1. EMERGING TRENDS IN SALES
PROMOTION

2. SALES PROMOTION
Sales promotion is one of the tools of the
promotional mix of advertising, personal
selling & public relations

3. WHAT IS SALES PROMOTION
• Can be directed to either customer, sales staff or
distribution channel members.
• Targeted at consumers are consumer promotions
• Targeted at Dealers / Wholesalers are Trade promotions
• Promotions with unusual methods are considered as
gimmicks by sales sages.

4. OBJECTIVE
• Improve both short-term and long-term performance of
the product
• Increase sales generated by consumers
• Stimulate consumer interest
• Protect market share
• For the manufacturer, the purpose is to get repeat
promotions and develop a strong relationship with the
retailer customer.

5. CURRENT SCENARIO
Inflation
Inflation
RR
EE
CC
EE
SS
SS
II
OO
NN

6. THE OUTCOMES
• Value for money spent
• Tighter controls
• Lesser spends on media
• More push to sales promotion
• Drawbacks of auditing
Source: Mint, 18th
November, 2008

7. NEW WORLD SALES PROMOTIONS
• Thrill the customer
• Sensory approach
• Expect the unexpected

8. Types of Sales Promotion
SALES PROMOTION
Trade Sales Promotion Consumer Sales Promotion

9. TYPES OF TRADE SALES PROMOTIONS
Trade discounts: payments to distribution channel members for performing
some function
• Trade allowances
• Trade contests
• Training programs
• Push money

10. TRADE PROMOTION

11. • No. 1 search engine for local businesses
• Over 2500 employees, offices in 14 cities
• 4.5 million searches a month
• Companies may use Just Dial as a platform for promotion
HOW ???
Company background

12. • Phone - 2888 8888 / 6999 9999
• SMS - 53999
• Listing on JustDial.com
• Just Dial Yellow Pages
• GPRS
• Call transfer facility
• Video recording of your facility
Options available
New!
New!

13. Costs involved
Phone service Rs. 12,000 p.a.
Web service Rs. 10,000 p.a.
JD Yellow Pages Rs. 15,000 p.a.
GPRS Rs. 10,000 p.a.
Call transfer facility Rs. 10 per call
Video recording
SMS service
Only with package deal
Entire package Rs. 30,000 p.a.

14. • 15-20 additional leads per day
• Tracking by means of weekly statement
• Cost effective
• Dual benefit of promotion and brand building
• Increase in reach
Evaluation/Effectiveness

15. TYPES CONSUMER PROMOTION
• Price deal
• Loyalty Reward Program
• Price-pack deal
• Coupons
• On-line couponing
• Mobile couponing
• Online interactive promotion game
• Rebates
• Contests/sweepstakes/games

16. CONSUMER PROMOTION

18. Objectives of the Store
• To promote Asian Paints by educating consumers on
colours.
• To expose them to the possibilities of colour usage and
how it can change their home.
• To enthuse them by providing a lot of home inspirational
themes.

19. Glow Paint
These paints are 100% water based products that absorb light and then glow in the
dark. This creates a magical environment in your child's room - with fairies,
butterflies, submarines and more changing appearance by day and night.
DAY
NIGHT

20. CHALKBOARD PAINT
FLUORESCENT PAINT

21. EXPECTED OUTCOMES
• First and one of its kind technology in the paints industry
• Appeals to upper middle class which is the growing purchasing
power
• Kids are the target audience – appealing to kids taste

22. COLOUR GENIE
Customers who are looking for a particular shade of their choice, Colour
Genie is the solution

23. SAMPLERS
COLOUR WEEK SAMPLER OFFER
• Choosing colour made easy
• Buy an Asian Paints Sampler pack and get 2 sampler packs absolutely free
• SMS ‘Colourweek’ to 56161 to avail of the offer

24. THANK YOU