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How To Make Google Love Your
AI Content
Does Google Hate AI content?
One of the things I hear about AI-
written content is that it is very
generic, does not sound like my
brand or my style, and it makes
us look bad if we use it.
And of course, Google hates AI
content and penalizes it.
Currently, as I write this, Google
has released a crushing penalty
targeting AI spam content.
Personally, I applaud this update;
it was timely and, in my opinion,
necessary to stop the SERPs
from being overrun with the
crappy content of old.
However, saying that Google
hates AI content is not true.
Let me explain.
What Google has said, and our
testing has confirmed,
is that as long as the content is
relevant, helpful, and well-
written, AI or human content are
both treated the same by
Google.
In fact, if you know how to use AI
correctly, it is virtually
indistinguishable from human-
written content for certain use
cases.
If you use AI auto-blogger
content creators, well, do not
expect Google to reward your
efforts in the majority of cases.
There are always exceptions, and
some lower volume content
created this way most likely has
escaped the update, but in
general, GIGO (Garbage In,
Garbage Out) applies and Google
is now watching.
In order to write good content,
on point, and in the tone of your
brand or your personal style, you
want what is called a brand or
author persona.
This is nothing new to Content
and SEO Agencies.
They use something called a
style sheet (not to be confused
with a website style sheet).
This writing guide will provide
examples of how different key
people write, how different
content is written, its tone, level
of detail, etc.
This is then used to create
content for the company that
matches the company’s own
style or ‘persona’.
For AI, we use a similar approach
as part of our methodology to
get good content that is useful
for the reader and liked by the
Search Engines.
In order to use AI tools correctly,
they need to be able to
understand similar guidelines as
a real person writing for a
company.
What we have tested and use in
our agency are brand and author
personas for different types of
experts, business owners, writers,
etc.
We teach the AI we are using
how to write like a specific
person and/or brand, what their
expertise is, how in-depth their
knowledge is, and so forth.
We provide the AI with examples
of their writing style and even
create a background of the
education, experience, skills, and
so forth that a person who is an
expert in this field would have.
This provides context to the AI.
This article is not about AI or how
it works, but context is very
important to understand
regarding effective use of
generative AI tools.
We are able to use AI (in this
case, ChatGPT) to help create our
detailed personas.
What is important to know is
that for a general industry expert,
the persona does not have to be
real, or true, but rather it can be a
made-up ‘person’ that has the
attributes of the type of expert
we are looking for.
We can be as general or detailed
as we want.
In Conclusion
As we continue to navigate the
intricacies of AI in content
creation, it’s clear that the
successful integration of AI tools
hinges on our ability to mold
these technologies to reflect the
unique voice and standards of
our brand.
At Fulcrum Concepts, we’re not
just using AI; we’re shaping it to
serve our strategic objectives
effectively.
This approach ensures that our
content remains top-notch,
engaging, and, most importantly,
reflective of the high standards
our clients expect.
Whether it’s crafting a
compelling narrative or fine-
tuning the technical details, our
commitment to excellence
remains unwavering.
For anyone looking to refine their
digital strategy with AI without
losing their brand’s personal
touch, we’re here to guide you
through every step of the
process.
Thanks For Watching!
To Get In Touch With Us!
www.FulcrumConcepts.com
https://www.fulcrumconcepts.co
m/contact
Set up a discovery meeting:
https://www.fulcrumconcepts.co
m/discovery/

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How To Make Google Love Your AI Content.pptx

  • 1. How To Make Google Love Your AI Content
  • 2. Does Google Hate AI content?
  • 3. One of the things I hear about AI- written content is that it is very generic, does not sound like my brand or my style, and it makes us look bad if we use it.
  • 4. And of course, Google hates AI content and penalizes it.
  • 5. Currently, as I write this, Google has released a crushing penalty targeting AI spam content.
  • 6. Personally, I applaud this update; it was timely and, in my opinion, necessary to stop the SERPs from being overrun with the crappy content of old.
  • 7. However, saying that Google hates AI content is not true.
  • 8. Let me explain. What Google has said, and our testing has confirmed,
  • 9. is that as long as the content is relevant, helpful, and well- written, AI or human content are both treated the same by Google.
  • 10. In fact, if you know how to use AI correctly, it is virtually indistinguishable from human- written content for certain use cases.
  • 11. If you use AI auto-blogger content creators, well, do not expect Google to reward your efforts in the majority of cases.
  • 12. There are always exceptions, and some lower volume content created this way most likely has escaped the update, but in general, GIGO (Garbage In, Garbage Out) applies and Google is now watching.
  • 13. In order to write good content, on point, and in the tone of your brand or your personal style, you want what is called a brand or author persona.
  • 14. This is nothing new to Content and SEO Agencies.
  • 15. They use something called a style sheet (not to be confused with a website style sheet).
  • 16. This writing guide will provide examples of how different key people write, how different content is written, its tone, level of detail, etc.
  • 17. This is then used to create content for the company that matches the company’s own style or ‘persona’.
  • 18. For AI, we use a similar approach as part of our methodology to get good content that is useful for the reader and liked by the Search Engines.
  • 19. In order to use AI tools correctly, they need to be able to understand similar guidelines as a real person writing for a company.
  • 20. What we have tested and use in our agency are brand and author personas for different types of experts, business owners, writers, etc.
  • 21. We teach the AI we are using how to write like a specific person and/or brand, what their expertise is, how in-depth their knowledge is, and so forth.
  • 22. We provide the AI with examples of their writing style and even create a background of the education, experience, skills, and so forth that a person who is an expert in this field would have.
  • 23. This provides context to the AI.
  • 24. This article is not about AI or how it works, but context is very important to understand regarding effective use of generative AI tools.
  • 25. We are able to use AI (in this case, ChatGPT) to help create our detailed personas.
  • 26. What is important to know is that for a general industry expert, the persona does not have to be real, or true, but rather it can be a made-up ‘person’ that has the attributes of the type of expert we are looking for.
  • 27. We can be as general or detailed as we want.
  • 29. As we continue to navigate the intricacies of AI in content creation, it’s clear that the successful integration of AI tools hinges on our ability to mold these technologies to reflect the unique voice and standards of our brand.
  • 30. At Fulcrum Concepts, we’re not just using AI; we’re shaping it to serve our strategic objectives effectively.
  • 31. This approach ensures that our content remains top-notch, engaging, and, most importantly, reflective of the high standards our clients expect.
  • 32. Whether it’s crafting a compelling narrative or fine- tuning the technical details, our commitment to excellence remains unwavering.
  • 33. For anyone looking to refine their digital strategy with AI without losing their brand’s personal touch, we’re here to guide you through every step of the process.
  • 34. Thanks For Watching! To Get In Touch With Us!
  • 35. www.FulcrumConcepts.com https://www.fulcrumconcepts.co m/contact Set up a discovery meeting: https://www.fulcrumconcepts.co m/discovery/