18. Full house, empty house...
http://lyricsfever.net/
Wednesday 16 May 12
19. Program
1. We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
4. Twitter/LinkedIn/Facebook: tip of the
iceberg
5. Opportunities & Pitfalls
6. On your marks, get set, GO
Wednesday 16 May 12
20. #01
There was a time...
#01 > We are halfway...
Wednesday 16 May 12
24. Digital is the new normal
#01 > We zijn halfway
are halfweg
Wednesday 16 May 12
25. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm
#01 > We zijn halfway
are halfweg
Wednesday 16 May 12
26. #01 > We zijn halfway
are halfweg
Wednesday 16 May 12
27. #02
WHAT ARE
SOCIAL MEDIA?
“Social media are the online tools and
platforms that people use to share their
opinions, insights and experiences.”
#02 > Social media: Definition & Findings
Wednesday 16 May 12
28. Facts & figures
• Growth!
• On average 55 minutes/day on Facebook
• 65% of TOP100 companies on Twitter
• all ages use this kind of media 7 > 100
Wednesday 16 May 12
29. Findings
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
32. Photo by elston - http://flic.kr/p/Mnf9T
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
33. Photo by lindacq - http://flic.kr/p/5xnpUX
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
34. In our time...
Photo by The Next Web - http://flic.kr/p/8g2yDN
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
35. #02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
36. We want to share...
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
37. Findings
The brand experience transcends the
product level
Brand is Emotion!
Word of Mouth is World of Mouth
Fans make new Fans
New consumer is a Trend, not a hype
37
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
38. Findings
“Nothing influences a person more than the
recommendation of a trusted person”
Marc Zuckerberg - Facebook
78% consumers believe
recommendations of others
38
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Wednesday 16 May 12
40. #03
You know these...
#03 > Can’t see the wood for trees
Wednesday 16 May 12
41. #03 > Can’t see the wood bomen
#03 > Door het bos de for trees
Wednesday 16 May 12
42. CAN’T SEE THE WOOD
FOR THE TREES
1. Blogs
2. Microblogs: Twitter - Yammer - ...
3. Social Networks: LinkedIn - Facebook -
Google+- ...
4. Media Sharing: Youtube - Slideshare -
Spotify - ...
5. Location Based apps: Foursquare
#03 > Can’t see the wood bomen
#03 > Door het bos de for trees
Wednesday 16 May 12
53. CAN
CHANGE
YOUR
LIFE
Photo by skyloader - http://flic.kr/p/8EEp4V
Wednesday 16 May 12
54. Twitter
• Microblog
• Text message of the Internet
• Tweet = message < 140 characters
• Constant message flow
• Following = people you follow
• Followers = people following you
Microblog
54
#04 > Twitter
Wednesday 16 May 12
56. Jargon
• # HASHTAGS = Metadata = keyword
#KortrijkXpo #PanoramaTV #TwitterABC
• @slk8500: public answer
• d slk8500: Direct Message - private...
56
#04 > Twitter
Wednesday 16 May 12
57. Photo by coconinoco - http://flic.kr/p/8g9p1o
6. Toekomst
Wednesday 16 May 12
58. Tools
• On your PC/MAC or Smartphone
• www.twitter.com / search.twitter.com
• Application: Twitterbird/Tweetbot
• Combination: Hootsuite/Tweetdeck
58
#04 > Twitter
Wednesday 16 May 12
59. Efficient twittering
• Tell others your story
• Better with Added Value
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
59
#04 > Twitter
Wednesday 16 May 12
66. LinkedIn
Networking is Just like
Working
66
#04 > LinkedIn
#04 > LinkedIn
Wednesday 16 May 12
67. LinkedIn
• Knowledge > Contacts
• Who knows who ?
• Professional use
• Status updates - recommendations - Q&A
Social
Network
67
#04 > LinkedIn
#04 > LinkedIn
Wednesday 16 May 12
71. LinkedIn > Network
• Seek and you shall find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
71
#04 > LinkedIn
#04 > LinkedIn
Wednesday 16 May 12
72. Groups
72
#04 > LinkedIn
#04 > LinkedIn
Wednesday 16 May 12
73. LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
73
#04 > LinkedIn
#04 > LinkedIn
Wednesday 16 May 12
81. Reputation
• WHAT is being said about me ?
• WHO is saying it?
• WHAT action? How to follow up?
81
#05 >> Odds andValkuilen
#05 Kansen en Pitfalls
Wednesday 16 May 12
82. 7 out of 10
messages on
social media
are positive
82
Wednesday 16 May 12
83. Reputation
The internet never forgets!
83
#05 >> Odds andValkuilen
#05 Kansen en Pitfalls
Wednesday 16 May 12
84. About BP but not from BP...
84
#05 >> Odds andValkuilen
#05 Kansen en Pitfalls
Wednesday 16 May 12
91. There is a secret to Twitter success
and it’s the same secret for all of social media,
especially business social media:
wake up & write
@gitomer
Wednesday 16 May 12
92. ...
Photo by janineomg - http://flic.kr/p/7Lsz4B
Wednesday 16 May 12
93. THOU SHALL
Photo by jpmatth - http://flic.kr/p/a8fjQQ LISTEN
Wednesday 16 May 12
94. #07
It’s about conversations,
and the best
communicators start as
the best listeners
Brian SOLIS
Wednesday 16 May 12
95. LISTENING
#01
• Name of organization
• Brands & Employees
• Programs
• Website
• Keywords from sector
• Colleagues & Competitors
Wednesday 16 May 12
96. LISTENING
#01
• Let the technology work for you
• Monitoring
• Social Mention/Google Alerts
• Tracebuzz/Engagor
Wednesday 16 May 12
100. THOU SHALL
DETERMINE
Photo by cliff1066™ YOUR GOALS
- http://flic.kr/p/5Mf7xA
Wednesday 16 May 12
101. GOALS
#02
• Increase customer satisfaction
• Visibility & name recognition
• Market research
• Expertise
• PR
• Recruitment
• Press
Commandment II: Thou shall determine your goals
Wednesday 16 May 12
102. GOALS
#02
Make sure your goals fit
into the overall marketing strategy
of your company
Commandment II: Thou shall determine your goals
Wednesday 16 May 12
103. THOU SHALL
DEFINE YOUR
TARGET AUDIENCE
Photo by contemplative imaging - http://flic.kr/p/6pLTXu
Wednesday 16 May 12
104. AUDIENCE
#03
Customers
Individuals
Prospects Press
Candidates Government
Young people
Seniors
Companies Consumers
Commandment III: Thou shall define your targets
Wednesday 16 May 12
107. THOU SHALL
DEFINE YOUR
Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKS
Wednesday 16 May 12
108. BENCHMARKS
#05
• # website visitors
• # FB fans
• # Followers on Twitter
• Applies for information
• Mentions in the press
• ....
Wednesday 16 May 12
109. THOU SHALL
Photo by police5151 - http://flic.kr/p/6gXUcq ORGANIZE
Wednesday 16 May 12
110. ORGANIZE
#06
• Support within the organization
• Sensitize ...
• SM-coordinator
• Guidelines
• Actions & reactions
Commandment VI: Thou shall organize
Wednesday 16 May 12
111. #09
Social Media Policy
Good agreements = good friends!
Wednesday 16 May 12
121. LOOK FOR
FANS/FRIENDS
Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERS
Wednesday 16 May 12
122. F-FACTOR
#08
• Word of mouth > world of mouth
• Who’s behind your company or brand?
• Go for partnership > ambassadors
• Support your fans!
Commandment: Look for fans
Wednesday 16 May 12
124. TELL OTHERS
YOUR STORY
Photo by Images by John 'K' - http://flic.kr/p/6kfzwS
Wednesday 16 May 12
125. CONVERSATION
#09
• Detect interesting issues
• Intervene and help
• Give answers and dare to ask questions
Commandment IX: Thou shall start the conversation
Wednesday 16 May 12
126. THOU SHALL
ANALYZE AND
ORGANISEREN
Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUST
Wednesday 16 May 12
127. OBSERVE
#10
• SM is never off the air
• Objectives achieved?
• Why (not)?
• What didn’t we do right?
• Adjust where necessary
Commandment X: Thou shall analyze and adjust
Wednesday 16 May 12
128. Text
http://tomfishburne.com
Wednesday 16 May 12
129. Engagement
#10
• Participation: listen - act - interact
• Compelling content
• Tell your story
Wednesday 16 May 12
130. #10
Give
Share
Multiply
@gitomer.com
Wednesday 16 May 12
132. And what have we learned today?
132
Wednesday 16 May 12
133. #11
Create
Content for your
audience and make your
audience Content
133
Wednesday 16 May 12
134. CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
134
#06 >> Aan deline, get set, GO
#06 On the lijn, klaar, start
Wednesday 16 May 12
135. CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
135
#06 >> Aan deline, get set, GO
#06 On the lijn, klaar, start
Wednesday 16 May 12
137. #12
MAKE SURE SM
DOESN’T
BECOME SM
Photo by philippe leroyer - http://flic.kr/p/8eArtT
Wednesday 16 May 12
138. Contact
Questions, comments or suggestions?
Stefaan Lammertyn/Pixular
stefaan@pixular.be
www.sm4kmo.be
Follow us on Twitter:
@slk8500
#SM4KMO
Wednesday 16 May 12