Awards Don´t Matter (unless you win them)
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hasan & partners is an independent award-winning creative company from the North. We are a Helsinki-based strategic and creative partner committed to excellence in everything we do. We grow brands with zero marketing waste. In 2023 hasan & partners won Globally: D&AD Wood Pencil Eurobest Bronze Golden Drum Bronze 2x Red Dot Design Award One Show Shortlist Locally: 4 Effie Shortlists (Winners announced Feb) 3 Grand1 Wins+2 Honorary mentions+Agency of the Year 5 Vuoden Huiput Silver Last years Multiple Cannes Lions, LIA, Clio, One Show, Webby Awards… Pretty much all the reputable awards you can win (and some non-reputable ones as well).
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Awards Don´t Matter (unless you win them)
- 1. hasan & partners 1 Awards don´t matter (unless you win them)
- 2. hasan & partners 2 What do we know about awards? 2023 hasan & partners D&AD Wood Pencil Eurobest Bronze Golden Drum Bronze 2x Red Dot Design Award One Show Shortlist 4 Effie Shortlists (Winners announced Feb) 3 Grand1 Wins+2 Honorary mentions+Agency of the Year 5 Vuoden Huiput Silver In the past Multiple Cannes Lions, LIA, Clio, One Show, Webby Awards… Pretty much all the reputable awards you can win (and some non-reputable ones as well). Agency of The Year
- 3. hasan & partners 3 Why awards are important?
- 4. hasan & partners 4 Creative advertising is an investment Agency of The Year
- 5. hasan & partners 5 Agency of The Year
- 6. hasan & partners 6 https://www.warc.com/content/paywall/article/WARC-Exclusive/Health_of_Creativity/en-GB/154187 Agency of The Year
- 7. hasan & partners 7 Agency of The Year Creatively awarded work is effective (3-9X effective). Highly awarded work is highly effective (12-∞x more effective).
- 8. hasan & partners 8 Agency of The Year Nielsen researched the campaign elements contributing to the sales.
- 9. hasan & partners 9 Creativity (47%) Reach (22%) Brand (15) Targeting (9%) Agency of The Year
- 10. hasan & partners 10 All awards are not equal Agency of The Year
- 11. hasan & partners 11 There are over 900 award shows in the world. (and most of them meaningless). Agency of The Year
- 12. hasan & partners 12 GLOBAL EUROPE FINLAND Cannes Lions* D&AD* One Show* Clio* LIA* Red Dot Design Award Tokyo TDC Webby Awards Gerety Awards Eurobest* Golden Drum* ADC*E Effie Finland Grand1 Vuoden Huiput hasan & partners award policy 2024 *Part of WARC Creative 100 ranking Agency of The Year
- 13. hasan & partners 13 International awards are the only way for a Finnish agency to stand out & differentiate against international competition Agency of The Year
- 14. hasan & partners 14 Agency of The Year
- 15. hasan & partners 15 3 tips on how to increase the probability of winning an advertising award
- 16. hasan & partners 16 Have an universal idea Agency of The Year
- 17. hasan & partners 17 Universal client Agency of The Year
- 19. hasan & partners 19 Universal problem Agency of The Year
- 21. hasan & partners 21 Package your work Agency of The Year
- 22. hasan & partners 22 Tell a story Agency of The Year
- 24. hasan & partners 24 Have your own style Agency of The Year
- 26. hasan & partners 26 Put your eggs in one basket Agency of The Year
- 27. hasan & partners 27 It is better to enter one strong work in multiple categories than multiple mediocre cases in one category Agency of The Year
- 28. hasan & partners https://www.hasanpartners.fi/case-studies/co2-friendly-platform 28 12 entries=1 Grand Prix
- 29. hasan & partners 29 Seven key takeaways 1. Creativity is not for awards, it is for better business. 2. If you want to build international reputation, you need to win reputable international awards. 3. Consider what awards you enter. All awards are not equal. 4. Don´t bother if you don´t have a great UNIVERSAL idea. 5. Packaging the idea is almost as important as the idea. 6. When you enter, enter BIG. 7. I have no seventh point. As in awards, better to over- than under-promise.
- 30. hasan & partners 30