Brand Activation - Pandunan mengoptimalisasi Brand
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Brand Activation
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More than Just Lines on a Map: Best Practices for U.S Bike Routes
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Co-Presenter: Virginia Sullivan Adventure Cycling AssociationMore than Just Lines on a Map: Best Practices for U.S Bike Routes
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More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling AssociationMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesProject for Public Spaces & National Center for Biking and Walking
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Brand Activation - Pandunan mengoptimalisasi Brand
- 3. Bagaimana membuat Brand Activation lebih Efektif ?
- 4. #1 – Experiential Marketing
- 5. #2 – Kampanye Aktivasi Digital Aktivasi digital memungkinkan merek terhubung dengan konsumen potensial tanpa batas, dari mana saja di seluruh dunia. Kampanye digital diterapkan melalui platform dan alat digital seperti live streaming, halaman media sosial, aplikasi seluler, AR/VR, situs web, dan daftarnya terus bertambah, seiring dengan teknologi baru dan tren digital. Agar aktivasi digital berhasil, elemen potensi 'efek viral' atau yang mempromosikan konten buatan pengguna adalah beberapa pertimbangan yang dapat membantu memperbesar hasil akhir kampanye.
- 6. #3 – Aktivasi Toko/Own Platform
- 7. #4 – Promotional Mix
- 8. #5 – Kontes Media Sosial
- 9. #6 Events and Exhibition