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Great Presentations Are Like Ads by @slidecomet  @itseugenec @kaixinspeaking

Great Presentations Are Like Ads by @slidecomet @itseugenec @kaixinspeaking

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Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong! ...

Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong!

FREE Download with a tweet: http://goo.gl/X26Ui

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Transcript

  • 1. GreatPresentationsare like Ads
  • 2. There in are Rs 3 n Advert isi g
  • 3. These can beApplied toPresentations too.
  • 4. 1 REACTION Grab Their Attention
  • 5. Ads are BriefJust enough to coverwhat’s important.
  • 6. Much like The Creative Brief:how Preso Slides should be
  • 7. But they stillIntrigue& Interest.
  • 8. Ads are glan ce media.
  • 9. Applies to Slides too. Keep it simple.
  • 10. A Visual should conveythe message in: 3 Seconds
  • 11. It should also:InjectDramato capture attention
  • 12. That’s whereImages & Typecome in a
  • 13. Ad/Slide Type Image Impact
  • 14. 2 RELEVANT Knowing the Audience
  • 15. Advertsusually target a specific group& their needs. um ! Y
  • 16. To find yourHookFirst, understand the fish. Y uck!
  • 17. Choose yourOne KeyMessageto bring across
  • 18. Build EmotionalConnectionthrough human stories
  • 19. Nothing helps consumersfeel connected to an ad or presentationlike a Good Laugh& tugging at theHeart Strings- Nielsen Research
  • 20. 3 RESPONSE Make Things Happen
  • 21. Aim toInfluencetheir behavior
  • 22. Change their attitudes
  • 23. What do you want them to:Think
  • 24. What do you want them to:Think Act
  • 25. What do you want them to:Think Act Feel
  • 26. Adverts Presos React Cover Slide Relate ContentRespond Call to Action
  • 27. Adverts Presos React Cover Slide Relate ContentRespond Call to Action Don’t forget this!
  • 28. Let us help youSizzle up your next preso Like this pair of nice briefs
  • 29. Drop us a Message! @slidecomet fb.com/slidecometinfo@slidecomet.com
  • 30. That’s It! Thanks for Viewing!Here’s Some Credits Some symbols from the Noun Project Inspirations: Ethos3 Emiland De Cubber Nancy Duarte Finding Nemo Burger King
  • 31. Click the Fish Click m e!To Download Deck