Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Social Media & Ministry
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4. bestmediapractices.com
“Given the social nature of
ministry, I believe people in
ministry are hard pressed to
keep ignoring Social Media
any further.
It provides a necessary
touch point into people’s
lives.”
6. 4 Common Myths
1. I have to be on every
social media outlet
Go where your audience is
Focus on a few key outlets
7. 4 Common Myths
1. Set it and forget it
Give people a reason to
come back to your site
everyday
Always have new content
Integrate your various
online media
8. 4 Common Myths
1. If there not talking
about me, I don’t need to
be there
Listen to what people are
saying
Engage people in
conversation
Meet people’s felt needs
9. 4 Common Myths
1. Social Media is only for
broadcasting my message
Ask Questions
Respond to comments
Engage people in
conversations
10. The Bottom Line
1. Social Media can help us
be the church more
efficiently and effectively.
3. It is a powerful tool for
building relationships,
Sharing information,
and meeting needs.
11. What we do
Continue to Expand
God’s Ministry
Love God
Love People
Make Disciples
Everyday Church for
Everyday People
12. What we do
Community
1 Corinthians 12:12
Evangelism
1 Corinthians 9:19-23
13. What we do
Post Announcements
Ask Questions
Visitor Follow-up
Host Events
Post Prayer Requests
Share Resources
Promote Activities
Counseling
Birthdays & Anniversaries
Notes of encouragement
14. The Tools
Many Different Social Networking
Tools
Facebook
Twitter
YouTube
LinkedIn
Google +
Pinterest
FourSquare
Flickr
And many more…
15. LinkedIn
Professional Network
Connect with people based on
their experience and field of work
Join Interest Groups
Post Questions & Participate in
Discussions
Widely Used as a Recruiting & HR
Tool
16. Twitter
There are over
465 Million Twitter
Accounts
Twitter’s active user base
generates 175 Million
tweets per day
17. Twitter
Use 140 Characters to share your
message
“Tweet”
Retweet messages by others to share
news and information
@ symbol refers to accounts on
twitter.
@sarahkuglin
@mcea1
@moser_mike
18. Twitter
Send and receive messages that are
not public.
Use Hash Tags to create topics that
are searchable for interests,
discussions, events, etc.
#mnchristianconvention
Favorite a Tweet, Create Lists, Post
Images and Photos
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20. Facebook
93% of US Adult
Internet Users are on
Facebook
40% of Facebook’s user
base is age 35+
21. Facebook
850 Million Active Users on
Facebook
Fastest growing demographic is age 55 and older
Average of 20 minutes spent on Facebook per visit
2.7 Billion Likes every day
37 Million Branded “Pages” on
Facebook
2.6 Million Minnesotan’s on
Facebook
22. Facebook
Personal Profiles , Pages and
Groups
Pages are for Businesses and Organizations
Anyone with a Personal Profile can
create a Page
People “Like” your Page to see
updates from you
Fans can interact – comments,
add photos, etc.
23. Facebook
Commenting may be turned off, but
it’s not suggested
When an Administrator posts on
the wall, it can or cannot show
their personal profile.
Only page Admins can see fans or
Likes of the page.
24. Facebook
Administrators can be removed at
any time.
Option to allow followers to post
comments, photos and videos on
the wall or tag your business in
their photos.
Profanity can be blocked. People
can be reported and banned from
your Page.
25. Facebook
Information, photos and videos
Links to your website to increase
traffic and awareness
Branding and Apps for Interaction
Change your Facebook URL
www.facebook.com/MyCornerstoneConnection
Facebook Targeted Ads
26. Facebook
Send Private Messages
Facebook Insights: Track your
Facebook comments, fans,
interactions and more.
Set your Facebook account to
automatically update Twitter or
vice versa.
Integrate Social Media into your
website