1. GREEN MARKETING AND
IT’S IMPACT ON INDIA
BY
SURESH KUMAR.S (I MBA)
&
AYYANAR.P (I MBA )
KARPAGAM COLLEGE OF ENGINEERING,
COIMBATORE
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2.  Process of production, selling or service on their
environmental benefits
 According to the AMERICAN MARKETING
ASSOCIATION, green marketing is the marketing
of products that are presumed to be
environmentally safe.
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3.  As today’s consumers become more conscious of
the natural environment, business are beginning
to modify their own thoughts and behaviour in a
attempt to address the concern of consumers.
 Also know as sustainable marketing,
environmental marketing or ecological marketing.
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4.  Pride and Ferrell (1993) Green marketing, also
alternatively known as environmental marketing
and sustainable marketing, refers to an
organization's efforts at designing, promoting,
pricing and distributing products that will not harm
the environment
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5.  The term green marketing come into prominence
in the late 1980’s and early 1990’s.
 “Ecological marketing” in 1975.
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6.  G eneralise with care
 R emember
 E xplore
 E nsure
 N eutrally is important
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7.  To avoid the wastage if resource.
 To utilize maximum in an effective manner in cycle
process.
 To tell the truth and generating type regarding a
brand.
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8.  There 4P’s are as;
Product
Price
Place
Promotion
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9. Publics
Partnership
Policy
Purse strings
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10.  Safety of product
 Satisfaction of customer
 Social acceptability of a product
 Sustainability of the product.
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11. TRADITIONAL
MARKETING
GREEN MARKETING
Immediate Channel Network PSLC Cradle to Grave
Fragmented Thinking Integrated Thinking
Non-Boundary Spanning Boundary Spanning
Short Term Orientation Long Term Orientation
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12.  The consumers prefer Environmental-Friendly
products
 It is compatible with goals of the company
 Customers are Health Conscious
 It satisfies the consumers Most of the companies
are venturing into….
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13. Opportunities or competitive advantages.
Corporate Social Responsibility(CSR).
Government Pressure.
Competitive Pressure.
Cost of Profit Issues.
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14. Green Marketing helps to keep the
environment clean.
Green Marketing helps the company to reduce
their production cost.
Herbal products and organic products are
ECO Friendly.
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15.  The green marketing strategies are;
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16.  Improved environmental quality & customer
satisfaction.
 To new products.
 In cress the profit sustainability and
 Health & safety.
 Gaining and retaining and operations.
 Staff development.
 Customer value positioning.
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17.  Green products require renewable and recyclable
material.
 Requires a technology, which requires huge
investments in R&D.
 Water treatment technology, which is too costly.
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18.  People are more attracted towards foreign
products.
 And most companies are not importance
to producing herbal products.
 People are not aware of the importance of
the Green Marketing.
 Green Marketing product prices are very
high.
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19. coca-cola
Walt Disney World
Mcdonald’s
Xerox
Canon
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20. Philips
Nokia
Dell
Pantene
Samsung
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21. Consumer value Positioning.
Calibration of Consumer knowledge.
Credibility of Product claim.
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22. ConclusionConclusion
As Indians, it’s our responsibility to do value
addition to our cultural products ( green
products) by promotions green marketing.
If you think customers are not concerned
about environment issue or will not pay a
premium for products that are more eco-
responsible, think again.
Green marketing still in it’s infancy and a not
of research is to be done on green
marketing to fully explore if potential.
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