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Search engine optimization(seo)
Presented by
Komal kashyap
1) What is seo ?
2) What are the types of seo in digital marketing?
3) What is google search algorithm?
4) What are the seo techniques ?
5) Difference between on page seo and off page seo?
Search engine optimization:
Search engine optimization(seo):
Search engine is a software program through the internet that finds
for keyword and returns the results of any files .
Search engine optimization who optimize our site and build awareness
around our brand.
Seo helps to provide information on the world wide web .
Types of SEO:
There are three types of seo which mainly used:
1)on -page seo :- It is the process of optimizing webpages and
their relevent content for search engine and users.
2)off - page seo :- It refers to those activities that done outside
your website to improving your rankings.Backlinks also
included in off -page seo .
3) Technical seo-It is a process in which we improves its
crawling and indexing.
Google search Algorithm
Google algorithm are the set of rules ,in which google decide how valuable and
relevant pages are rank in search results and increase the higher ranking on
search results with providing valuable information for users.
Features :-
1)content relevences.
2)content quality.
3)Backlinks.
Seo Techniques:
1.Relevent content
2. Use keywords
3.write title and description
4. Use headings and sub headings
5.optimize urls
Difference between on page
and off page seo:
On page seo - It is process of optimizing pages and there content for
improving our website by using relevant content for both search
engines and users.
Off page seo - It is a process of otimizing pages taken outsides of a
website to improve visibility on social media .It includes link building ,
guest blogging , local business.
On page seo- Tools which mainly use for on page seo that is
keywords, relevant content,Templates etc.
Off page seo- Tools which use for off page seo that is
linkbuilding,backlinks,socila posters etc.
Conclusion
To conclude we can say that seo become easily findable
,more relevant and popular towards search queries .
And also search engine rankl them better by optimization
a websites pages.
Seo increases your organic search engine with high
ranking and traffic .
Reference:
Seo is a technique that involve
submitting presentation to
directories and website for
generated backlinks to your
websites.
Thankyou for watching
my presentation:

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search engine optimization in digital marketing

  • 2. 1) What is seo ? 2) What are the types of seo in digital marketing? 3) What is google search algorithm? 4) What are the seo techniques ? 5) Difference between on page seo and off page seo?
  • 3. Search engine optimization: Search engine optimization(seo): Search engine is a software program through the internet that finds for keyword and returns the results of any files . Search engine optimization who optimize our site and build awareness around our brand. Seo helps to provide information on the world wide web .
  • 4. Types of SEO: There are three types of seo which mainly used: 1)on -page seo :- It is the process of optimizing webpages and their relevent content for search engine and users. 2)off - page seo :- It refers to those activities that done outside your website to improving your rankings.Backlinks also included in off -page seo . 3) Technical seo-It is a process in which we improves its crawling and indexing.
  • 5. Google search Algorithm Google algorithm are the set of rules ,in which google decide how valuable and relevant pages are rank in search results and increase the higher ranking on search results with providing valuable information for users. Features :- 1)content relevences. 2)content quality. 3)Backlinks.
  • 6. Seo Techniques: 1.Relevent content 2. Use keywords 3.write title and description 4. Use headings and sub headings 5.optimize urls
  • 7. Difference between on page and off page seo: On page seo - It is process of optimizing pages and there content for improving our website by using relevant content for both search engines and users. Off page seo - It is a process of otimizing pages taken outsides of a website to improve visibility on social media .It includes link building , guest blogging , local business. On page seo- Tools which mainly use for on page seo that is keywords, relevant content,Templates etc. Off page seo- Tools which use for off page seo that is linkbuilding,backlinks,socila posters etc.
  • 8. Conclusion To conclude we can say that seo become easily findable ,more relevant and popular towards search queries . And also search engine rankl them better by optimization a websites pages. Seo increases your organic search engine with high ranking and traffic .
  • 9. Reference: Seo is a technique that involve submitting presentation to directories and website for generated backlinks to your websites.
  • 10. Thankyou for watching my presentation: