The document describes the timekeeping features of the Apple Watch. It discusses how the Apple Watch keeps incredibly precise time, allows for extensive customization of watch faces with various designs and complications, and provides classic timekeeping functions like a stopwatch in new digital and analog formats. Key features mentioned include its ability to automatically adjust for time zones and daylight saving time, include complications for information like weather and stocks, and customize faces with different designs, colors, and detail levels.
Apple Watch represents a new chapter in how people interact with technology as the first product designed to be worn. It tells time, allows communication through messages and calls, tracks physical activity and health data, and offers features like Apple Pay. While the first generation has limitations, Apple plans to enhance it in the future with more sensors, processing power, and independence from the iPhone to position it as a personal health assistant on the wrist.
The document provides information about the Apple Watch, including its specifications, features, apps, and software. It discusses:
- The Apple Watch's specifications such as its display size, storage, battery life, and compatibility with iPhone models.
- Its features like interchangeable watch bands, a digital crown for scrolling and zooming, and haptic feedback. It can track activity, receive notifications, and apps allow messaging, calling, and music control.
- Its software (watchOS), apps like Mail, Calendar, Activity tracking, and third-party app support. watchOS 2 adds new watch faces, Time Travel, and Nightstand mode.
- How it is charged using magnetic inductive charging.
1) The document discusses a group project analyzing smartwatches. It includes an introduction, mind map, survey results, and job assignments.
2) The survey of 51 people found that most do not own a smartwatch and view their functions as overlapping with smartphones. Price was a barrier to purchase.
3) While current smartwatch owners are satisfied, opinions on replacing traditional watches and privacy protections were mixed. Future development depends on lowering costs and improving technology.
The Apple Watch is a smartwatch created by Apple Inc. and announced in September 2014 by Tim Cook. It has activity tracking capabilities similar to other wearables and allows communication through messages, calls, and mail directly from the wrist. The Apple Watch uses sensors and its digital crown interface to provide notifications, fitness tracking, and other smartwatch features in a compact, customizable design.
The document summarizes the history and features of smartwatches. It notes that the idea originated from Dick Tracy's communicating watch in comics in the 1940s. Early smartwatches were introduced in 2004 but discontinued by 2008. Modern smartwatches allow users to access news, weather, sports and messages from their wrist and receive phone calls and text messages without their phone. They also track health and fitness metrics like calories burned and heart rate. While useful, smartwatches must be synced with a user's cell phone to function.
The document provides an overview and introduction of the Apple Watch. It discusses the Watch's two case size options, its various collections including Sport, Watch and Edition. It describes key features such as messaging, phone calls, activity tracking and third-party apps. The Apple Watch runs on the Apple S1 chip and is capable of payments with Apple Pay, fitness tracking, and interacting with other Apple devices.
Modern smart watches are effectively wearable computers that can run mobile apps and operating systems. Early models performed basic tasks like calculations but now support portable media playback via Bluetooth, phone calls, and mobile apps. Popular smart watch developers include Sony, Samsung, and Pebble. The Sony Smart Watch 3 added waterproofing and Android Wear while the Samsung Gear S was the first to include WiFi, Bluetooth, 3G connectivity and a heart rate monitor. Potential future advances include reduced size, varied functionality, and innovative new features like voice activation and video communication.
Smartwatches have evolved from simple devices that displayed limited information like calendars and phone connectivity to full-fledged computers on the wrist. Early smartwatches in the 2000s had basic features while models in the 2010s could make calls, send texts, access the internet, and track health data. Modern smartwatches often use touchscreens, pair with smartphones for full functionality, and focus on fitness tracking and health monitoring. Top brands today include Android Wear watches and upcoming models like the Apple Watch, with pricing ranging from $100 to $400. However, smartwatches have yet to achieve mass popularity due to issues with size, battery life, and being perceived more as tech devices than fashion accessories.
Apple Watch represents a new chapter in how people interact with technology as the first product designed to be worn. It tells time, allows communication through messages and calls, tracks physical activity and health data, and offers features like Apple Pay. While the first generation has limitations, Apple plans to enhance it in the future with more sensors, processing power, and independence from the iPhone to position it as a personal health assistant on the wrist.
The document provides information about the Apple Watch, including its specifications, features, apps, and software. It discusses:
- The Apple Watch's specifications such as its display size, storage, battery life, and compatibility with iPhone models.
- Its features like interchangeable watch bands, a digital crown for scrolling and zooming, and haptic feedback. It can track activity, receive notifications, and apps allow messaging, calling, and music control.
- Its software (watchOS), apps like Mail, Calendar, Activity tracking, and third-party app support. watchOS 2 adds new watch faces, Time Travel, and Nightstand mode.
- How it is charged using magnetic inductive charging.
1) The document discusses a group project analyzing smartwatches. It includes an introduction, mind map, survey results, and job assignments.
2) The survey of 51 people found that most do not own a smartwatch and view their functions as overlapping with smartphones. Price was a barrier to purchase.
3) While current smartwatch owners are satisfied, opinions on replacing traditional watches and privacy protections were mixed. Future development depends on lowering costs and improving technology.
The Apple Watch is a smartwatch created by Apple Inc. and announced in September 2014 by Tim Cook. It has activity tracking capabilities similar to other wearables and allows communication through messages, calls, and mail directly from the wrist. The Apple Watch uses sensors and its digital crown interface to provide notifications, fitness tracking, and other smartwatch features in a compact, customizable design.
The document summarizes the history and features of smartwatches. It notes that the idea originated from Dick Tracy's communicating watch in comics in the 1940s. Early smartwatches were introduced in 2004 but discontinued by 2008. Modern smartwatches allow users to access news, weather, sports and messages from their wrist and receive phone calls and text messages without their phone. They also track health and fitness metrics like calories burned and heart rate. While useful, smartwatches must be synced with a user's cell phone to function.
The document provides an overview and introduction of the Apple Watch. It discusses the Watch's two case size options, its various collections including Sport, Watch and Edition. It describes key features such as messaging, phone calls, activity tracking and third-party apps. The Apple Watch runs on the Apple S1 chip and is capable of payments with Apple Pay, fitness tracking, and interacting with other Apple devices.
Modern smart watches are effectively wearable computers that can run mobile apps and operating systems. Early models performed basic tasks like calculations but now support portable media playback via Bluetooth, phone calls, and mobile apps. Popular smart watch developers include Sony, Samsung, and Pebble. The Sony Smart Watch 3 added waterproofing and Android Wear while the Samsung Gear S was the first to include WiFi, Bluetooth, 3G connectivity and a heart rate monitor. Potential future advances include reduced size, varied functionality, and innovative new features like voice activation and video communication.
Smartwatches have evolved from simple devices that displayed limited information like calendars and phone connectivity to full-fledged computers on the wrist. Early smartwatches in the 2000s had basic features while models in the 2010s could make calls, send texts, access the internet, and track health data. Modern smartwatches often use touchscreens, pair with smartphones for full functionality, and focus on fitness tracking and health monitoring. Top brands today include Android Wear watches and upcoming models like the Apple Watch, with pricing ranging from $100 to $400. However, smartwatches have yet to achieve mass popularity due to issues with size, battery life, and being perceived more as tech devices than fashion accessories.
The Apple Watch is a smartwatch created by Apple Inc. It has a touchscreen and digital crown for navigation. It can receive notifications, track fitness, use apps, and make payments. It runs the WatchOS and is compatible with recent iPhones via Bluetooth or WiFi. The Apple Watch requires daily overnight charging due to its frequent use throughout the day.
Smartwatches are computerized wristwatches that are connected to smartphones. The history of smartwatches began in the 1970s and 1980s with early digital watches that could interface with computers. Popular current smartwatch models include Pebble, LG G Watch, Samsung Gear, and Moto 360. Smartwatches provide notifications from smartphones and can track health metrics, but have disadvantages like limited accuracy, high prices, and short battery life. Overall, smartwatches aim to simplify tasks and increase productivity, but also raise privacy and security concerns.
Apple Watch: Everything You Need To Know As A MarketerInlight
This presentation provides an overview of the Apple Watch and information that will help you decide whether it should be part of your mobile or app strategy. We cover core watch features, the WatchKit API and key questions to think about before deciding to build an Apple Watch application.
This document outlines the evolution of watches from 1530 to modern smartwatches. It then describes a proposed smartwatch called "It's" that would provide health monitoring, safety features for elderly users and athletes, and travel tools. It analyzes the strengths, weaknesses, opportunities, and threats of this product. Finally, it discusses the product, pricing, promotion, and distribution strategies for bringing "It's" to market.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
The document discusses the history and features of smartwatches. It notes that the idea originated from Dick Tracy's communicating watch in comic strips from the 1940s. Early smartwatches were introduced in 2004 but discontinued by 2008. Modern smartwatches can receive calls, texts, emails and provide information like news, weather and sports when paired with a smartphone. They also track health data during workouts, including calories burned, heart rate and more. However, smartwatches still require a connected smartphone to be useful.
iwatchjr - The Modern Smartwatch's Featuresiwatchjr
The smartwatch is a computerized wristwatch that pairs with smartphones. It amplifies the user experience by displaying notifications and allowing access to apps and the internet. Examples include the Sony Smartwatch 2, Samsung Galaxy Gear, and Pebble Smartwatch. The future of smartwatches may include more minimal size, varying functionality, and innovative features like voice activation and 3D video communication, but their role is uncertain as enhancement of mobile phones. The technology is growing but whether companies will consider smartwatches worthwhile given costs is unclear.
Google Glass is a wearable computer with an optical head-mounted display that is being developed by Google. It functions as a smartphone that can be controlled via voice commands to access information like maps, emails, photos and more. The device has a camera, microphone, touchpad, Android operating system and can connect to the internet via WiFi and Bluetooth. While promising hands-free access to information, concerns exist around privacy and safety issues that come with an internet-connected device worn on a user's face.
Prada was established in 1913 by Mario Prada, specializing in luxury leather goods. Prada aims to create fashion through careful observation of the world and interaction with different cultures. Prada targets affluent customers seeking high quality, innovative goods. It positions itself through sophisticated, trendsetting materials and manufacturing. While Prada has an e-store and engages on social media, it has room for growth in digital marketing compared to competitors like Louis Vuitton and Burberry. Prada's brand strategy includes developing an app, enhancing its e-store, increasing social media activity, and implementing search engine marketing.
Ownership of fitness tracker devices in the U.S. grew from about four million users at the beginning of 2013 to an estimated to an estimated 15 million in 2014, according to research from Parks Associates. The sales of fitness tracker devices will reach 15.6 million units in 2015, according to Consumer Technology Association, formerly Consumer Electronics Association (CEA).
As the connected fitness tracker market grows, expect competition to mount not only from within but especially outside the market from other devices including smartwatches and smartphones/apps. In this study, you can learn more about the technology and market trends.
Titan is a leading manufacturer of watches in India. It produces several popular watch brands including Titan Raga, Titan Fastrack, Titan Sonata, Titan Edge and Titan Steel. Titan Raga targets high-level customers with market prices between Rs. 2,000-5,000. Titan Fastrack targets middle and high-level customers at prices of Rs. 1,000-3,500. Titan Sonata is the most affordable, targeting lower and middle class customers at Rs. 250-1,200. Titan also manufactures higher-end watches like Titan Edge and Titan Steel targeting wealthy customers. Though India has a price sensitive market and unorganized sector, international and national brands can succeed with proper planning and management.
Rolex was founded in 1905 in London and is now headquartered in Geneva, Switzerland. It produces about 2,000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex was the first to introduce innovations like the waterproof wristwatch in 1926 and the first wristwatch to show two time zones in 1954. The document outlines Rolex's history and innovations, marketing objectives to educate a younger market, and proposes expanding daily production and increasing sales profit percentage to target additional market segments.
The document discusses the concept of digital jewelry, which embeds computing capabilities into jewelry items like earrings, necklaces, bracelets, and rings. It describes prototypes created by IBM and other companies that could replace items like phones, keys, and ID cards. Functions like calls, data display, passwords, and wireless controls might be integrated. While the idea combines fashion and technology, challenges remain around technical specifications, powering and programming the devices, and commercializing the concept.
Apple Watch - Detail study and analysisSameer Mathur
This document provides an overview of Apple and the Apple Watch. It discusses Apple's product timeline, the sales and market share of the Apple Watch, and how Apple Watch sales have allowed Apple to capture a significant portion of the global smartwatch market. The document also examines Apple Watch competitors and how Apple has used the 4P marketing strategy of product, price, place, and promotion to achieve success with the Apple Watch. In the most recent quarter, Apple's market share surpassed Samsung's, demonstrating the Apple Watch's dominance as a premium smartwatch.
Levi Strauss & Co. is one of the largest apparel brands worldwide known for jeans and casual wear. They design and market jeans and accessories for men, women, and children that are sold in over 110 countries through retailers, department stores, and their 2,800 owned retail locations. In 2012, Levi's reported $4.6 billion in net revenues. The iconic Levi's brand epitomizes classic American style and has become one of the most recognizable clothing brands globally since their invention of blue jeans in 1873.
Impressions is launching a new watch brand called "Exotica" targeted at young adults aged 18-30. Exotica positions itself as a fashionable accessory that is affordable yet high quality. It offers various collections of watches for all occasions and has a presence in over 2000 retail outlets across India. Exotica uses a multi-channel marketing strategy including mass media advertising dominated by youth imagery with the tagline "Go Trendy". It aims to promote the idea of owning multiple watches as fashion items.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
This is an assignment give in a marketing management class. The company is rolex. It helps us to understand how a marketing plan of a firm should look like.Marketing strategy and 4 p's of marketing is highlighted here.
Rolex was founded in London in 1905 and registered in Geneva in 1920. Some key dates and products in Rolex's history include the creation of the Oyster waterproof case in 1926 and the Datejust with automatic date functionality in 1945. The document discusses Rolex's mission, strengths, weaknesses, opportunities, threats, product lines, pricing, distribution, target market, and promotion strategies. It emphasizes Rolex's brand value stemming from durability, luxury, quality materials and design, and status as an old, global luxury brand.
The document outlines Apple's marketing plan for the Apple Watch II. It discusses the target demographics for Apple Watch consumers and different Apple Watch models. The marketing plan proposes a balanced marketing mix including advertising, direct marketing, sales promotions, public relations, and social media strategies. Key tactics proposed include a "Digital Crown" advertising campaign with TV, magazine, and online ads. A direct marketing strategy would target Apple's customer list with banner ads. A sales promotion offering $50 off watch accessories is suggested to boost short-term sales. An exclusive Apple Watch launch event is proposed for public relations.
The document summarizes the key features and capabilities of the Apple Watch. It can receive notifications from an iPhone, allow the user to respond to messages and emails, make calls, track activity and health metrics, and launch apps using Siri voice commands. The Apple Watch comes in different case materials and band styles so users can customize the look. It aims to allow users to conveniently access information and interact with their devices from their wrist.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
The Apple Watch is a smartwatch created by Apple Inc. It has a touchscreen and digital crown for navigation. It can receive notifications, track fitness, use apps, and make payments. It runs the WatchOS and is compatible with recent iPhones via Bluetooth or WiFi. The Apple Watch requires daily overnight charging due to its frequent use throughout the day.
Smartwatches are computerized wristwatches that are connected to smartphones. The history of smartwatches began in the 1970s and 1980s with early digital watches that could interface with computers. Popular current smartwatch models include Pebble, LG G Watch, Samsung Gear, and Moto 360. Smartwatches provide notifications from smartphones and can track health metrics, but have disadvantages like limited accuracy, high prices, and short battery life. Overall, smartwatches aim to simplify tasks and increase productivity, but also raise privacy and security concerns.
Apple Watch: Everything You Need To Know As A MarketerInlight
This presentation provides an overview of the Apple Watch and information that will help you decide whether it should be part of your mobile or app strategy. We cover core watch features, the WatchKit API and key questions to think about before deciding to build an Apple Watch application.
This document outlines the evolution of watches from 1530 to modern smartwatches. It then describes a proposed smartwatch called "It's" that would provide health monitoring, safety features for elderly users and athletes, and travel tools. It analyzes the strengths, weaknesses, opportunities, and threats of this product. Finally, it discusses the product, pricing, promotion, and distribution strategies for bringing "It's" to market.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
The document discusses the history and features of smartwatches. It notes that the idea originated from Dick Tracy's communicating watch in comic strips from the 1940s. Early smartwatches were introduced in 2004 but discontinued by 2008. Modern smartwatches can receive calls, texts, emails and provide information like news, weather and sports when paired with a smartphone. They also track health data during workouts, including calories burned, heart rate and more. However, smartwatches still require a connected smartphone to be useful.
iwatchjr - The Modern Smartwatch's Featuresiwatchjr
The smartwatch is a computerized wristwatch that pairs with smartphones. It amplifies the user experience by displaying notifications and allowing access to apps and the internet. Examples include the Sony Smartwatch 2, Samsung Galaxy Gear, and Pebble Smartwatch. The future of smartwatches may include more minimal size, varying functionality, and innovative features like voice activation and 3D video communication, but their role is uncertain as enhancement of mobile phones. The technology is growing but whether companies will consider smartwatches worthwhile given costs is unclear.
Google Glass is a wearable computer with an optical head-mounted display that is being developed by Google. It functions as a smartphone that can be controlled via voice commands to access information like maps, emails, photos and more. The device has a camera, microphone, touchpad, Android operating system and can connect to the internet via WiFi and Bluetooth. While promising hands-free access to information, concerns exist around privacy and safety issues that come with an internet-connected device worn on a user's face.
Prada was established in 1913 by Mario Prada, specializing in luxury leather goods. Prada aims to create fashion through careful observation of the world and interaction with different cultures. Prada targets affluent customers seeking high quality, innovative goods. It positions itself through sophisticated, trendsetting materials and manufacturing. While Prada has an e-store and engages on social media, it has room for growth in digital marketing compared to competitors like Louis Vuitton and Burberry. Prada's brand strategy includes developing an app, enhancing its e-store, increasing social media activity, and implementing search engine marketing.
Ownership of fitness tracker devices in the U.S. grew from about four million users at the beginning of 2013 to an estimated to an estimated 15 million in 2014, according to research from Parks Associates. The sales of fitness tracker devices will reach 15.6 million units in 2015, according to Consumer Technology Association, formerly Consumer Electronics Association (CEA).
As the connected fitness tracker market grows, expect competition to mount not only from within but especially outside the market from other devices including smartwatches and smartphones/apps. In this study, you can learn more about the technology and market trends.
Titan is a leading manufacturer of watches in India. It produces several popular watch brands including Titan Raga, Titan Fastrack, Titan Sonata, Titan Edge and Titan Steel. Titan Raga targets high-level customers with market prices between Rs. 2,000-5,000. Titan Fastrack targets middle and high-level customers at prices of Rs. 1,000-3,500. Titan Sonata is the most affordable, targeting lower and middle class customers at Rs. 250-1,200. Titan also manufactures higher-end watches like Titan Edge and Titan Steel targeting wealthy customers. Though India has a price sensitive market and unorganized sector, international and national brands can succeed with proper planning and management.
Rolex was founded in 1905 in London and is now headquartered in Geneva, Switzerland. It produces about 2,000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex was the first to introduce innovations like the waterproof wristwatch in 1926 and the first wristwatch to show two time zones in 1954. The document outlines Rolex's history and innovations, marketing objectives to educate a younger market, and proposes expanding daily production and increasing sales profit percentage to target additional market segments.
The document discusses the concept of digital jewelry, which embeds computing capabilities into jewelry items like earrings, necklaces, bracelets, and rings. It describes prototypes created by IBM and other companies that could replace items like phones, keys, and ID cards. Functions like calls, data display, passwords, and wireless controls might be integrated. While the idea combines fashion and technology, challenges remain around technical specifications, powering and programming the devices, and commercializing the concept.
Apple Watch - Detail study and analysisSameer Mathur
This document provides an overview of Apple and the Apple Watch. It discusses Apple's product timeline, the sales and market share of the Apple Watch, and how Apple Watch sales have allowed Apple to capture a significant portion of the global smartwatch market. The document also examines Apple Watch competitors and how Apple has used the 4P marketing strategy of product, price, place, and promotion to achieve success with the Apple Watch. In the most recent quarter, Apple's market share surpassed Samsung's, demonstrating the Apple Watch's dominance as a premium smartwatch.
Levi Strauss & Co. is one of the largest apparel brands worldwide known for jeans and casual wear. They design and market jeans and accessories for men, women, and children that are sold in over 110 countries through retailers, department stores, and their 2,800 owned retail locations. In 2012, Levi's reported $4.6 billion in net revenues. The iconic Levi's brand epitomizes classic American style and has become one of the most recognizable clothing brands globally since their invention of blue jeans in 1873.
Impressions is launching a new watch brand called "Exotica" targeted at young adults aged 18-30. Exotica positions itself as a fashionable accessory that is affordable yet high quality. It offers various collections of watches for all occasions and has a presence in over 2000 retail outlets across India. Exotica uses a multi-channel marketing strategy including mass media advertising dominated by youth imagery with the tagline "Go Trendy". It aims to promote the idea of owning multiple watches as fashion items.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
This is an assignment give in a marketing management class. The company is rolex. It helps us to understand how a marketing plan of a firm should look like.Marketing strategy and 4 p's of marketing is highlighted here.
Rolex was founded in London in 1905 and registered in Geneva in 1920. Some key dates and products in Rolex's history include the creation of the Oyster waterproof case in 1926 and the Datejust with automatic date functionality in 1945. The document discusses Rolex's mission, strengths, weaknesses, opportunities, threats, product lines, pricing, distribution, target market, and promotion strategies. It emphasizes Rolex's brand value stemming from durability, luxury, quality materials and design, and status as an old, global luxury brand.
The document outlines Apple's marketing plan for the Apple Watch II. It discusses the target demographics for Apple Watch consumers and different Apple Watch models. The marketing plan proposes a balanced marketing mix including advertising, direct marketing, sales promotions, public relations, and social media strategies. Key tactics proposed include a "Digital Crown" advertising campaign with TV, magazine, and online ads. A direct marketing strategy would target Apple's customer list with banner ads. A sales promotion offering $50 off watch accessories is suggested to boost short-term sales. An exclusive Apple Watch launch event is proposed for public relations.
The document summarizes the key features and capabilities of the Apple Watch. It can receive notifications from an iPhone, allow the user to respond to messages and emails, make calls, track activity and health metrics, and launch apps using Siri voice commands. The Apple Watch comes in different case materials and band styles so users can customize the look. It aims to allow users to conveniently access information and interact with their devices from their wrist.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
This document discusses the development of an Apple Watch application for the Jayu Rewards loyalty program. It provides an overview of Apple Watch features and capabilities, the WatchKit framework for developing Watch apps, and examples of UI designs for the Jayu Rewards Watch app, which will use Bluetooth technology to automatically recognize when users visit participating businesses.
Apple Watch allows you to receive notifications, track activity, and launch apps from your wrist. It notifies you of important messages and reminders with a gentle tap. You can customize the watch face and choose from different strap designs and materials. Siri allows for quick, fun interaction by letting you control music, respond to messages, open apps, make calls, and check scores and news. The Activity app uses three rings to track and motivate daily activity levels, and it includes workout and training apps.
This communications plan outlines Apple's marketing strategy for the upcoming release of the Apple Watch. It identifies key target audiences such as Apple product users, timepiece collectors, and health-conscious consumers. For each audience, it provides messaging and media strategies to promote the Apple Watch. The plan also reviews the Apple Watch's specifications and positioning compared to competitors. The overall goal is to introduce the Apple Watch to the timepiece industry and get audiences to purchase the product at launch.
Alicia Keys released a 10th anniversary edition of her debut album "Songs in A Minor" which includes previously unreleased tracks and remixes. The anniversary editions include a documentary reflecting on the making of the album. Keys commemorated the anniversary with an intimate concert at the Beacon Theatre in New York where she performed the album and her hits accompanied only by piano. Keys' charity Keep a Child Alive is helping save lives in Africa by providing antiretroviral drugs.
How Apple Watch Will Change Human Behavior in 2015IsobarUS
Apple Watch is Apple's first foray into the wearable technology marketplace. It launches April 24, 2015 and is the first real test for how consumers will adopt the Internet of Things. These are our recommendations for brands considering dipping into the IoT with Apple Watch.
A Presentation SlideShow on APPLE WATCH.
Credits to my friend: Pragnya
Total of 14 Slides (including Cover, Content, Any Que and Thank you Slide)
Here you will see:
A short introduction to APPLE WATCH, It's release Date.
Why it's called our most personal device.
Different Sized Starting Poins.
Watches Having different faces.
Advantages.
Dis-Advantages.
A watch for everyone.
The Apple Watch is a smartwatch developed by Apple that incorporates fitness tracking and health capabilities. It connects to the iPhone and is available in three variants: Sport, standard Apple Watch, and high-end Edition. The Apple Watch quickly became the best-selling wearable device and tracks physical activity like walking, stairs, and playing. It also monitors standing and sitting. The document discusses how Apple Watch can listen to the heartbeat of an unborn baby. The presenters argue that unlike other technologies, Apple Watch helps maintain good health rather than harm it since it has a retina display.
The document provides a communications plan for the Apple Watch, outlining key target audiences, messaging, and media strategies. It summarizes the Apple Watch's features and specifications. The plan's goal is to introduce the Apple Watch and mobilize target audiences to purchase the product. Key audiences include existing Apple product users, timepiece collectors, and health-conscious consumers. The plan also reviews competition and provides an example press release execution.
Apple iWatch is a smartwatch created by Apple Inc. and announced by Tim Cook on September 9, 2014. It is expected to have fitness tracking and health-oriented capabilities, as well as integration with iOS and existing Apple products and services. It is compatible with the iPhone 5 and later iPhone models running iOS 8.2. The device is scheduled to begin shipping in April 2015.
This document reviews 10 apps for the iPhone and iPad. It describes Pulse as a free news and social media reader, Draw Something as an addictive drawing guessing game, and Duolingo as offering opportunities to learn new languages through fun exercises. It also mentions Vocabology for improving vocabulary, TanZen as a relaxing puzzle game, Shoeboxed for organizing receipts, Styleboxed for organizing outfits, Book Mobile for listening to books and podcasts, Calm for reducing stress through scenic views, and Withings for monitoring health stats.
Smart watches are wrist-worn devices that interface with smartphones to provide notifications, messages, fitness tracking and other phone functions. The Apple Watch allows calls, texts and music without an iPhone via cellular connectivity. It monitors health features like heart rate and activity levels. Pricing starts at $399 for GPS models and $499 for cellular models. Overall, smart watches aim to personalize the user experience, simplify daily tasks and increase productivity and convenience on the go.
Apple smart watches have become a must-have accessory for those who want to stay connected and stay on top of their fitness goals. With their sleek design, impressive features, and seamless integration with other Apple products, they are a popular choice for people of all ages and lifestyles.
One of the great things about Apple smart watches is their versatility. Whether you're using it to track your daily activity, check your email, or make a phone call, the Apple watch has you covered. With its intuitive interface and easy-to-use features, it's the perfect device for anyone who wants to stay connected on the go.
Another standout feature of Apple smart watches is their fitness tracking capabilities. With features like heart rate monitoring, GPS tracking, and a variety of workout options, the Apple watch can help you stay on top of your fitness goals and reach new heights. And with the ability to sync your data with other fitness apps and devices, it's easy to track your progress and stay motivated.
But it's not just about fitness. The Apple watch is also a great tool for staying organized and productive. With features like the ability to check your calendar, set reminders, and even make phone calls, it's the perfect device for busy professionals who need to stay on top of their game.
And of course, the Apple watch wouldn't be complete without its seamless integration with other Apple products. With features like Apple Pay, Siri, and the ability to control your music from your wrist, the Apple watch is the perfect complement to your other Apple devices.
Overall, Apple smart watches are a great investment for anyone who wants to stay connected, stay fit, and stay on top of their game. With their impressive features, intuitive interface, and sleek design, they are the perfect accessory for anyone who wants to stay ahead of the curve.
Doing things more easily and conveniently. Having a smart life from having a LEMFO LF08 Smart Watch.
Pls check here: http://www.amazon.com/dp/B013B0OZVU
Time And Technology both do not wait for anyone... with enormous speed its increasing day by day.. with the advancement of technology, apple.inc have come up with a new one.. known as "The Apple Watch".
For specifications and advancements made, please refer to the presentation.
i hope this might make your time spent on it worth.
This document summarizes the key features of the Apple Watch, including its ability to receive messages, phone calls, emails, and calendar reminders. It also allows users to check activity levels, get directions, use Siri, control music, take photos remotely, use a TV remote, check the weather, view stocks, set alarms, see world clocks, and adjust settings. The Apple Watch comes in different colors and designs and costs between $10,000-$12,000 depending on the model. The presentation offers to demonstrate how the Apple Watch works in a live demo.
It is a dazzling hybrid watch combining time and activity tracking. The Withings Activity Pop is a radiant watch combining time and activity tracking. Activity Pop automatically syncs with your iOS or Android Smartphone and offers up to 8 months autonomy on a standard cell battery, no charging needed! Let’s explore it more.
The document describes features of the Samsung Galaxy S9 and S9+ smartphones. It highlights their dual aperture camera that can automatically switch between bright and low light conditions, super slow motion video recording capabilities, AR emoji stickers, live translation features, iris and face recognition unlocking, multi-device sharing, edge-to-edge infinity displays, stereo speakers tuned by AKG with Dolby Atmos sound, and water and dust resistance. It also provides specifications of the phones such as their operating system, display sizes, camera capabilities, memory, battery sizes, and dimensions.
The document provides information about the new iPhone 8 and iPhone 8 Plus. It summarizes their key features including an all-glass design with wireless charging, improved cameras, the A11 Bionic chip, augmented reality capabilities, and iOS 11. The phones will be available in 64GB and 256GB models in space gray, silver, and gold.
- TSMC 10nm process with Apple's 4th generation ARMv8a architecture and M10 motion coprocessor
- Six high-performance cores and two high-efficiency cores
- 12-core GPU, 8-channel LPDDR4 memory, and PCIe NVMe SSD storage
The document provides information about the new iPad Pro, including its powerful performance that is more powerful than most PC laptops, its stunning high resolution Retina display with ProMotion technology for high refresh rates, its support for the Apple Pencil and new features in iOS 11 that enhance its capabilities, and its powerful A10X chip. It highlights various productivity, creativity, and entertainment apps available and how the iPad Pro can transform the way users work, play and learn.
The document summarizes the key features of the Google Pixel and Pixel XL smartphones. It highlights that they have the highest rated smartphone cameras, batteries that last all day, unlimited photo storage, and are the first phones with the Google Assistant built-in. The Pixel and Pixel XL are available in different sizes and colors.
The document introduces the new MacBook Pro laptop. It highlights that it is faster and more powerful than previous models yet thinner and lighter. It has a brighter and more colorful display. It introduces the Touch Bar, a touch-enabled strip above the keyboard for quick access to tools. The MacBook Pro has faster graphics performance, flash storage, processors and battery life compared to earlier models. It has a redesigned keyboard and larger trackpad.
iPhone 7 improves the camera, display, performance, and battery life over previous iPhone models. It introduces an improved 12MP camera with optical image stabilization and wider color gamut, as well as a 7MP front-facing camera. The A10 Fusion chip provides improved processing speeds and battery life. iPhone 7 is available in new black and jet black finishes and has increased water resistance.
The document provides specifications for the components used in Apple MacBook computers from 2015-2016. It lists the processor, memory, storage, wireless, audio, and other chips used. Some key differences between 2015 and 2016 models include the use of Skylake vs Broadwell processors, PCIe 3.0 vs 2.0 storage interfaces, and different SSD controllers and memory chips. The document also provides manufacturer and function information for each component.
Apple A Series Application Processor Device 2015JJ Wu
- The document describes the key components inside the Apple iPhone 6S and 6S Plus, including the Apple A9 processor manufactured by Samsung or TSMC using 14nm/16nm FinFET process, 16Gb LPDDR4 memory from Micron, Samsung, or SK Hynix, NAND flash storage from SK Hynix or Toshiba, PMICs from Apple and Qualcomm, and audio codec and amplifier from Apple. These components are packaged using Apple's customized PoP (Package on Package) technology.
The document provides technical details about the key components in the Apple iPhone 6S and 6S Plus, including the Apple A9 processor manufactured by Samsung or TSMC with an integrated M9 motion coprocessor, 16GB/64GB/128GB NVMe flash storage, Qualcomm MDM9635M baseband processor, Skyworks and Avago power amplifier chips, Invensense and Bosch sensors, and audio codec and touchscreen controllers from Apple.
The document provides details on the new iPad Pro, including its 12.9-inch Retina display with 5.6 million pixels (the highest resolution display on any iOS device), its powerful A9X chip that delivers improved CPU and graphics performance over the iPad Air 2, and its support for the Apple Pencil and Smart Keyboard accessories. It also highlights features like its four-speaker audio, 8MP iSight camera and 1.2MP FaceTime HD camera, Touch ID fingerprint sensor, and Wi-Fi and LTE connectivity options.
The document announces an upcoming Apple keynote event on September 9 at 10am PDT to unveil new products. It highlights some of the new features of the iPhone 6s including 3D Touch, which allows users to peek at content on the screen with light pressure and pop into apps and content with more pressure. It also describes improvements to the cameras, performance, design, and other features of the new iPhone 6s.
The document introduces the new Apple TV and its features, including a new interface designed around apps as the future of television, the Siri Remote for navigating the TV with voice commands and touch controls, and a redesigned experience focused on making interacting with the large screen as seamless as smaller devices.
The document compares different iPad models and their specifications. It provides detailed specifications for the iPad Pro, iPad Air 2, iPad Air, iPad mini 4, and iPad mini 2, including processor, storage, display, camera, battery life, and accessories for each model.
This document compares the specifications of different iPhone models, including the iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, and iPhone 6s Plus. It details the screen sizes, resolutions, cameras, storage capacities, chip processors, battery sizes, connectivity features and other technical specifications of each device. The iPhone 6s and 6s Plus are highlighted as having 3D touch, 12MP cameras, A9 chips and iOS 9, while other models vary in screen size, camera resolution and chip processor.
iOS 9 introduces several new features including multitasking capabilities on the iPad like Slide Over, Split View, and Picture in Picture. It also improves the Notes app allowing photos, sketches and attachments to be added to notes. A new News app collects news articles from various sources based on the user's interests. Maps gets transit directions and a Nearby feature to find places around a location.
The document provides product information and specifications for a new smartphone. In 3 sentences: It highlights key features of the smartphone's design, display, camera, performance and battery. It provides detailed specs for the phone's processor, memory, storage, connectivity and security features. Images and tables further outline the internal components and technical specifications.
The document provides technical specifications for the 11-inch and 13-inch MacBook Air models. It lists the major components such as the Intel Core i5/i7 processor, Intel HD Graphics 6000, LPDDR3 RAM from SK Hynix, PCIe-based SSD storage, 802.11ac WiFi with Bluetooth 4.0 from Broadcom, and the Intel Wildcat Point PCH chip. It also lists other key chips from manufacturers like Texas Instruments, Linear Technology, SMSC, and Cirrus Logic that power the computers.
The new MacBook is the thinnest and lightest Mac notebook ever created, reimagining every element through an innovative engineering process. It features a full-size keyboard designed to fit into the thin body through a completely rethought keyboard mechanism and construction. The 12-inch Retina display brings images and text into sharp focus within an minimal design. Advanced capabilities like Force Touch are added through the trackpad without increasing its size. The MacBook is designed for a wireless world and includes the latest connectivity standards while maintaining all-day battery life.
The document provides details on the features and specifications of MacBook Air laptops. It highlights their long battery life of up to 12 hours, powerful fifth-generation Intel Core processors, fast all-flash storage, 802.11ac WiFi support, and inclusion of iLife apps. Photos and brief descriptions are included for features like the Multi-Touch trackpad, backlit keyboard, Thunderbolt 2 and USB 3 ports, and Retina display.
Google Calendar is a versatile tool that allows users to manage their schedules and events effectively. With Google Calendar, you can create and organize calendars, set reminders for important events, and share your calendars with others. It also provides features like creating events, inviting attendees, and accessing your calendar from mobile devices. Additionally, Google Calendar allows you to embed calendars in websites or platforms like SlideShare, making it easier for others to view and interact with your schedules.
4. An incredibly precise timepiece.
High‐quality watches have long been defined by their ability to keep unfailingly
accurate time, and Apple Watch is no exception. In conjunction with your iPhone,
it keeps time within 50 milliseconds of the definitive global time standard. It even
lets you customize your watch face to present time in a more meaningful,
personal context that’s relevant to your life and schedule.
5. Entirely new ways to stay in touch.
Apple Watch makes all the ways you’re used to communicating more convenient.
And because it sits right on your wrist, it can add a physical dimension to alerts and
notifications. For example, you’ll feel a gentle tap with each incoming message.
Apple Watch also lets you connect with your favorite people in fun, spontaneous
ways — like sending a tap, a sketch, or even your heartbeat.
6. A smarter way to look at fitness.
Apple Watch gives you a complete picture of your all‐day activity. The three rings of the Activity
app show your daily progress and help motivate you to sit less, move more, and get some
exercise. It’s also an advanced sports watch, giving you real‐time stats for a variety of the most
popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that
information to improve the accuracy of your measurements and suggest personalized all‐day
activity goals. It even provides custom reminders to encourage you to achieve them.
7. There’s an Apple Watch for everyone.
A device you wear is vastly different from one you keep on a desk or carry in your
pocket. It’s more than a tool. It’s a true expression of your personal taste. So we
designed Apple Watch to reflect a wide range of styles and preferences. Because we
want you to love wearing it as much as you love using it.
9. Timekeeping
TIMEKEEPINGTIMEKEEPING
Make the most
of time.
Apple Watch is first and foremost
an incredibly accurate timepiece.
It does everything a watch
should, but in ways no other
watch ever has. It’s also
connected to your calendar and
your contacts. So in addition to
showing you the time, Apple
Watch actually understands
what time means to you. It helps
you be more productive and
efficient. So you get more out of
every moment.
10. Timekeeping
Learn more when
you lift your wrist.
Faces. Choose a face and customize
it however you like. Add more
functionality. Switch colors and see
even more detail, such as minutes,
seconds, and milliseconds.
Complications. An alarm, the
weather, when the sun rises and sets.
You can see information that’s
relevant to you and how you spend
your time.
Glances. A quick swipe shows what’s
important to you as you go through
the day: your next meeting, sports
scores, stocks, and even a map to
your next destination.
11. Timekeeping
Millions of ways to see time.
A device you wear is unlike one you put in your bag or pocket, because it makes a
bigger statement about your personal style. So Apple Watch faces are designed to be
extensively customizable, from how they look to what they do. When you combine all
the possible options, there are virtually endless ways to make Apple Watch your own.
12. Timekeeping
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of
watch faces — from traditional to playful to artful to educational. You can change
them whenever you like, and explore many different ways to see time.
Chronograph. Modeled on the very
first analog stopwatches, this face
measures time in incredibly precise
increments. It uses two hands: one
for total time and a second for lap
times. A customizable timescale
measures long and short
time periods.
Color. A bold and clean design shows
the time in a range of bright colors
that you can change to suit your
mood. Use the Digital Crown to
choose a color. Keep things minimal
or add complications for even
more functionality.
Modular. The flexible grid design
easily accommodates the greatest
number of complications for a rich
view into your day ahead. When you
tap one, you’ll go right to the
corresponding app.
13. Timekeeping
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of
watch faces — from traditional to playful to artful to educational. You can change
them whenever you like, and explore many different ways to see time.
Utility. This practical face can be as
simple or as detailed as you’d like. It
has plenty of space to clearly display
three complications, including names
of meetings and calendar events.
Mickey Mouse. This beloved classic
is more animated than ever. As
Mickey’s arms move naturally around
the dial, he points to the hour and
minute and taps his foot
every second.
Simple. Start with an elegant,
minimalistic view that puts time front
and center. Then adjust the amount
of detail on the dial, from light to
dense. Even with complications, this
face maintains a clean and
refined design.
14. Timekeeping
One watch. Many faces.
Most watches are designed with a single face. But Apple Watch comes with a range of
watch faces — from traditional to playful to artful to educational. You can change
them whenever you like, and explore many different ways to see time.
Motion. A butterfly flutters. A
jellyfish swims. A flower blooms.
Choose a theme, and each time you
raise your wrist you’ll see a different
species, color, and movement.
Solar. Based on your current location
and the time of day, you can see the
sun’s position in the sky — at dawn,
sunrise, solar noon, sunset, dusk, and
solar midnight. Follow the solar path
over time as you turn the
Digital Crown.
Astronomy. Working with
astrophysicists, we’ve created this
digital orrery. Turn the Digital Crown
to see the solar system and the exact
position of the planets, sun, and
moon as you move forward or go
back in time. View different scales: A
day by one rotation of the earth, a
month by moon phases, and a year
by the passage of planets around
the sun.
15. Timekeeping
Dial in every detail.
One Apple Watch face can have a multitude of looks. When you choose a face, you
can also choose the colors and indicate even more details of time, like minutes,
seconds, and milliseconds. So when you glance down at your wrist, you see time
precisely the way you like.
16. Timekeeping
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as
complications — that go beyond telling the time. But Apple Watch comes with a full
range that can be added to most faces. Some complications are traditional, such as
moon phases or sunrises and sunsets. Some are more modern, like stock quotes,
weather reports, your next calendar event, and a daily activity tracker. And you can
tap on certain complications to get more information from their corresponding apps.
17. Timekeeping
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as
complications — that go beyond telling the time. But Apple Watch comes with a full
range that can be added to most faces. Some complications are traditional, such as
moon phases or sunrises and sunsets. Some are more modern, like stock quotes,
weather reports, your next calendar event, and a daily activity tracker. And you can
tap on certain complications to get more information from their corresponding apps.
Moon Phase. See how much of the
moon will be visible that night.
Timer. Set a timer right from your
wrist. More than one, in fact.
Alarm. Set alarms and see how much
time is remaining.
Stocks. Get real‐time quotes for the
stocks you follow most.
Weather. See the current
temperature for anywhere in
the world.
Calendar. Get a quick look at what’s
next on your schedule.
18. Timekeeping
Complications. Made simple.
Many watches include a few specialized functions — known in watchmaking as
complications — that go beyond telling the time. But Apple Watch comes with a full
range that can be added to most faces. Some complications are traditional, such as
moon phases or sunrises and sunsets. Some are more modern, like stock quotes,
weather reports, your next calendar event, and a daily activity tracker. And you can
tap on certain complications to get more information from their corresponding apps.
Stopwatch. Start and stop anytime,
right from the watch face.
World Clock. Follow time across the
country or around the globe.
Activity. Monitor how active you are
throughout the day.
Sunrise/Sunset. See when day turns
into night, and vice versa.
19. Timekeeping
One of the most
accurate watches
ever. And designed
to stay that way.
Working with iPhone, Apple Watch continually
checks against the definitive global time
standard with the same precision found in GPS
satellites. It’s so precise, the second hand (or
in Mickey’s case, foot) of every Apple
Watch across the world is in sync. When
daylight saving time begins, Apple Watch
simply changes to the new time. And if you
move from one time zone to another,
Apple Watch automatically adjusts. You never
once have to set the time yourself.
Cupertino London
20. Timekeeping
Classic functions in a
contemporary setting.
Stopwatch. Apple Watch presents this popular watch
function in digital, analog, or hybrid view. It can even
show you a real‐time average of your lap times on a
graph — something you won’t find on other watches.
Analog Digital Hybrid
21. Timekeeping
Classic functions in a
contemporary setting.
Stopwatch. Apple Watch presents this popular watch
function in digital, analog, or hybrid view. It can even
show you a real‐time average of your lap times on a
graph — something you won’t find on other watches.
Analog Digital Hybrid
22. Timekeeping
Classic functions in a
contemporary setting.
Stopwatch. Apple Watch presents this popular watch
function in digital, analog, or hybrid view. It can even
show you a real‐time average of your lap times on a
graph — something you won’t find on other watches.
Analog Digital Hybrid
24. Timekeeping
Timekeeping that goes beyond
hours, minutes, and seconds.
We all share the same time. But what happens during that time is different for everyone.
So Apple Watch doesn’t just keep accurate time. It allows you to see time in the ways
that are most meaningful — and useful — to you.
25. Timekeeping
An easier way to navigate
your day.
Apple Watch is seamlessly connected to your calendar, maps, and
reminders, so it can send notifications and alerts based around
your life and schedule. It keeps you on track and on time by
sending you quick notifications you can read, along with a tap you
can feel.
27. New Ways to Connect
NEW WAY TO CONNECTNEW WAY TO CONNECT
Start a whole
new kind of
conversation.
You won’t just send and receive
messages, calls, and mail more
easily and efficiently. You’ll
express yourself in new, fun, and
more personal ways. With
Apple Watch, every exchange is
less about reading words on a
screen and more about making a
genuine connection.
28. New Ways to Connect
Stay closer
to the people you
care about.
Now your inner circle is always nearby. Press the
side button to access Friends, where you’ll see
thumbnails of the people you like to stay in touch
with most. Tap to send a message, make a call, or
reach out in one of the new ways only
Apple Watch makes possible.
29. New Ways to Connect
Say it with feeling.
You don’t even have to use words. The Digital Touch feature on
Apple Watch gives you fun, spontaneous ways to connect with other
Apple Watch wearers, wrist to wrist.
Sketch.
Use your finger to draw
something quickly. Your friend
on the other end can watch your
drawing animate, then respond
with a custom creation for you.
30. New Ways to Connect
Say it with feeling.
You don’t even have to use words. The Digital Touch feature on
Apple Watch gives you fun, spontaneous ways to connect with other
Apple Watch wearers, wrist to wrist.
Tap.
Let friends or loved ones know
you’re thinking of them with
silent, gentle tap patterns they’ll
feel on the wrist. You can even
customize taps for
different people.
31. New Ways to Connect
Say it with feeling.
You don’t even have to use words. The Digital Touch feature on
Apple Watch gives you fun, spontaneous ways to connect with other
Apple Watch wearers, wrist to wrist.
Heartbeat.
When you press two fingers on
the screen, the built‐in heart
rate sensor records and sends
your heartbeat. It’s a simple and
intimate way to tell someone
how you feel.
32. New Ways to Connect
Messages, calls, and mail.
Tailored for your wrist.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows
you who’s contacting you. It even gets your attention the way another person would — by
tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with
different types of notifications having their own unique character.
33. New Ways to Connect
Never miss a message.
You’ll know right away when someone sends you a
message, because a notification appears front and
center on Apple Watch. Hold up your wrist to read
the message, or lower your arm to dismiss it.
34. New Ways to Connect
Lots of ways to respond.
Apple Watch can predict what you want to say
from the context of your message and from the
ways you most often respond. Press the display,
and Apple Watch reveals preset options. Just
choose one and send it off. You can also create a
new response. Or skip words altogether by sharing
an animated emoji. A smiley face can move as it
laughs. Or it can stick out its tongue. You can even
change an emoji’s face with your finger to give it a
different mood. Send a thumbs‐up, a thumbs‐
down, and other animations, too.
35. New Ways to Connect
Messages, calls, and mail.
Tailored for your wrist.
Apple Watch adds a new dimension to the way you communicate. In just a glance it shows
you who’s contacting you. It even gets your attention the way another person would — by
tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with
different types of notifications having their own unique character.
Send an emoji. They’re
animated, customizable,
and fun.
Use your voice. Record
audio or dictate a text
message.
Share your location. Send
a friend your current
location on a map.
36. New Ways to Connect
Your wrist now takes
phone calls.
Use the built‐in speaker and microphone for quick
chats, or seamlessly transfer calls to your iPhone for
longer conversations. To mute an incoming call, just
cover Apple Watch with your hand.
37. New Ways to Connect
Mail is even easier
to manage.
When email comes right to your wrist, it’s more
accessible and easy to manage quickly. You can
read an email, flag it, mark it as read or unread, or
move it to the Trash. Or open it on your iPhone,
where you can type a response.
38. New Ways to Connect
Start on Apple Watch.
Continue on iPhone.
Apple Watch is designed for quick interactions, but
sometimes you want to say more. So we made it
easy to transfer messages, calls, and email from
Apple Watch to iPhone, where you can pick up right
where you left off.
39. Health & Fitness
HEALTH & FITNESSHEALTH & FITNESS
Live a better day.
Fitness isn’t just about running,
biking, or hitting the gym. It’s also
about being active throughout the
day. So Apple Watch measures all the
ways you move, such as walking the
dog, taking the stairs, or playing with
your kids. It even keeps track of when
you stand up, and encourages you to
keep moving. Because it all counts.
And it all adds up.
40. Health & Fitness
Sit less. Move more.
Get some exercise.
The Activity app provides a simple visual snapshot of your daily
activity, with three rings telling you everything you need to
know. The Move ring shows how many active calories you’ve
burned. The Exercise ring shows how many minutes of brisk
activity you’ve completed. And the Stand ring shows how
often you’ve stood up to take a break from sitting. The goal?
Complete each ring every day.
41. Health & Fitness
STANDSTAND
Put some distance
between you and the
chair.
To help minimize your sedentary time throughout the
day, Apple Watch senses when you stand and move
just a bit and gives you credit when you do. And if
you’ve been sitting for almost an hour, it reminds you
to get up. You close the Stand ring when you’ve stood
up and moved around for at least one minute in 12
different hours during the day. It may sound like a
small thing, but sitting less can encourage you to be
more active and improve your health in big ways.
42. Health & Fitness
MOVEMOVE
Every move you
make is a step in the
right direction.
Each week, Apple Watch can suggest a new daily
Move goal for how many active calories to burn each
day, based on your recent history. You close the Move
ring when you meet your personal active calorie burn
goal for the day. You can also adjust the suggested
goal, making it higher or lower, until it feels just right
for you. By aiming for small improvements each week,
you’re more likely to make progress.
43. Health & Fitness
EXERCISEEXERCISE
Thirty minutes
at once, or a little
bit at a time.
Any activity performed at the level of a brisk walk or
above is considered exercise. And Apple Watch keeps
track of how much you do each day, even when it’s
not in the context of a dedicated workout. You close
the Exercise ring when you reach the globally
recommended 30 minutes of exercise per day.
And you don’t even have to do it all at once, which
means you’re more likely to fit it into your day.
44. Health & Fitness
Workout app. More detailed measurement
when you need it most.
During a dedicated cardio workout, the Workout app built into Apple Watch shows real‐time
stats like elapsed time, distance, calories, pace, and speed for a variety of the most popular
activities, including running, using the elliptical, and cycling — indoors or out. And since Apple
Watch is water resistant, you don't have to worry about getting sweat on it or working out in the
rain. Just choose the type of workout you’d like to do, and Apple Watch turns on the appropriate
sensors. You get a detailed summary, and your workout counts toward your Exercise ring
measurements for the day.
Goals. The Workout app always shows
your last and best workout for each
activity type and goal. You can repeat it,
increase it, or decrease it. Or choose a
different goal based on distance, time,
or how many calories you want to burn.
Progress Updates. During your workout,
Apple Watch provides timely
encouragement — by letting you know
when you’ve hit another mile or when
you’re halfway there, for instance — so
you can stay motivated to reach your
goals.
Workout Summary. When your
workout is finished, you’ll see how far
you’ve gone, your time, and how many
calories you’ve burned — all the stats
you need to know to track your progress
and reach new milestones.
45. Health & Fitness
Made to measure the
many ways you move.
Heart Rate Sensor. The custom
heart rate sensor in Apple Watch
detects your heart rate during
workouts, which helps
determine your intensity level,
and improves the accuracy of
your active calorie burn
measurements.
Wi‐Fi and GPS. Along with its
accelerometer, Apple Watch uses
Wi‐Fi and GPS on your iPhone to
more accurately measure
distance and speed during
workouts you do outside — like
walking, running, and cycling.
Accelerometer. The Apple Watch
accelerometer measures your
total body movement and steps to
calculate the calories you burn
during the activities you do
throughout the day. It measures
all kinds of physical movement,
from simply standing up to
running to catch the bus to playing
with your kids.
46. Health & Fitness
Apple Watch helps you make
progress an see results.
Whether you’re walking, running, cycling, or using the most popular fitness equipment,
Apple Watch knows how to keep you motivated during your workouts. It helps you set
goals, tracks your progress, alerts you when you reach milestones, and provides a complete
summary when you’re done. So you can match your last workout or beat your best one.
47. Health & Fitness
Personalized feedback keeps you
moving forward.
Apple Watch is designed with customizable coaching
reminders that will help you reach your Move,
Exercise, and Stand goals each day, and use your
success to motivate you to pursue new milestones.
Over time, Apple Watch learns about your activity. It
knows how active you are and uses this data to
suggest a daily Move goal for the week that is realistic
and achievable. You can adjust your Move goal up or
down to make it perfect for you. These weekly check‐
ins help you be more active and make progress in
manageable steps.
48. Health & Fitness
See how far you’ve gone.
And how far you’ve come.
Apple Watch shows your daily activity at a glance.
To see your progress and trends over longer
periods of time, go to the Activity app on your
iPhone. You can view your Activity rings,
workouts, and achievements by the day, week, or
month. And the Activity app can share your
activity and workout data with the Health app on
your iPhone, where it can be accessed by your
favorite third‐party health and fitness apps with
your permission.
49. Health & Fitness
Get a pat on the back,
right on the wrist.
When you reach your personal bests or hit milestones,
Apple Watch is quick to celebrate. You’ll get a special
badge for each achievement, which is then stored in
the Activity app on your iPhone. And that gives you
encouragement to keep going and keep improving.
50. Design
DESIGNDESIGN
There’s an
Apple Watch
for everyone.
Selecting a watch is very personal. As with
all things you wear, how it looks is at least
as important as what it does. So we set out
to make Apple Watch something you’ll
love to use every day. As well as something
you can’t wait to put on every morning.
51. Design
Two different-sized starting points.
Everyone’s style is different, as is everyone’s wrist. So Apple Watch
comes in two case sizes: 38mm and 42mm. Both of which can be set up
to work on either your left or your right wrist.
38mm(height) 42mm(height)
52. Design
Custom alloys engineered
for beauty and durability.
We created Apple Watch from custom alloys of stainless steel and aluminum — each
in two finishes — as well as unique formulations of 18‐karat yellow and rose gold.
All were specially developed not only to look great, but to stand up to the physical
demands of daily wear. Apple Watch is also water resistant, so you can wash your
hands or go out in the rain without a second thought.
54. Design
Bands as thoughtfully
designed as the watch itself.
A different band can really change the look of Apple Watch. So we created a full range
of them in a variety of materials. The grooves in each case are precision engineered
and CNC machined to ensure a perfect fit with any band. And beautifully designed
buckles and closures provide the perfect finishing touch.
57. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
58. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
Chronograph Color Modular
59. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
Utility Mickey Mouse Simple
60. Design
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful
characters. To visualizations of time that are as educational as they are beautiful. Most
faces are extensively customizable — you can change colors, choose design elements,
and add functionality. So one Apple Watch can have literally millions of different
appearances. Including the one that’s precisely right for you.
Motion Solar Astronomy
63. Design
Find your style in three
distinctive collections.
There are so many ways to make Apple Watch your own. To help you choose the
expression that suits you best, we’ve curated three collections of cases and bands that
we feel work particularly well together.
65. Craftsmanship
CHAFTSMANSHIPCHAFTSMANSHIP
Each material is an
achievement in itself
From the very beginning, Apple Watch was designed with a deep reverence
for the art of fine watchmaking. For the raw materials, every choice we made
was intended to not merely honor the traditions of the past, but to advance
them. From the custom gold alloys to the sapphire crystal, each element
comes together with an unrivaled level of care and precision, giving Apple
Watch a beauty that is both timeless and thoroughly modern.
66. Craftsmanship
Gold.
A more solid
18 karats.
Inspired by the inherent beauty of gold, we created
Apple Watch Edition in 18‐karat solid gold. Since it’s
a soft metal, susceptible to nicks and scratches, our
metallurgists engineered an entirely new alloy
that’s up to twice as hard as standard gold. This
allowed us to achieve the exact hues of yellow and
rose gold we envisioned, without compromising
on durability.
67. Craftsmanship
Stainless steel.
Not just refined.
Re-engineered.
The strength and beauty of stainless steel have long made it a favorite material in fine timepieces.
The stainless steel we created for Apple Watch is a modern expression of this tradition. We started
with an alloy known for its durability and corrosion resistance. Then we made it even stronger.
Through a specialized cold‐forging process, it becomes up to 80 percent harder. This same stainless
steel is used in the carefully engineered closures that allow Apple Watch to fit so precisely. And we
added a diamond‐like carbon layer to create the space black stainless steel case and matching band.
68. Craftsmanship
Aluminum.
Light, but no
lightweight.
For Apple Watch Sport, we started with 7000 Series
aluminum — the same used in competition bicycles. We
altered it to create a new alloy that’s just as light, yet even
more durable — it’s 60 percent stronger than most
aluminum, and one‐third the density of stainless steel. It
has a bright, lustrous color and a uniform structure free of
defects and impurities. Each case is machined and polished,
then blasted with microscopic zirconia beads to achieve a
consistent, satin texture. A special anodizing process
creates a hard, clear outer layer that helps protect against
scratches and corrosion.
70. Craftsmanship
Zirconia.
As functional as it is
flawless.
Because the back crystal is vital to the function of the
technology encased inside Apple Watch and Apple
Watch Edition, we chose zirconia, a type of ceramic, as
the primary material. It’s nonconductive, so the antenna
can perform without any interference from the crystal. It’s
also opaque, which eliminates cross‐talk between the
components of the heart rate sensor. The manufacturing
process begins by heating the zirconia at 2640 degrees
Fahrenheit for over 30 hours. Once it cools, we
incorporate the sapphire lenses of the sensor. Then we
polish the entire back crystal with a grinding stone to an
incredibly smooth, precise finish — with a surface
roughness of just 3 nanometers — so that it feels
comfortable next to your skin.
72. Craftsmanship
Sapphire.
Beautifully shields
Apple Watch from
the world.
Sapphire is the second‐hardest transparent substance
after diamond. That’s why we chose it to cover the
Apple Watch and Apple Watch Edition faces, and to make
the lenses of the heart rate sensor. Our sapphire crystal
comes from the highest‐quality boules. Only the purest,
clearest, and strongest sapphire crystal is harvested. To
ensure a precise fit for the case, the crystal is cut using a
diamond‐encrusted wire. To make room for an
integrated antenna, a tiny groove is laser‐ablated around
its perimeter. And to create the smoothest possible
finish, the crystal is polished with diamond‐
covered pellets.
74. Craftsmanship
Ion-X glass.
Strengthened at the
molecular level.
Ion‐X glass is the same material used in the windows of
space shuttles and high‐speed trains. This glass is thin and
light, yet surprisingly strong — five times stronger than
regular glass. Which made it the perfect choice for
Apple Watch Sport. There are many ways to strengthen
glass at the surface, but Ion‐X glass is hardened down to
its molecules. During the manufacturing process, the glass
is dipped in a 750‐degree molten potassium salt bath.
That’s when ion exchange takes place, with the smaller
sodium ions being removed from the glass and replaced
by larger potassium ions. As the glass cools, these larger
ions create an extremely hard surface layer that is
resistant to scratches and impact.
80. Technology
Digital Crown. A modern twist
on a traditional feature.
Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the
Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to
wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to
magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the
Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and
out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The
Digital Crown is an integral part of the Apple Watch experience.
82. Technology
Not just a display,
but the focal point
of the whole
experience.
A Retina display is the primary surface for every
interaction with Apple Watch. And it’s clear why. The
incredibly high pixel density makes numbers and text
easy to read at a glance, even while you’re moving.
Images and graphics render with remarkable sharpness
and contrast, including finely detailed ones like the
rotation of a hair‐thin second hand on a watch face. And
the display is extremely energy efficient, critical for a
device you wear throughout the day. On most
Apple Watch models, the display is laminated to a
machined and polished single crystal of sapphire. Next
to diamond, it’s the hardest transparent material. On
watches in the Sport collection, protection is provided
by strengthened Ion‐X glass.
83. Technology
Sensitive enough to
tell a tap from a press.
In addition to recognizing touch, Apple Watch senses force,
adding a new dimension to the user interface. Force Touch
uses tiny electrodes around the flexible Retina display to
distinguish between a light tap and a deep press, and trigger
instant access to a range of contextually specific controls.
With Force Touch, pressing firmly on the screen brings up
additional controls in apps like Messages, Music, and
Calendar. It also lets you select different watch faces, pause
or end a workout, search an address in Maps, and more.
Force Touch is the most significant new sensing capability
since Multi-Touch.
84. Technology
Glances. Just the
right amount of
information, right
where you want it.
Since wristwatches were invented in the 19th century,
people have been glancing at them to check the time.
With Apple Watch, this simple, reflexive act allows you
to learn so much more. We optimized your favorite
apps for the wrist by developing Glances — scannable
summaries of the information you seek out most
frequently. To see them, you simply swipe up from your
watch face. In an instant, you can glimpse the weather
forecast, check out what’s next on your calendar, or find
your current location on a map. You can quickly swipe
through different Glances, or tap one to go directly to
its corresponding app for more details.
86. Technology
Siri. Closer and more useful than ever.
Having Siri with you at all times means you can access it that much more quickly and conveniently. And be even more
spontaneous with your requests. Simply raise your wrist and say “Hey Siri,” or press and hold the Digital Crown to dictate
messages, get turn‐by‐turn directions, or stay up to date on your events. You’ll get an instant response to your query.
Events. With Apple Watch always
close by, you can easily find out
what’s next in your day. Just use
your voice.
Turn‐by‐turn. Getting to your
destination is much easier with
Apple Watch. Just ask Siri for
directions and Maps will guide
the way.
Messages. You can send a message
without typing a single word. Simply
ask Siri to text a contact, and then
start dictating.
87. Technology
We found a way to
give technology a
more human touch.
Literally.
It’s called the Taptic Engine, a linear actuator inside Apple Watch
that produces haptic feedback. In less technical terms, it taps you
on the wrist whenever you receive an alert or notification, or press
down on the display. Combined with subtle audio cues from
the specially engineered speaker driver, the Taptic Engine creates
a discreet, sophisticated, and nuanced experience by engaging
more of your senses. It also enables some entirely new, intimate
ways for you to communicate with other Apple Watch wearers.
You can get someone’s attention with a gentle tap. Or even send
something as personal as your heartbeat.
88. Technology
With a custom
heart rate sensor,
it’s built to know
you better.
The wrist is a convenient area for collecting data about
your physical activity, a task Apple Watch is designed to
perform throughout the day. On the back of the case, a
ceramic cover with sapphire lenses1 protects a specially
designed sensor that uses infrared and visible‐light LEDs
and photodiodes to detect your heart rate during
workouts and when using the Heart Rate Glance. This
allows Apple Watch to provide a comprehensive picture
of your workouts and daily activity, suggest personal
activity goals, and reward you for reaching personal
fitness milestones.
89. Technology
With a custom
heart rate sensor,
it’s built to know
you better.
Heart Rate Sensor.
The custom heart rate
sensor in Apple Watch
can help gauge your
intensity during
workouts to improve
overall calorie tracking.
GPS.
Apple Watch uses the GPS
in your iPhone to help
measure the distance you
travel during the day or
during workouts that can’t
be measured in steps, such
as cycling.
Accelerometer.
The Apple Watch
accelerometer measures
total body movement,
counts your steps, and
calculates your calories
burned throughout
the day.
90. Technology
An entire computer
architecture on
a single chip.
Massive constraints have a way of inspiring interesting,
creative solutions. A prime example is the custom‐
designed chip at the heart of Apple Watch. No traditional
computer architecture could fit within such a confined
space. So we found a way to integrate many subsystems
into one remarkably compact module, which is then
completely encapsulated in resin to protect the
electronics from the elements, impact, and wear.
Configuring an entire computer system on a single chip is
an industry first and represents a singular feat of
engineering and miniaturization.
91. Technology
Charge it overnight.
Wear it all day.
You’ll want to use Apple Watch all day long. So we gave
it a battery that lasts up to 18 hours2 and made
charging it at the end of the day utterly effortless. In
fact, our goal was to make Apple Watch easy to charge
in the dark. Without looking. While being only partially
awake. We arrived at a solution that combines our
MagSafe technology with inductive charging. It’s a
completely sealed system free of exposed contacts.
And it’s very forgiving, requiring no precise alignment.
You simply hold the connector near the back of the
watch, where magnets cause it to snap into
place automatically.
Everyone will use Apple Watch differently, and different
features use varying amounts of battery life. So here
are some useful battery metrics.
UP TO
48hr
TIMEPIECE
UP TO
6.5hr
AUDIO PLAYBACK
UP TO
3hr
TAKE TIME
UP TO
6.5hr
WORKOUT
UP TO
72hr
POWER RESERVE
92. Technology
A more personal
experience. For
every person.
Apple Watch comes with some powerful accessibility
features. Like Zoom, a built‐in magnifier. VoiceOver, so you
can hear what’s on your screen. And Larger Dynamic Type,
which makes text easier to read. They’re all built in and easy
to turn on, either through the device itself or by using the
Apple Watch app on your iPhone.
93. Built‐in Apps
BUILTBUILT‐‐IN APPSIN APPS
Not just on the wrist.
Designed for it.
Apple Watch is ideal for quick looks and fast
interactions. The apps it comes with have
been designed to take advantage of that.
There are apps you’re familiar with — like
Mail, Messages, and Maps — that work in
all-new ways. Apps that become even more
convenient on the wrist, like Siri, Music, and
Passbook. And completely new apps, like
Activity, Workout, and Camera Remote,
which turns Apple Watch into a viewfinder
for the iSight camera on your iPhone.
97. Built‐in Apps
Music Camera Remote Remote
Control the music on your
iPhone. Or leave your iPhone at
home and listen to your
favorite synced playlist right
from Apple Watch using
wireless Bluetooth headphones.
Apple Watch can be a
viewfinder for the iSight
camera on your iPhone. So you
can take a perfect selfie or join
the group shot. See a live
preview of what your iPhone
sees, then snap the photo or
set the timer on the camera.
Don’t worry about losing the
remote. It’s always right on
your wrist. On Apple TV you
can swipe around the main
menu, scroll through lists, and
choose what you’d like to
watch. You can also control the
iTunes library and iTunes Radio
on your Mac or PC.
101. Apple Pay
APPLE PAYAPPLE PAY
Your wallet.
Without the wallet.
Now you can buy coffee, groceries, and
more right from your wrist. Apple Pay will
change how you make purchases with
breakthrough contactless payment
technology and unique security features
built into Apple Watch. So you can use it to
pay in a simple, secure, and private way.
102. Apple Pay
An easier way to pay.
Now paying in stores happens quickly and easily — there’s no need
to open an app. You don’t even need to have your iPhone with you.
Just double‐click the side button and hold the face of your Apple
Watch up to the contactless reader. A gentle pulse and a tone
confirm that your payment information has been sent.
103. Apple Pay
Setup is simple.
To set up your debit and credit cards on Apple Watch,
simply open the Apple Watch app on your iPhone and
select the “Passbook & Apple Pay” option. Tap “Add a
new Credit or Debit Card.” Then use the iSight camera on
your iPhone to capture your card information. You can
also type it in manually. The first card you enter is your
default payment card, but you can always switch it in the
Apple Watch app. Want to switch cards when you’re
paying? After double‐clicking the side button, just swipe
to browse through your cards and hold the face of Apple
Watch near the reader to pay.
106. Apple Pay
Accepted in stores everywhere.
With more added every day.
Apple Pay lets you use Apple Watch to pay in hundreds of thousands of stores accepting contactless payments.
And there are more stores to come. Look for one of the symbols below at checkout.
107. Apple Pay
The major credit cards.
With the same major benefits.
Apple Pay works with most of the major credit and debit cards from the top U.S. banks. Just set
up your participating cards on Apple Watch, and you’ll continue to get the same rewards,
benefits, and security.
109. App Store Apps
APP STORE APPSAPP STORE APPS
All-new ways
to do all kinds
of things.
The more you wear Apple Watch, the
more you’ll realize just how personal a
device it is. Because with so many
different apps available, you can choose
the ones that are most relevant to you,
and create a customized experience.
There are already apps for airlines,
department stores, social networks, and
more that take advantage of the unique
opportunities the wrist brings. And with
new apps being built for Apple Watch
every day, this is just the beginning.
117. App Store Apps
OpenTable Evermote TripAdvisor
What’s for dinner? And where?
Just check your Apple Watch.
With the OpenTable app, you
can see details about your
upcoming reservations and find
your way there with a map to
the restaurant.
Evernote for Apple Watch is the
perfect companion to Evernote
for iPhone. Get even more
convenient access to features.
Dictate a quick note. View
recent notes. Set
reminders. Find notes made
near you. And see content
related to an
upcoming meeting.
Find that hidden gem of a
restaurant on your next trip.
Unearth dozens of things to do
while discovering a new town.
Everything that makes
TripAdvisor the perfect travel
companion is now on your
Apple Watch. Get instant
information on hundreds of
nearby restaurants, sights, and
tourist destinations.
118. App Store Apps
NPR One CNN Honeywell Lyric
What’s for dinner? And where?
Just check your Apple Watch.
With the OpenTable app, you
can see details about your
upcoming reservations and find
your way there with a map to
the restaurant.
Get up‐to‐the‐minute breaking
and developing news across 12
personalized categories. From
Top Stories, U.S., World, and
Politics to Tech, Health, and
Entertainment — you decide
which content you want to
come to you. Tap to open a
story, then choose to save it or
continue reading on your
iPhone. Receive breaking news
notifications and use your
Apple Watch to launch CNN TV
live on your iPhone.
Use less energy with less effort.
And save on your electricity bill,
too. Presets like “I’m Away” or
“I’m Going to Sleep” make your
thermostat more efficient with
a single tap. If you’re far from
home, you’ll get a notification
asking if you’d like to switch to
Out of Town mode to save
energy. And it automatically
adjusts the temperature in time
for your return.
119. App Store Apps
Green Kitchen Strava Sky Guide
The Green Kitchen app features
dozens of healthy, organic
recipes, and your Apple Watch
can help you cook them
perfectly. Find and follow a
recipe on your iPhone. For the
steps that need to be timed,
tap to start a timer on your
Apple Watch. At the right
moment, you’ll get a
notification like “Your quinoa
should have little tails by now.”
With your iPhone in your
pocket, Apple Watch shows
your real‐time stats like
elevation gain, average speed,
distance, and heart rate during
your ride or run. Segment‐by‐
segment updates give you
details of your workout to keep
you motivated. And you’ll
receive a trophy when you set a
personal record.
See a calendar of upcoming
astronomical events — the full
moon, meteor showers,
eclipses, and more. Sky Guide
can send you a notification
when an event is about to
happen in the skies above your
location. And it will even alert
you when the International
Space Station is due to fly
over — and let you tweet one
of its astronauts.
121. App Store Apps
Salesforce Wave Procreate Pocket Dark Sky
Salesforce is the world’s most
popular customer relationship
management app. On Apple
Watch, it gives you a quick
snapshot of your business
analytics, such as the top 10
sales opportunities for your
company or for a
particular division.
This app turns your Apple
Watch into a remote tool and
color palette for painting on
your iPhone. Select your brush,
eraser, or effects. You can undo,
redo, and change colors. And
your entire iPhone screen
becomes the canvas, so you
can focus on your work.
Get the chances that it will rain
or snow in your location up to
an hour in advance. So you can
feel free to walk the dog or run
out to lunch, knowing you’ll
stay dry. You can also see a 24‐
hour timeline of weather
conditions for today, tomorrow,
and several days ahead.
122. App Store Apps
Shazam NYTimes Mayo Clinic
Synthesis
What’s that song? And what’s
that singer saying? With
Shazam for Apple Watch, a tap
on the app icon prompts your
iPhone to listen to what’s
playing. Your Apple Watch
displays the name of the song,
the artist, and the lyrics. Feel
free to sing harmony, because
the words automatically
advance in time with the music.
Get the news you need in a
moment. Swipe through
breaking news and short stories
crafted specially for Apple
Watch. Use Handoff to read
more on your iPhone or iPad,
or tap "Save for Later" to build
a personal reading list.
If you’re a busy doctor, Mayo
Clinic Synthesis can help you
manage your time. It displays
your schedule for the day and
lets you know whether a
patient is in the lobby, in an
exam room, or done with an
appointment. It also displays
basic patient information like
age, sex, and weight to make
visits even smoother.
123. App Store Apps
Invoice2go Lutron Caséta Rules!
Track your time on the job
more accurately than ever.
When you arrive on a job site,
Invoice2go uses geofencing to
prompt you to start tracking
time on your iPhone. So your
records are more precise. You
can also modify your times,
send an invoice, and receive a
notification when you’ve
been paid.
Control the lights in your home
no matter where you are.
Whether you’re on the couch
and want to dim the lights for
movie night, or on the road and
want to make it look like
someone’s home, all it takes is
a tap. And if the lights are on
when you leave the house,
you’ll get a notification giving
you the option to turn them off.
Get your daily brain workout
with this twitch‐puzzle game
even when you’re on the go.
Each mind exercise is hosted by
cute animated characters who
lead you through 10 different
stages toward a daily goal. You
can get detailed statistics on
your progress or quickly scan
your summaries.
124. App Store Apps
PlayKids Eandango Citi Mobile® Lite
When your kids are watching a
video in the PlayKids app on
their iPad or iPhone and you
want them to take a break, just
use your Apple Watch to stop
the video. You can also send
your kids a special message
with a cartoon character telling
them it’s time for bed. Time to
eat. Or time to brush
their teeth.
A whole new way to use the
most popular movie ticketing
app. Once you’ve purchased
tickets, your Apple Watch
displays the movie time,
theater location, and theater
phone number.
The Citi Mobile Lite app makes
banking even more convenient
for Citi customers with an
Apple Watch. A quick look lets
you see your checking, savings,
and credit card balances. You
can get detailed information
about your five most recent
transactions, and even receive
a subtle notification when your
credit card is used for an online
or in‐store purchase.
126. App Store Apps
Runtastic Babbel AMPLIFi Remote
Apple Watch gives you new
ways to get the most from
Runtastic. Just take your iPhone
with you on a run. Runtastic
displays the information you
need (speed, distance, duration,
pace, even how many calories
you’ve burned) conveniently on
your wrist, where it’s easy to
check without slowing down.
Have fun learning new
languages wherever you are in
the world. With the Babbel app,
Apple Watch shows you new
words relevant to your location.
So you can learn terms related
to food when you’re near a
restaurant. Or words like
“flight,” “departure,” and
“luggage” when you’re near
the airport.
Guitarists are always looking
for great tones. AMPLIFi is a
Bluetooth speaker and guitar
amp in one. Now, with AMPLIFi
Remote for Apple Watch, you
can pick your favorite guitar
sound right from your wrist.
And when it’s time to tune up,
you’ll see which note you’re
playing and whether it’s sharp,
flat, or in tune.
127. App Store Apps
BoxPop CommiTo3 Mint Personal
Finance
This simple and addictive
puzzle game will have you
checking your Apple Watch all
the time. Start popping boxes
in L‐shaped paths, just like
knights in chess. See if you can
pop all the boxes in the grid
without getting stuck.
Eventually you’ll pop through
40 levels of boxes, with each
one becoming more difficult.
And more fun.
Designed to keep you moving
in the right direction,
CommitTo3 lets you create
teams of coworkers, friends,
and family who collectively
commit to that day’s three
most important tasks. You can
get gentle reminders
throughout the day, check off
your “commits” as you
complete them, and see how
the rest of your team is doing.
View your monthly spending
goals and track your progress
toward meeting them. You can
also choose to receive weekly
notifications, so you’ll know
whether you’re sticking to your
budget or if you need to tighten
your belt.
132. Apple Watch
Cold-forged stainless steel.
Formulated for strength and beauty.
How a product is used should determine the materials from which it’s made. Apple Watch is
designed to be worn during all your daily activities, from morning workouts to nights out.
That’s why we took a refined 316L stainless steel — an alloy that is remarkably corrosion
resistant — and cold forged it to make it up to 80 percent harder. We also reduce impurities
to achieve the mirror finish. An additional diamond‐like carbon (DLC) layer gives the space
black stainless steel its distinctive look.
APPLE WATCH
42mm Stainless Steel Case
with Link Bracelet
134. Apple Watch
Beautifully engineered
bands and closures.
With designs made from fine top‐grain leathers,
durable high‐performance fluoroelastomer, and
custom‐engineered stainless steel, the Apple Watch
collection offers the widest array of band materials
and closure styles. Each one is distinctive in its own
right, yet perfectly matched to the collection.
154. Apple Watch Sport
Anodized aluminum.
Designed to be uncommonly light
and strong.
For Apple Watch, we created a new alloy of 7000 Series aluminum that’s 60 percent stronger
than standard alloys. Yet it’s very light. Together with the Ion‐X glass covering the display, it
makes the Sport collection watches up to 30 percent lighter than our stainless steel models.
It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve
with traditional aluminum alloys.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with Pink Sport Band
156. Apple Watch Sport
Bands engineered
to keep up with an
active lifestyle.
Because it’s made from a custom high‐performance
fluoroelastomer, the Sport Band is durable and strong, yet
surprisingly soft. The smooth, dense material drapes
elegantly across your wrist and feels comfortable next to
your skin. An innovative pin‐and‐tuck closure ensures a
clean fit. Available in white, blue, green, pink, and black.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with White Sport Band