Here we are providing a presentation based on google updates & algorithms.

1. Google updates & Algorithms

2. Google Updates
• Changes & rules---search engine.
why changes?
• Improve quality of search results
• Relevant content to users.

3. Google Algorithms
• Algorithm??----set of insructions – machine- works.
• Google works accordingly based on these algorithms.
• Web pages are ranked in search results.
• Updates and Algorithms---significant role

4. Punishing website
• Black hat techniques
• Based on google algorithms,
google will punish.
How will it punish?

5. Google Algorithms

6. Panda(Feb 24,2011)
• Aim---low Quality,duplicate & thin content.
• Penalizing and Rewarding.

7. What panda doesn’t like?
• 1. Poor User Experience---- relevancy & website design.
• 2. Duplicate content
• 3. Plagiarism
• 4. Thin Content
• 5. Keyword Stuffing

8. Stay Safe with Panda
• Check for Duplicate content
• Check for Plagiarism
• Identify thin content

9. Penguin(April 24,2012)
• Aims---spammy irrelevant links, low quality links, spammy backlinks.
• Obtained through paid links,link exchanges.
• Penguin finds these website & penalize----no genuine content.
• Drops the ranking & decrease the traffic.

10. Stay safe from Penguin
• Removing the spammy links, irrelevant & unnatural links.
• Submit request to google
• Google recognize the websites----ranking.

11. Pigeon (July 2014)
• Aim------Accuracy & Relevance-–local search.
• Strong impact on Business Services.
• Ex: Hotels, Restaurant, Hospitals etc.,
• Not punishing Algorithm

12. Humming Bird(Aug 20,2013)
• Aim-----Understand Human/User intension
• Ex : coffee & coffee shop
• 1. Spelling Mistakes
• 2. Semantic Searches
• 3. Voice Search
• Not punishing Algorithm

13. EMD-Exact Match Domain(2012)
• Aim-----Low quality exact match domains.
• Ex: Interior Designer-
• www.Interiordesigner.com
www.agile.com
• Try to rank well with low Quality content.

14. Stay safe from EMD
• If websites provides genuine & valuable content
• Positive user experience
• Ranking can be increased
• After EMD---focused on content,relevance & user engagement.

15. Mobile geddon(April 21,2015)
• Aim----Responsive & user friendly for mobile users
• growth of smart phones
• Browsing on mobiles
• Google recognized importance
Rewarded—mobile friendly
Penalized- not mobile friendly
• No impact on desktop results.

16. Stay safe from Mobile geddon
• Website is mobile friendly.
• Design website according to mobile.

17. Google pay day(2013)
• Aim -----find misleading content, fake loans, useless schemes, get
rich quick schemes.
• Trap for the users.
• Penalize & out rank websites.

18. Fred(2018)
• Aim----Ads dominating main content, wrong placements of ads
• Poor user experience
• Fred penalize the website ---low rankings.

19. Conclusion
• With Algorithms---google works accordingly.
• Google keeps updating 100’s times ===year.
• Ex: Politicians==websites
Black money==Black hat techniques.
Algorithms==Raiding Authority.
• Once Algorithms updated, Start punishing all websites with Black hat
techniques.
• Google updates are announced via twitter.