8. To understand the competitive environment in which the company is operating and is designed to meet customers need and satisfaction.
9.
10. Investors are more interested in equity fund rather than others because equity funds give good returns.
11. Investors scared about the risk factor they need proper guidance about the risk factor how mutual fund dilute the risk by investing in different companies of different sectors.
12. A huge potential market is hidden in rural area, people are interested to investing in other sources besides bank and post office saving schemes, but they are not getting proper guidance.
13.
14. Mutual und distributors like Reliance Mutual Fund should start a campaign to educate the investors: there is a need of advertisement also to attract the investor.
15. AMCs should target rural market as a potential hub of customer. In rural area people are getting wealth gradually and need a guidance to shift their portfolio from old sources to new and modern sources.
16. Sales force should be well educated about every aspect of mutual fund so that they can solve the queries of the investors.