1. Real-life marketing Opportunity:
We r e n o t t h e o n l y
o n e s wh o a r e f e d
u p wi t h h o w n e w
me d i a h a s g i v e n
w o me n a n e w w a y
t o b e b o mb a r d e d
b y i ma g e s a n d
p r o d u c t s t h a t
ma k e t h e m
u n h a p p y wi t h
t h e i r b o d i e s –
r e c e n t l y
a r t i c l e s a b o u t
w o ma n f i g h t i n g
b a c k h a v e b e e n
s p r i n g i n g u p A n e w t r i b e o f
wh i c h i n c l u d e s w o ma n s a y h o w
‘R i s e o f t h e B o d y - s h a r i n g o u r
I ma g e B l o g g e r s ’ f l a ws i n a
p o s i t i v e l i g h t
c a n c h a n g e h o w

2. I found this article in Fashion
magazine LOOK What’s New
section and have seen others
popping up in.
MORE, Cosmopolitan and
Company. These magazines
could all be marketing outlet
opportunities as magazine
productions are being
encouraged to show a range
of body sizes to avoid loosing
readers and controversy –
articles thus about our
documentary would be of
interest.
This article particularly
grabbed my attention as its
hugely relevant to our topic.
The blogs, that the article
mentions, aid our
documentary’s task of
encouraging people to turn
away from pro-ana blogs
and find comfort in blogs
that instead praise all body
shapes, rather than blogs
that make only size 0
acceptable.

3. There are billions of blogs, Facebook
pages and Twitter feeds that
challenge thoughts on body image.
As our documentary centres around
New media and talks about its
advantages and disadvantages, it
makes sense that we contribute to
its advantages (promote our
documentary on blogs such as these)