GreatPresentationsare like Ads
There in      are             Rs            3 n Advert isi g
These can beApplied toPresentations               too.
1    REACTION     Grab Their Attention
Ads are BriefJust enough to coverwhat’s important.
Much like  The Creative Brief:how Preso Slides should be
But they stillIntrigue& Interest.
Ads are glan ce media.
Applies to Slides too.                 Keep it simple.
A Visual should conveythe message in:                3              Seconds
It should also:InjectDramato capture attention
That’s whereImages & Typecome in       a
Ad/Slide                      Type           Image   Impact
2    RELEVANT    Knowing the Audience
Advertsusually target a specific group& their needs.         um !        Y
To find yourHookFirst, understand the fish.   Y uck!
Choose yourOne KeyMessageto bring across
Build EmotionalConnectionthrough human stories
Nothing helps consumersfeel connected to an ad or   presentationlike a Good Laugh& tugging at theHeart Strings- Nielsen Re...
3    RESPONSE    Make Things Happen
Aim toInfluencetheir behavior
Change their attitudes
What do you        want them to:Think
What do you        want them to:Think        Act
What do you        want them to:Think        Act        Feel
Adverts    Presos  React    Cover Slide  Relate   ContentRespond    Call to Action
Adverts             Presos  React               Cover Slide  Relate              ContentRespond               Call to Acti...
Let us help youSizzle up your next preso     Like this pair of nice briefs
Drop us a Message!     @slidecomet  fb.com/slidecometinfo@slidecomet.com
That’s It! Thanks for Viewing!Here’s Some Credits  Some symbols from the Noun Project     Inspirations:                Eth...
Click the Fish              Click m                     e!To Download Deck
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Great Presentations Are Like Ads by @slidecomet @itseugenec @kaixinspeaking

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Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong!

FREE Download with a tweet: http://goo.gl/X26Ui

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Transcript of "Great Presentations Are Like Ads by @slidecomet @itseugenec @kaixinspeaking"

  1. 1. GreatPresentationsare like Ads
  2. 2. There in are Rs 3 n Advert isi g
  3. 3. These can beApplied toPresentations too.
  4. 4. 1 REACTION Grab Their Attention
  5. 5. Ads are BriefJust enough to coverwhat’s important.
  6. 6. Much like The Creative Brief:how Preso Slides should be
  7. 7. But they stillIntrigue& Interest.
  8. 8. Ads are glan ce media.
  9. 9. Applies to Slides too. Keep it simple.
  10. 10. A Visual should conveythe message in: 3 Seconds
  11. 11. It should also:InjectDramato capture attention
  12. 12. That’s whereImages & Typecome in a
  13. 13. Ad/Slide Type Image Impact
  14. 14. 2 RELEVANT Knowing the Audience
  15. 15. Advertsusually target a specific group& their needs. um ! Y
  16. 16. To find yourHookFirst, understand the fish. Y uck!
  17. 17. Choose yourOne KeyMessageto bring across
  18. 18. Build EmotionalConnectionthrough human stories
  19. 19. Nothing helps consumersfeel connected to an ad or presentationlike a Good Laugh& tugging at theHeart Strings- Nielsen Research
  20. 20. 3 RESPONSE Make Things Happen
  21. 21. Aim toInfluencetheir behavior
  22. 22. Change their attitudes
  23. 23. What do you want them to:Think
  24. 24. What do you want them to:Think Act
  25. 25. What do you want them to:Think Act Feel
  26. 26. Adverts Presos React Cover Slide Relate ContentRespond Call to Action
  27. 27. Adverts Presos React Cover Slide Relate ContentRespond Call to Action Don’t forget this!
  28. 28. Let us help youSizzle up your next preso Like this pair of nice briefs
  29. 29. Drop us a Message! @slidecomet fb.com/slidecometinfo@slidecomet.com
  30. 30. That’s It! Thanks for Viewing!Here’s Some Credits Some symbols from the Noun Project Inspirations: Ethos3 Emiland De Cubber Nancy Duarte Finding Nemo Burger King
  31. 31. Click the Fish Click m e!To Download Deck

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