EOI · 20/09/2012 · http://www.eoi.es/mediateca/video/1708 La Huella de Carbono es un concepto que se ha abierto paso con gran fuerza los últimos años, ya que cada día son más las empresas y organismos públicos a nivel nacional e internacional que realizan su transición hacia un modelo de “gestión baja en carbono”, esto exige ir más allá de la forma habitual de gestionar, obliga a colaborar con los proveedores para calcular sus emisiones, evaluar cuántos GEI (gases de efecto invernadero) se han generado en el ciclo de vida y sobre todo valorar las fuentes de emisiones asociadas a los diferentes productos y actividades.

1. Carbon Footprinting
Competitive Advantage ?
Hugh Jones
Managing Director
Carbon Trust Advisory

2. Our mission is to
accelerate the move to
a low carbon economy
Advice Footprinting Technology
We advise businesses, We measure and We help develop and
governments and the certify the deploy low carbon
public sector on their environmental technologies and
opportunities in a footprint of solutions, from
sustainable, low organisations, energy efficiency to
carbon world products and services renewable power
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3. We live in a resource-constrained
world…
› The economic impact - Rising commodity prices, population
growth, economic growth will put a strain on business
resource procurement
› 80% projected rise in
steel demand from 2010
to 20301
› 147% increase in
commodity prices since
20002
› Up to 3 billion more
middle-class consumers
will emerge in the next
20 years3 Source: Food & Agricultural Organisation of the United Nations
[1], [2] & [3] McKinsey Global Institute, “Resource Revolution: Meeting the world’s energy, materials, food, and water
needs.” November 2011
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4. …we live in a resource-constrained
world
› The environmental impact – August 22 was Earth Overshoot
Day. This marked the date when humanity exhausted
nature’s budget for the year.
› We are now
operating in
overdraft.
› For the rest of the
year, we will
maintain our
ecological deficit by
drawing down local
resource stocks…
› …and accumulating
carbon dioxide in
the atmosphere
Source: Global Footprint Network - see http://www.footprintnetwork.org
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5. The low carbon agenda presents strategic
opportunities for companies…
GROW REVENUE & VALUE HARNESS INTANGIBLES
Low carbon design
Build brand value & Corporate reputation
differentiation through Staff retention
communication of
Maximise environmental
the credentials
upside New business models
Short term Long term
Mitigate Direct energy costs Exposure to volatility
the Supply chain energy in energy &
downside costs commodity prices
Regulatory pressure Security of supply of
(e.g. UK mandatory energy and materials
reporting Physical damage to
premise / stock
REDUCE COSTS MANAGE RISKS
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6. …and the majority are still in the relatively early
stages of the journey to sustainability, their
progress slowed by difficult economic times
Low Carbon Laggards Players Pioneers
Maturity
Revenue
Reputation
Cost
Primary Efficiency
Drivers
Regulation
Risk Management
Focuses mainly Participates in Group level low
on compliance voluntary initiatives carbon business
with regulatory Level of ambition is model
requirements
Example considered ‘average’ Innovates across
Attributes Minimal/no vs. industry peers whole value chain
actions beyond Processes in place to to exploit
what is required deliver operational opportunities and
Ad-hoc staff led carbon management gain strategic
initiatives performance advantage

7. Many leaders have undertaken footprinting and
Certification at the Product and Service level…
We have certified more than 600 organisations with a combined reduction in carbon emissions of 5.5Mt ─ equivalent to
£252million in cost savings. More than 27,000 products carry our certification and our Carbon Reduction Label appears
on goods worth £3.3billion in annual sales.
We facilitate product footprinting through our Footprint Expert TM software tool, with its framework, calculators and
database.
PepsiCo LG Electronics
Products: Assorted single-packet crisps Products: 47LW5500-ZE LED TV
Outcome: Identified that 59% of carbon emissions 47LW550T-ZE CINEMA 3D LED TV
were outside their operations and 41%
Outcome: gCO2e per hour use in all
inside
EU countries
Reduction: Recertified footprint shows 7% reduction
Highlights: Focusing heavily on reducing the power
on 2007 footprint
consumption
Highlights: Saved £400,000; reinvested in further
carbon-saving initiatives Use over 30% less energy compared
to conventional models in the same class
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8. …while footprinting has also help a number of organisations
understand their full environmental impact, and how tackling
this can create a better business
ICT Sector JCB Bord Bia Irish Food Board
Developing the world’s first Footprinting of their machines We worked with Bord Bia to
sector guidance for the GHG uncovered the potential for develop detailed carbon footprint
Protocol Product Standard, product innovation focussed on models for beef and milk which
working with 12 leading global ICT increased fuel efficiency, giving were deployed across 30,000
companies (including BT, Cisco, JCB an improved customer farms
Fujitsu, HP, Microsoft) and the proposition › The resulting carbon
WRI, WBCSD and GeSI › Reduced cost of ownership footprints are being used to
› Enables a consistent approach for customer as a result of provide the farmers with
to measuring lifecycle carbon increased fuel efficiency valuable advice on where to
impacts of ICT products and › Increased re-sale value capture cost and carbon
services › Superior environmental savings
› Provides a practical method credentials
to identify and reduce carbon
and costs related to ICT

9. Footprinting the impact of a company’s
value chain can help unlock value
Robust environmental claims
Brand Equity
Comparability with companies in the same sector
A fact base for cost reduction and revenue enhancement
Bottom Line
A means to change internal and consumer behaviours
A view of your current and future value chain impacts
Risk Mitigation
A fact base for business prioritisation decisions
Over 100 product and value chain footprinting customer engagements have identified
business benefits which will in some cases will save over £50 million by 2020, and will reduce
value chain resource dependency by up to 20% through resource efficiency, and potentially
more through profitable substitution
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10. A value chain perspective is essential to understand
the complex risks, opportunities and trade offs
Illustrative priorities for a snack food & beverage company
Water Food Climate
Health Biodiversity
security security security
Quantifying Supply Chain Impact assessment of
Emissions and Resource Raw materials Supply Chain Climate
Consumption Change Risks
Product
› Water, carbon, biodiversity manufacturing › Potato supply security
footprints › Vegetable oil supply
Distribution &
retail
› Healthier product (baked › Transport options
crisps) vs increased energy and renewable fuel requirement
consumption (baking process) Consumer use
› Liability for packaging recycling
Avoid unintended consequences: › Perceived brand responsibility
› E.g. Optimised packaging - too little Disposal &
packaging can increase wastage recycling
rates, which can dramatically
increase the footprint 10

11. Footprinting requires a judicious balance of the
accuracy required and investment to support it
There is a minimal level of primary data
to support your objective:
Primary Secondary
– Quantity data data
– Quality
Always balancing cost and benefits
Better data, allows better decisions:
– What is available?
– How expensive is it to collect more?
– What is optimal point
How do you bring down cost?

12. Contact
Hugh Jones
Managing Director, Carbon Trust Advisory Services
Email: hugh.jones@carbontrust.com
Mobile: (+44) (0)7714-447648
www.carbontrust.com/advice
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