SlideShare una empresa de Scribd logo

IIM Lucknow Internship

•Descargar como PPT, PDF•
•
Skillenza
Skillenza
Empresariales
1 de 17
Subhendu Panigrahi Student, Agricultural and Food Engineering IIT Kharagpur Sushil Kumar Associate Professor IIM Lucknow
Objectives of Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bird’s Eye View of the Market ,[object Object],[object Object],[object Object],[object Object]
Rural Consumer Profile ,[object Object],[object Object],[object Object]
Research Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation of Processed Food Industry Table 1 # Sector Products 1. Milk Milk Powder, Butter, Ghee, Cheese, Ice-Cream 2. Fruits and Vegetables Sauce, Jam, Juice, Pickle, Squash 3. Cereals and Grains Vermicelli, Noodles, Bread, Papad, Energy Drinks 4. Snacks and Beverages Potato Chips, Namkeen, Chocolates, Ready-to-Eat, Aerated Drinks, Baby Foods
Results ,[object Object],[object Object],[object Object]
Reasons of Consumption ,[object Object],[object Object],[object Object]
Socio-Demographic Factors Influencing Consumption ,[object Object],[object Object],[object Object],[object Object]
Limiting factors for the popularity of Branded Products. ,[object Object],[object Object],[object Object]
Television – The Best Medium ,[object Object],[object Object],[object Object]
The 4 As - Availability ,[object Object],[object Object],[object Object],[object Object]
Acceptability ,[object Object],[object Object],[object Object]
Affordability ,[object Object],[object Object],[object Object],[object Object]
Awareness ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail id - subhendu.panigrahi@gmail.com [email_address]

Recomendados

GROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESGROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESAnshul Gupta
 
Consumer and innovation trends in fruit, vegetables, and pulses
Consumer and innovation trends in fruit, vegetables, and pulsesConsumer and innovation trends in fruit, vegetables, and pulses
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
 
TrendSights: Situational Complexity
TrendSights: Situational ComplexityTrendSights: Situational Complexity
TrendSights: Situational ComplexityDatamonitor Consumer
 
Grove Fresh
Grove FreshGrove Fresh
Grove Freshmanishonlin
 
Beverage Packaging Trends from Tipco Thailand
Beverage Packaging Trends from Tipco ThailandBeverage Packaging Trends from Tipco Thailand
Beverage Packaging Trends from Tipco ThailandAsian Food Regulation Information Service
 
Consumer and Innovation Trends in Savory Snacks
Consumer and Innovation Trends in Savory SnacksConsumer and Innovation Trends in Savory Snacks
Consumer and Innovation Trends in Savory SnacksDatamonitor Consumer
 
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)tittybenjamin2189
 
Chinese Juice Market Analysis
Chinese Juice Market AnalysisChinese Juice Market Analysis
Chinese Juice Market AnalysisHe Jiang
 

Recomendados

GROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESGROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESAnshul Gupta
 
Consumer and innovation trends in fruit, vegetables, and pulses
Consumer and innovation trends in fruit, vegetables, and pulsesConsumer and innovation trends in fruit, vegetables, and pulses
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
 
TrendSights: Situational Complexity
TrendSights: Situational ComplexityTrendSights: Situational Complexity
TrendSights: Situational ComplexityDatamonitor Consumer
 
Grove Fresh
Grove FreshGrove Fresh
Grove Freshmanishonlin
 
Beverage Packaging Trends from Tipco Thailand
Beverage Packaging Trends from Tipco ThailandBeverage Packaging Trends from Tipco Thailand
Beverage Packaging Trends from Tipco ThailandAsian Food Regulation Information Service
 
Consumer and Innovation Trends in Savory Snacks
Consumer and Innovation Trends in Savory SnacksConsumer and Innovation Trends in Savory Snacks
Consumer and Innovation Trends in Savory SnacksDatamonitor Consumer
 
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)tittybenjamin2189
 
Chinese Juice Market Analysis
Chinese Juice Market AnalysisChinese Juice Market Analysis
Chinese Juice Market AnalysisHe Jiang
 
Consumer and innovation trends in cider
Consumer and innovation trends in ciderConsumer and innovation trends in cider
Consumer and innovation trends in ciderDatamonitor Consumer
 
The Future of Farmers Markets
The Future of Farmers MarketsThe Future of Farmers Markets
The Future of Farmers MarketsGalena Ojiem
 
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
 
Consumer and Innovation Trends in Chocolate
Consumer and Innovation Trends in ChocolateConsumer and Innovation Trends in Chocolate
Consumer and Innovation Trends in ChocolateDatamonitor Consumer
 
The rapid emergence of branding in food retail in asia
The rapid emergence of branding in food retail in asiaThe rapid emergence of branding in food retail in asia
The rapid emergence of branding in food retail in asiaKrishna Singh
 
MRP on organic food
MRP on organic foodMRP on organic food
MRP on organic foodArpan Soni
 
Consumer and Innovation Trends in Tobacco
Consumer and Innovation Trends in TobaccoConsumer and Innovation Trends in Tobacco
Consumer and Innovation Trends in TobaccoDatamonitor Consumer
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
 
Finalreport Sm
Finalreport SmFinalreport Sm
Finalreport Smsuruchi
 
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
 
Cb group4 canada dry Case study
Cb group4 canada dry Case study Cb group4 canada dry Case study
Cb group4 canada dry Case study Shivank Pandya
 
Functional Beverage Analysis
Functional Beverage Analysis Functional Beverage Analysis
Functional Beverage Analysis tamshtam
 
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...SocialMedia.org
 
Presentation3
Presentation3Presentation3
Presentation3Haya Al-kuwari
 
Hawaiian punch Irinel Ciocioc
Hawaiian punch Irinel CiociocHawaiian punch Irinel Ciocioc
Hawaiian punch Irinel Ciociocirinelc
 
2014 mofil oral pitch presentation
2014 mofil oral pitch presentation2014 mofil oral pitch presentation
2014 mofil oral pitch presentationPALMS/Moringa Oleifera Farms and Industries Limited
 
RURAL MARKETING
RURAL MARKETING RURAL MARKETING
RURAL MARKETING Dronak Sahu
 
Indian consumer
Indian consumerIndian consumer
Indian consumerRenu Venugopal
 
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Asian Food Regulation Information Service
 
[Kantar] Consumer insights asia Q1/2017
[Kantar] Consumer insights asia Q1/2017[Kantar] Consumer insights asia Q1/2017
[Kantar] Consumer insights asia Q1/2017Duy, Vo Hoang
 
Milk Buddy-Presentation 3
Milk Buddy-Presentation 3Milk Buddy-Presentation 3
Milk Buddy-Presentation 3Cheryl Joy Lek
 
Customer satisfaction and its impact on sales at rcm marketing mba
Customer satisfaction and its impact on sales at rcm marketing mbaCustomer satisfaction and its impact on sales at rcm marketing mba
Customer satisfaction and its impact on sales at rcm marketing mbaBabasab Patil
 

Más contenido relacionado

La actualidad más candente

Consumer and innovation trends in cider
Consumer and innovation trends in ciderConsumer and innovation trends in cider
Consumer and innovation trends in ciderDatamonitor Consumer
 
The Future of Farmers Markets
The Future of Farmers MarketsThe Future of Farmers Markets
The Future of Farmers MarketsGalena Ojiem
 
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
 
Consumer and Innovation Trends in Chocolate
Consumer and Innovation Trends in ChocolateConsumer and Innovation Trends in Chocolate
Consumer and Innovation Trends in ChocolateDatamonitor Consumer
 
The rapid emergence of branding in food retail in asia
The rapid emergence of branding in food retail in asiaThe rapid emergence of branding in food retail in asia
The rapid emergence of branding in food retail in asiaKrishna Singh
 
MRP on organic food
MRP on organic foodMRP on organic food
MRP on organic foodArpan Soni
 
Consumer and Innovation Trends in Tobacco
Consumer and Innovation Trends in TobaccoConsumer and Innovation Trends in Tobacco
Consumer and Innovation Trends in TobaccoDatamonitor Consumer
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
 
Finalreport Sm
Finalreport SmFinalreport Sm
Finalreport Smsuruchi
 
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
 
Cb group4 canada dry Case study
Cb group4 canada dry Case study Cb group4 canada dry Case study
Cb group4 canada dry Case study Shivank Pandya
 
Functional Beverage Analysis
Functional Beverage Analysis Functional Beverage Analysis
Functional Beverage Analysis tamshtam
 
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...SocialMedia.org
 
Hawaiian punch Irinel Ciocioc
Hawaiian punch Irinel CiociocHawaiian punch Irinel Ciocioc
Hawaiian punch Irinel Ciociocirinelc
 
RURAL MARKETING
RURAL MARKETING RURAL MARKETING
RURAL MARKETING Dronak Sahu
 
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Asian Food Regulation Information Service
 
[Kantar] Consumer insights asia Q1/2017
[Kantar] Consumer insights asia Q1/2017[Kantar] Consumer insights asia Q1/2017
[Kantar] Consumer insights asia Q1/2017Duy, Vo Hoang
 

La actualidad más candente (20)

Consumer and innovation trends in cider
Consumer and innovation trends in ciderConsumer and innovation trends in cider
Consumer and innovation trends in cider
 
The Future of Farmers Markets
The Future of Farmers MarketsThe Future of Farmers Markets
The Future of Farmers Markets
 
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)
 
Consumer and Innovation Trends in Chocolate
Consumer and Innovation Trends in ChocolateConsumer and Innovation Trends in Chocolate
Consumer and Innovation Trends in Chocolate
 
The rapid emergence of branding in food retail in asia
The rapid emergence of branding in food retail in asiaThe rapid emergence of branding in food retail in asia
The rapid emergence of branding in food retail in asia
 
MRP on organic food
MRP on organic foodMRP on organic food
MRP on organic food
 
Consumer and Innovation Trends in Tobacco
Consumer and Innovation Trends in TobaccoConsumer and Innovation Trends in Tobacco
Consumer and Innovation Trends in Tobacco
 
Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017Food and Beverage Trends: The Fancy Food Show, 2017
Food and Beverage Trends: The Fancy Food Show, 2017
 
Finalreport Sm
Finalreport SmFinalreport Sm
Finalreport Sm
 
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...
 
Cb group4 canada dry Case study
Cb group4 canada dry Case study Cb group4 canada dry Case study
Cb group4 canada dry Case study
 
Functional Beverage Analysis
Functional Beverage Analysis Functional Beverage Analysis
Functional Beverage Analysis
 
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, pres...
 
Presentation3
Presentation3Presentation3
Presentation3
 
Hawaiian punch Irinel Ciocioc
Hawaiian punch Irinel CiociocHawaiian punch Irinel Ciocioc
Hawaiian punch Irinel Ciocioc
 
2014 mofil oral pitch presentation
2014 mofil oral pitch presentation2014 mofil oral pitch presentation
2014 mofil oral pitch presentation
 
RURAL MARKETING
RURAL MARKETING RURAL MARKETING
RURAL MARKETING
 
Indian consumer
Indian consumerIndian consumer
Indian consumer
 
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
Factors Affecting Consumer Buying Behavior of Organic Vegetable in Thailand 2012
 
[Kantar] Consumer insights asia Q1/2017
[Kantar] Consumer insights asia Q1/2017[Kantar] Consumer insights asia Q1/2017
[Kantar] Consumer insights asia Q1/2017
 

Destacado

Milk Buddy-Presentation 3
Milk Buddy-Presentation 3Milk Buddy-Presentation 3
Milk Buddy-Presentation 3Cheryl Joy Lek
 
Customer satisfaction and its impact on sales at rcm marketing mba
Customer satisfaction and its impact on sales at rcm marketing mbaCustomer satisfaction and its impact on sales at rcm marketing mba
Customer satisfaction and its impact on sales at rcm marketing mbaBabasab Patil
 
Customer satisfaction towards ponlait by product
Customer satisfaction towards ponlait by productCustomer satisfaction towards ponlait by product
Customer satisfaction towards ponlait by productSaranraj S
 
Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)Moksha Chib
 
Ppt of final project viva voce
Ppt of final project viva vocePpt of final project viva voce
Ppt of final project viva vocePrasenjit Kumar
 
A project report on survey of retailer’s and consumer of soft drinks
A project report on survey of retailer’s and consumer of soft drinksA project report on survey of retailer’s and consumer of soft drinks
A project report on survey of retailer’s and consumer of soft drinksProjects Kart
 
Project report-on-amul
Project report-on-amulProject report-on-amul
Project report-on-amulvijugreat16
 
Project Report on Amul
Project Report on AmulProject Report on Amul
Project Report on AmulRohan Naik
 
Brand questionnaire
Brand questionnaireBrand questionnaire
Brand questionnaireyasiniub
 
consumer behavior & satisfaction towards Amul milk
consumer behavior & satisfaction towards Amul milkconsumer behavior & satisfaction towards Amul milk
consumer behavior & satisfaction towards Amul milkMorisha Roy
 

Destacado (13)

Milk Buddy-Presentation 3
Milk Buddy-Presentation 3Milk Buddy-Presentation 3
Milk Buddy-Presentation 3
 
Customer satisfaction and its impact on sales at rcm marketing mba
Customer satisfaction and its impact on sales at rcm marketing mbaCustomer satisfaction and its impact on sales at rcm marketing mba
Customer satisfaction and its impact on sales at rcm marketing mba
 
Ponlait
PonlaitPonlait
Ponlait
 
Customer satisfaction towards ponlait by product
Customer satisfaction towards ponlait by productCustomer satisfaction towards ponlait by product
Customer satisfaction towards ponlait by product
 
Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)Market survey: Milk based products (Packaging)
Market survey: Milk based products (Packaging)
 
Ppt of final project viva voce
Ppt of final project viva vocePpt of final project viva voce
Ppt of final project viva voce
 
A project report on survey of retailer’s and consumer of soft drinks
A project report on survey of retailer’s and consumer of soft drinksA project report on survey of retailer’s and consumer of soft drinks
A project report on survey of retailer’s and consumer of soft drinks
 
Project report-on-amul
Project report-on-amulProject report-on-amul
Project report-on-amul
 
Questionaire
QuestionaireQuestionaire
Questionaire
 
Project Report on Amul
Project Report on AmulProject Report on Amul
Project Report on Amul
 
Business letters
Business lettersBusiness letters
Business letters
 
Brand questionnaire
Brand questionnaireBrand questionnaire
Brand questionnaire
 
consumer behavior & satisfaction towards Amul milk
consumer behavior & satisfaction towards Amul milkconsumer behavior & satisfaction towards Amul milk
consumer behavior & satisfaction towards Amul milk
 

Similar a IIM Lucknow Internship

Rural marketing mod 3 rural marketing of fmcg's
Rural marketing mod 3 rural marketing of fmcg's Rural marketing mod 3 rural marketing of fmcg's
Rural marketing mod 3 rural marketing of fmcg's Nishanth Harapanahalli
 
Marketing plan for new juice product
Marketing plan for new juice productMarketing plan for new juice product
Marketing plan for new juice productRakeeb Ashraf
 
Social Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustrySocial Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustryBrandwatch
 
Wele delivery fe zn
Wele delivery fe znWele delivery fe zn
Wele delivery fe znHarvest Plus
 
Marketing plan for immunity booster(in health products)
Marketing plan for immunity booster(in health products)Marketing plan for immunity booster(in health products)
Marketing plan for immunity booster(in health products)Swarupa Rani Sahu
 
Consumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptxConsumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila
 
Urban Food Systems for better diets
Urban Food Systems for better dietsUrban Food Systems for better diets
Urban Food Systems for better dietsFrancois Stepman
 
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...ANKIT VERMA
 
Diversifying diets and driving commercialization of dryland cereals and legum...
Diversifying diets and driving commercialization of dryland cereals and legum...Diversifying diets and driving commercialization of dryland cereals and legum...
Diversifying diets and driving commercialization of dryland cereals and legum...ICRISATESA
 
Product Launch - Services & Marketing Management
Product Launch - Services & Marketing ManagementProduct Launch - Services & Marketing Management
Product Launch - Services & Marketing ManagementGargi Kapadia
 
Industry Analysis - Too Yum!
Industry Analysis - Too Yum!Industry Analysis - Too Yum!
Industry Analysis - Too Yum!TanyaGupta888342
 
F&B market in China report by daxue consulting-double v consulting
F&B market in China report by daxue consulting-double v consultingF&B market in China report by daxue consulting-double v consulting
F&B market in China report by daxue consulting-double v consultingDaxue Consulting
 
Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...
Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...
Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...Iftekhar Rashid
 
Bop consumers and rural marketing
Bop consumers and rural marketingBop consumers and rural marketing
Bop consumers and rural marketingMirza Shakeel
 

Similar a IIM Lucknow Internship (20)

G0352050053
G0352050053G0352050053
G0352050053
 
October 2011 ASB
October 2011 ASBOctober 2011 ASB
October 2011 ASB
 
Rural marketing mod 3 rural marketing of fmcg's
Rural marketing mod 3 rural marketing of fmcg's Rural marketing mod 3 rural marketing of fmcg's
Rural marketing mod 3 rural marketing of fmcg's
 
Baby food 2
Baby food 2Baby food 2
Baby food 2
 
Marketing plan for new juice product
Marketing plan for new juice productMarketing plan for new juice product
Marketing plan for new juice product
 
Natureview Farm Case Study
Natureview Farm Case StudyNatureview Farm Case Study
Natureview Farm Case Study
 
Social Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage IndustrySocial Listening for the Food & Beverage Industry
Social Listening for the Food & Beverage Industry
 
Wele delivery fe zn
Wele delivery fe znWele delivery fe zn
Wele delivery fe zn
 
India health wellness_en
India health wellness_enIndia health wellness_en
India health wellness_en
 
Marketing plan for immunity booster(in health products)
Marketing plan for immunity booster(in health products)Marketing plan for immunity booster(in health products)
Marketing plan for immunity booster(in health products)
 
Consumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptxConsumer Trends driving FMCG Innovation in India.pptx
Consumer Trends driving FMCG Innovation in India.pptx
 
Urban Food Systems for better diets
Urban Food Systems for better dietsUrban Food Systems for better diets
Urban Food Systems for better diets
 
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...
 
Diversifying diets and driving commercialization of dryland cereals and legum...
Diversifying diets and driving commercialization of dryland cereals and legum...Diversifying diets and driving commercialization of dryland cereals and legum...
Diversifying diets and driving commercialization of dryland cereals and legum...
 
Product Launch - Services & Marketing Management
Product Launch - Services & Marketing ManagementProduct Launch - Services & Marketing Management
Product Launch - Services & Marketing Management
 
Industry Analysis - Too Yum!
Industry Analysis - Too Yum!Industry Analysis - Too Yum!
Industry Analysis - Too Yum!
 
Yoghurt_July_2013
Yoghurt_July_2013Yoghurt_July_2013
Yoghurt_July_2013
 
F&B market in China report by daxue consulting-double v consulting
F&B market in China report by daxue consulting-double v consultingF&B market in China report by daxue consulting-double v consulting
F&B market in China report by daxue consulting-double v consulting
 
Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...
Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...
Bangladesh Household Food Security and Nutrition Assessment (HFSNA) 2009 Pres...
 
Bop consumers and rural marketing
Bop consumers and rural marketingBop consumers and rural marketing
Bop consumers and rural marketing
 

Último

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 

Último (20)

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 

IIM Lucknow Internship

  • 1. Subhendu Panigrahi Student, Agricultural and Food Engineering IIT Kharagpur Sushil Kumar Associate Professor IIM Lucknow
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Segmentation of Processed Food Industry Table 1 # Sector Products 1. Milk Milk Powder, Butter, Ghee, Cheese, Ice-Cream 2. Fruits and Vegetables Sauce, Jam, Juice, Pickle, Squash 3. Cereals and Grains Vermicelli, Noodles, Bread, Papad, Energy Drinks 4. Snacks and Beverages Potato Chips, Namkeen, Chocolates, Ready-to-Eat, Aerated Drinks, Baby Foods
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. E-mail id - subhendu.panigrahi@gmail.com [email_address]