Google Sites & Maps for Business
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How to utilize Google Sites and Maps for Startups
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Google Sites & Maps for Business
- 2. How Google can help you to optimise your business 2
- 3. • No minimum spend • Invest what you are comfortable with 3 Control your Costs Business = Website ???
- 4. Website or Google Site 4 ● Website. Making a website is easy. ● Google Site. Limitations on design and extentions ● Why ? What is the ideal use of Google Sites ?
- 5. 5 Why use Google Sites? • Free • Easy • Allow for multimedia evidence • Can control who can view and edit at a page level • Can create templates for students to use.
- 6. 6 Advantages of Google Sites?
- 7. 7 Advantages of Google Sites? Announcements
- 8. 8 Advantages of Google Sites? File Cabinet
- 9. 9 Activity Go to sites.google.com/ to create new site ● Template ● Name of your site ● Site Location ● Create :D
- 10. How Do Your Customers Find You On the Web? 10
- 11. Social Media? 11
- 12. Why Use Social Media for Your Business? 12 ● Bigger reach. Make it easier for customers to find you on the web.
- 13. _______________ search for local businesses online. 1 3 your business name here 97% of consumers
- 14. How does it looks on Google search 1 4
- 15. What’s the Best Way to Find Your Business? 1 5
- 16. Why List Your Business Online? ● Show up across the web. ●Google Maps ●Google Search ●Google+ ● Connect with your customers ● Listings can drive customers to your physical location. 16
- 17. How does it looks on Google search 1 7
- 18. Activity: Create an Online Listing 1 8 Access Google Places for Business from the address window (URL window): http://www.google.com/business/placesforbusiness/. Sign in and enter new information for a business. Verify the business by phone, SMS, or post (mail). Wait for your online business listing to “go live!”
- 19. Activity: Create an Online Listing 1 9
- 20. Best Practices ● Read the Google Places quality guidelines and Local listings content policy to make sure your listing complies. ● To add more than 10 listings for multiple locations, use the bulk upload option. ● Use the “Find your business” tab to find out if Google already has information about your business. ● If your business is within another store (container store) or mall, include that information in your listing. ● Write your address exactly as you would on a standard mailing envelope. 20
- 21. Best Practices ● List suite numbers in Address line 2. ● Remember to include the area code with your phone number. ● Make sure to choose a Google-suggested category before customizing your own category. ● Preview your listing before you click “Submit.” ● Verify by mail if you are having problems by phone or SMS. ● Check your phone or address details before submitting it for verification. 21
- 22. Advantages of Google My Business 22
- 23. Advantages of Google My Business 23
- 24. ` 2 4
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- Instructor Notes 5 minutes Put the participants into groups. Tell them to brainstorm about: 1) How do they reach out to their customers, and how often? 2) How many customers are they able to reach out to on average? 3) Would they consider their outreach effective for their business?
- Instructor Notes 5 minutes Put the participants into groups. Tell them to brainstorm about: 1) How do they reach out to their customers, and how often? 2) How many customers are they able to reach out to on average? 3) Would they consider their outreach effective for their business?
- Instructor Notes Key point: the advertiser is completely in control of what they wish to invest & there is no minimum investment required Greater control No minimum spend Anyone with a credit card can open an AdWords account and manage their spend They set the account level budget that they are comfortable with Q/A: What if I do not have a credit card? Invest what you are comfortable with They can start with small investments $5 / day and progressively increase their investment if they are seeing the return They can also vary their investments around peak seasons and / or for a campaign launches Ex: nail salon may want to invest more heavily just before key festivities ensuring that they capture the growing demand at this period You can also reference the section on Google Insights which helps to identify any seasonal peaks in interest
- Instructor Notes Instructor talking points - What: Engagement is the key to social media. It’s not just about throwing out information, it’s about listening and responding. And it will help inform you about what customers think about and want from your business. - How: Listen to what users say directly to you or about your business, and respond. Encourage positive feedback, and answer and improve from negative feedback. - Why it matters: Being in touch with your customers through social media is how engagement can lead to brand awareness, new customers, loyal customers, and more word-of-mouth marketing.
- Instructor Notes Instructor talking points - What: Engagement is the key to social media. It’s not just about throwing out information, it’s about listening and responding. And it will help inform you about what customers think about and want from your business. - How: Listen to what users say directly to you or about your business, and respond. Encourage positive feedback, and answer and improve from negative feedback. - Why it matters: Being in touch with your customers through social media is how engagement can lead to brand awareness, new customers, loyal customers, and more word-of-mouth marketing.
- Instructor Notes Instructor talking points - What: Engagement is the key to social media. It’s not just about throwing out information, it’s about listening and responding. And it will help inform you about what customers think about and want from your business. - How: Listen to what users say directly to you or about your business, and respond. Encourage positive feedback, and answer and improve from negative feedback. - Why it matters: Being in touch with your customers through social media is how engagement can lead to brand awareness, new customers, loyal customers, and more word-of-mouth marketing.
- Instructor Notes Instructor talking points - What: Engagement is the key to social media. It’s not just about throwing out information, it’s about listening and responding. And it will help inform you about what customers think about and want from your business. - How: Listen to what users say directly to you or about your business, and respond. Encourage positive feedback, and answer and improve from negative feedback. - Why it matters: Being in touch with your customers through social media is how engagement can lead to brand awareness, new customers, loyal customers, and more word-of-mouth marketing.
- Instructor Notes Instructor talking points - What: Engagement is the key to social media. It’s not just about throwing out information, it’s about listening and responding. And it will help inform you about what customers think about and want from your business. - How: Listen to what users say directly to you or about your business, and respond. Encourage positive feedback, and answer and improve from negative feedback. - Why it matters: Being in touch with your customers through social media is how engagement can lead to brand awareness, new customers, loyal customers, and more word-of-mouth marketing.
- Instructor Notes 10 minutes 1) Read instructions, then give demonstration on your demo +Page as participants log into their +Page and follow along.
- Instructor Notes 5 minutes - Ask participants 1) Name some social media you use, and what you use it for in your everyday lives. 4) How could you see the same social media being used for your business? Instructor talking points Social media is a set of website and applications used for social networking -- to connect people online. For businesses, social media can connect people to your brand, product, or service. And we’ll discuss more how. Ask anyone to add to that definition. Source: http://vandelaydesign.com/blog/social-media/icons/
- Instructor Notes 5 minutes - Ask participants 1) Name some social media you use, and what you use it for in your everyday lives. 4) How could you see the same social media being used for your business? Instructor talking points Social media is a set of website and applications used for social networking -- to connect people online. For businesses, social media can connect people to your brand, product, or service. And we’ll discuss more how. Ask anyone to add to that definition. Source: http://vandelaydesign.com/blog/social-media/icons/
- Instructor Notes Instructor talking points - What: Being active in social media plays an important part in SEO - activity in social media channels improves your ability to show up in search when people are searching for your business or service. - How: The more relevant content you have in social media and the more people interact with is an indication to search engines that your content is relevant to others. That influences your search results. - Why it matters: As social media improves your searchability, the more likely people will find you when searching for relevant keywords on the web.
- Instructor Notes 2 minutes - Ask participants 1) How do customers search/find you now? 2) Ask participants to guess and fill in the blank.
- Activity (10 minutes) Students should work individually (each person should practice). Students should create a Google account if they don’t have one. The students should then log-in to Google Places for Business, enter their information, choose a verification option, verify the business, and wait for the listing to go live.
- Instructor Notes 5 minutes In the same groups, tell them to brainstorm about the best ways customers can find their businesses. “What’s the best way for customers to locate, discover, or find your business?” 10 minutes Review the responses from the group work. Have a person from each group share at least one of the items on their list. You can mark it on a board or a blank slide. They may have listed some of the methods below: 1) Locate your business in a central location with lots of traffic. People will find it naturally when walking or driving through that location. 2) List your business in the local yellow pages or white pages or business directory. 3) Advertise on radio or TV. 4) Advertise online. 5) List your business in an online directory. Let them know there are various Google tools that may help with the items on their list. Specifically, today, we’ll talk about one specific tool that allows them to list their business online and be found through Google Search or Google Maps.
- Instructor Notes This should naturally follow from the discussion before the title slide. Make sure you tie these benefits of listing their business online to the other solutions they listed before. Benefits When a business creates an online business listing specifically through Google Places for Business, a business becomes searchable on Google Maps, Google Search, and in Google+. This adds another route or way customers can find the business. Customers who find the business online may then travel to the physical store increasing the number of visitors to the store. Lastly, a business can connect with customers by reading customer feedback through online reviews. Answer any questions at this point.
- Activity (10 minutes) Students should work individually (each person should practice). Students should create a Google account if they don’t have one. The students should then log-in to Google Places for Business, enter their information, choose a verification option, verify the business, and wait for the listing to go live.
- Activity (10 minutes) Students should work individually (each person should practice). Students should create a Google account if they don’t have one. The students should then log-in to Google Places for Business, enter their information, choose a verification option, verify the business, and wait for the listing to go live.
- Activity (10 minutes) Students should work individually (each person should practice). Students should create a Google account if they don’t have one. The students should then log-in to Google Places for Business, enter their information, choose a verification option, verify the business, and wait for the listing to go live.
- Explain that: Before creating your listing, read the Google Places quality guidelines and Local listings content policy to make sure your listing complies with the rules. Since your business may have multiple locations, you can create a different listing online for each location. If you want to add more than 10 locations, it’s easier to use the bulk upload option to enter them all at once. Sometimes Google already has information about your business because community members or Google workers may have labeled your business in Google Maps. So it’s a good idea to look for your business, first, by using the “Find your business” tab. If your business is within another store (container store) or a mall, you may want to list that information in your address or listing. It makes it easier for people to find you so they are not confused when they see the container store or mall. Make sure to write your address exactly as you would on a standard mailing envelope. This helps Google to locate it correctly on the map.
- Explain that: Remember to list the full address including suite or room numbers. Add the suite or room number in line 2. Remember to include the area code with your phone number. Make sure to choose a Google-suggested category before adding any custom categories. Review your list for any mistakes before you click “Submit.” Verification can be a tricky part of the process. Remember, not all verification options will be offered. This can be due to a few reasons. Perhaps the address or phone number don’t match our records for the listing. Or maybe too many businesses have been verified with the same phone number or address. Regardless of which method is offered to you, it’s important to know that verification by mail will always be an option. If you encounter any problems verifying by phone or SMS, you can always choose the postcard option. It’s the option that gives Google the most confidence that you are who you say you are. Review your phone and address information for any mistakes before submitting it for verification. If there are any mistakes it will slow down the process because an sms, phone call, or letter will be sent to the wrong phone or address.
- Explain that: Remember to list the full address including suite or room numbers. Add the suite or room number in line 2. Remember to include the area code with your phone number. Make sure to choose a Google-suggested category before adding any custom categories. Review your list for any mistakes before you click “Submit.” Verification can be a tricky part of the process. Remember, not all verification options will be offered. This can be due to a few reasons. Perhaps the address or phone number don’t match our records for the listing. Or maybe too many businesses have been verified with the same phone number or address. Regardless of which method is offered to you, it’s important to know that verification by mail will always be an option. If you encounter any problems verifying by phone or SMS, you can always choose the postcard option. It’s the option that gives Google the most confidence that you are who you say you are. Review your phone and address information for any mistakes before submitting it for verification. If there are any mistakes it will slow down the process because an sms, phone call, or letter will be sent to the wrong phone or address.
- Explain that: Remember to list the full address including suite or room numbers. Add the suite or room number in line 2. Remember to include the area code with your phone number. Make sure to choose a Google-suggested category before adding any custom categories. Review your list for any mistakes before you click “Submit.” Verification can be a tricky part of the process. Remember, not all verification options will be offered. This can be due to a few reasons. Perhaps the address or phone number don’t match our records for the listing. Or maybe too many businesses have been verified with the same phone number or address. Regardless of which method is offered to you, it’s important to know that verification by mail will always be an option. If you encounter any problems verifying by phone or SMS, you can always choose the postcard option. It’s the option that gives Google the most confidence that you are who you say you are. Review your phone and address information for any mistakes before submitting it for verification. If there are any mistakes it will slow down the process because an sms, phone call, or letter will be sent to the wrong phone or address.
- Instructor Notes 5 minutes 1) Read instructions, then walk through Ripples on your demo +Page (or other public content) as participants log into their +Page (or find other content and Google+) to follow along.