Real Groovy is a large online and physical retailer of music, movies, books, and games located in Auckland, Wellington, Dunedin, and Christchurch, New Zealand. It has the biggest selection in New Zealand and is the largest online retailer. It sells both new and used local and imported items. Most of New Zealand's population are internet users and unauthorized peer-to-peer file sharing of music is common. Compact disc sales are declining as more people get music from friends through burning CDs or ripping files. Real Groovy must decide whether to focus on continuing CD and download sales or moving to online streaming and libraries.
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