1. Transformational approach to marketing
Global Branding
The State-of-Art Web Infrastructure
Reduce Advertisement Spend Using Online Ads
Monitor and Manage Reputation
Online media is transforming the marketing space and the possibilities are
endless! - Banners, Videos, Facebook, Twitter, LinkedIn, Google, Bing, and
Are you Using ? Yahoo ……. …….
Let the marketing professionals at IKN do it for you.
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2. Comprehensive Internet Architecture
• Review and Revamp of Existing Websites: Ensuring search engine optimisation and
multi-browsers compatibility
• Creation of focused micro-sites with defined goals/objectives
• Content development: Copy writing, editing, creative images, presentations, audio-
video shoots
Brand Reach & Marketing
• Controlling Results in Google Search
• Global Reputation Portfolios: Wikipedia, Google Maps, etc.
• Social Media Networks (Like Facebook, Orkut, Twitter, LinkedIn & Blogs)
• On Line Media Ads, Interactive Marketing, Banners, News, Review Portals
• Monitoring, Traffic/Usability Analysis, Feedback, Training & Sustainability
• Messaging: Mass E-mails and SMS
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3. Reputation Management
Creating, Managing & Monitoring the Buzz: A 360 degrees approach -Creating and
promoting buzz for events, videos, tweets, or blog entries; Customer generated media
& Customers’ perceptions; Monitoring and developing all online content around the
Brand; Warning systems for reactive and defensive PR.
Education Centric Solutions
Participation in Educational Portals/Forums : Pagalguy.com, coolavenues.com,
mouthshut.com; Targeting : geographical and demographically selective audience;
On-Line Admissions : inviting high quality talent from all over; Placements :
showcasing students and achievements, liaison with corporate & recruiters;
International Exposure : through collaborations, JVs and strategic alliances; Campus
& Learning Management System
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4. Advertising Engagements
Analysis Design Execution Reporting
• Establish the baseline
• Understand marketing goals • Prepare the platform
•Prepare keyword pool for
• Understand target audience • Start the campaigns
campaign.
• Understand geography to be • Test campaign effectiveness • Monitor Campaign
• Prepare focussed campaigns.
targeted • Iterate the campaigns to • Report campaign results
• Prepare network property
• Understand courses to be optimize value.
pool.
marketed
1 Week 4 weeks
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Private & Confidential

6. Unyscape Infocom Pvt Ltd.
About Unyscape
An exclusive Customized IT, Educational & Industrial solutions provider that was founded on the basis of
researching, strategizing, and executing the most effective and relevant internet marketing strategies for each
client. Promoted by highly qualified and experienced professionals for the state-of-art services in Global Branding,
Reputation Management, Marketing and tangible Net Infrastructure with Global Alliances.
Key Team Members
Sunil Garg (Educational JV Consultant): B. Tech. M. Tech., MBA, Professor (IB & SCM) with extensive experience
in international marketing and education infrastructure development. Also Country Head of BRASI, Canada
(www.brasi.org)
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7. Institutional Scope of Work
Clients
IEC Group of Client : IEC group is one of the largest and oldest educational groups in North India
Institutes Project: IEC has hired the services of Unyscape for designing and implementing a
Greater Noida comprehensive Internet marketing strategy. This includes the redesign of all its web
properties. Marketing of IEC groups using both paid advertisement and network
advertisement.
Reference: http://iecbusinessschool.in/ - Google Ads going on; New website launched
MVN Educational Client: MVN Education is one of the foremost education groups of Faridabad. MVN runs
Society two engineering colleges and one business school apart from three schools in the region.
Faridabad Project : MVN has hired the services of Unyscape for designing and implementing a
comprehensive Internet marketing strategy. This includes redesigning existing sites and
creating new properties. This will be followed by implementing the marketing campaign
using Google ad words and network marketing and creating social profiles.
Reference: New websites will be launched soon
Guru Nanak Client: Guru Nanak Institute of management is one of the most established MBA schools
Institute of in NCR region.
Management Project : GNIM has taken the services of Unyscape to redesign the existing web property
New Delhi and run the marketing campaign using Google ad words and network marketing and
creating social profiles.
Reference: http://gnimonline.org/ New website launched ; Google Ads will start soon
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8. SG Info-com
Contacts:
Sunil Garg (+91) 98716 58884
sunil@iknownetwork.org
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