525.7000 fax 214.525.7375

AWARDS
KRLD is proud to say that we won the most
2008 Texas Associated Press News Awards of any station in Texas.
1st Place Awards 2nd Place Awards
Best Spot News - North Texas Tornado Newscast - KRLD Morning News
Best Continuing Coverage - North Texas Floods Reporter - LP Phillips
Best Special Series - LP Phillips Spot News Reporter - Matt Thomas
- Shattered Dreams Sports Story - Chris Schneider
Best Sportscast - Chris Schneider - Tumultuous TO
Best Use of Sound - Chris Schneider Feature - Mike Rogers - Indy car race
- Tumultuous T.O. Season
Best Play by Play - Eric Nadel - Rangers vs Orioles,
Major League Record
Best Sports Series - Chris Schneider
- Who is Wade Phillips?
2008 National Edward R. Murrow Award

2006-07 Texas Associated Press Broadcasters

2006 Katie Awards

2006 Kindness to Animals Media Award

2006 Denton State School Partner in Philanthropy

2005 Charles Green Award for Excellence in Journalism

2005 Texas Association of Broadcasters’ Bonner McLane Public Service Award

2004 & 2005 Texas Association of Broadcasters’ Lone Star Leader Award

2003 – 2004 1st Place Texas Associated Press Awards

1994 National Association of Broadcasters’ Marconi Award

1993 National Association of Broadcasters’ Crystal Award

KRLD.com 214.525.7000 fax 214.525.7375

2009 Krld Media Kit [Read Only] [Compatibility Mode]

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2009 Krld Media Kit [Read Only] [Compatibility Mode]