🚀 Explore our newest blog about the integration of AI in digital marketing! Learn how this technology is changing the landscape of content creation and SEO for better business outcomes.
🔍 Focus Areas:
Enhancing content with AI tools.
Adapting to SEO trends.
Personalizing strategies to boost engagement.
Read the complete article here https://www.fulcrumconcepts.com/how-to-make-google-love-your-ai-content/.
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3. One of the things I hear about AI-
written content is that it is very
generic, does not sound like my
brand or my style, and it makes
us look bad if we use it.
9. is that as long as the content is
relevant, helpful, and well-
written, AI or human content are
both treated the same by
Google.
10. In fact, if you know how to use AI
correctly, it is virtually
indistinguishable from human-
written content for certain use
cases.
11. If you use AI auto-blogger
content creators, well, do not
expect Google to reward your
efforts in the majority of cases.
12. There are always exceptions, and
some lower volume content
created this way most likely has
escaped the update, but in
general, GIGO (Garbage In,
Garbage Out) applies and Google
is now watching.
13. In order to write good content,
on point, and in the tone of your
brand or your personal style, you
want what is called a brand or
author persona.
15. They use something called a
style sheet (not to be confused
with a website style sheet).
16. This writing guide will provide
examples of how different key
people write, how different
content is written, its tone, level
of detail, etc.
17. This is then used to create
content for the company that
matches the company’s own
style or ‘persona’.
18. For AI, we use a similar approach
as part of our methodology to
get good content that is useful
for the reader and liked by the
Search Engines.
19. In order to use AI tools correctly,
they need to be able to
understand similar guidelines as
a real person writing for a
company.
20. What we have tested and use in
our agency are brand and author
personas for different types of
experts, business owners, writers,
etc.
21. We teach the AI we are using
how to write like a specific
person and/or brand, what their
expertise is, how in-depth their
knowledge is, and so forth.
22. We provide the AI with examples
of their writing style and even
create a background of the
education, experience, skills, and
so forth that a person who is an
expert in this field would have.
24. This article is not about AI or how
it works, but context is very
important to understand
regarding effective use of
generative AI tools.
25. We are able to use AI (in this
case, ChatGPT) to help create our
detailed personas.
26. What is important to know is
that for a general industry expert,
the persona does not have to be
real, or true, but rather it can be a
made-up ‘person’ that has the
attributes of the type of expert
we are looking for.
29. As we continue to navigate the
intricacies of AI in content
creation, it’s clear that the
successful integration of AI tools
hinges on our ability to mold
these technologies to reflect the
unique voice and standards of
our brand.
30. At Fulcrum Concepts, we’re not
just using AI; we’re shaping it to
serve our strategic objectives
effectively.
31. This approach ensures that our
content remains top-notch,
engaging, and, most importantly,
reflective of the high standards
our clients expect.
32. Whether it’s crafting a
compelling narrative or fine-
tuning the technical details, our
commitment to excellence
remains unwavering.
33. For anyone looking to refine their
digital strategy with AI without
losing their brand’s personal
touch, we’re here to guide you
through every step of the
process.