1. R I D O G U L O U S
L A B S
L ife s ty le We a ra ble s for Dogs
3. Americans are obsessed with their dogs!
$61 billion industry ($7b on training, $3.4b on toys)
One of only few markets to grow during recession
More spent on pets than on movies or beer
More dogs than children in US
9 of 10 people view their dog as part of the family
5. Americans are obsessed with wearables!
170 million wearables expected by 2017
Increased concern about health and wellness
“Quantified self”
Younger generations are on-the-go, mobile and tech savvy
6. Who We Are
Pack Leader in the Quantified Canine Revolution
Creating the most advanced dog collar ever made
21. Build the Buzz
Social Media Campaign
Celebrity & Pop Culture Endorsements
Paid Ads
PR in Dog & Tech Publications
Blog as Authority figure in Dog space
22. Events
Promos at Dog & Tech Shows
Crowdfunding Campaign
Sponsorship of Local Community Dog Events
HSN
27. Freemium
In-app purchases to upgrade and customize experience
$0.49 - $9.99
E-Commerce
Product & service sales from partnering businesses
5-10% per transaction
Big Data
Purchasing and activity habits of a targeted consumer group
License data at rates TBD
28. timeline
Feb
Full
working
prototype
APP MVP
30+
Pre-orders
Key Hire:
VP Sales
Key Hire:
Chief Data
Scientist
1000+
Social Reach
Mar
May
Aug
Sept Sept
Oct
Kickstarter
Pet Company
Partnership
Oct/Nov
Dec
1st
Factory Run
3 Wholesale
Agreements
Join Top
Accelerator
Human
Wearable
Integration
500+
Pre-orders
Holiday
Release
30. Advisors
Dr. Robert Hisrich
Jeanette Przygoda
Roman Rackwitz
Andreas Diehl
Director of
Entrepreneurship
Thunderbird School
of Global Management
World Renown
Dog Trainer
Gamification Expert
&
Consultant
Customer Dev
&
Biz Dev Expert
31. R I D O G U L O U S
L A B S
Whistle
Fitbark
Tagg
nextCollar
Tractive
Full Collar
GPS
Activity Tracking
Training Tools
Gamification
API Integration
Growth Platform
Monthly Fee
= YES
= NO
= KINDA
Voyce
32. “I’m very interested in the invisible fence option. Great idea!!”
Jenny R.
“I’m interested in selling your smart collar though our website. I think this
would be extremely popular among our [1 million] members.”
Natalie P. Touch Of Modern
“I’ve read a few articles about the collar that y’all
are coming out with, and I’m really excited!”
Courtney Y.
“I am interested in joining your team at Ridogulous labs. I am confident that I
can take your product to the national & international level you are looking for.”
Adam A.