Mattel's 2007 Toy Recalls and Quality Control Issues

ASIAN SCHOOL OF BUSINESS MANAGEMENT,BBSR ,[object Object],[object Object]

Mattel Recalls 2007 Communication Implications for Quality Control, Outsourcing and Consumer Relations

2007 Product Recalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Choose Mattel? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CPSC Toy Safety Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mattel’s Safety Standards ,[object Object],[object Object],[object Object],[object Object]

Outsourcing to China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Out-sourcing to China (cont) ,[object Object],[object Object],[object Object],[object Object]

General Recall Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Power Wheels Recall: 1998-2001 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mattel’s Recall Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mattel’s Response Explained: SCCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Applying SCCT to Mattel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recalls were a preventable crisis: requires rebuilding strategies

Discussion Questions ,[object Object],[object Object],[object Object]

Mattel’s Response Explained: Issues Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategically Handling an Issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mattel’s Issue: Quality Control ,[object Object],[object Object],[object Object],[object Object],Environmental scanning reveals that quality control and outsourcing are crucial issues. Why?

External Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External Responses (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Principle: Tell the Truth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Page Principle: Prove it with Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Principle: Listen to the Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Page Principle: Manage for Tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Principle: Conduct PR as if the Whole Company Depends on It ,[object Object],[object Object],[object Object]

Page Principle: A Company’s True Character is Expressed by Its People ,[object Object],[object Object],[object Object],[object Object]

Page Principle: Remain Calm, Patient and Good-Humored ,[object Object],[object Object],[object Object],[object Object]

Mattel’s Communication Challenges ,[object Object],[object Object],[object Object],[object Object]

Mattel's 2007 Toy Recalls and Quality Control Issues

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Mattel's 2007 Toy Recalls and Quality Control Issues