A guide to decide between developing Native Apps and Web Apps. BlogTalk 2010

1. Apps are bad
Ronan Skehill | BlogTalk 2010

2. But first some stats.

3. Billion
mobile phone
subscriptions
Feb 2009

4. 120
100
80 Nokia
Samsung
LG
60
RIM
Sony Ericsson
40
Motorola
Apple
20
0
Units Q1’09 (M) Units Q1’10 (M)
Number of Mobile Phones shipped

5. 25
20
Symbian
15
RIM
iPhone OS
Android
10
Windows Mobile
Linux
5
0
Units Q1’09 (M) Units Q1’10 (M)
Smart Phone Platforms shipped

6. Q1’09
1%
Top 5 Q1’10
4% 1%
7% Symbian 7%
10% RIM
2% 10%
iPhone OS 44%
49%
10% Android
15%
Windows Mobile
Linux
21% Others 19%
Market Share
Winners and losers

7. That’s enough stats.
Let’s get to the good stuff of why
apps are bad dot com

8. Smartphones allow you to
Call people
SMS people
Surf the web
Listen to music
Watch videos/tv
Download stuff (apps)

9. I want an app.
Do I need 5 different apps!?

10. How can I distribute
my app(s)?

11. Apple App Store
Archos
Dell
Intel Appup
LG stores
Motorola
SonyEricsson
Samsung
BlackBerry (RIM)
Android Market
Nokia Ovi
Palm
Windows
GetJar
AndAppStore
eStore
Handango
Handmark
Handster
Number of App Stores Mobango
OpnMarket
PocketGear
SlideMe
JavaStore
……..

12. Apple App Store
225,000
Android Market place Nokia
4%
Apps Blackberry
2%
105,000 Android
Nokia Ovi Store 30%
13,000 Apple
64%
BlackBerry World
7,000

13. Majority of apps in stores are native apps.

14. Native App:
An application designed
to run in the machine
environment (machine
language and OS) being
referenced.

15. Web App:
An application that is
accessed via a web
browser over a network
such as the Internet

16. Let’s talk money

17. €60* per hour
100 hours (min)
polish & shine is extra
x
Pssst!
(don’t forget it costs money to be on app stores too)

18. Help me decide which are good
and which are bad

19. Capability Key
l None
Bill French from iPadCTO.com has l Low
a handy sheet to help make the decision l Med
l High

20. Native v Web App
General User Interface l l
Seamless Experience l l
Interoperability l l
Security l l
Cosmetics l l
Functionality l l
Development l l
Platform Independence l l
Platform Provider
Independence l l
Capability
Social Networks l l l
l
None
Low
l Med
l High

21. Native v Web App
Marketing Time-to-market l l
App Visibility l l
Brand and Top-of-Mind l l
Customer Perception l l
Capability
l None
l Low
l Med
l High

22. Native v Web App
Finance Revenue Model l l
In-app Payments l l
Advertising l l
Billing l l
Capability
l None
l Low
l Med
l High

23. Native v Web App
Support & Distribution l l
Installation l l
Management Training l l
Maintenance Upgrades l l
Device Management l l
Customer Support l l
Capability
l None
l Low
l Med
l High

24. Native v Web App
Engineering QA and Testing l l
Existing Skills l l
Code Reusability l l
Device APIs l l
Capability
l None
l Low
l Med
l High

25. Native v Web App
Integration Business Process l l
Social Networks l l
Ecommerce l l
Capability
l None
l Low
l Med
l High

26. Native v Web App
Technical Audio
Video
l
l
l
l
Graphics l l
Images l l
Bandwidth l l
Games l l
HTML5 l l
Geo-location l l
Offline Caching l l
Capability
l None
l Low
l Med
l High

27. Web App vs Native App
Pros Cheaper & quicker to build
Easier to distribute
Can deliver to multiple platforms
Easier to update
Cons
Not good for heavy graphics/games
Can’t use all of phones features( e.g camera)
Might not be as ‘swishy’ as native apps
Not so great for collecting/generating money

28. Conclusion
This presentation covered:
• Number of Smartphones are rising. Rapidly.
• The different ways of distributing an app
• A guide to help you decide which apps are bad
ronan.skehill@cauwill.com
twitter.com/skehillr