14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Learn more about "The Science of Memorable Presentations" by checking out the Ethos3 blog post on this topic: http://ethr.ee/1ULMrxy
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
If you need help creating professional presentations, email us at: info@ethos3.com
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Slides from SXSW 2015 session on the intersection of data and design:
http://schedule.sxsw.com/2015/events/event_IAP41090
By Trina Chiasson from https://infoactive.co
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
How to Master Difficult Conversations at Work – Leader’s GuidePiktochart
Confrontation and having difficult conversations with employees is one of the hardest jobs of a leader. Learn how to approach them using the GROW acronym:
G is for Goals
Start every difficult conversation by stating its purpose
R is for Reality
State the reality of how the person is performing or how he or she is behaving.
O is for Options
Lay out a few options to help this person improve.
W is for Willingness
Ask this person what they would do and give them time to respond
Here's the full article about it: https://piktochart.com/blog/master-difficult-conversations
Let us know how you approach difficult conversations!
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Learn more about "The Science of Memorable Presentations" by checking out the Ethos3 blog post on this topic: http://ethr.ee/1ULMrxy
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
If you need help creating professional presentations, email us at: info@ethos3.com
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Slides from SXSW 2015 session on the intersection of data and design:
http://schedule.sxsw.com/2015/events/event_IAP41090
By Trina Chiasson from https://infoactive.co
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
How to Master Difficult Conversations at Work – Leader’s GuidePiktochart
Confrontation and having difficult conversations with employees is one of the hardest jobs of a leader. Learn how to approach them using the GROW acronym:
G is for Goals
Start every difficult conversation by stating its purpose
R is for Reality
State the reality of how the person is performing or how he or she is behaving.
O is for Options
Lay out a few options to help this person improve.
W is for Willingness
Ask this person what they would do and give them time to respond
Here's the full article about it: https://piktochart.com/blog/master-difficult-conversations
Let us know how you approach difficult conversations!
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Leader's Guide to Motivate People at WorkWeekdone.com
Motivation leads to higher performance, morale and productivity. Nevertheless, 30% of executives say that motivating their employees is their toughest job. We are here to help you out by giving answers to the following subjects:
- Why motivation matters?
- Cost of disengaged employees
- What really motivates people? Science and data
- Practical 6 step guide to motivate people at work
The Productivity Secret Of The Best LeadersOfficevibe
Content by Jacob Shriar & Kevin Kruse.
In this Officeviibe presentation, you'll see:
- 3 biggest problems leaders face and what you can do to fix them
- The secret to time management
- Examples from great leaders
- You'll find bonus content
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
20 Fantastic Flat Icons and Their Meaning In Logo DesignDesignMantic
Icons tell stories. And when it comes to building visual identity for a brand, iconography plays a big part. Icons, incorporated into logos, not just make brand identities visually appealing but they also tend to deliver brand’s vision or underline message more effectively. Each icon ensues an inherent meaning that sparks a certain kind of psychological behavior, resulting in emotive consumer association with the brand. Because people tend to identify and appreciate these icons right away even in various colors or screen sizes. Hence, selecting the right icon for your logo is of great importance and must be treated carefully.
Here are 20 flat icons and their hidden meanings that make them effective in logo design.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
What your strategy professors forgot to teach youPatrick Stähler
Our strategy professors always taught us that you have to position yourself in the right industry, analyze the market or have the right core competencies. And innovation will happen in products and processes. Really?
With the classical units of analysis for strategy like industry, markets we do not understand what is happening out there in the digital area.
We need a new unit of analysis. The only constant in the digital tsunami is the job we solve for our customer. And only the business model is in the end decisive for value creation aka solving the job of the customers.
The locus of innovation in the digital age is the business model and all its elements. The business model gives us new boxes to think in an thereby breaking the barriers of our conventional thinking about products, markets or industries.
Besides the business model, we need a new process to plan in. Strategic planning does not work since it wants to predict the future. With entrepreneurial design, we do not plan the result of the process but the process itself to discover the future.
Creating value by design thinking or create businesses that customers lovePatrick Stähler
We need new boxes to think in. We have to learn to unlearn and learn new boxes to think in. Not products should be in your focus but the job-to-be-done you solve for your customers. Besides new boxes we need a design like process where we plan our learning and experimentation process and not the result. Learn and execute faster with new boxes to think in and a business design process to fill the boxes. Presentation at the Leadership Revolution Conference by AI Group, 1. Sept. 2015, Melbourne
Entrepreneurial Design: Building a business that customers love and with whic...Patrick Stähler
Why should anybody care for your business? How do you find the right thing customers love and with which you earn money? What are the jobs-to-be-done for your customers. The presentation was held at the StartupCamp Switzerland 2014. It is all about finding the right business model and how to develop a real, customer tested business from your idea. Cases are blacksocks, Über, Mytaxi, AirBnB, Krinner, Geberit and many others.
We are a team of doers who believe in learning and updating ourselves every step of the way. We believe that every day spent in ideation and creation is only going to add to our knowledge base and in-turn help us give back to our collaborators: You, our clients. We strongly believe that integrity is the most important thing a business should focus on, in order to flourish and provide the best services day-in and day-out. We believe that mistakes happen, but giving every attempt a 100%, assures we can bounce back faster than we fell down.
Mypitch.com is a meeting place for creative people and talents. We\'re a leading provider in "creative crowdsourcing" – our network of creative minds develops ideas for both local and global brands and campaigns.
Innovasjon i rakettfart
Paul Bowman - Director @ Market Gravity London
Chaudhuri Saurav - Director @ Market Gravity London
London baserte Market Gravity hjelper verdens ledende selskaper med å skape og lansere innovative ideer og tjenester fra "post-it" lapper til prototyper på bare 60 dager. Fra før har selskaper som Boots, Barclay og British Gas fått hjelp til innovasjon i rakettfart. Chaudhuri og Paul kommer fra London for å lede hackaton'en og presentere metodogikken og tankene bak på First Tuesday på kvelden 4.sept.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
We believe that Mypitch.com will change how brands work with creative people and idea generating.
Together we will form one of the biggest creative networks and a client base larger than most agency networks.
Welcome to Mypitch.com – a world of ideas
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
Similar a 14 Tips to Entrepreneurs to start the Right Stuff (20)
Sharing Geschäftsmodelle - Hype oder Realität?Patrick Stähler
Sharing ist tot, lang lebe Sharing. Eine recht emtionale Diskussion geht um. Dabei geht vergessen, dass Sharing kein neue Idee ist, sondern schon seit Jahrhunderten funktioniert. Dank Digitalisierung sind aber ganz andere Geschäftsmodelle möglich. Ob jetzt ein Sharing Geschäftsmodell gut oder schlecht ist, hängt aber weniger von der Grundidee des Sharings ab, sondern von der Umsetzung in en Geschäftsmodell ab.
Digitale Transformation, künstliche Intelligenz und Blockchain: Breaking the ...Patrick Stähler
Was steckt hinter Blockchain? Wo sind erfolgsverspechende Geschäftsmodelle oder ist alles ein Hype? Was funktioniert heute mit künstlicher Intelligenz? Werden wir Menschen durch Computer ersetzt oder haben wir Menschen Eigenschaften, die Computer nicht haben? Dazu ein paar Ideen von Dr. Patrick Stähler, Mr. Business Model Innovation.
Data Insights Driven Business Model InnovationPatrick Stähler
Is data the next thing? Really, or are the insights into data the next big thing?
This is my keynote at the Sights 2107 conference by the Data Insight company Squirro.
If you want to understand the power of data insights, it is important to understand the business models of Monsanto's Climate Corporation, BlackRock's Aladdin, Würth, Amadeus, Google, and others.
What will be next frontiers of data insight driven business model innovations? The war is on audio and voice. That's why Amazon, Google, Microsoft, and Apple have all launched voice recognition services. Google is the winner so far in text, pictures, and video. Who will it be for audio?
The challenge is that data insights driven business models tend to create monopolies due to the underlying economics, that raises ethical questions since without ethics eg. the control of all data from farmers and their crops is close to world domination since food is the basic of our living. So do we want to have Monsanto's Climate Corporation be the only big kid on the block?
Warum wir im Bau lernen müssen, die Menschen zu lieben und nicht unsere TechnikPatrick Stähler
Im Bau haben wir grandiose Technologien. Wir haben Ventilatoren, die am physikalischen Wirkungslimit arbeiten. Nur wird diese Technik suboptimal eingebaut und ist für die Bewohner häufig nicht verständlich regelbar. Wir brauchen nicht nur Topprodukte, sondern Produkte die top im Alltag funktionieren und sich an den Menschen anpassen und nicht umgekehrt.
Wie können Gründer aus ihrer Idee ein tragfähiges Geschäftsmodell entwicklen? Welche Elemente braucht es für ein Geschäftsmodell, das auch funktioniert? Wie sieht der Prozess aus, um von einer Idee ein kundenzentriertes Geschäft zu bauen? Wie kann ich mein Produkt im Markt testen? Oder besser, wie kann ich meine grundlegenden Annahmen hinter meinem Geschäftsmodell (Value Proposition, Vertriebskanäle, Produkt) testen?
Die Folien basieren auf dem Buch "Das Richtige gründen: Werkzeugkasten für Unternehmer".
Gründer und Unternehmer brauchen besser Denkwerkzeuge, um aus ihrer Idee ein tragfähiges Geschäftsmodell zu entwickeln. Den Vortrag habe ich am Entrepreneurship Summit 2012 von Prof. Faltin in Berlin gehalten und immer wieder aktualisiert. Die letzte Version kommt vom Entrepreneurship Summit 2014.
Viel Spass beim Neudenken und Schaffen von neuen und besseren Unternehmen.
Können Elefanten tanzen? Oder wie können auch traditionelle Unternehmen Geschäftsmodellinnovationen umsetzen? Das war der Titel für ein Testlabor an der Zeppelin Universität am 14. 6. 2012.
Der wichtigste Schritt ist zu erkennen, was Unternehmen auf ihrem Weg hindert. Und die meisten Hindernisse, wie Finanzielle Führung, Orientierung auf die heutigen Kunden, Strategieprozess, Marktforschung sind gleichzeitig die Gründe, warum das Unternehmen heute erfolgreich ist. Das heisst, der heutige Erfolg ist einer der grössten Hindernisse, disruptive Geschäftsmodelle einzuführen. Nur wenn es die Grossunternehmen nicht selbst tun, dann kommt die Innovation eben von ausserhalb ihrer Branche. Aber Fortschritt kann nicht aufgehalten werden, nur weil das heutige Geschäft gefährdet ist.
Why should your business exist? That is the core question to answer for any firm. The presentation shows how you find great answers to this question.
Presentation held at the Startup Camp Switzerland 2012, February 18th, Basel
Rethinking the pets industry - a revolution in the comingPatrick Stähler
Pets are great companion for humans. Therefore the market for pet food and accessories is a very special market. The current industry structure is driven by innovation in the channels, but the internet will allow new and fresh business models.
The slides are from a presentation I held at the annual PETS INTERNATIONAL conference, Berlin January 26-27, 2012
Innovative Geschäftsmodelle oder wie man Marktführer vom Thron stösstPatrick Stähler
Präsentation am Venture Apero, 26. Mai in Winterthur zum Thema innovative Geschäftsmodell und strategische Innovationen. Patrick Stähler, Partner fluidminds GmbH, the business innovators
Business with a purpose: Building sustainable business modelsPatrick Stähler
What is the purpose of a business? If you think it is earning money, think again. Where is the money coming from? The money comes from paying customers and therefore the main task of a company is to create customers as Peter Drucker once said.
Rethinking Business oder Was ist mein GeschäftsmodellPatrick Stähler
Was ist mein Geschäft, ist eine einfache, aber schwierig zu beantwortende Frage. Wichtig ist, dass jedes Unternehmen die fundamentalen Fragen stellt: Welche Nutzen stifte ich? Wie erbringe ich den Nutzen? und Wie verdiene ich Geld?
Tradition ist kein Geschäftsmodell: Wie das Internet Geschäftsmodelle verändertPatrick Stähler
Was ist wirklich neu an neuen Medien? Welche Eigenschaften haben neue Medien (Internet, Web) und wie verändern sich Geschäftsmodelle durch diese neuen Medien? Auf diese Fragen geht die Präsentation ein. Die Präsentation wurde am 9. Juni am NEG Kongress des Deutschen Ministeriums für Wirtschaft in Bremen gehalten.
Who says paper is dead? Business model innovation in the media industryPatrick Stähler
The presentation is all about the need for innovative business models in print as well as online for the so-called content industry like newspaper. A mere transformation of the classical print model to online does not work since the revenue sources did not follow and the approach to serve all users with a broad spectrum of content does not work on the web since longtail publishers will always beat you on certain topics.
Business Model Innovation on the Web oder wie man Marktführer vom Thron stösstPatrick Stähler
This deck of slides is from a presentation at the InternetBriefing at Zurich in April 2009. The slides are about what is new about new media and how does the newness affect business models.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
3. Have you found the Right
Thing?
Why should
your business
exist?
4. What do the colors mean?
Beyond optimization of the past
We have to
unlearn the past and
rethink our business
from the customer
perspective.
3
Is Kodak innovative?
What were the tacit
assumptions behind
Kodak’s innovations?
Take 5 min and discuss
it with your neighbors.
Take-aways are in red
Exercises and questions
for you
5. § Dr. Patrick Stähler, Mr. Business
Model Innovation
§ Founder & Partner von
fluidminds GmbH, the business
innovator, Zürich & Sydney
§ fluidminds invents and designs
businesses
§ Example: Experteer.com (career
portal) was founded with the
help of fluidminds
§ »Inventor by chance« of the
business model innovation
concept during my Ph.D. at the
University of St. Gallen.
§ Blogger on Blog.business-
model-innovation, keynote
speaker worldwide.
6. Startups in the past
There was a need for new
products since we lived in a
world of scarcity.
7. The times they are a-changin’
Today, we live in a world of too-
much of everything. We have
everything 100 times.
9. Sorry. There is no easy
recipe. Good entrepreneurs but the
customer in the middle of their
thoughts and the value they create for
customers..
Give Meaning
to customer is
the core to any good business
10. The reality: Nobody is waiting for you!
We have too much of
everything.
We have too much choice!
We get bombarded by ads and
PR!
43. Prepaid
A small change in billingopened new markets inAfrica, Asia, Latin America,
Youths, etc..
44. There are so
many more starting
points for startups
than just innovative
products
4
45. „Wow, I have invented the future of
advertising. We do not need any videos
or pictures or even color anymore.
The future will be a text ad with maximal
95 characters.
It‘s brilliant, isn‘t it?
Would you havedared to saythis?
46. § Instead of looking at better
products, Google Adwords
brought back relevance to
the ad industry
§ Google is blamed to be the
killer of newspapers
§ Sales around 43 bn. USD
51. But if everybody is doing he
same, you have to find
something else
52. The best is if your customers
love your innovation due to
your fantastic value
proposition and and your
ability to deliver what you
promise
53. Where is your
wow? Why should
your business exist
from a customer
perspective?
54. Being just a bit
better is not enough.
You must have a clear
and noticable unique-
ness and magic.
That’s your WOW!
6
55. Customer job to be done
We have to learn to unlearn.
We have to learn to see
beyond the product and
understand what the customer
really wants.
Customer needs are to
imprecise. Let’s talk about
jobs-to-be-done.
Ready to
unlearn?
64. Or do we need a place
with lovely people in
order to connect to
the place like at
AirBnB?
65. Customer job to be done
We do not need a hotel. We
need an accommodation plus
extras like connecting to
people. That are the jobs-to-
be-done.
Customers hire a product or
service to get a job done. The
products are a means to an
end, not an end in themselves.
The value proposition
creates the value for
the customer, not the
product!
66. Value Proposition
The job-to-get-done is
solution neutral. The job is to
provide accommodation plus
extra benefits like connecting
to people.
Potential solution:
§ 3* hotel
§ Formule 1 Hotel
§ AirBnB (accommodation
plus connection to people)
§ friend that lives in the city
It is of uttermost
importance to
understand the core
job we solve for our
customers
67. Start dreaming
from badly solved
jobs-to-be done of
your customers.
Use technology.
Innovate your business
model
7
68. Dr. Patrick Stähler | 68
Do you know this man?
Hans Rausing = Inventor of the
Tetra Pack Systems
76. 4 elements of a successful business:
What excites
our
customers?
Value Proposition
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
How do we
create value
for our
customers?
Value Architecture
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
How do we
earn money?
Revenue Model
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
Who is on our
team?
What values
do we
pursue?
Team Values
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
80. product/services happy customers
creates
X
value proposition
solves
delivered by
business model
The customer perspective: A product does not create value. It is
the value proposition the customer loves
job-to-be-done
addressed
by
81. Value
Proposition
Customer
• Who is our
customer?
• What job do we
solve for them?
Value
• What value do we
create for our
customers? What
value do we create
for our partners?
What excites our customer?
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
82. Customer job to be done
Is it easy to put a
Christmas tree straight
up and keep it there
safely and green?
83. There was no big
market for Christmas
tree stands until Mr
Krinner saw the badly
solved job
84. Value
architecture
Offer
• What is our offer?
Distribution
Communication
Channels
• How do we reach
our customers?
• How do we
communicate with
our customers?
How do we create the value?
Value Chain
• What activities do
we have to do to
produce our offer?
• How does our
value chain look
like?
Partner
• What partners do
we need?
Core Capabilities
• What are the core
capabilities we
need?
S RICHTIGE
RÜNDEN
ugkasten für Unternehmer
85. Architectural innovation
Customers have to transport
and assemble the furniture by
themselves, thereby saving
IKEA two expensive steps in
their value chain
Value Proposition
A new value proposition
beyond price and good design
is created: Instant satisfaction
without waiting for the later
delivery of the furniture
86. Revenue
Model
Cost Structure
• Cost structure is
defined by your
value architecture.
Revenue Sources
• With what do we
earn money?
How do we earn money?
ICHTIGE
ÜNDEN
en für Unternehmer
87. Revenue Model Innovation
Power-by-the-hour: Jet
engine maintenance paid
by the hours in service
Value Proposition
Airlines get variable costs
that depend on their
business success.
88. Team
Values
Team
• Who is in our
team?
• What
competencies do
we have in our
team?
Values
• What values do we
life in our team?
• How do we
interact with each
other and with
customers?
Who is on our team? What values do we live?
HTIGE
EN
nternehmer
89.
90. Customers
Who are our customers?
What job do we solve for our
customers?
Customer Benefit
What benefit do we create for our
customers?
What benefit do we create for our
partners?
Offer
What is our offer?
Value Chain
What are our value creating steps?
What is our value chain?
Core Capabilities
What are the core capabilities
we need?
Distribution Communication
Channels
How do we reach our customers?
How do we communicate with
our customers?
Partner
Which partners do we need?
Questions for a Successful Business Model
Cost Structure
Cost structure is defined by the
value architecture.
Revenue Sources
With what do we earn money?
Team
Who is on our team?
What competencies do we have
on the team?
Values
What values do we pursue?
How do we interact with each other
and the customers?
Revenue Model
Team Values
Value PropositionValue Architecture
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
AS RICHTIGE
GRÜNDEN
kzeugkasten für Unternehmer
91. Customers
Who are our customers?
What job do we solve for our
customers?
Customer Benefit
What benefit do we create for our
customers?
What benefit do we create for our
partners?
Offer
What is our offer?
Value Chain
What are our value creating steps?
What is our value chain?
Core Capabilities
What are the core capabilities
we need?
Distribution Communication
Channels
How do we reach our customers?
How do we communicate with
our customers?
Partner
Which partners do we need?
Questions for a Successful Business Model
Cost Structure
Cost structure is defined by the
value architecture.
Revenue Sources
With what do we earn money?
Team
Who is on our team?
What competencies do we have
on the team?
Values
What values do we pursue?
How do we interact with each other
and the customers?
Revenue Model
Team Values
Value PropositionValue Architecture
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
AS RICHTIGE
GRÜNDEN
kzeugkasten für Unternehmer
92. Geberit – a product innovator or is there more?
From plumber supply to under-the-wall systems for baths
93. Customer job to be done
Geberit understood that
the badly solved job in the
sanitary industry was, how
fast a bath room can be
renovated. With Geberit’s
products you can renovate
bathrooms faster and in
better quality. And they
understood that plumbers
are their core sales
channel.
Geberit is the
master in
understanding how
to build and use
bathrooms.
94. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Why homeowners love Geberit?
• Architects
• Plumbers
• Homeowners
Job-to-be done:
• Get my bathroom renovated very
well (design quality) with as little
hassle as possible
• Faster and more convenient
renovation of baths
• Actually, it needs a lot of initiative
not to get Geberit (Plumbers offer
only Geberit)
• Installation systems are more expensive
than pure toilette tanks
• Willingness of homeowners to pay more is
higher due to the benefits speed design
• Deep understanding how baths
are renovated used
• Understanding how homeowners
decide to procure sanitary
equipment
• Plumbers are the sales channel
• Architects are used for direct
communication with homeowner
• Plumbers, Engineers, Marketeers
• Diverse team
• high quality
• long lasting products
• looking for better solution. Always!
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
erkzeugkasten für Unternehmer
95. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Why plumbers love Geberit?
• Plumbers
Job-to-be done:
• Have little hassle as possible with
a customer job and still earn a
high margin
• Easy to plan, order, prefabricate
and install all components
• All components from one
supplier
• Satisfied homeowners that pay
a higher price
• New products for upselling
• All these tools for plumbers cost
money
• Geberit earns money via end customers
• Some income for trainings
• Deep understanding how
plumbers work and think
about their business
• Training know-how
• Partner eco system mgm’t
• Plumbers are reached with
direct sales, classical
marketing
• via training
• trade schools
(Handwerkerkammern)
• Planning tools (CAD, product
handbook)
• integrated logistics
• trainings, material, certificates
• long-term thinking, willingness to invest
long-term in relationship with plumbers
• innovative solutions
• Plumbers, Engineers, Marketeers
• Diverse team
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
erkzeugkasten für Unternehmer
96. The Hotel Exercise
Innovate the hotel industry and
design a hotel. Chose from the
following hotel segments
• Hotel in City
• Holiday resort
• Hotel for Seminars
98. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
99. Point of View
Designing is a process of opening your mind
and focusing at the end
1
Customer
Insight
3
Ideate
2
Understand
4
Design
5
Decide
Prototype
6
Build Learn
100. Design Thinking Process
The right culture valuesMultidisciplinary Teams
1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
Business Model Canvas
Tools for Entrepreneurial Design
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture Use the canvas to
develop your business
model
101. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
102. Where do we get a Value
Innovation from? Let‘s find
new customer insights as a
starting point
Business model
innovation
New value
proposition
Customers’
insight
103. Please make a typical
hand movement to
show how you opend
this sugar sachet
104. Customer Insights
Do you want fast
delivery of the goods
you order online?
Is asking customers
the right approach?
105. Customer Insights
Is faster really better? Or
was this already the wrong
question.
What would be the right
question to figure out the
importance of time in the
delivery process?
Is asking customers
the right approach?
106. Customers
Who are our customers?
What job do we solve for our
customers?
Value Proposition
The best way is to
start with the job
we solve for our
customers?
Werkzeu
108. Customer job to be done
Is it easy to fix a fence
to the ground?
109. There was no market
for temporary fixing
something to the
ground before Krinner
invented it.
110. Many customers have the job-to-be-
done to fix something to the
ground. Once Krinner provided a
solution many new application were
found
111. Buy
Delivery/
Assembly
Usage
Comple-
ments
Service Disposal
How can we find systematically new customer insights?
§ Understand how the customers are
buying, using and disposing the
product
§ Understand the whole lifecycle of
customers‘ utility
Source: cp. Kim,W.C., Mauborgne, R., Knowing a Winning Business Idea when
you see one, HBR Sep-Oct. 2000
Customer Experience Map
§ How can we improve the buyer‘s utility cycle?
§ Can we do more for the customer?
§ Can we leave something to the customer?
113. Where can I start in the buyer utility map? –
The Dyson Vacuum Cleaner
DisposalServiceComplementsUseDeliveryBuy
Customer
Productivity
Simplicity
Usability
Risk
Image
fun
Enviromental
friendlyness
++
Starting
Points
Dyson = value
innovation
114. Dyson vacuum cleaner – inspired by technology
The vacuum cleaner for men
Customer Insights
§ Bags and filters get clogged and restrict
airflow. Loss of suction
§ Vacuum cleaners are marketed as
household aids.Are there different
segments?
Value Proposition for customers
§ Dyson vacuum cleaners have NO bags
and do NOT get clogged due Cyclone
technology.Therefore, NO loss of
suction.
§ Dyson positions itself as technical, highly
engineered products that address men.
Revenue Model
§ Dyson demands premium prices for its
vacuum cleaners.
Dyson =
Value Innovation
116. Blacksocks – we save the world from socks problems
Disposal
Putting
in pairs
WashingUseDeliveryBuy
Customer
Productivity
Simplicity
Usability
Risk
Image
fun
Enviromental
friendlyness
Starting
Points
117. Blacksocks – We solve the world from its
socks problems
10'000
12'000
25'000
40'000
0
10'000
20'000
30'000
40'000
2001 2002 2005 2008
Socks subscription
(2001-2008) Customer Insights
§ Buying socks is no fun
§ Putting socks in pairs even less fun
§ Good socks are a sign of „Being well
dressed“
Value Proposition
§ Blacksocks subscription solves all
problems
§ Always enough new socks
§ No pairing needed since all socks are
identical
Revenue Model
§ Upfront payment
§ Easy planning and negative working
capital
Blacksocks =
revenue model
innovation
20% market share
in Switzerland*
* premium segment starting at 9CHF
118. Customer job to be done
I want a very special place
to stay, at a good price,
and want get local insights
where to go out, to eat
and to shop.
Of course, I want to know
if I can trust the person I
stay with.
119. AirBnB opened a whole new
segment of offers to the
individualistic traveler of
today
120. Even more individual choice
for the traveler who looks
for the special place to stay
AND connect to the people
of the place he visits:
AirBnB
122. Building trust by very
personal reviews (peer-to-
peer social control
mechanism plus insurance
coverage)
123. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Website, App to connect
BBs with customers • word-of-mouth
• sales crew for BnB
owners
• running site acquisition costs of
BnBs (PH)
• asset light
• Acquisition of BnB places
• Quality Trust Mgmt
• Know-how of locations
• Customers pay BnB owner
• Takes services fees from the rent the
households get (app. 15%)
• Customer (C) looking
for special place to
stay
• Private households
(PH) who offer BnB
• PH: Income and international
contacts for BnB owners
• C: places to stay that are
outside the norm
• Contacts with locals
• n/a
• n./a.
Travel like a human
Build up
BnB
offer
Help find
right
spot
Match
needs
offer
Payment
GTC
Reputation
Trust
Mgmt
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Customer (Travelers)
Job-to-be-done
• Finding a special place to
stay
• Getting to know the
hidden gems of destination
• Offer very special places that
cannot booked anywhere else
• Connect with locals that share
their insights
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Households that offer BnB
Job-to-be-done
• Earning money
• Have the world at home
• Refinancing rent
• Trust provided by platform
• Risk of damage is insured
• Connecting with people from
abroad
Why do customers like airbnB?
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
erkzeugkasten für Unternehmer
124. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Website, App to connect
BBs with customers • word-of-mouth
• sales crew for BnB
owners
• running site acquisition costs of BnBs (PH)
• asset light
• Acquisition of BnB places
• Quality Trust Mgmt
• Know-how of locations
• Customers pay BnB owner
• Takes services fees from the rent the
households get (app. 15%)
• Customer (C) looking
for special place to
stay
• Private households
(PH) who offer BnB
• C: places to stay that are
outside the norm
• Contacts with locals
• PH: Income and international
contacts for BnB owners
• n/a
• n./a.
Build up
BnB
offer
Help find
right
spot
Match
needs
offer
Payment
GTC
Reputation
Trust
Mgmt
Asset light business model
You do not need to own
a place to provide
awesome locations
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
erkzeugkasten für Unternehmer
125. 2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer thinks
and decides
- understand the market
market mechanism
126. Your point-of-view why
you must exist:
...............................................
...............................................
...............................................
...............................................
...............................................
127. You must have
a clear point of
view why your
business should
exist
10
128. 3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
129. Think in options.
Your current idea is
not the only valid one.
There are better ones.
Search for them.
Iterate
11
130. 4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture Use the canvas to
develop your business
model
131. 5
Decide Prototype
- decide for the best model
to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
132. Fast learning
what works with
rapid prototyping of
your minimal viable
business model is the
key to success
12
133. 6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the business
model
135. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
136. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
Every startup is aniterative process withfast learnings andmany pivots