consumer buying behavior to motorbikr

1. Course Title: Consumer Behavior (6305)
Presentation on
consumer Buying Behavior to Motor Bike
Submitted to
Dr. Shaikh Rafiqul Islam
Professor
Department of marketing
presented by
Marketing Maniacs
Monirul Islam M23030204133
Md.Shihab Hossain M23030204131
Md.Jakir Hossain M23030204102
Jannatual Ferdoush Mukta M23030204109
Nadia Hossain Oshin M23030204107

2. Summary of the report
 Consumer buying importance and issues
 Methodology
 Objectives of the report
 Factors influencing consumer buying behavior
 Recommendations

3. Who is the consumer
The individual who buys
goods and services for his
or her own use ,for
household use ,for the use
of a family member or for
a friend

4. Why study consumer behavior
Factor influence the
consumer
Planning and implanting
marketing strategy
Easily segment the market To know the competitor
Consumer

5. Methodology
Primary data collection sources
include surveys, observations,
experiments, questionnaire, and
personal interviews
secondary data collection sources
are government publications,
websites, books, journal articles,
internal records etc

6. Objectives of the report
What are the factor that influence consumer buying behavior to motorbike
What are the source of information that induce consumer to buying the
motorbike
To identify the impact of demographic factors on purchasing
To know the purchase pattern of various income groups
How often consumer Buy

7. Influences of marketing mix
Product

8. Influences of marketing mix
Promotions

9. Factors influencing consumer behavior
Psychological factors
Cultural factors
Social Factors
Personal factors
Economical Factor

10. Social Factors
Reference group
 Role and status
 Family

11. Personal factors
 Age
 Stages in life cycle
 Occupation in economic
 status
 Life style
 Personality

12. Psychological factors
Consumer needs & motivation
(Maslow’s need hierarchy theory
Perception
Learning
Beliefs & attitudes
Motivation

13. Cultural factors
 Culture
 Sub culture
 Social class
Economical Factor
Economic conditions,
inflation,
unemployment

14. Recommendation
Pricing Sensitivity
Brand Reputation
Fuel Efficiency and Eco-Friendly Features
Reliability and Durability
Customization Options
Digital Marketing
After-Sales Service and Warranty

15. Conclusion
consumer purchasing behavior depends on motor bike’s brand, image,
features, quality, price, and information. Basically as a Bangladeshi
consumer will make many buying decisions every day. Buyers love quality
products, particularly the products with high quality, but with competitive
prices . Finally, consumer buying behavior is very important. Consumer
buying behavior also involves services and ideas as well as motorcycle
products. The impact of consumer buying behavior on society is also of
relevance.