Suzi Shapiro PhD GravityDrive.com Presented for Indiana UXPA May 19, 2015 I brief introduction to the process of using User Experience Research to develop a better product.

5. WOMEN’s MEN’s KID’s

6. Dooney &
Bourke Pebble
Leather New
SLGS
Continental
Clutch
WOMEN’s MEN’s KID’s
Money
Clips

7. Dooney &
Bourke Pebble
Leather New
SLGS
Continental
Clutch
WOMEN’s MEN’s KID’s
Money
Clips

13. Gender
Age
Income
…….

15. 


16. MEN WOMEN

18. MILLENIAL BETWEEN BOOMER
& ABOVE

20. CAREFUL WANT IT! ANYTHING

23. John is a busy
professional.
He is careful
about his appearance
and doesn’t like
the big bulge
of a wallet
in his back pocket.
He only occasionally
wears a jacket and
worries about
losing his wallet
if it is in a jacket
pocket.
John Smith
• Wants a wallet
that is secure
in a front pocket.
• Concerned about
loss of wallet and cards.
“I seldom
carry cash,
I just need
a credit card
and ID.”
BEHAVIOR
• Eats out often
• Uses credit cards to
keep track of expenses
MOTIVATIONS
Age:
Location:
32
Midwest

26. 0
2
4
6
8
10
12

32. Cash
Credit
Cards
Notes
Photos
Coins

33. What have others done?
What might you do
differently
to improve the design?

39. Dooney &
Bourke Pebble
Leather New
SLGS
Continental
Clutch
WOMEN’s MEN’s KID’s
Money
Clips

40. Cards ? Coins ? Bills? Stuff?
SEARCH GO