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R I D O G U L O U S

L A B S

L ife s ty le We a ra ble s for Dogs
Ridogulous pitch deck partners
Americans are obsessed with their dogs!

$61 billion industry ($7b on training, $3.4b on toys)
One of only few markets to grow during recession
More spent on pets than on movies or beer
More dogs than children in US
9 of 10 people view their dog as part of the family
Ridogulous pitch deck partners
Americans are obsessed with wearables!

170 million wearables expected by 2017
Increased concern about health and wellness
“Quantified self”
Younger generations are on-the-go, mobile and tech savvy
Who We Are
Pack Leader in the Quantified Canine Revolution
Creating the most advanced dog collar ever made
Mission
Create healthy and balanced relationships between
dogs and the people who care for them
Promise
We will bring you and your dog closer than
ever so you’re both safe and happy
Ridogulous pitch deck partners
CONNECTION

INSIGHT

SUPPORT

REWARDS
CONNECTION
Owners connected with their dogs and caretakes
no matter where in the world they are
INSIGHT
Understanding your dog’s behavior to improve
your own as a more prepared owner
SUPPORT
Education and community always
there for every parent
REWARDS
Real life incentives to encourage better
care & reduce cost of ownership
Ridogulous pitch deck partners
Our Product Becomes
Wireless Leash
Activity Tracker
Location Monitor
Family Hub
Social Doggie Community
Target Market
20 - 45 year old, tech savvy, middle & upper income,
urban/suburban, Smartphone-owning, dog parents
81M
41M

Dogs in the USA

81M

Aged between 18-54 (51%)

41M

21.5M
7.1M

2.3M

Smartphone penetration (52%)

21.5M

Owners with +75K (33%)

Discretionary pet spending (33%)

MARKET SIZE

7.1M

2.3M
Marketing Plan
Build the Buzz

Events

Traditional 2.0

Strategic Alliances
Build the Buzz
Social Media Campaign
Celebrity & Pop Culture Endorsements
Paid Ads
PR in Dog & Tech Publications
Blog as Authority figure in Dog space
Events
Promos at Dog & Tech Shows
Crowdfunding Campaign
Sponsorship of Local Community Dog Events
HSN
Traditional Digital
SEO w Dog & Tech Blog
SM Ads, Adwords, Hashtags
Email Campaign
Strategic Alliances
Leverage our Pet Company Network
Buy One Give One with Charity Partner
Celebrity & Pop Culture Backing
Business Model
Retail/Wholesale
Collar and branded accessories
$150 - $200
Freemium
In-app purchases to upgrade and customize experience
$0.49 - $9.99

E-Commerce
Product & service sales from partnering businesses
5-10% per transaction

Big Data
Purchasing and activity habits of a targeted consumer group
License data at rates TBD
timeline
Feb

Full
working
prototype

APP MVP

30+
Pre-orders

Key Hire:
VP Sales

Key Hire:
Chief Data
Scientist
1000+
Social Reach

Mar

May

Aug

Sept Sept

Oct

Kickstarter
Pet Company
Partnership

Oct/Nov

Dec

1st
Factory Run

3 Wholesale
Agreements
Join Top
Accelerator

Human
Wearable
Integration

500+
Pre-orders

Holiday
Release
Team

Designer

Fabian

20+

15+

CPO

Tyesha

CEO

Sean

software
products delivered

hardware
products delivered

CTO

Jonathan

CMO

Lilly

Engineer

Azmat

notable clients
Nike, Intel, Walmart, DeLorean,
Microsoft, Subaru, ASRS

notable project
Co-Authored $4.6 billion investment
policy statement
Advisors

Dr. Robert Hisrich

Jeanette Przygoda

Roman Rackwitz

Andreas Diehl

Director of
Entrepreneurship
Thunderbird School
of Global Management

World Renown
Dog Trainer

Gamification Expert
&
Consultant

Customer Dev
&
Biz Dev Expert
R I D O G U L O U S
L A B S

Whistle

Fitbark

Tagg

nextCollar

Tractive

Full Collar
GPS
Activity Tracking
Training Tools
Gamification
API Integration
Growth Platform

Monthly Fee
= YES

= NO

= KINDA

Voyce
“I’m very interested in the invisible fence option. Great idea!!”

Jenny R.
“I’m interested in selling your smart collar though our website. I think this
would be extremely popular among our [1 million] members.”

Natalie P. Touch Of Modern
“I’ve read a few articles about the collar that y’all
are coming out with, and I’m really excited!”

Courtney Y.
“I am interested in joining your team at Ridogulous labs. I am confident that I
can take your product to the national & international level you are looking for.”

Adam A.
Balance

Special
Club

Family

Responsibility

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