10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
The document discusses employer brand thinking from an agency perspective. It emphasizes that the labor market is highly competitive and HR communication must be a strategic partner, not just tactical. Employer brand thinking involves managing a total employer identity through consistent employer stories and an integrated employer marketing mix across internal and external channels. An employer brand is alive and must be constantly measured and steered to have lasting impact on both current and prospective employees. It requires organization-wide coordination to be effective.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Storytelling Tips - From Acclaimed Writer Burt HelmEthos3
Visit the Ethos3 blog (http://buff.ly/1B8ehRa) to get the full scoop on these tips. By reading the Ethos3 blog post, you will learn how to tell stories that will captivate even the most challenging audiences.
If you need help creating professional presentations, email us at: info@ethos3.com
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
Productivity Facts Every Employee Should KnowRobert Half
Tuesday is consistently found to be the most productive day of the week for employees according to multiple surveys of HR managers and executives over several decades. Employees are generally least productive between 4-6pm and the week before a major holiday. Taking vacations can boost productivity as employees tend to be more productive after a vacation when returning well-rested and recharged.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
EMPOWERED - Achieving Extraordinary Results with Ordinary People" by Marty CaganProductized
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the impacts on air quality were temporary and pollution levels rebounded once lockdowns were lifted and activity resumed.
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
- Email was originally designed for individual use, not team collaboration, so the company built the first shared email client to enable features like canned responses, automated rules, reminders, and analytics.
- The shared email client now has 2300 companies as customers across many industries using it for functions like customer support, operations, and sales. Usage and revenue have grown consistently while churn has decreased.
- Moving forward, the company aims to continue improving their platform and adding more users to increase value, with goals of positive operating margins by end of 2019 and $xx in ARR by end of 2018. Their long term vision is to become an extensible platform beyond just messaging.
This document outlines the five stages of executive hiring: 1) Planning, 2) Working with Candidates, 3) Referencing Process, 4) Compensation Offer, and 5) Offer. It provides tips for each stage, such as developing a prioritized hiring list, taking control of the candidate process, conducting a "mini board meeting" for candidates to present their strategy, doing a 360 degree reference check process, addressing compensation expectations, and making the final offer only when confident it will be accepted. The overall goal is to eliminate surprises after the new executive is hired.
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
20 Fantastic Flat Icons and Their Meaning In Logo DesignDesignMantic
Icons tell stories. And when it comes to building visual identity for a brand, iconography plays a big part. Icons, incorporated into logos, not just make brand identities visually appealing but they also tend to deliver brand’s vision or underline message more effectively. Each icon ensues an inherent meaning that sparks a certain kind of psychological behavior, resulting in emotive consumer association with the brand. Because people tend to identify and appreciate these icons right away even in various colors or screen sizes. Hence, selecting the right icon for your logo is of great importance and must be treated carefully.
Here are 20 flat icons and their hidden meanings that make them effective in logo design.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
The document discusses employer brand thinking from an agency perspective. It emphasizes that the labor market is highly competitive and HR communication must be a strategic partner, not just tactical. Employer brand thinking involves managing a total employer identity through consistent employer stories and an integrated employer marketing mix across internal and external channels. An employer brand is alive and must be constantly measured and steered to have lasting impact on both current and prospective employees. It requires organization-wide coordination to be effective.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Storytelling Tips - From Acclaimed Writer Burt HelmEthos3
Visit the Ethos3 blog (http://buff.ly/1B8ehRa) to get the full scoop on these tips. By reading the Ethos3 blog post, you will learn how to tell stories that will captivate even the most challenging audiences.
If you need help creating professional presentations, email us at: info@ethos3.com
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
Productivity Facts Every Employee Should KnowRobert Half
Tuesday is consistently found to be the most productive day of the week for employees according to multiple surveys of HR managers and executives over several decades. Employees are generally least productive between 4-6pm and the week before a major holiday. Taking vacations can boost productivity as employees tend to be more productive after a vacation when returning well-rested and recharged.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
EMPOWERED - Achieving Extraordinary Results with Ordinary People" by Marty CaganProductized
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the impacts on air quality were temporary and pollution levels rebounded once lockdowns were lifted and activity resumed.
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
- Email was originally designed for individual use, not team collaboration, so the company built the first shared email client to enable features like canned responses, automated rules, reminders, and analytics.
- The shared email client now has 2300 companies as customers across many industries using it for functions like customer support, operations, and sales. Usage and revenue have grown consistently while churn has decreased.
- Moving forward, the company aims to continue improving their platform and adding more users to increase value, with goals of positive operating margins by end of 2019 and $xx in ARR by end of 2018. Their long term vision is to become an extensible platform beyond just messaging.
This document outlines the five stages of executive hiring: 1) Planning, 2) Working with Candidates, 3) Referencing Process, 4) Compensation Offer, and 5) Offer. It provides tips for each stage, such as developing a prioritized hiring list, taking control of the candidate process, conducting a "mini board meeting" for candidates to present their strategy, doing a 360 degree reference check process, addressing compensation expectations, and making the final offer only when confident it will be accepted. The overall goal is to eliminate surprises after the new executive is hired.
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
20 Fantastic Flat Icons and Their Meaning In Logo DesignDesignMantic
Icons tell stories. And when it comes to building visual identity for a brand, iconography plays a big part. Icons, incorporated into logos, not just make brand identities visually appealing but they also tend to deliver brand’s vision or underline message more effectively. Each icon ensues an inherent meaning that sparks a certain kind of psychological behavior, resulting in emotive consumer association with the brand. Because people tend to identify and appreciate these icons right away even in various colors or screen sizes. Hence, selecting the right icon for your logo is of great importance and must be treated carefully.
Here are 20 flat icons and their hidden meanings that make them effective in logo design.
10 Ways Your Boss Kills Employee MotivationOfficevibe
This document outlines 10 ways that bosses can kill employee motivation, including micromanaging employees, focusing only on mistakes, dismissing new ideas, holding useless meetings, making empty promises, telling inappropriate jokes, not keeping their word, measuring employee success in the wrong way, setting unrealistic deadlines, and playing favorites. The document encourages bosses to listen to employee concerns to better motivate them.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
43 Expert Tips for Future Proofing Your Content StrategyVisme
Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
The document discusses how teams often fall into the "build trap" where they continuously add features to the backlog without removing items or prioritizing based on customer needs. It argues that agile practices alone are not enough and that product management needs to treat the product strategy as an emergent system focused on customer empathy, experimentation, and desired outcomes rather than detailed plans or wish lists. The key is having an adaptive strategy, a process for learning through experiments, and understanding customer problems rather than assuming what features they want.
The document discusses how teams can fall into a "build trap" by continuously adding features without focus on customer needs or measuring success, leading to uncertainty and wasted work. It advocates adopting product management practices like establishing a clear product strategy and roadmap based on customer problems rather than a wish list of features, conducting user research and experiments to reduce uncertainty, and measuring outcomes rather than just outputs to define success. These practices can help teams get out of the build trap by focusing on delivering value to customers.
The document discusses how teams can fall into a "build trap" by continuously adding features without focus on customer needs or measuring success, leading to uncertainty and wasted work. It advocates adopting product management practices like establishing a clear product strategy and roadmap based on customer problems rather than a wish list of features, conducting user research and experiments to reduce uncertainty, and measuring outcomes rather than just output to guide development. These practices can help teams get out of the build trap by focusing on delivering value to customers.
The document discusses how teams can fall into a "build trap" by continuously adding features without focus on customer needs or measuring success, leading to uncertainty and wasted work. It advocates adopting product management practices like establishing a clear product strategy and roadmap based on customer problems rather than a wish list of features, conducting user research and experiments to reduce uncertainty, and measuring outcomes rather than just outputs to define success. These practices can help teams get out of the build trap by focusing on delivering value to customers.
The document discusses how teams can fall into a "build trap" by continuously adding features without focus on customer needs or measuring success, leading to uncertainty and wasted work. It advocates adopting product management practices like establishing a clear product strategy and roadmap based on customer problems rather than a wish list of features, conducting user research and experiments to reduce uncertainty, and measuring outcomes rather than just outputs to define success. These practices can help teams get out of the build trap by focusing on delivering value to customers.
The document discusses how teams can fall into a "build trap" by continuously adding features without focus on customer needs or measuring success, leading to uncertainty and wasted work. It advocates adopting product management practices like establishing a clear product strategy and roadmap based on customer problems rather than a wish list of features, conducting user research and experiments to reduce uncertainty, and measuring outcomes rather than just outputs to define success. These practices can help teams get out of the build trap by focusing on delivering value to customers.
"Escaping the Build Trap" by Melissa PerriProductized
Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap”.
In this PRODUCTIZED keynote, Melissa Perri explains how businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals: getting out of “The Build Trap”
This document discusses escaping the "build trap" by creating high alignment through a strong product strategy framework. It emphasizes using the right processes, like prototyping and design sprints, to navigate uncertainty. It also stresses the need for a product-led organization with policies and practices to make strategic decisions using data from customer insights and product performance metrics. Aligning teams through a clear strategy allows them to make decisions while avoiding building things just for the sake of building.
The document discusses how product managers can escape the "build trap" by choosing the right processes, having a clear strategy, and creating a learning-focused culture. It emphasizes using processes like market research and experimentation to reduce uncertainty. A good strategy provides alignment through a vision and objectives. The culture should reward learning from failures and customer interactions. Product managers can apply these principles by selecting processes tailored to problems, setting goals aligned with strategy, and sharing lessons learned.
This document outlines Melissa Perri's presentation on creating effective MVP experiments. The presentation covers:
1. Defining what an MVP is and why they are important for validating assumptions before building fully.
2. Guidance on setting up MVP experiments, including defining the customer and problem, investigating assumptions, designing tests, measuring results, and iterating.
3. Different types of MVPs (e.g. concierge, wizard of oz, landing page) and when each is most appropriate.
4. Adapting MVP experiments based on customer feedback and constraints.
5. How MVP experiments can be incorporated into agile development processes using short sprint cycles.
Designing to Learn: Creating Successful MVP ExperimentsMelissa Perri
The document discusses designing minimum viable product (MVP) experiments to test product hypotheses efficiently. It recommends following a process of defining a goal, identifying a customer problem, stating a hypothesis of what needs to be tested to achieve the goal, building the smallest thing possible to test the hypothesis, and setting metrics to measure success. Various types of MVPs are described, such as interviews, landing pages, concierge services, and Wizard of Oz prototypes. The overall message is that an MVP approach allows products to be improved through continuous learning with minimal effort.
The document discusses product strategy and leadership. It provides various definitions and perspectives on strategy, including that strategy provides a decision-making framework to achieve goals within current capabilities. It also discusses the roles of product leaders in providing vision, goals, and guardrails for teams. Effective strategies emerge from experimentation while remaining stubborn on vision but flexible on details.
Beyond Pretty: Creating Better Products with Measurable DesignMelissa Perri
The document discusses the importance of measurable design and outlines a process for creating designs that can be measured for success. It advocates treating design as a hypothesis and using both qualitative and quantitative research methods. Key aspects of the process include defining clear goals, understanding the target user, identifying problems, taking small measurable steps such as simplifying information hierarchy, and determining how to measure if the goal was achieved through metrics and user research. The overall message is that good design solves problems and should be continually evaluated and improved through a scientific process of hypothesis, testing, and measurement.
The document discusses the concept of a minimum viable product (MVP) and designing products through experimentation and customer feedback. It advocates releasing early versions of products to learn what customers want through iterative design and testing, rather than fully developing products before customer input. The goal of an MVP is to test problem-solution fit and product-market fit with minimum effort by getting feedback from customers.
This document discusses lean product development and user experience (UX) principles. It emphasizes building minimum viable products (MVPs) through short development cycles of validating assumptions with customers, measuring outcomes, and iterating based on learnings. Specific lean practices highlighted include validating problems before building solutions, collaborative cross-functional teams, designing MVPs, continuous deployment, focusing on outcomes over outputs, and avoiding vanity metrics.
Melissa Perri Lean Product Management - Agile on the Beach 2014agileonthebeach2014
The document discusses lean product management. It emphasizes discovering customer problems through interaction and feedback, running experiments to solve problems, and delivering high customer value. A lean product manager works to identify problems rather than gather requirements, runs experiments instead of predefined solutions, and involves the whole team instead of working independently. The goal is to deliver extreme customer value through constant learning and problem solving.
The document discusses the concept of a minimum viable product (MVP) and the process of designing MVPs to learn about customer needs. It emphasizes that the goal of an MVP is to learn, not necessarily to ship a product, and that it is a process of experimentation and addressing key questions to understand problem-solution fit and product-market fit. The document provides several definitions and perspectives on MVPs from thought leaders and advocates designing MVPs that address customers' biggest problems and creating a unified field theory to provide vision and guide experimentation.
This document discusses minimum viable products (MVPs) and how to design MVP experiments. It defines an MVP as the smallest amount of work needed to test an idea. The document recommends building an MVP to validate assumptions before fully developing a product. It outlines the MVP process as defining a customer problem, investigating assumptions, building a small test, measuring customer behavior, evaluating success, and then pivoting or persevering. Examples of different types of MVPs are provided. The overall message is that MVPs should be used to test ideas through quick, low-cost experiments before making large investments in development.
This document discusses continuous product improvement using a Product Kata framework. It introduces the Kata concept and shows how it can be applied to product management. Key aspects covered include establishing goals and target conditions, measuring current performance, experimenting through incremental changes, and reviewing progress regularly. Examples are provided around a goal of making sellers more self-sufficient by reducing office calls. The document advocates applying Kata principles systematically as part of daily work, like Toyota's approach to continuous improvement.
The document discusses lessons from three-star restaurants on providing excellent user experiences. It notes that the core product must be great and unique in order to succeed. Restaurants like El Bulli spent time researching and experimenting to develop innovative dishes. Providing exceptional service is also key - the delivery of the food experience shapes how the customer feels. World-class restaurants anticipate customer needs, empower their staff to be creative, and work as a team to consistently deliver high-quality experiences.
The document outlines 5 golden rules of user experience (UX) design: 1) Design for the user, not yourself; 2) Design needs a goal such as to delight, engage or convert users; 3) Keep designs simple; 4) Usability is more important than aesthetics; 5) No design is permanent and designs should be treated as hypotheses to continually improve the user experience. The rules are presented by Melissa Perri at an H3 conference.
This document discusses the importance of continuous product improvement through iterative experimentation and user validation. It emphasizes that teams often get stuck in "building traps" where they focus on building features without validating that they solve user needs. Instead, it promotes a scientific approach of planning small experiments, testing hypotheses with users, and using what is learned to continuously improve products and move toward goals. This helps ensure teams stay focused on user needs rather than arbitrary deadlines and helps products better retain, convert, and engage customers over time.
The document discusses the "build trap" that product teams can fall into, where they focus on building features without properly validating ideas with customers first. It provides examples of cognitive biases that can lead teams to make assumptions without evidence. The presentation provides recommendations for adopting a lean approach, such as talking to customers early, testing ideas quickly before building them out, prioritizing based on customer needs, and measuring success based on key metrics.
This document discusses the differences between traditional and lean product management. Traditional product managers focus on determining new features and requirements, while lean product managers focus on discovering customer problems through feedback. Lean product managers run experiments to solve problems, lead implementation of successful experiments, and manage a problem roadmap. The lean approach prioritizes customer needs over internal requirements, uses data from experiments over assumptions, focuses roadmaps on problems not features, and encourages collaboration on ideas.
The Bad Idea Terminator - QCon London 2015Melissa Perri
The document discusses how to be an effective "Bad Idea Terminator" by avoiding common mistakes made when developing products and features. It outlines four main mistakes: 1) Not recognizing biases when evaluating ideas. 2) Failing to focus on solving an actual problem. 3) Committing to building a solution without properly testing ideas first. 4) Launching without defining metrics to measure success. The key is to recognize biases, validate problems with customers, test ideas quickly before building, and set goals to determine if an idea is worthwhile. This approach helps product teams focus on good ideas and avoid wasting time on bad ones.
This document discusses lean product management and how it differs from traditional product management. Lean product management focuses on discovering customer problems through interaction and feedback, experimenting to solve problems, and involving the whole team including developers. The lean product manager works on a problem roadmap rather than a product roadmap, and emphasizes building solutions to problems, measuring results, and learning through experiments instead of predefining requirements and features.
Creating Successful MVPs in Agile Teams - Agile 2014Melissa Perri
The document discusses creating minimum viable products (MVPs) in agile teams. It outlines a process for defining experiments to test product hypotheses, including determining the goal, problem, desired learning, minimum build, and success metrics. An example is provided where a music streaming service team wants to increase conversion of free to paid users by making it easier for customers to discover new music.
Lean UX in Startups - Agile Experience Design MeetupMelissa Perri
Lean UX focuses on early customer validation, collaborative design, measuring key performance indicators, applying appropriate tools, and nimble design. It is well-suited for startups as it emphasizes learning through continuous customer input and experimentation to build the minimum viable product needed to learn. The Lean UX process involves the whole team in user research and design studios to collaboratively design solutions to users' problems.
This document discusses integrating the Lean Startup methodology. It contains a Twitter conversation where someone is trying to convince others to adopt a Lean approach but is meeting resistance. They acknowledge that Lean is difficult and scary for some people. They emphasize starting small with experiments to test assumptions, building minimal viable products, getting user feedback, and iterating quickly through a process of learning.
This document summarizes Melissa Perri's presentation on lean product management. It discusses defining the customer's problem through investigating assumptions and measuring customer behavior. It also discusses evaluating the success of minimum viable products through iterative testing and measuring actionable metrics like clicks and purchases rather than vanity metrics. Using the lean process can help products reach success faster and with less wasted resources than traditional waterfall development.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
14. @lissijean
“Scrum doesn’t focus on
delivering just any increment
of business value; it focuses
on delivering the highest
priority business value as
defined by the customer
(Product Owner).”
The
Product
Owner
Agile Project
Management with Scrum
Ken Schwaber, 2004
27. @lissijean
Product Strategy is a system,
made up of visions, goals,
constraints, and where we are
now that results in desired
business and customer outcomes.
41. @lissijean
“The price is too high,
we should lower it.”
“The photos are not enticing.”
“We need to rebrand the sign
up funnel to the new design.”
“We should be offering
sign up gifts.”
“They cannot try it for free!”
43. 5 years FDS a top dinner option for the target market.
double acquisition Dec 2016
increase conversion rate across all
platforms by X% by end of Q2.
conversion rate is Y% on desktop
and X% on mobile.
44. @lissijean
Company
Goal,
Product KPI,
Future state.
What are
users
doing now?
What’s the
first
little goal?
User Research,
Product
Experiments
Product Kata
1 2 3 4
Planning Experimenting
A scientific, systematic way to build better products.
46. @lissijean
Learned:
The top reasons people are leaving.
@lissijean
0%
10%
20%
30%
40%
Reason
Can't Find Menu What's in the box? The price is too high I want more plan options I am vegan
55. @lissijean
If users engage
with the site more,
then they will buy
more insurance
policies.
HYPOTHESIS
Pop ups that lead
users to insurance
policies.
Success = clicking
TEST
56. Jim, Exec Mgr for
Business Line
Great,
let’s build these
three features.